Mentionkit

Social Listening Softwarementionkit.com

Mentionkit is an AI-first social listening SaaS platform that monitors brand, competitor, and industry mentions across Reddit, X, LinkedIn, TikTok, Bluesky, Hacker News, and YouTube, helping SaaS, agency, and ecommerce teams find buyer-intent conversations and generate AI-assisted replies.

Company typePrivate
Founded2026
HeadquartersVictoria, Australia
Headcount1–10
GTM typeB2B
OfferingSoftware

What Mentionkit does

Mentionkit is an AI-first social listening SaaS platform operated by Shash7 Pty Ltd, an Australian private company incorporated in Victoria. The product tracks brand, competitor and industry mentions across seven social platforms (Reddit, X, LinkedIn, TikTok, Bluesky, Hacker News and YouTube) and converts those mentions into a workflow for finding buyer-intent conversations, drafting replies and reporting on outcomes. Core technical components include an AI relevance scoring engine (1-5 scale), auto-tagging for sentiment and intent (positive, negative, alternatives, comparing, promotional, insight), AI-generated comment drafts, a REST API at api.mentionkit.com with webhooks, an MCP server for AI agent integration, and integrations with Slack and Microsoft Teams. Real-time monitoring is delivered with no daily result caps across all paid plans.

The company sells through a self-serve product-led growth motion on mentionkit.com and app.mentionkit.com, requiring no sales call and no credit card to start a 14-day trial. Pricing is structured in three monthly subscription tiers: Starter at $30/mo, Pro at $60/mo and Agency at $150/mo, with API and webhook access included on every plan. The platform targets a horizontal mix of customer segments, with B2B SaaS teams as the primary use case, plus agencies, ecommerce brands and indie solopreneurs, supported by playbooks and comparison pages against incumbent tools.

The business is bootstrapped and founder-led, with the founder identified as Shash and a second team member handling social media and support. There are no disclosed funding rounds, no parent company, no subsidiaries and no evidence of institutional venture or private equity backing. Operations are characterized by an aggressive product launch cadence in 2026 (LinkedIn support in March, YouTube support and auto-tagging in April, MCP server and Views feature across 2026), while revenue, ARR and customer count remain undisclosed.

Mentionkit firmographics

Firmographics

Name: Mentionkit
Legal name: Shash7 Pty Ltd
Website: https://mentionkit.com
Company type: Private
Founded year: 2026
Operating status: Operating
Headcount range: 1–10 employees
Short description: Mentionkit is an AI-first social listening SaaS platform that monitors brand, competitor, and industry mentions across Reddit, X, LinkedIn, TikTok, Bluesky, Hacker News, and YouTube, helping SaaS, agency, and ecommerce teams find buyer-intent conversations and generate AI-assisted replies.
Ownership category
akta.pro rank

Mentionkit industry classification

Industry

Product category: Social Listening Software
NAICS: Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYHDAAAGAD
Social, Community & Creator Platform Feeds
Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization
SECONDARYBPAMAAAF
Q&A and Knowledge Discovery Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

Social listening software
Brand mention monitoring
Social media monitoring
AI comment drafting
Buyer intent tracking

Where Mentionkit is headquartered

Location

Headquarters

HQ city: Victoria
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Mentionkit business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription: Monthly and annual subscription plans with tiered pricing (Starter $30/mo, Pro $60/mo, Agency $150/mo). All plans include API access and webhooks. 14-day trial available before charging.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Starter plan for solo operators and small teams
Subscription	Monthly	Pro plan for growing teams with higher limits
Subscription	Monthly	Agency plan for multi-client delivery

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Mentionkit product offering

Product offering

Core offering

Mentionkit is an AI-first social listening platform that tracks brand, competitor, and industry keyword mentions across Reddit, X, LinkedIn, TikTok, Bluesky, Hacker News, and YouTube in real time. It assigns each mention an AI relevance score (1–5), auto-tags it with sentiment and intent labels, and generates draft replies so teams can move from detected mention to posted response in a single workflow. The platform is delivered as a SaaS subscription with tiered plans and exposes data through a REST API, webhooks, and an MCP server for AI agents.

Product overview

Mentionkit is a unified AI-first social listening platform designed for lead generation and brand monitoring. The core product monitors keywords across 7+ social platforms (Reddit, X, LinkedIn, TikTok, Bluesky, Hacker News, YouTube) and provides an AI-powered workflow for finding relevant mentions, scoring them by relevance, generating human-like comment drafts, tracking team execution, and producing client-ready reports. Pricing tiers are Starter ($30/mo), Pro ($60/mo), and Agency ($150/mo). The platform includes API and webhook access on all plans, MCP server for AI agent integration, and auxiliary tools including a Reddit Keyword Extractor, Best Time to Post analyzer, and Social Media Reach Calculator.

Differentiator

Problem solved

Functional benefit

Products and services

Mentionkit AI-first social listening subscription platform for SaaS companies, agencies, and ecommerce brands that monitors brand, competitor, and industry mentions in real time across Reddit, X, LinkedIn, TikTok, Bluesky, Hacker News, and YouTube; scores each mention for AI relevance (1–5), auto-tags sentiment and intent, drafts human-like replies, and tracks who handled each mention. Sold as tiered monthly subscriptions (Starter $30, Pro $60, Agency $150) with API, webhooks, and MCP server access on every plan.

Quantifiable outcome

Setup time: Can get started in under 10 minutes
+1 more outcomes

Companies that use Mentionkit

Customer profile

Segments4 records

Ideal customer profiles3 records

Mentionkit technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Mentionkit partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights6 records

Mentionkit competitors and assessment

Company assessment

Direct peers

Octolens: AI-powered social listening tool focused on Reddit and X with AI-drafted replies - closest functional analogue to Mentionkit's lead-gen workflow. Directly named competitor in Mentionkit's comparison pages.
Brand24: Established social listening and mention-monitoring platform with broad multi-channel coverage, AI insights, and analytics dashboards. Most direct competitor to Mentionkit at the SMB/mid-market tier, with whom Mentionkit explicitly publishes comparison pages.
KWatch: Keyword monitoring tool focused on Reddit, X, and Hacker News with public dashboards. Directly named Mentionkit competitor with overlapping indie-hacker and SaaS-target audience.
Syften: Multi-platform keyword alert tool covering forums, Reddit, X, and Hacker News with webhooks. Directly named competitor and similar SMB/indie-target audience.
Awario: Social media monitoring tool tracking mentions across web, social, and news sources with sentiment analysis. Comparable horizontal SaaS offering at similar price points, also competing for SaaS and agency buyers.
F5Bot: Lightweight Reddit keyword alert service that emails users when target keywords are mentioned. Competes on the same Reddit-monitoring use case at a lower feature set; Mentionkit positions itself as the full workflow alternative.
Redreach: Reddit monitoring tool with alerting and AI reply features for finding buyer-intent threads. Closely comparable positioning to Mentionkit on the Reddit lead-gen use case.
Replymer: Managed autopilot reply engine for social channels that auto-generates and posts responses. Competes in the same AI-comment-drafting niche but with a fundamentally different (autopilot vs human-in-the-loop) operating model that Mentionkit actively contrasts against.

Broad incumbents

Sprout Social: Full-stack social media management suite including publishing, engagement, analytics, and listening. Competes in the social listening space as part of a broader enterprise offering rather than a focused SMB tool.
Mention.com: Long-established, broader social media monitoring and analytics platform with enterprise-grade features and a much larger customer base. Provides comparable mention tracking with significantly wider analytics depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mentionkit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mentionkit leadership team

Management profile

Number of profiles

Profiles2 records

Mentionkit funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mentionkit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentionkit

What does Mentionkit do?

Is Mentionkit a public or private company?

Mentionkit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mentionkit founded?

Mentionkit was founded in 2026. It employs 1 to 10 people.

Where is Mentionkit based?

Mentionkit is headquartered in Victoria, Australia, in the Oceania region.

How does Mentionkit make money?

One revenue line is on record: saaS Subscription.

Who are Mentionkit's main competitors?

Direct peers on record are Octolens, Brand24, KWatch, Syften, Awario, F5Bot, Redreach and Replymer. Broad incumbents are Sprout Social and Mention.com.

Does Mentionkit have an API?

Yes. REST API at https://api.mentionkit.com with Bearer token authentication. Endpoints include: GET /api/v1/keywords (list keywords), GET /api/v1/me (organization usage overview), GET /api/v1/mentions (list mentions with filters), POST /api/v1/mentions/:id (update mention status), PUT /api/v1/mentions/:id/comment (generate comment), GET /api/v1/projects (list projects). Webhooks also supported. API and webhooks available on all plans. Developer documentation is at mentionkit.com/docs/introduction.

What industry is Mentionkit in?

Mentionkit's product category is Social Listening Software. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds, with a secondary code of BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 5132 and its SIC code is 7372.