Artefact
Artefact Labs, Inc. is a Brooklyn-based SaaS company that sells a browser extension adding structured approval workflows to Google Docs, Sheets, and Slides, targeting product, engineering, and cross-functional teams that need formal document sign-off.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Artefact does
Artefact Labs, Inc. is a private, Brooklyn-based SaaS company that has built a browser extension which adds structured approval workflows to Google Docs, Sheets, and Slides within Google Workspace. Users connect their Google Workspace account during onboarding, download the extension, and use it to assign reviewers and approvers, receive automated notifications, and track approval status through a team dashboard that surfaces efficiency metrics. The company targets product, engineering, and cross-functional teams that produce technical artifacts such as PRDs and specifications, where informal approval chains in Slack, email, and Jira create friction and lost context. The product includes an AI feature set branded ArtefactAI, described as text-based process automation for document review workflows.
The company monetizes through a tiered per-seat SaaS model: a free Starter tier with limited editors and reviewers per document, a Growth tier at $10.00 per team member per month (rising to $12.00 above 50 members) that unlocks unlimited editors/reviewers, organizational insights, integrations, and team assignments, and a custom Enterprise tier offering dedicated support and a 99.99% uptime SLA. Distribution is product-led: users self-sign up via tryartefact.com, with OAuth sign-in available via Google and Microsoft Azure AD. Enterprise prospects are routed through a 'Book a Demo' contact form into a sales-assisted motion. The company is privately held, lists 1–10 employees, has three named co-founders (Marc Milberg, Russell Lowry, Roye Segal), and has no publicly disclosed funding rounds, revenue, or named customers.
Artefact firmographics
Firmographics- Name
- Artefact
- Legal name
- Artefact Labs, Inc.
- Website
- https://tryartefact.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Artefact Labs, Inc. is a Brooklyn-based SaaS company that sells a browser extension adding structured approval workflows to Google Docs, Sheets, and Slides, targeting product, engineering, and cross-functional teams that need formal document sign-off.
- Ownership category
- akta.pro rank
Artefact industry classification
Industry- Product category
- Document Collaboration Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Artefact is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Artefact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Per-Team-Member): Artefact generates revenue through tiered SaaS subscriptions billed per team member on a monthly cadence. The Starter plan is free; the Growth plan is $10.00 per team member per month (up to 50 members, then $12.00 above 50); and Enterprise is a custom-priced plan. Subscriptions auto-renew unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter — Free tier with core document collaboration, ArtefactAI features, limited editors/reviewers, and essential insights. |
| Per seat | Monthly | Growth — $10.00/team member/month for growing teams needing unlimited editors/reviewers, organizational insights, and integrations. |
| Subscription | Multi-year contract | Enterprise — Custom-priced plan for large organizations requiring scalability, security, and dedicated support. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Artefact product offering
Product offeringCore offering
Artefact provides a browser extension and SaaS platform that adds structured approval workflows to Google Docs, Sheets, and Slides. The product replaces informal email-based approval chains with a configurable, auditable workflow layer that runs natively inside Google's document suite, including an AI assistant for drafting approval chains. It is offered as a free Starter tier, a paid Growth tier, and a custom Enterprise tier.
Product overview
Artefact is a unified document collaboration platform built as a single product with integrated AI capabilities. The core Artefact platform adds structured approvals to Google Docs, Sheets, and Slides, with the ArtefactAI feature automating workflow processes. The Artefact Browser Extension enables workflow assignment directly from the browser, while the Dashboard provides analytics on team efficiency. No modular pricing or add-on architecture is evident—all features are included within the Starter, Growth, and Enterprise tier structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Artefact Platform
Quantifiable outcome
- 37% time savings (22.5% from reduced information hunting + 18.6% from fewer interruptions) for teams using Artefact, based on cited Atlassian research on knowledge worker productivity.
Companies that use Artefact
Customer profileSegments3 records
Ideal customer profiles2 records
Artefact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Artefact partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google Workspace (Google Docs, Sheets, Slides)coreArtefact is built as a native integration layer on top of Google Workspace. Users connect their Google Workspace account during onboarding, and Artefact's approval workflows operate directly within Google Docs, Sheets, and Slides. The integration is the core product delivery mechanism and primary user surface.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Artefact competitors and assessment
Company assessmentDirect peers
- PandaDoc: PandaDoc provides document creation, collaboration, and approval workflows with built-in tracking and eSignature, serving the same mid-market and enterprise buyers that Artefact targets with its approval workflows.
- ApprovalMax: ApprovalMax delivers structured approval workflows for finance and operations documents, conceptually mirroring Artefact's approach of replacing informal Slack/email approval chains with governed workflows.
- airSlate: airSlate offers document workflow automation, eSignature, and approval routing for business processes, directly overlapping Artefact's structured approval workflows for cross-functional teams.
- DocuSign: DocuSign is the dominant eSignature and agreement workflow platform, competing directly with Artefact in the document approval/sign-off category for business teams, with a broader but overlapping feature set.
Broad incumbents
- Notion: Notion has expanded into approvals, comments, and document workflows inside its all-in-one workspace, providing overlapping document review functionality for the same product and operations audiences Artefact targets.
- Zapier: Zapier is a broad automation platform that enables approval and routing workflows across thousands of SaaS apps, representing a horizontal incumbent that can replicate structured approval workflows for cross-app document processes.
- Atlassian (Jira/Confluence): Atlassian's Confluence and Jira products include document review and approval workflows within a broader collaboration suite, representing the horizontal incumbent that bundles the approval capability Artefact sells as a standalone product.
- Microsoft Power Automate: Microsoft Power Automate is a broad enterprise workflow and approval automation platform that competes in the same category as Artefact from within the Microsoft 365 ecosystem, offering native approvals for organizations outside Google's footprint.
Emerging players
- ProcessStreet: ProcessStreet is a workflow and approval management platform for recurring business processes, targeting similar knowledge-worker use cases (approvals, routing, tracking) that Artefact addresses within the Google Workspace surface.
- Kissflow: Kissflow provides low-code workflow, approval, and document automation for business teams, intersecting with Artefact's positioning as a lightweight approval layer for cross-functional teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Artefact social profiles
Digital presenceArtefact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artefact leadership team
Management profileNumber of profiles
Profiles3 records
Artefact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artefact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artefact
What does Artefact do?
Artefact provides a browser extension and SaaS platform that adds structured approval workflows to Google Docs, Sheets, and Slides. The product replaces informal email-based approval chains with a configurable, auditable workflow layer that runs natively inside Google's document suite, including an AI assistant for drafting approval chains. It is offered as a free Starter tier, a paid Growth tier, and a custom Enterprise tier.
Is Artefact a public or private company?
Artefact is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artefact founded?
Artefact was founded in -1. It employs 1 to 10 people.
Where is Artefact based?
Artefact is headquartered in Brooklyn, United States, in the North America region.
How does Artefact make money?
One revenue line is on record: saaS Subscription (Per-Team-Member).
Who are Artefact's main competitors?
Direct peers on record are PandaDoc, ApprovalMax, airSlate and DocuSign. Broad incumbents are Notion, Zapier, Atlassian (Jira/Confluence) and Microsoft Power Automate. Emerging players are ProcessStreet and Kissflow.
Does Artefact have an API?
No public API is recorded for Artefact.
What industry is Artefact in?
Artefact's product category is Document Collaboration Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 5132 and its SIC code is 7372.