Bill West Roofing

What Bill West Roofing does

Bill West Roofing is a privately held, family-owned roofing contractor founded in 1976 and headquartered in Grain Valley, Missouri. The company provides residential and light-commercial roofing services — primarily asphalt shingle roof replacement, flat-roofing system installation, emergency roof repair, and seamless gutter fabrication — across the Kansas City metropolitan area, including Blue Springs, Lee's Summit, Independence, Raytown, Overland Park, Leawood, and Olathe. Its service offering is built around certified installation of premium shingle lines from three major manufacturers (CertainTeed, Owens Corning, and GAF), with its CertainTeed SELECT ShingleMaster (and ShingleMaster Premier) credential enabling 5-Star SureStart Plus warranty coverage of up to 50 years non-prorated on materials and 25 years on workmanship.

The company generates revenue through one-time project engagements priced per job, with no disclosed public pricing or recurring contract structures. Customer acquisition is direct-to-consumer: free on-site estimates, phone-based inquiry, an instant online estimator (powered by third-party SaaS Roofr), and long-standing community word-of-mouth. To reduce purchase friction, financing is offered through a partnership with Acorn Finance, allowing homeowners to spread project costs. Marketing is largely local — SEO-optimized service-area pages for each KC metro city, educational blog content on storm damage and Kansas City weather risks, and case-study showcases of completed shingle installations.

Operationally, the firm runs with 1–10 employees under multi-generational family leadership (founder Bill West and his son Aaron), without external investors, subsidiaries, or institutional ownership. Its competitive position rests on brand longevity (nearly 50 years of continuous operation), local reputation reinforced by annual Best of Jackson County recognition from 2017 through 2024, manufacturer certification tiers, and the operational continuity of family ownership.

Name

Bill West Roofing

Legal name

Bill West Roofing Inc.

Website

https://billwestroofing.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Bill West Roofing is a family-owned roofing contractor founded in 1976, serving residential and commercial customers in the Kansas City metropolitan area with shingle roof replacement, repair, emergency roofing, and seamless gutter installation.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Residential roofing services
• Roof replacement services
• Roof repair services
• Seamless gutter installation
• Commercial roofing systems

Headquarters

HQ city

Grain Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roof Replacement Services: One-time revenue from complete roof replacement using asphalt shingles, flat roofing systems, or specialty products. Includes removal of old roof, installation of new system, and warranty issuance.
2. Roof Repair Services: Revenue from repair services addressing storm damage, aging, wear, and emergency repairs. Includes both residential and commercial repair work.
3. Seamless Gutter Installation: Custom on-site fabricated gutters and downspouts installed to manage water runoff and protect home foundations.
4. Siding and Exterior Services: Some exterior services including siding replacement (e.g., Mastic Board Batten, CertainTeed Vinyl Siding) and windows as complementary offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bill West Roofing is a family-owned roofing contractor providing roof replacement, roof repair, emergency roof repair, and seamless gutter installation services for residential and commercial customers in the Kansas City metropolitan area. The company is a certified installer for major shingle manufacturers including CertainTeed, Owens Corning, and GAF, and fabricates seamless gutters on-site. Service delivery is performed by the company's own crews across communities in Missouri and Kansas.

Product overview

Bill West Roofing is a family-owned roofing contractor serving the Kansas City metro area since 1976. The company operates as a single-location service business rather than a software platform, offering residential and commercial roofing services through five core offerings: Asphalt Shingle Roof Replacement, Flat Roofing System Replacement, Asphalt Shingle Roof Repair, 24/7 Emergency Roof Repair, and Seamless Gutter Installation. The company positions itself as a certified installer for multiple shingle manufacturers (CertainTeed, Owens Corning, GAF), offering various shingle product lines including Landmark Designer, Landmark Pro, Grand Manor, Presidential Shake, and Timberline Ultra HD. Supporting services include warranty programs through CertainTeed's SELECT Shingle Master certification and Integrity Roof System, plus financing options through Acorn Finance. The portfolio is unified under the Bill West Roofing brand, with products differentiated primarily by material type, manufacturer partnership, and warranty tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Shingle Roof Replacement

Quantifiable outcome

• Warranty coverage up to 50 years non-prorated on CertainTeed Grand Manor products
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CertainTeedcoreTechnology or IntegrationBill West Roofing is a certified CertainTeed SELECT ShingleMaster installer, the highest certification level. This partnership enables the company to offer enhanced warranty programs including 5-Star SureStart Plus coverage that covers materials, labor, and sometimes tear-off and disposal. The company installs a range of CertainTeed products including Landmark Designer, Grand Manor, and Presidential Shake shingles.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Restoration Builders: Residential roofing and storm-restoration contractor focused on insurance-driven replacement work across multiple states — overlapping customer base and service offering with Bill West Roofing.
• Aspen Contracting: National residential roofing and exterior restoration contractor specializing in storm-damage repair and insurance-claim work — comparable customer segment and revenue model to Bill West Roofing.
• Bone Dry Roofing: Multi-state residential and commercial roofing franchise with a similar focus on certified installations, storm-damage repair, and multi-manufacturer partnerships — closely comparable in service mix and operating model to Bill West Roofing.
• Baker Roofing Company: Mid-size residential and commercial roofing contractor offering replacement, repair, and gutter services across the Southeast U.S., with a similar family-influenced operating history and certified-installer positioning.

Broad incumbents

• Greenwood Industries: National commercial and industrial roofing contractor with full-service capabilities including replacement, repair, and sheet metal — overlaps with Bill West's commercial flat-roofing offering at much greater scale.
• Tecta America: Largest U.S. commercial roofing services company with national footprint across installation, repair, and maintenance — broader and more commercial-focused than Bill West Roofing, but operates in the same trade category.
• Power Home Remodeling: Large exterior home remodeling company offering roofing, siding, and windows with a similar residential direct-to-consumer model but significantly greater scale and geographic reach than Bill West Roofing.
• Roofing Corp of America: Regional roofing roll-up platform aggregating independent residential and commercial roofers across the U.S., offering enhanced scale, capital, and warranty programs that Bill West Roofing's family-business model lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/billwestroofing
• Facebookfacebook.com/BillWestRoofing
• LinkedInlinkedin.com/company/bill-west-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bill West Roofing