Herdwatch Limited
Herdwatch Limited is an Irish AgriTech SaaS company providing cloud-based livestock management software for cattle, sheep, and pasture across the US, UK, and Ireland, serving 22,000+ producers and processors with mobile, offline-capable record-keeping and an Enterprise Suite for supply-chain analytics.
- Company typePrivate
- Founded2016
- HeadquartersRoscrea, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Herdwatch Limited does
Herdwatch Limited is an Irish AgriTech company founded in 2016 and headquartered in Roscrea, Ireland, with regional offices in the United Kingdom (Shropshire) and the United States (Houston, Texas). The company operates a cloud-based, mobile-first SaaS platform for livestock record-keeping, supporting cattle, sheep and goats, and pasture management across iOS, Android, and web clients with offline-first recording and automatic cloud synchronization. Hardware integrations include Bluetooth EID readers and weigh heads, and the platform maintains direct integrations with national traceability and assurance systems (BCMS, ScotEID, NIFAIS, APHIS, Red Tractor) in its core markets.
The business is structured around a freemium SaaS core (with a free digital calving book tier and a 30-day free trial of full functionality) plus a separate Enterprise Suite targeting processors, food producers, and agribusinesses with sustainability, antimicrobial, and predictive analytics. Revenue also includes enterprise licenses, professional services for onboarding and data migration, and integration with veterinary practice workflows through Comtag TB Testing and the recently acquired VetDrive veterinary practice management system. Go-to-market blends product-led growth (self-serve sign-up, mobile app stores) with enterprise field sales and trade-show presence (NCBA, TSCRA sponsorship), supported by The AgriPod podcast and content marketing.
Herdwatch reports 22,000+ producers on its platform managing 2.3 million cattle, 1.7 million sheep, and 3.5 million recorded calf births, with named customers ranging from large UK dairies (Thomas Family Farm) to Irish beef finishers (Glenn family) and enterprise processors (Dawn Meats). The company is privately held with no disclosed institutional funding rounds, suggesting organic growth funded by operations. Strategic activity in 2025–2026 — including the Enterprise Suite launch, dedicated Texas market entry, and acquisition of VetDrive — points to a pivot from SMB farmer SaaS toward a dual SMB-plus-enterprise model monetizing aggregated on-farm data across the agri-food supply chain.
Herdwatch Limited firmographics
Firmographics- Name
- Herdwatch Limited
- Legal name
- Herdwatch Limited
- Website
- https://herdwatch.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herdwatch Limited is an Irish AgriTech SaaS company providing cloud-based livestock management software for cattle, sheep, and pasture across the US, UK, and Ireland, serving 22,000+ producers and processors with mobile, offline-capable record-keeping and an Enterprise Suite for supply-chain analytics.
- Ownership category
- akta.pro rank
Herdwatch Limited industry classification
Industry- Product category
- Livestock Management Software
- NAICS
- Support Activities for Animal Production (115210), Veterinary Services (54194)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Animal Disease Surveillance & Reporting Systems (HLAMAJAB)
Keywords
Where Herdwatch Limited is headquartered
LocationHeadquarters
- HQ city
- Roscrea
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Herdwatch Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Core): Subscription-based revenue model with tiered pricing plans. Offers free subscription with limited features (digital calving book) and paid tiers for full platform access. Annual and monthly billing options available.
- Enterprise Software: Herdwatch Enterprise Suite provides analytics and supply chain connectivity solutions to processors, food producers, and agribusinesses with per-seat or enterprise licensing.
- Professional Services: Customer support team assists with initial data migration, entering full herd records for customers who email their existing records.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic calving book functionality |
| Subscription | Monthly | Full platform access via subscription |
| Subscription | Annual | Enterprise tier for processors and agribusinesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Herdwatch Limited product offering
Product offeringCore offering
Herdwatch is a cloud-based, mobile-first SaaS platform that helps livestock farmers and ranchers record and manage cattle, sheep, and pasture operations from smartphones, tablets, or computers. The platform offers offline recording with automatic cloud synchronization, integrates with Bluetooth EID readers and weigh scales, and automates regulatory reporting to national traceability systems (BCMS, ScotEID, NIFAIS, APHIS). It also sells an Enterprise Suite that connects processors, food producers, and agribusinesses to farm-level supply chain data, and acquired VetDrive in January 2026 to expand into veterinary practice management.
Product overview
Herdwatch offers a unified livestock management platform comprising three core modules—Cattle, Sheep & Goats (formerly Flockwatch), and Pasture (formerly Grass and Crops)—combined in one app for comprehensive farm management. The platform operates as a cloud-based SaaS with native mobile apps (iOS, Android) and web application, supporting offline recording with automatic cloud sync. Enterprise Suite extends the platform to processors and agribusinesses with AI-powered analytics and supply chain integration. Through acquisition of VetDrive (January 2026), Herdwatch expanded into veterinary practice management. Additional offerings include TB Testing software (Comtag), Buy & Sell marketplace, Nitrates Calculator for regulatory compliance, and The AgriPod content series.
Differentiator
Problem solved
Functional benefit
Brands
- Cattle by Herdwatch: Cattle management software solution for cow-calf producers to track animal health, calving records, breeding information, and sales & purchases.
- Sheep & Goats by Herdwatch
- Pasture by Herdwatch
- Grass & Crops by Herdwatch
- Comtag TB Testing
- Herdwatch Enterprise Suite
Products and services
- Herdwatch Livestock Management Software Cloud-based mobile-first SaaS platform for livestock producers to record animal health, breeding, calving, treatments, movements, and weights from smartphones, tablets, or computers. Supports offline recording with automatic cloud synchronization and integrates with national traceability systems. Used by over 22,000 producers across the US, Ireland, and UK.
- Herdwatch Enterprise Suite Advanced agri-analytics and AI-powered insight solution for processors, food producers, and agribusinesses. Provides real-time farm-level data, supply chain visibility from Feed to Fork, antimicrobial oversight, sustainability/ESG insights (carbon, water, efficiency), predictive analytics, and seamless ERP/platform integrations across over 22,000 connected farmers with informed consent.
- VetDrive Cloud-based veterinary practice management system (PMS) acquired by Herdwatch in January 2026. Designed with practical workflows, reliability, and customer support for veterinary professionals across livestock, equine, and companion animal care practices.
Quantifiable outcome
- Saves 2-3 hours per week on compliance paperwork on average
- +2 more outcomes
Companies that use Herdwatch Limited
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Herdwatch Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature8 records
Herdwatch Limited partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VetDrivecoreAcquisition of VetDrive, a veterinary practice management system founded by James Daly. VetDrive provides cloud-based PMS software for veterinary practices. The acquisition strengthens Herdwatch's investment in the veterinary space and builds on existing TB Testing software (Comtag in Ireland, Lilac/TB Master in UK). VetDrive team remains in place with business as usual for existing customers.
- Texas & Southwestern Cattle Raisers Association (TSCRA)coreHerdwatch became an official sponsor of TSCRA, a historic livestock association. Partnership empowers cattle ranchers through sponsorship activation and brand awareness within the Texas cattle community.
- Dawn MeatscoreEarly adopter of Herdwatch Enterprise Suite. Dawn Meats, a major meat processor, uses the platform to enable efficient data collection from partner farmers, delivering insights into animal management and supply chain visibility, particularly in medicine data capture. Harry Stevenson, Agriculture Program Coordinator, provides testimonial on positive experience.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Herdwatch Limited competitors and assessment
Company assessmentBroad incumbents
- Trimble Ag (Trimble / AGCO joint venture): Global precision agriculture platform offering farm management, fleet, and agronomy software with hardware integrations. A broad incumbent with comparable enterprise-and-farmer dual-sided data approach that competes in adjacent farm software categories.
- Climate FieldView (Bayer): Bayer-owned precision agriculture platform offering farm data analytics, agronomic insights, and increasingly livestock/sustainability modules. A broad incumbent with deep ag-retail relationships that competes with Herdwatch's Enterprise Suite in farmer data and ESG analytics.
- John Deere Operations Center: John Deere's farm management platform connecting machinery, agronomic data, and increasingly livestock operations. A broad incumbent leveraging hardware installed base that competes for farmer mindshare and enterprise data integration.
- Proagrica (formerly Reed Business Information / IHS Markit ag): UK-based agricultural data and connectivity platform providing supply chain integration, agronomy, and farm data analytics for agribusinesses. Comparable to Herdwatch's Enterprise Suite in connecting farmers to processors and downstream players in the UK/IE market.
Direct peers
- Farmers Edge: Canadian precision agriculture and farm management SaaS company offering field-level analytics, agronomy, and connected farm solutions. Closely comparable SaaS-based ag-tech business model, though historically more crop-focused than Herdwatch's livestock specialization.
- ezyVet: Cloud-based veterinary practice management system serving companion animal, equine, and mixed practices globally. Directly comparable to VetDrive, the recently acquired veterinary PMS arm of Herdwatch, and a likely integration/consolidation target overlap.
- AgriWebb: Australian livestock and pasture management SaaS platform serving cattle and sheep producers with offline mobile capability and farm assurance compliance. Highly comparable to Herdwatch's core farmer-facing software across modules, though focused on the Australian market.
- Conservis: US-based farm management software platform providing planning, records, and profitability analytics for row crop and livestock operations. Closely comparable SaaS business model and farmer-record-keeping focus, though historically more crop-centric.
- IDEXX Animana / AVImark: Veterinary practice management software platforms serving small animal and mixed veterinary practices globally. Directly comparable to VetDrive and a relevant competitor in the veterinary software category that Herdwatch has now entered via acquisition.
Regional players
- 365FarmNet: European farm management software platform (founded in Germany) offering documentation, field planning, and compliance tools across multiple EU countries. A regional peer with comparable documentation-and-compliance SaaS approach but continental European rather than UK/IE/US focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Herdwatch Limited social profiles
Digital presenceHerdwatch Limited compliance and trust
Trust signalCompliance5 records
Herdwatch Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herdwatch Limited leadership team
Management profileNumber of profiles
Profiles1 record
Herdwatch Limited subsidiaries and ownership
Company hierarchySubsidiaries1 record
Herdwatch Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herdwatch Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herdwatch Limited
What does Herdwatch Limited do?
Herdwatch is a cloud-based, mobile-first SaaS platform that helps livestock farmers and ranchers record and manage cattle, sheep, and pasture operations from smartphones, tablets, or computers. The platform offers offline recording with automatic cloud synchronization, integrates with Bluetooth EID readers and weigh scales, and automates regulatory reporting to national traceability systems (BCMS, ScotEID, NIFAIS, APHIS). It also sells an Enterprise Suite that connects processors, food producers, and agribusinesses to farm-level supply chain data, and acquired VetDrive in January 2026 to expand into veterinary practice management.
Is Herdwatch Limited a public or private company?
Herdwatch Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herdwatch Limited founded?
Herdwatch Limited was founded in 2016. It employs 51 to 100 people.
Where is Herdwatch Limited based?
Herdwatch Limited is headquartered in Roscrea, Ireland, in the Europe region.
How does Herdwatch Limited make money?
Three revenue lines are on record. SaaS Subscription (Core) is the primary driver. The others are enterprise Software and professional Services.
Who are Herdwatch Limited's main competitors?
Broad incumbents on record are Trimble Ag (Trimble / AGCO joint venture), Climate FieldView (Bayer), John Deere Operations Center and Proagrica (formerly Reed Business Information / IHS Markit ag). Direct peers are Farmers Edge, ezyVet, AgriWebb, Conservis and IDEXX Animana / AVImark. 365FarmNet is listed as a regional player.
Does Herdwatch Limited have an API?
Yes. The Herdwatch Enterprise Suite is described as 'API-ready fully compatible with ERP platforms, Quality Assurance schemes, processors, and third-party analytics tools.' The API enables secure, GDPR-compliant integration with 22,000+ livestock producers, supporting real-time data sharing, antimicrobial oversight, and sustainability insights. No public API documentation URL or developer portal was identified in the source material.
What industry is Herdwatch Limited in?
Herdwatch Limited's product category is Livestock Management Software. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 115210 and its SIC code is 700.