Alice Labs AI

What Alice Labs AI does

Alice Labs AI (Alice Labs AB) is a Stockholm-headquartered, implementation-first AI consultancy serving Nordic and pan-European mid-to-large enterprises and public-sector organisations. Founded in 2023 by Alice Holmgren (CEO), Linus Ingemarsson, and Eric Lundberg, the firm designs and deploys custom AI agents, automation workflows, RAG-based knowledge systems, and AI-driven search and SEO solutions. Its core services include AI Consulting, AI Strategy, AI Automation, AI Agents (including a named product, Alice Salesbot), AI Search (semantic and GEO/AI Overviews), AI SEO, AI Training, AI Governance, and AI Maturity Assessment — all delivered with a stated promise of measurable outcomes within 30–90 days.

Name

Alice Labs AI

Legal name

Alice Labs AB

Website

https://alicelabs.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Alice Labs AI is a Stockholm-based, implementation-first AI consultancy that designs and deploys custom AI agents, RAG knowledge systems, automation, and EU AI Act-compliant AI strategy for Nordic and pan-European enterprises and public-sector organisations.

Ownership category

akta.pro rank

Product category

AI Consulting & Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Documentation & Reporting Automation (Model Cards, Datasheets, Impact Assessments) (HDAAAMAJ)

Keywords

• AI consulting services
• Enterprise AI strategy
• AI agent development
• RAG knowledge management
• AI automation engineering

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. AI Consulting & Strategy Engagements: Fixed-scope strategy engagements (AI strategy, diagnosis, roadmap) typically 2–4 weeks, plus implementation engagements of 4–16 weeks. Deliverables include use-case prioritization, ROI models, governance frameworks, and 90-day/12-month roadmaps. Revenue recognized on project completion.
2. AI Implementation & Automation Projects: Project-based implementation of AI agents, automation workflows, document systems, and integrations. Typical timeline 30–90 days from pilot to production. Priced per project scope with fixed or T&M billing.
3. AI Training & Workshops: Custom AI training workshops for teams and executives, ranging from half-day briefings to 5-day programs. Pricing per participant group or flat workshop fee. Part of initial engagement and upsell motion.
4. Ongoing Advisory & Retainer: Monthly retainer for continuous strategic advisory, quarterly reviews, governance, and scaling support. Also SLA-based ongoing management and optimization for deployed AI systems.
5. Engagement Models (European): European AI consulting engagements: Strategy Sprint (€40,000–€80,000 fixed), Implementation (€80,000–€250,000 typical mid-market), and monthly retainers from €15,000/month. Full enterprise transformation can exceed €1.5M.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alice Labs AI is a Stockholm-based AI consultancy that designs and implements custom AI agents, AI automation workflows, and AI strategy services for enterprises and public sector organizations. Its core practice covers the full lifecycle from AI strategy and maturity assessment through RAG-powered knowledge bases, conversational AI agents, AI-driven SEO and GEO optimization, EU AI Act governance, and end-to-end implementation engineering — delivered as fixed-scope projects and ongoing retainers.

Product overview

Alice Labs is an implementation-first AI agency offering a portfolio of consulting services and AI-powered solutions organized around its core AI consulting and automation practice. The offering is structured as a platform-plus-services model: at the center are AI Consulting and AI Strategy engagements, which are complemented by specialized service lines including AI Agents (autonomous AI agents for customer service, order management, and internal workflows), AI Automation (end-to-end process automation), AI Search (semantic and GEO/AI Overviews optimization), AI SEO (content and search optimization), and AI Training. Supporting modules include AI Governance (EU AI Act compliance frameworks), AI Maturity Assessment (readiness evaluation across five dimensions), and AI Knowledge Base (RAG-powered internal knowledge retrieval). The flagship named product is Alice Salesbot, an AI agent for sales automation. The company delivers all solutions with measurable ROI in 30–90 days, connecting AI to existing enterprise systems via APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Consulting (AI Konsult) Strategic advisory and hands-on implementation support for AI solutions, guiding organizations from use-case prioritization and ROI modeling through discovery workshops and production deployment. Targeted at mid-to-large enterprises, public sector organizations, and SMBs across Sweden, the Nordics, and wider Europe.
• AI Strategy (AI Strategi) AI strategy engagement delivering a prioritized use-case backlog, ROI model, 90-day execution plan, and 12-month roadmap with KPI framework and EU AI Act-aligned governance built in from day one. Available as Strategy Sprint (€40,000–€80,000) and broader enterprise AI Strategy ($40,000–$80,000 for organizations of 500–50,000+ employees).
• AI Automation (AI Automation) End-to-end automation of repetitive processes and workflows using AI, including document processing, data entry, case routing, AP/AR automation, and quality control across enterprise functions. Delivered as project-based engagements with measurable results in 30–90 days.
• AI Agents (AI Agenter) Intelligent autonomous agents that handle customer interactions, internal workflows, and support tasks 24/7 with human oversight. Capabilities span order management, customer service, document processing, voice/IVR, onboarding, sales qualification, and compliance monitoring. Agents connect to enterprise systems via APIs and Model Context Protocol.
• AI SEO (AI SEO) AI-driven SEO strategy and content production for organic growth, including GEO/AI Overviews optimization and AI-powered content rewrite campaigns that increase search visibility and traffic. Documented outcomes include +260% organic traffic and 41 top-3 Google rankings for an accounting firm and +330% daily clicks for a media publisher rewriting 178 articles.
• AI Search (AI Sök) Advanced search solutions combining GEO/AI Overviews optimization for external visibility with semantic vector search and RAG for website, e-commerce, and internal knowledge base search. Capabilities include neural re-ranking and multimodal (text and image) search for product discovery.
• AI Knowledge Base (AI Kunskapsbas) Enterprise-grade knowledge base built on RAG architecture that connects proprietary documents, policies, and expertise to AI assistants, enabling natural language search across company documents and policies with grounded responses and reduced hallucinations.
• AI Governance (AI Governance) AI governance framework covering EU AI Act compliance, AI policies, access controls, audit logging, incident processes, and human-in-the-loop requirements for responsible AI deployment. Priced from 40,000 SEK for a basic policy workshop to 150,000–300,000 SEK for a complete enterprise governance framework delivered in 4–8 weeks.
• AI Training (AI Utbildning) Customized AI training programs for teams, covering prompt engineering, AI tools, workflow automation, and strategic AI literacy, tailored to industry and use cases. Half-day executive briefings €5,000–€10,000, half-day workshops €5,000–€8,000, full-day custom workshops €8,000–€15,000, multi-day programs €15,000–€40,000, and organization-wide training €30,000–€100,000 with 30-day follow-up support.
• AI Maturity Assessment (AI Mognadsbedömning) Structured evaluation of organizational AI readiness across five dimensions: data maturity, technology readiness, organizational capability, governance, and cultural readiness, including benchmarking against a proprietary index and an executive-ready action plan. Priced from 75,000 SEK in Sweden, €15,000–€20,000 for a focused single-BU assessment, and €25,000–€40,000 for a comprehensive multi-BU assessment.

Quantifiable outcome

• 2.5M SEK/year saved for Ljusgårda via AI agent for order management (6 FTE reduced to 1 coordinator, 83% cost reduction)
• +14 more outcomes

Named customers27 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability15 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationIntegration partner for conversational AI and AI agent deployments. Alice Labs connects AI agents to Salesforce Service Cloud for customer service automation, lead qualification, and CRM updates.
• HubSpotcoreTechnology or IntegrationCRM integration for AI-powered sales and marketing automation. AI agents read from and write to HubSpot for lead qualification, pipeline updates, and customer communication automation.
• ZendeskcoreTechnology or IntegrationIntegration with Zendesk for customer service AI agents — enabling ticketing, handoff, and support automation. AI agents grounded in knowledge bases and integrated with Zendesk workflows.
• IntercomcoreTechnology or IntegrationIntegration partner for conversational AI chatbot deployments. AI agents handle tier-1 support with seamless human handoff to Intercom-managed conversations.
• SAPcoreTechnology or IntegrationERP integration for enterprise AI deployments across manufacturing, finance, and operations. AI agents connect to SAP systems via secure APIs for process automation.
• SnowflakecoreTechnology or IntegrationData warehouse integration for AI agent deployments requiring large-scale data access, analytics automation, and enterprise data infrastructure.
• OpenAI / Azure OpenAIcoreTechnology or IntegrationPrimary LLM platform providers for AI agent and RAG-based solutions. Alice Labs uses GPT models via OpenAI API and Azure OpenAI for enterprise-grade deployments with data residency controls.
• Anthropic ClaudecoreTechnology or IntegrationLLM alternative for AI agent deployments, particularly for enterprise use cases requiring different model characteristics or compliance configurations.
• PineconecoreTechnology or IntegrationVector database provider for RAG-based knowledge bases and semantic search implementations, enabling hallucination-reduced, grounded AI responses.
• WeaviatecoreTechnology or IntegrationOpen-source vector database used alongside Pinecone for RAG implementations, selected per client infrastructure requirements.
• LangChaincoreTechnology or IntegrationRAG framework used for building retrieval-augmented generation pipelines for AI knowledge bases and agents, enabling structured document understanding and grounded responses.
• LlamaIndexcoreTechnology or IntegrationRAG framework alternative to LangChain, selected per use-case requirements for building enterprise knowledge base and document understanding pipelines.
• SharePointcoreTechnology or IntegrationDocument management system integration for AI knowledge base deployments — enabling natural language search across organizational documents stored in SharePoint.
• ConfluencecoreTechnology or IntegrationIntegration for internal knowledge base deployments, enabling AI assistants to query Confluence workspaces for company policies, documentation, and institutional knowledge.
• Microsoft DynamicscoreTechnology or IntegrationERP/CRM integration for enterprise AI deployments connecting to Microsoft Dynamics for finance, operations, and customer relationship automation.
• n8ncoreTechnology or IntegrationAutomation workflow platform used for AI automation engineering engagements, enabling visual workflow building with AI agent integrations.
• ServiceNowcoreTechnology or IntegrationEnterprise service management integration for AI agents deployed in IT service management and internal operations automation contexts.
• YardicoreTechnology or IntegrationProperty management system integration for real estate AI deployments — connecting AI agents and automation to Yardi for property operations.
• MRI SoftwarecoreTechnology or IntegrationProperty management system integration for real estate AI agents covering portfolio management, tenant relations, and lease administration.
• RealPagecoreTechnology or IntegrationProperty management system integration for real estate AI deployments, enabling automation across tenant service, maintenance, and financials.
• BigQuerycoreTechnology or IntegrationData warehouse integration for AI agent deployments requiring Google Cloud data infrastructure and large-scale analytics automation.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faculty AI: UK-based boutique AI consultancy that designs and deploys production AI solutions for large enterprises and the public sector. Most directly comparable to Alice Labs in model: senior-led applied AI engagements, regulated-industry focus, and a strategy-through-implementation offering.
• Datatonic: London-based AI and data consultancy that builds ML platforms, RAG systems, and AI agents for enterprises, with deep Google Cloud / Vertex AI specialization. Closely comparable to Alice Labs in stack-agnostic applied AI delivery and enterprise integration focus.
• Artefact: Paris-headquartered data and AI consulting firm serving global enterprises on AI strategy, data platforms, and applied AI implementations. Comparable to Alice Labs in cross-industry enterprise AI consulting model, with a meaningfully larger European footprint.
• Knowit: Swedish digital and AI consultancy with deep Nordic roots serving enterprise and public sector clients on digital transformation, data, and AI. Closest Sweden-based peer to Alice Labs in market and target buyer profile, though with a much broader service portfolio.
• Crayon: Norway-headquartered IT and AI services firm operating across the Nordics and globally, including cloud economics, software asset management, and AI services. Direct Nordic peer in geography and enterprise AI services model, though at significantly larger scale.

Broad incumbents

• Devoteam: France-based European tech consultancy with a dedicated AI & Data practice serving enterprise and public sector clients across the continent. Comparable in EU AI Act / cloud AI delivery focus, with a much larger delivery bench and broader portfolio.
• BearingPoint: European management and technology consultancy with an active AI and data practice serving enterprise and public sector clients. Comparable in EU AI Act readiness and pan-European enterprise AI strategy/implementation delivery, at significantly larger scale.
• Reply: Italy-based digital transformation and AI services group operating across Europe with a strong focus on AI agents, conversational AI, and data platforms. Comparable in European enterprise AI agent delivery and cross-industry coverage.
• Tietoevry: Large Nordic-headquartered IT services and software firm with an established AI/data practice serving enterprises and the public sector. Comparable in Nordic enterprise AI delivery and regulated-industry experience, but at enterprise-scale rather than boutique.

Regional players

• Slalom: US-headquartered consulting firm with a strong applied AI practice and a 'boutique-feel' regional delivery model. Comparable in senior-led AI strategy + implementation offerings, but primarily a North American player with limited Nordic presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInse.linkedin.com/company/alicelabsai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alice Labs AI