95 Nutrition

What 95 Nutrition does

95 Nutrition is a privately-held, founder-owned meal prep company founded in 2015 by Lindsey and Carmelo Cruz in Western New York. It prepares chef-made, portion-controlled, fresh-frozen meals across breakfast, lunch/dinner, and protein dessert categories, and distributes them through 13 company-owned retail storefronts across the Buffalo and Rochester metros (9 in Buffalo, 4 in Rochester), a direct-to-consumer e-commerce website with free nationwide shipping, and a Saturday local home-delivery service in Buffalo. The company's underlying operational technology is a fresh-freeze preparation process — meals are cooked fresh and immediately frozen to preserve quality without processed meats or preservatives — paired with a proprietary portion-control system (small portions with 4oz protein at 200-300 calories, large portions with 6oz protein at 350-450 calories) and a weekly rotating menu of 25+ options. Supporting product lines include 12+ protein shake flavors priced at $7.49, an in-house 95 Nutrition supplement line (sold via nutrition95.com), and branded gift cards. Production is centralized in a 14,000 sq ft Amherst, NY headquarters and kitchen facility completed in 2021.

The company operates a direct-to-consumer, transactional revenue model: customers purchase meals by unit in bundles of 6, 12, 14, 18, 24, or 30 with free shipping, and order either online, in-store, or via the local Buffalo delivery route. Core customer segments are weight-loss-focused individuals, convenience-seeking busy professionals and families, fitness enthusiasts, and seniors — all individual consumers with no disclosed B2B or institutional contracts. The company uses a multi-channel marketing approach including an e-commerce website, an active social media presence on Instagram and Facebook, a health blog, an email newsletter, and a loyalty rewards / referral program (1 point per $1 spent; Give $10 Get $10 referrals). 95 Nutrition has scaled organically since founding from a $1,000 start and 20 customers to 70+ employees and 13 retail locations without external institutional investment, and announced a new COO in February 2026 to support continued scaling.

Name

95 Nutrition

Website

https://95nutrition.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

95 Nutrition is a Western New York meal prep service operating 13 retail locations across Buffalo and Rochester with free nationwide shipping, offering chef-made portion-controlled fresh-frozen meals, protein shakes, and supplements to individual consumers focused on weight loss and convenience.

Ownership category

akta.pro rank

Product category

Prepared Meal Services

NAICS

Frozen Specialty Food Manufacturing (311412), All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industries

Retail Meal Kit (In-Store/Online, Non-Subscription) (CRAHAJAB), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Prepared meal delivery
• Portion-controlled meals
• Healthy frozen meals
• Protein shakes
• Meal prep services

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Prepared Meal Sales: One-time transaction sales of chef-made, fresh-frozen portion-controlled meals across breakfast, lunch/dinner, and protein dessert categories. Customers order in quantities of 6, 12, 14, 18, 24, or 30 meals with free shipping on all orders.
2. Protein Shakes and Beverages: Sale of 12+ protein shake varieties and shake additions (creatine, glutamine, plant protein, CBD shots) at $7.49 per shake, both in-store and as add-ons to meal orders.
3. Supplement Sales: Proprietary supplement line including Rule1 supplements, BCAA products, and company-branded supplements sold through separate domain (nutrition95.com) and in-store.
4. Gift Cards: Digital and physical gift cards available in denominations of $25, $50, $100, $200, and $500 with seasonal discounts (e.g., 20% off $500 card).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

95 Nutrition prepares and sells chef-made, portion-controlled, fresh-frozen meals across breakfast, lunch/dinner, and protein dessert categories with a rotating weekly menu of 25+ items. Meals are sold in bulk quantities (6, 12, 14, 18, 24, or 30) with free nationwide shipping, through 13 retail storefronts in the Buffalo and Rochester NY areas, and via local Saturday home delivery in Buffalo. Supporting product lines include 12+ protein shake varieties, a proprietary supplement line, and gift cards.

Product overview

95 Nutrition is a meal prep service operating as a single unified offering with multiple product lines. The core product is their fresh, frozen meal preparation and delivery service featuring 25+ rotating menu items across breakfast, lunch/dinner, and protein dessert categories. The company operates 13 retail locations across Buffalo and Rochester, NY, offering both in-store shopping and online ordering with free local and national shipping. Supporting products include a proprietary supplement line, protein shakes with multiple flavor options, gift cards, and a loyalty rewards program. Meals are portion-controlled for weight loss (small portions with 4oz protein, large portions with 6oz protein) and are prepared fresh then immediately frozen for freshness.

Differentiator

Problem solved

Functional benefit

Products and services

• 95 Nutrition Meal Prep Service Fresh, frozen meal preparation and delivery service offering portion-controlled breakfast, lunch, dinner, and protein dessert options for individual consumers seeking convenient healthy eating. Customers can order online or shop in-store at 13 retail locations across Buffalo and Rochester, NY.
• Breakfast Meals Chef-made breakfast options including Sunrise Breakfast Bowl, Harvest Breakfast Bowl, Chicken Sausage Breakfast Sandwich, and various protein pancakes (Chocolate Chip, Blueberry, Cinnamon Bun). Available in small (200-300 cal) and large (350-450 cal) portion sizes.
• Lunch & Dinner Meals Ready-made lunch and dinner selections including Korean Beef Bowl, Hot Honey BBQ Pineapple Chicken, Buffalo Chicken Wrap, Italian Ravioli Bowl, Beef & Broccoli, Steak Gorgonzola Pasta, and 25+ rotating menu options. Prices range approximately $11.49-$13.00.
• Protein Desserts High-protein dessert options including Strawberry Cheesecake Protein Pudding, Protein Brownie Bites, Cookie Dough Bites, Protein Pies, and Puppy Chow varieties for consumers seeking high-protein indulgences.
• Protein Shakes Homemade protein shakes with 12+ flavor options including Three Amigos, Strawberry Banana, Cake Batter, Mega Greens, Cookies N' Cream, and Peanut Butter varieties. Priced at $7.49 each, available in-store and as add-ons to meal orders.

Quantifiable outcome

• Customers report sustainable weight loss without giving up favorite foods or feeling deprived
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• CookUnity: CookUnity is a chef-prepared meal subscription service delivering rotating menus of portion-controlled meals to customers nationwide. Comparable to 95 Nutrition in its chef-made, portion-controlled positioning and weekly menu rotation, but operates nationally via subscription rather than retail + transactional.
• Factor (formerly Factor75): Factor delivers chef-prepared, fresh, fully-cooked meals nationwide via subscription, directly competing with 95 Nutrition's portion-controlled, ready-to-heat meal offering. Both target health-conscious, time-pressed consumers seeking high-protein, calorie-controlled meals, though Factor operates at a much larger national scale.
• Trifecta Nutrition: Trifecta offers organic, freshly prepared, portion-controlled meals shipped nationwide with an emphasis on clean ingredients and macronutrient balance. Overlaps directly with 95 Nutrition's fresh-frozen, portion-controlled, no-preservative positioning in the health-conscious prepared meal category.
• Snap Kitchen: Snap Kitchen sells freshly prepared, portion-controlled meals through its own retail locations and delivery in select U.S. markets. Highly comparable to 95 Nutrition in physical retail + e-commerce model, fresh-prepared positioning, and weight-management target customer.
• Territory Foods: Territory Foods delivers chef-crafted, ready-to-heat meals to multiple U.S. metro regions with portion-controlled, calorie-transparent menus. Directly comparable to 95 Nutrition in menu variety, chef preparation, and portion control, though it uses a regional hub model rather than retail storefronts.
• Clean Eatz: Clean Eatz is a meal prep franchise with physical café locations selling portion-controlled, calorie-counted meals plus supplements and protein shakes. Closest direct comparability to 95 Nutrition on the combination of retail stores, fresh-prepared meals, supplements, and shakes under one brand.
• Muscle Maker Grill: Muscle Maker Grill is a healthy fast-casual franchise offering high-protein, calorie-controlled meals, wraps, and protein shakes. Comparable to 95 Nutrition on the fitness-oriented, portion-controlled customer and protein-shake add-on offering, but with dine-in restaurant format.

Peers

• Ideal Protein:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/95nutrition
• Facebookfacebook.com/95nutrition
• Xx.com/95nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 95 Nutrition