Name

Webropol Oy

Legal name

Webropol Oy

Website

https://webropol.fi

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Customer Experience (CX) & Employee Experience (EX) Survey Software

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Survey software
• Customer experience platform
• Employee engagement tools
• Event management software
• Feedback analytics platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription / SaaS Licensing: Webropol operates primarily as a SaaS (Software-as-a-Service) platform where organizations pay for access to the survey, reporting, and insights platform on a subscription basis. The modular architecture allows organizations to start with one module and expand over time, suggesting a land-and-expand revenue model. Pricing is tailored to each organization's needs based on size and modules selected.
2. Professional Services (Research & Training): Webropol offers outsourced research services and training services as add-on offerings. Research services include full or partial outsourcing of survey projects, data analysis, and reporting. Training services include organization-specific trainings, efficiency trainings, and open public courses. These are delivered by a team of research and training specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Webropol Oy provides a modular, cloud-based SaaS platform for designing surveys, collecting multi-channel feedback (digital and physical touchpoints such as WOTT tablets), and analyzing results through AI-powered text analysis, real-time KPI dashboards, and BI reporting. Its offerings span customer experience (CX), employee experience (EX), event management, 360-degree assessments, case management, whistleblower reporting, and market research, with API integrations to CRM, ERP, and data warehouse systems. The company also offers outsourced research services and training as add-ons.

Product overview

Webropol offers a modular survey and reporting platform with a core application (Kyselyt ja raportointi) and BI View for real-time KPI dashboards, extended by a suite of specialized modules (Webropol Moduulit) including AI Tekstianalyysi (AI Text Analysis), WOTT (touch tablet feedback), Analytics, and Hierarchy. The platform includes dedicated sub-brands for customer experience (CX) and employee experience (EX), plus specialized solutions for 360 assessments, case management, whistleblower reporting, event management (Events), and eTest assessments. The platform enables multi-channel data collection across digital and physical touchpoints, with API-based integration to external CRM, BI, and data warehouse systems.

Differentiator

Problem solved

Functional benefit

Brands

• Webropol Your Voice™: Employee survey and research solution for building successful work communities.
• WOTT
• BI View

Products and services

• Kyselyt ja raportointi (Survey & Reporting) The primary survey creation and reporting application enabling multi-purpose data collection, analysis, and visual reporting. Forms the foundational platform that all other modules extend.
• BI View -tietokeskus A business intelligence data hub providing real-time KPI dashboards. Displays an organization's most important metrics in real time, enabling data-driven leadership across the organization.
• Webropol Events (Tapahtumanhallinta) An event management module for planning, executing, and managing professional events including invitations, registrations, attendee tracking, mobile check-in, payment processing via Paytrail, and post-event feedback collection.
• AI Tekstianalyysi (AI Text Analysis) An AI-powered text analysis module that automatically analyzes open-ended survey responses by grouping them into topics, generating AI summaries, detecting sentiment per topic, and tracking sentiment trends over time.
• WOTT (Webropol Online Touch Tablet) Physical touch tablet feedback devices for collecting immediate in-person feedback at service points, stores, events, and waiting areas, enabling multi-channel feedback collection.
• Analytics Module Advanced analytics module for deeper insights from survey and feedback data within the Webropol platform, offering visual storyboards and dashboards.
• Hierarkia (Hierarchy) Organizational hierarchy management module for structuring reporting relationships and enabling role-based survey distribution and results segmentation across the organization.
• Webropol Your Voice™ A comprehensive employee experience (EX) research product that identifies key factors in employee satisfaction, highlights critical challenge areas, and provides tools for managers and teams to implement improvement actions and track engagement outcomes over time.
• 360-arvioinnit (360 Assessments) A comprehensive feedback assessment tool enabling evaluation of individuals from multiple perspectives — supervisor, peers, direct reports, and self — to support personal and organizational development.
• Case Management Case management module for handling customer inquiries, complaints, and follow-up workflows within the Webropol platform, integrated with the Whistleblower channel.
• Whistleblower-ilmoituskanava An anonymous reporting channel compliant with the EU Whistleblower Directive, enabling confidential reporting of misconduct and supporting an ethical organizational culture; integrated with Case Management.
• eTest An assessment and testing tool for employee development and evaluation, including graded tests for students in academic institutions.
• Asiakaskokemus CX (Customer Experience) A customer experience solution combining survey tools, CX metrics (NPS, CSAT, CES), multi-channel feedback collection, and integration capabilities to help organizations understand and improve customer satisfaction.
• Henkilöstökokemus EX (Employee Experience) An employee experience solution encompassing staff surveys, eNPS measurement, pulse surveys, onboarding and exit surveys, and 360-degree assessments to build a listening and improvement-driven workplace culture.
• Markkinatutkimukset (Market Research) Market research services and tools enabling quantitative and qualitative surveys for market potential analysis, product understanding, pricing studies, brand research, and UX research.
• Research Services (Tutkimuspalvelut) Outsourced research services including full or partial outsourcing of survey projects, data analysis, and reporting, delivered as turnkey engagements by Webropol's team of research specialists.
• Training Services (Koulutukset) Training services including organization-specific trainings, efficiency trainings, and open public courses on survey creation, reporting, and event management, delivered by training specialists.

Quantifiable outcome

• 14 million survey responses collected annually across all customers
• +4 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature11 records

Partnerships

One partnership is on record.

• Annanpura OyminorOthersAnnanpura Oy conducted the accessibility audit of Webropol Survey&Reporting application and linked reports, evaluating compliance with WCAG 2.1 AA accessibility standards. The audit was performed in May 2026.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Medallia: Medallia is an enterprise CX platform offering surveys, speech/text analytics, and journey orchestration. It targets the same large enterprise CX buyers as Webropol and competes on AI-powered feedback analysis, though with much broader geographic coverage.
• Qualtrics: Qualtrics is the global leader in CX/EX survey and analytics platforms, now owned by SAP. It competes directly with Webropol across enterprise CX/EX measurement, sentiment analysis, and 360 feedback, though at vastly larger scale and global reach.
• Typeform: Typeform is a conversational form and survey platform known for its UX-forward design and SMB-friendly self-service. It competes with Webropol on survey creation and CX data collection, especially for design-conscious and digital-first customers.
• Culture Amp: Culture Amp is an employee experience platform offering engagement surveys, performance reviews, and 360 feedback. It overlaps closely with Webropol's EX (Henkilöstökokemus) module and Your Voice product, particularly for mid-market and enterprise HR buyers.
• AskNicely: AskNicely is an NPS-focused CX platform for frontline teams, collecting real-time customer feedback and coaching. It overlaps with Webropol's automated NPS trigger capabilities (e.g., Valokuitunen use case) but specializes deeper in NPS workflows.
• SurveyMonkey: SurveyMonkey is a leading online survey platform serving SMB through enterprise with self-service and enterprise tiers. It directly overlaps Webropol's core survey/CX/EX use cases, with broader brand awareness and a freemium acquisition motion.
• QuestionPro: QuestionPro is a survey and research platform offering CX, EX, market research, and workforce analytics. It overlaps with Webropol's modular approach to CX/EX/research, with a more globally distributed presence.

Broad incumbents

• Microsoft (Viva Glint / Forms): Microsoft Viva Glint (employee engagement) and Microsoft Forms (lightweight surveys) are bundled into the Microsoft 365 ecosystem. They represent a broad incumbent threat — particularly for Microsoft-centric enterprise buyers — competing with Webropol on EX surveys and basic data collection.

Regional players

• SmartSurvey: SmartSurvey is a UK-headquartered online survey platform focused on the British market with strong public-sector penetration. It is geographically adjacent to Webropol's UK office, serving overlapping SMB and public-sector customers with similar survey tools.

Emerging players

• LimeSurvey: LimeSurvey is an open-source survey application popular in European academic and research settings. It competes at the lower end of Webropol's market — particularly among universities and research-oriented users — as a free, self-hosted alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webropol
• Xx.com/webropol
• Facebookfacebook.com/Webropol

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webropol Oy