3B
3B is a London-based, privately-held software company founded in 2017 that sells the 3B4SF End-to-End Staffing Suite — a Salesforce-native platform providing onboarding, workforce management, AI automation, forms, VMS, and portals to staffing firms.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
3B firmographics
Firmographics- Name
- 3B
- Website
- https://3b4sf.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 51–100 employees
- Short description
- 3B is a London-based, privately-held software company founded in 2017 that sells the 3B4SF End-to-End Staffing Suite — a Salesforce-native platform providing onboarding, workforce management, AI automation, forms, VMS, and portals to staffing firms.
- Ownership category
- akta.pro rank
3B industry classification
Industry- Product category
- Staffing Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where 3B is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
3B business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
3B product offering
Product offeringCore offering
3B provides 3B4SF, an end-to-end staffing suite built natively on Salesforce that combines onboarding, workforce management, AI automation, digital forms, Vendor Management System (VMS) capabilities, and self-service portals. The product is aimed at organizations that need to manage the full staffing lifecycle within a single unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 3B4SF - End to End Staffing Suite A comprehensive Salesforce-native software suite that provides end-to-end staffing capabilities, including onboarding, workforce management, AI automation, digital forms, Vendor Management System (VMS) functionality, and self-service portals for staffing organizations and enterprises managing contingent labor.
Companies that use 3B
Customer profileIdeal customer profiles1 record
3B technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3B competitors and assessment
Company assessmentDirect peers
- JobAdder: JobAdder provides recruitment CRM, ATS, and workforce management software for staffing agencies and in-house teams across APAC, UK, and North America. It competes with 3B in the same end-to-end staffing workflow category for similar mid-market staffing customers.
- Bullhorn: Bullhorn is the dominant staffing and recruitment CRM platform serving staffing agencies globally with ATS, CRM, and workflow automation. It is a direct competitor to 3B's end-to-end staffing suite in the same customer segment, although Bullhorn is not Salesforce-native.
- Loxo: Loxo is a recruitment CRM and talent intelligence platform that combines ATS functionality with AI-driven candidate matching and workflow automation. It competes with 3B on the AI automation and end-to-end staffing workflow dimensions for similar recruitment agency buyers.
- Crelate: Crelate is a recruiting and staffing CRM/ATS platform built for agencies and search firms, offering pipeline management, onboarding, and workflow automation. It overlaps directly with 3B's onboarding, workforce management, and portal capabilities for staffing customers.
- Vincere: Vincere is a Salesforce-native CRM and operations platform built specifically for staffing and recruitment firms, covering front-office through back-office workflows. It is the closest direct comparison to 3B because both are Salesforce-native end-to-end staffing suites targeting the same buyer persona.
Broad incumbents
- Greenhouse: Greenhouse is a leading enterprise ATS and recruiting platform serving both staffing firms and corporate talent acquisition teams. It is a broader incumbent than 3B, with overlapping applicant tracking and onboarding functionality but a wider product portfolio.
- Workable: Workable is a widely-used recruiting and applicant tracking platform with AI-powered candidate sourcing and onboarding automation. It competes with 3B on AI automation and onboarding for staffing and SMB recruiting customers, though it serves a broader buyer base.
- Lever: Lever is a talent acquisition and ATS platform combining CRM, ATS, and analytics for corporate and staffing recruiting teams. It overlaps with 3B on onboarding and workflow automation but is positioned as a broader HR-adjacent platform rather than a staffing-specific suite.
Emerging players
- Textkernel: Textkernel provides AI-powered matching, parsing, and labor market intelligence technology used by staffing firms and ATS vendors. It is an emerging, AI-focused player that intersects with 3B's AI automation capability, though it sells infrastructure rather than a full suite.
- Sense: Sense is a Salesforce-native talent engagement and automation platform for staffing and recruiting firms, offering AI-driven candidate communication and workflow automation. It is an emerging Salesforce-native peer directly comparable to 3B's positioning and ecosystem fit.
Market position
Customer concentration
3B social profiles
Digital presence3B financial estimates
Financial estimateRevenue estimate
Valuation estimate
3B leadership team
Management profileNumber of profiles
3B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3B
What does 3B do?
3B provides 3B4SF, an end-to-end staffing suite built natively on Salesforce that combines onboarding, workforce management, AI automation, digital forms, Vendor Management System (VMS) capabilities, and self-service portals. The product is aimed at organizations that need to manage the full staffing lifecycle within a single unified platform.
When was 3B founded?
3B was founded in 2017. It employs 51 to 100 people.
Where is 3B based?
3B is headquartered in London, United Kingdom, in the Europe region.
Who are 3B's main competitors?
Direct peers on record are JobAdder, Bullhorn, Loxo, Crelate and Vincere. Broad incumbents are Greenhouse, Workable and Lever. Emerging players are Textkernel and Sense.
Does 3B have an API?
No public API is recorded for 3B.
What industry is 3B in?
3B's product category is Staffing Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151 and its SIC code is 7370.