Wall Art

What Wall Art does

Wall Art Sp. z o.o. is a Polish custom wallpaper manufacturer and direct-to-consumer e-commerce operator headquartered in Wrocław, Poland, founded around 2015 and celebrating its 10th anniversary in 2025. The company designs, produces and sells artist-created wall murals and wallpapers — including custom-sized compositions, standardized rolls, self-adhesive circle and arch formats, single-color wallpapers, and Aqua Zone waterproof wallpapers for humid environments — with a catalog of 672+ original designs developed in collaboration with named Polish artists. Manufacturing is vertically integrated at the Wrocław facility using European-sourced certified materials and digital printing machines, supporting a print-on-demand rather than inventory-heavy model, with a stated cumulative output of 400,000 m² over ten years.

The company sells primarily through its own Shopify-based storefront at wallart.com.pl, localized into 28+ European country versions, complemented by a Wrocław showroom, a dedicated B2B portal (b2b.wallart.com.pl) targeting architects, interior designers and distributors, and a network of certified installers/distributors across Europe. Pricing is unit-based per order (pay-as-you-go), ranging from roughly 100 PLN for single-color wallpapers to 1,397 PLN for arch formats, with custom orders starting at 397 PLN, free shipping above 3,000 PLN, a 5% newsletter discount and a satisfaction-guarantee exchange policy on custom products. Customer mix is dominated by individual residential homeowners and SMBs (over 30,000 cumulative customers), with named primary segments including hospitality, architects/interior designers, and distributors; supporting revenue streams include sample swatches, gift cards (500–3,000 PLN) and an outlet channel for end-of-line products.

The business is small (11–50 employees), privately held, unfunded, and operates exclusively on organic growth with no disclosed M&A, leadership changes or external funding rounds. Reported operational metrics are favorable — a 0.5% complaint rate with 80% positive resolution, ten years of continuous operation, and ongoing content co-development with 15+ named Polish artists — but revenue is not publicly disclosed, and there is no evidence of proprietary AI/ML, API, SDK or platform technology beyond the core custom-print manufacturing stack.

Name

Wall Art

Legal name

Wall Art Sp. z o.o.

Website

https://wallart.com.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wall Art Sp. z o.o. is a Wrocław-based Polish custom wallpaper manufacturer that designs, prints and sells artist-created murals and wallpapers — including custom-sized, roll, circle, arch and waterproof Aqua Zone formats — directly to consumers across 28+ European countries via its Shopify storefront and B2B portal serving architects, designers and distributors.

Ownership category

akta.pro rank

Product category

Custom Wallcoverings

NAICS

Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Anti-Graffiti, Anti-Microbial & Functional Wall Coatings (IMADAKAK)

Keywords

• Custom wallpaper manufacturing
• Artistic wall murals
• Decorative wallcoverings
• Interior design products
• Bespoke wall decoration

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Wallpaper Sales: One-time purchase of custom-made wallpapers, roll wallpapers, circle wallpapers, and arch-shaped wallpapers. Products sold directly through e-commerce platform with prices varying by size, format, and customization level.
2. Wallpaper Samples: Sale of sample swatches (50 PLN) allowing customers to evaluate material, color, and texture before full purchase.
3. Gift Cards: Prepaid gift cards available in denominations of 500, 1000, 2000, and 3000 PLN.
4. Outlet Products: Sale of discontinued patterns, end-of-line products, and items with minor defects at discounted prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wall Art designs, manufactures, and sells custom-made artist-created wallpapers and wall murals. Products are produced digitally on European-sourced machines using certified materials, with each design created as a full-format artistic composition (rather than a repeating pattern) in collaboration with named Polish artists. The company offers wallpapers in custom dimensions, standardized rolls, self-adhesive circles (130 cm diameter), arch shapes (130 cm x 250 cm), and waterproof variants for showers, sold primarily through its own e-commerce platform with a separate B2B portal for professionals.

Product overview

Wall Art is a Polish custom wallpaper manufacturer offering a comprehensive portfolio centered on custom-sized wallpapers (Tapety na wymiar) as the primary product, complemented by standardized wallpaper rolls, self-adhesive circle wallpapers, arch-shaped wallpapers, and single-color wallpapers. The company produces artistic full-format compositions created in collaboration with real artists, available in multiple formats including custom dimensions, rolls, circles, and arches. Supporting offerings include wallpaper samples for pre-purchase evaluation, gift cards in various denominations, and an outlet section for discounted items. The 2026/2027 Coralina collection represents the current offering, with Originals and Arte sub-brands providing distinct artistic collections. All products are manufactured locally in Poland using European-certified materials and machinery.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-sized Wallpapers (Tapety na wymiar) Large-format artistic wallpaper compositions created to custom dimensions, featuring full-format designs with a beginning and end rather than repeating patterns. Priced starting from 397 PLN based on dimensions and selected pattern.
• Wallpaper Rolls (Tapety w rolkach) Standardized wallpaper rolls with stripes 100 cm wide, maximum width 400-500 cm and height up to 300 cm, designed for quick interior transformation using full-format artistic compositions.
• Circle Wallpapers (Tapety koła) Self-adhesive circular wallpapers with linen texture, approximately 130 cm in diameter, easy to apply without glue on walls or furniture. Priced starting from 647 PLN.
• Arch Wallpapers (Tapety łuki) Self-adhesive arch-shaped wallpapers in Canvas Sticker polyester with canvas texture or EXTREME washable material, 130 cm width and 250 cm height, 100% waterproof. Priced starting from 1,397 PLN.
• Single-color Wallpapers (Tapety jednokolorowe) Solid color wallpapers available in a wide range of colors for minimalist style or as neutral backgrounds for decorative elements. Priced starting from 100 PLN.
• Aqua Zone - Shower Wallpapers Waterproof wallpapers specifically designed for shower areas and humid bathroom environments, made from EXTREME washable material.
• Wallpaper Samples (Próbki) Sample pieces allowing customers to see and feel the material before purchasing, with various patterns, colors, and textures available. Priced at 50 PLN per sample in Poland and EUR 11.95 per sample in English-speaking markets.
• Gift Cards (Karty Podarunkowe) Gift vouchers available in denominations of 500, 1,000, 2,000, and 3,000 PLN.
• Outlet Products Discounted products including end-of-collection items, products with minor defects, and previous season samples sold at reduced prices.
• Coralina 2026/2027 Collection Current wallpaper collection featuring new artist designs released in custom-sized, roll, circle, and arch formats across multiple themed sub-collections (Beige, Abstract, Children's, Natura, People, Flower).

Quantifiable outcome

• 0.5% complaint rate with 80% positive resolution
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• French EmbassyminorStrategic or Co-development PartnerCollaboration with French embassy for cultural exchange projects, including supporting international street art initiatives.
• Institut FrançaisminorStrategic or Co-development PartnerPartner in cultural projects involving international artists and mural creation across Indian cities.
• PayLanecoreTechnology or IntegrationPayment processing partner for secure online transactions (based in Gdańsk, Poland).
• Polish ArtistscoreStrategic or Co-development PartnerOngoing collaborations with Polish artists including Alicja Janczak, Bożena Sieczyńska, Danuta Leszczyńska, Ewa Mróz, and 11+ others for original design creation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Photowall: Swedish custom wallpaper and mural producer offering personalized prints in custom dimensions. Directly comparable on made-to-order wall murals, online self-serve configuration, and European DTC distribution.
• Murals Wallpaper: UK-based DTC custom mural and wallpaper company selling artist-driven, made-to-measure wallcoverings online. Closest direct competitor in product category, custom-fit value proposition, and self-serve e-commerce model.
• Happywall: Custom-printed wallpaper and mural brand targeting residential interiors via e-commerce. Comparable on custom sizing, online self-serve experience, and premium mural positioning.
• Mineheart: UK designer wallcoverings and interior accessories brand with bold artistic designs. Comparable as a designer-led wallpaper brand targeting residential and hospitality interiors with distinctive patterns.
• Wallsauce: UK-based custom wallpaper company selling bespoke murals and standard wallpapers direct to consumers. Overlaps in custom-size wall murals, online configurator, and artist/designer content.

Broad incumbents

• Graham & Brown: Established British designer wallpaper and wallcovering manufacturer with broad retail distribution. Comparable as a specialty wallpaper producer serving residential and contract interiors, but with a much broader catalog and incumbent brand.
• A.S. Création: Major German/European wallpaper manufacturer with extensive designer and brand-licensed collections. Comparable as a large-scale European wallpaper producer with broad retail and B2B channels, but not focused on custom mural printing.
• Spoonflower: US-based custom digital printing platform for fabric, wallpaper, and home decor with a marketplace of independent designers. Comparable on custom digital printing of wallpaper and artist/designer collaborations, though broader in substrate range.
• Cole & Son: Premium British heritage wallpaper brand producing designer and archival wallcoverings. Comparable as a high-end artistic wallpaper maker serving interior designers and residential projects, but without the custom-dimension mural core product.

Emerging players

• Posterlounge: European online retailer of art prints, posters, and customizable wall decor including wall murals. Comparable on artist-content-driven wall decor sold via European e-commerce, with overlap on the mural category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wallartcompl
• Facebookfacebook.com/wallartpl
• Instagraminstagram.com/wallartpl
• Pinterestpl.pinterest.com/wallarteurope
• Xx.com/wallartpl
• LinkedInlinkedin.com/company/wallartspzoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall Art