Octolens
Octolens is an AI-powered social listening platform for B2B SaaS and developer-focused companies, monitoring brand and competitor mentions across 13+ platforms via API, webhooks, MCP, and Slack, sold on a self-serve PLG model with Pro, Scale, and Enterprise tiers.
- Company typePrivate
- Founded2024
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Octolens does
Octolens, operated by Lens Labs GmbH and headquartered in Berlin, is an AI-powered social listening platform purpose-built for B2B SaaS and developer-focused companies. The product monitors brand, product, and competitor mentions across 13+ platforms including Reddit, X, LinkedIn, GitHub, Hacker News, Stack Overflow, YouTube, Bluesky, podcasts, newsletters, and news, applying AI relevance scoring, sentiment analysis, and intent classification to filter noise from common-word brands and surface only B2B-relevant conversations. Core technology components include a unified REST API, real-time webhook delivery with retry, native Slack routing, and an MCP server compatible with Claude, Cursor, and ChatGPT, enabling customers to consume mention data as a programmable layer rather than through a traditional dashboard.
The platform's go-to-market combines product-led growth (self-serve signup, 7-day free trial, 2-minute AI-assisted onboarding) with an enterprise sales motion gated behind a demo for custom multi-brand deployments. Pricing is structured as Pro ($159-$199/month, 15,000 mentions, 10 keywords), Scale ($499-$599/month, 50,000 mentions, 40 keywords plus podcasts/news/newsletters), and Enterprise custom contracts with multi-year terms, plus usage-based add-ons for extra mentions ($0.01/mention) and keywords ($5/month each). Every plan includes API, webhooks, MCP, Slack/email alerts, and unlimited team seats, an explicit differentiator versus incumbents like Brandwatch and Sprinklr that gate API access behind enterprise tiers.
The customer base spans more than 1,000 companies, including recognized B2B SaaS names such as Vercel, Sentry, Supabase, PostHog, Prisma, Cursor, Railway, and CodeRabbit, with documented outcomes including 50% time savings at Vercel, 600+ weekly mentions handled at Prisma with sub-5-minute response times, and 40% MoM signup growth at Railway correlated with mention activity. The company is founder-owned and bootstrapped with 1-10 employees and reported over 5x year-over-year revenue growth while app DAUs declined, reflecting a deliberate pivot from a dashboard product to an API/data-layer consumption model. Octolens is GDPR and CCPA compliant and operates from Mühlenstr. 8a, 14167 Berlin, Germany.
Octolens firmographics
Firmographics- Name
- Octolens
- Legal name
- Lens Labs GmbH
- Website
- https://octolens.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Octolens is an AI-powered social listening platform for B2B SaaS and developer-focused companies, monitoring brand and competitor mentions across 13+ platforms via API, webhooks, MCP, and Slack, sold on a self-serve PLG model with Pro, Scale, and Enterprise tiers.
- Ownership category
- akta.pro rank
Octolens industry classification
Industry- Product category
- Social Listening Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)
- akta.pro secondary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
Where Octolens is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Octolens business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription SaaS - Pro Plan: Monthly or annual subscription with 15,000 mentions and 10 keywords per month. Includes API, webhooks, MCP, Slack alerts, and email alerts. Starting at $159/month (annual) or $199/month (monthly).
- Subscription SaaS - Scale Plan: Monthly or annual subscription with 50,000 mentions and 40 keywords per month. Includes real-time refresh and coverage of podcasts, news, and newsletters. Starting at $499/month (annual) or $599/month (monthly).
- Enterprise Custom Pricing: Custom pricing for multi-brand portfolios with multiple workspaces, unlimited mentions, unlimited keywords, and custom AI agents. Requires booking a demo/call.
- Additional Mentions and Keywords: Extra mentions available from $0.01 per mention and additional keywords from $5/month on any plan, with full cost control and flexibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro - For growing brands |
| Subscription | Monthly | Pro - Monthly billing |
| Subscription | Annual | Scale - For brands with communities |
| Subscription | Monthly | Scale - Monthly billing |
| Subscription | Multi-year contract | Enterprise - Custom monitoring |
| Unit Pricing | Monthly | Extra mentions add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Octolens product offering
Product offeringCore offering
Octolens is an AI-powered social listening platform that monitors brand and competitor mentions across 13+ platforms (Reddit, X, LinkedIn, GitHub, Hacker News, YouTube, podcasts, newsletters, news, Bluesky, TikTok, DEV, Stack Overflow). The platform uses AI for relevance scoring, sentiment analysis, and intent classification to filter noise (including from common-word brands) and deliver structured mentions via REST API, MCP server, webhooks, Slack, or email to B2B SaaS and developer-focused companies.
Product overview
Octolens is a unified AI social listening platform for B2B SaaS companies, consisting of the core Octolens monitoring platform, a Social Listening REST API, and an MCP Server for AI-native workflows. The product monitors 13+ platforms including Reddit, X, LinkedIn, GitHub, Hacker News, YouTube, Stack Overflow, Podcasts, and Newsletters. AI-powered relevance filtering, sentiment analysis, and intent classification are built into the data layer and available across all access methods (API, MCP, webhooks, Slack, email, dashboard). The platform positions itself as a data layer enabling workflows rather than a traditional dashboard product.
Differentiator
Problem solved
Functional benefit
Products and services
- Octolens Core Platform AI-powered social listening platform that monitors brand mentions across 13+ platforms (Reddit, X, LinkedIn, GitHub, Hacker News, YouTube, Bluesky, TikTok, DEV, Stack Overflow, Podcasts, Newsletters, News) with AI filtering, sentiment analysis, intent classification, alerts, and a feed/dashboard view. Targeted at B2B SaaS and developer-focused companies.
- Social Listening API REST API providing a single bearer-token-authenticated endpoint that returns structured JSON with mention text, platform, sentiment, relevance score, and metadata aggregated across all 13+ monitored platforms. Available on every plan including self-serve tiers.
- Octolens MCP Server Model Context Protocol (MCP) server that lets AI tools such as Claude, Cursor, Windsurf, ChatGPT, and OpenClaw query Octolens mention data in natural language without custom integration code. Enables search, analytics, and sentiment monitoring from inside AI agents.
- Octolens Slack Integration Native Slack integration that routes mentions to configured Slack channels with per-channel filters by sentiment, keyword, platform, or relevance level. Default configuration notifies only for high-relevance mentions such as buy-intent or customer complaints.
Quantifiable outcome
- 40% month-over-month signup growth correlated with mentions (Railway)
- +5 more outcomes
Companies that use Octolens
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
Octolens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature6 records
Octolens partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AttiocoreCRM integration partnership. Octolens webhooks can update CRM records in Attio, enabling pipeline generation from public conversations. Part of workflow automations that route mentions to CRM systems for sales outreach.
- LinearcoreIntegration enabling mentions to be turned into Linear issues automatically. Workflow example: webhook mention to agent, agent reads post, classifies it (bug/feature request/feedback), creates Linear ticket with original thread linked and right team assigned.
- Claude (Anthropic)coreMCP server integration enables Claude to query Octolens mention data natively. AI agents can search mentions, run analytics, and monitor sentiment through Claude without custom integration code.
- CursorcoreMCP server integration enables Cursor AI editor to access Octolens mention data for AI-powered workflows.
- ChatGPT (OpenAI)coreMCP server integration compatible with ChatGPT and other MCP-compatible AI tools for querying mention data.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Octolens competitors and assessment
Company assessmentDirect peers
- Brand24: Social listening platform focused on brand monitoring across social, news, blogs, and forums. Comparable mid-market positioning with similar subscription pricing; competes head-to-head with Octolens in the SMB/startup segment.
- Awario: Social listening and brand mention tool by Traqfire. Overlapping feature set (Boolean search, sentiment, alerts) at similar price points; targets the same SMB/mid-market customer as Octolens.
- Mention: SMB-focused social listening and brand monitoring tool monitoring web, social, and news sources. Closest direct competitor in pricing tier and target segment; frequently cited as a comparison reference on Octolens' own comparison pages.
Broad incumbents
- Meltwater: Media monitoring and social listening platform with significant enterprise penetration. Overlaps in brand/mention monitoring but covers a much broader scope (PR, news, consumer intelligence) and targets large enterprises.
- Brandwatch: Long-established enterprise social listening and consumer intelligence platform. Directly competes in brand monitoring/mention aggregation but targets larger enterprise accounts with broader but shallower platform coverage and significantly higher pricing.
- Sprinklr: Enterprise customer experience platform with significant social listening and media monitoring capabilities. Competes in the same brand-monitoring category but as part of a much broader CX suite at enterprise pricing, often gating API access behind top tiers.
- Talkwalker: Enterprise social listening and consumer intelligence platform with deep analytics and AI-powered analytics. Competes in the same category but at much higher price points and larger enterprise customers.
Emerging players
- Tavily: AI-native web research and data API targeting AI agents and developers. Closest emerging peer to Octolens' agent/data-layer positioning with an MCP-style, API-first architecture for AI workflows.
- BuzzSumo: Content research and social monitoring tool tracking content performance and mentions across social platforms. Comparable mid-market positioning; partial overlap on the brand/monitoring use case but stronger on content marketing.
- Exa: AI-native search API for developers and AI agents, providing structured web data with relevance scoring. Comparable in being an API-first, AI-native data layer for developers and agent workflows — a near-functional analog in the web-search vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Octolens social profiles
Digital presenceOctolens compliance and trust
Trust signalCompliance2 records
Octolens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Octolens leadership team
Management profileNumber of profiles
Octolens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Octolens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Octolens
What does Octolens do?
Octolens is an AI-powered social listening platform that monitors brand and competitor mentions across 13+ platforms (Reddit, X, LinkedIn, GitHub, Hacker News, YouTube, podcasts, newsletters, news, Bluesky, TikTok, DEV, Stack Overflow). The platform uses AI for relevance scoring, sentiment analysis, and intent classification to filter noise (including from common-word brands) and deliver structured mentions via REST API, MCP server, webhooks, Slack, or email to B2B SaaS and developer-focused companies.
Is Octolens a public or private company?
Octolens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Octolens founded?
Octolens was founded in 2024. It employs 1 to 10 people.
Where is Octolens based?
Octolens is headquartered in Berlin, Germany, in the Europe region.
How does Octolens make money?
Four revenue lines are on record. Subscription SaaS - Pro Plan is the primary driver. The others are subscription SaaS - Scale Plan, enterprise Custom Pricing and additional Mentions and Keywords.
Who are Octolens's main competitors?
Direct peers on record are Brand24, Awario and Mention. Broad incumbents are Meltwater, Brandwatch, Sprinklr and Talkwalker. Emerging players are Tavily, BuzzSumo and Exa.
Does Octolens have an API?
Yes. REST API providing one endpoint for mentions across all platforms with structured JSON including sentiment, relevance, and tags. Available on all plans including Starter. Bearer token authentication. Webhooks with retry logic for real-time push delivery. MCP server for AI-native workflows compatible with Claude, Cursor, Windsurf, and other MCP tools. Rate limits depend on plan with generous limits for production workflows and custom limits available for Enterprise. Developer documentation is at octolens.com/docs.
What industry is Octolens in?
Octolens's product category is Social Listening Software. Its primary akta.pro industry code is MPACAKAC, Social/UGC Feed Aggregators (Multi-Source Feeds), with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 516210 and its SIC code is 7370.