What The Bitcoin Way does

The Bitcoin Way is a private, bootstrapped professional services company founded in December 2022 and headquartered notionally in Dubai, UAE, that delivers white-glove 1-on-1 training and consulting to individuals, families, and a smaller tier of businesses and family offices seeking Bitcoin self-custody, personal cybersecurity, and Plan B residency solutions. The core product portfolio comprises Bitcoin Self-Custody Training, Personal Cybersecurity (device hardening, VPN, de-Googled phones, Linux sovereign computing), and Plan B Residency Programs (currently anchored in Panama with intent to add jurisdictions), supplemented by Bitcoin Consulting, Bitcoin Wallet Recovery, On-Demand Support, and free educational resources such as an e-book, downloadable guides, a twice-weekly podcast, a weekly newsletter, and a video library.

The underlying technology is not proprietary: The Bitcoin Way specializes in expert configuration and training on best-in-class open-source Bitcoin and privacy infrastructure, including hardware wallets, air-gapped signing devices, Start9 Bitcoin nodes, GrapheneOS privacy phones, Tor, Dojo, Fulcrum, mesh VPNs, and multisig setups. The company never holds client private keys or touches client Bitcoin, accepts payment in Bitcoin only, and requires no KYC except where legally required for residency processing.

The business model is professional services with predominantly one-time fixed-fee pricing per package or per device, plus an optional monthly On-Demand Support tier; revenue is recognized upon service delivery, and payment is Bitcoin-only. Distribution is direct-to-consumer via the website's free 30-minute consultation flow, augmented by a referral-driven network of 50+ partner advocates in the Bitcoin content creator and exchange ecosystem, and supported by owned media (podcast, newsletter, YouTube) and event presence at BTC Prague. The team operates as a fully remote, globally distributed unit of 15+ members across five countries with 24/7 coverage.

Name

The Bitcoin Way

Legal name

The Bitcoin Way

Website

https://thebitcoinway.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bitcoin Way is a bootstrapped professional services firm founded in 2022 that delivers white-glove 1-on-1 training and consulting in Bitcoin self-custody, personal cybersecurity, and Plan B residency to individuals, families, and select family offices across 30+ countries.

Ownership category

akta.pro rank

Product category

Cryptocurrency Self-Custody Education and Security Services

SIC

Finance Services (6199)

akta.pro primary industry

Authorization & Permissions (delegation, allowances, capability-based access, session keys) (FSAPACAJ)

akta.pro secondary industry

Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions) (FSAPACAF)

Keywords

• Bitcoin self-custody training
• Personal cybersecurity services
• Plan B residency programs
• Bitcoin wallet recovery
• Cryptocurrency security consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Bitcoin Self-Custody Training Packages: One-time training fees for core self-custody services. Packages include encrypted vault setup, seed phrase offline security, air-gapped hardware wallet configuration, and Bitcoin node setup. Fixed pricing regardless of client wealth; no percentage-based or ongoing subscription fees. Clients requiring advanced topics (disaster recovery, UTXO management, inheritance planning) can purchase additional packages.
2. Personal Cybersecurity Training: Per-device training fees for cybersecurity hardening. Services include VPN setup, device hardening, privacy phone configuration, and network security. Fixed per-device pricing with no ongoing management fees or subscriptions. Training delivered as hands-on education sessions with written protocols.
3. Plan B Residency Services: Fee for residency acquisition services in Panama and potentially other jurisdictions. Includes legal navigation, document processing, immigration liaison, and in-person concierge support during applicant visits. Revenue recognized upon completion of residency process.
4. Bitcoin Consulting: Hourly or package-based consulting for advanced Bitcoin users. Topics include multisig vault setup, advanced privacy techniques, Bitcoin mining setup, firmware/software verification, and custom technical problems. Flat-rate pricing for experienced users with complex requirements.
5. Bitcoin-Only Payment Acceptance: The company accepts only Bitcoin as payment for all services. No fiat payment processors or traditional payment rails. This aligns with their sovereignty mission and eliminates banking counterparty risk.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels17 records

Core offering

The Bitcoin Way provides expert, white-glove 1-on-1 training and consulting services that teach individuals and families how to achieve full Bitcoin self-custody through hardware wallets, air-gapped setups, and personal Bitcoin nodes. Its services also extend to personal cybersecurity hardening (VPNs, de-Googled phones, device security) and white-glove navigation of Plan B residency acquisition in Bitcoin-friendly jurisdictions such as Panama. All services are delivered remotely via personalized video calls, with payment accepted exclusively in Bitcoin and no KYC required.

Product overview

The Bitcoin Way is a service-based company offering expert training and consulting for Bitcoin self-custody, personal cybersecurity, and Plan B residency. The core portfolio consists of Bitcoin Self-Custody Training, Personal Cybersecurity, and Plan-B Residency Programs, supplemented by Bitcoin Consulting, Bitcoin Wallet Recovery, and On-Demand Support add-on services. Educational resources include the Introduction to Bitcoin E-Book, Downloadable Guides (PDF), Newsletter, and Video Library. Additional initiatives include the Freedom Fund for open-source project support and the Bitcoin Security Quiz as an assessment tool. The company operates on a white-glove, 1-on-1 training model with no product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitcoin Self-Custody Training Expert 1-on-1 training program that teaches users how to secure their Bitcoin in full self-custody using hardware wallets, air-gapped setups, and personal Bitcoin nodes, eliminating counterparty risk; targeted at non-technical individuals and families.
• Personal Cybersecurity Training service covering device security, data encryption, privacy phone setup with de-Googled devices (GrapheneOS), VPN configuration, DNS management, and Linux computing for sovereign individuals seeking protection from mass surveillance.
• Plan-B Residency Programs White-glove program helping clients secure residency in Bitcoin-friendly jurisdictions (currently Panama), providing legal navigation, document preparation, immigration liaison, in-person support during applicant visits, and pathway to citizenship.
• Bitcoin Consulting Personalized consulting covering Bitcoin self-custody, UTXO management, disaster recovery, inheritance planning, multisig security setups, advanced privacy techniques, Bitcoin mining setup, firmware/software verification, and custom technical problems for experienced users.
• Bitcoin Wallet Recovery Troubleshooting and recovery service for inaccessible Bitcoin wallets, including forgotten passphrases, paper wallet recovery, deprecated wallet migration, and multisig wallet restoration, with recoverability assessment before engagement.
• On-Demand Support 24/7 ongoing support service providing continuous Bitcoin security updates, software patches, firmware upgrades, and personalized 1-to-1 assistance for existing clients.

Quantifiable outcome

• Over $3.8bn stolen from exchanges in 2022 and $1.7bn in 2023 - self-custody eliminates this risk
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor.

• River FinancialminorGTM or Marketing Partner · 1 January 2024Co-hosted webinar 'Onboarding Friends & Family to Bitcoin' with The Bitcoin Way x River Financial. River Financial is a Bitcoin-only financial services company that recommends The Bitcoin Way for client onboarding and education.
• Bitcoin WellminorGTM or Marketing Partner · 1 January 2024Bitcoin exchange that co-hosted 'Buying and Securing Bitcoin the Right Way' webinar with The Bitcoin Way. Bitcoin Well actively recommends The Bitcoin Way to their client base for self-custody education.
• The Bitcoin LayerminorGTM or Marketing Partner · 1 January 2024Bitcoin & Global Macro Research platform. Partner testimonial states: 'We are really excited to partner up with a fantastic self-custody service.' Actively recommends The Bitcoin Way to their audience.
• CoinstashminorGTM or Marketing PartnerAustralian Bitcoin exchange that recommends The Bitcoin Way as their top recommendation for Australian clients seeking secure Bitcoin self-custody training.
• Easy SuperminorGTM or Marketing PartnerAustralian SMSF (Self-Managed Super Fund) establishment and administration company. Partners with The Bitcoin Way for secure Bitcoin self-custody setup supporting SMSF Bitcoin holdings. Quote: 'Australians can hold Bitcoin in self-custody via an SMSF. Easy Super handles SMSF setup, compliance, annual tax, and audit, while The Bitcoin Way supports secure Bitcoin self-custody.'
• AmberminorGTM or Marketing PartnerSet Up Your Bitcoin Life platform. Partners with The Bitcoin Way for end-to-end Bitcoin journey guidance including self-custody, cybersecurity, and Plan B residency. Quote: 'Buying Bitcoin is only the start. Mastering self-custody and cyber security comes next, followed by a Plan B. Our expert partners at The Bitcoin Way will guide you end-to-end.'
• Game of SatoshiminorGTM or Marketing PartnerStory-Driven Bitcoin Education & Interactive Game. Shared foundation of teaching Bitcoin the right way without shortcuts, hype, or compromise. Aligned in helping people move from curiosity to real understanding, self-custody, and long-term sovereignty.
• 21RatesminorChannel Partner/ Reseller/ Distributor"Nerdwallet for Bitcoin" - Find, Compare, & Review Top Bitcoin Service Providers. Recommends The Bitcoin Way for best practices for securing financial sovereignty and achieving true freedom. Quote: 'For those new to Bitcoin and looking for hands-on guidance, we recommend The Bitcoin Way.'
• BitPrintminorGTM or Marketing PartnerBitcoin Merchandise Services company. Found a company as uncompromisingly Bitcoin-only and sovereignty-focused as themselves, making partnership a 'no-brainer.' Actively promotes The Bitcoin Way to their customer base.
• Bull BitcoinminorGTM or Marketing PartnerBitcoin exchange where General Manager Andrew Howard personally recommends The Bitcoin Way. Quote: 'Being your own bank is a serious decision to make. Having experienced professionals guide you can be the difference between a life-altering mistake and a life-altering reward. I personally know The Bitcoin Way team and believe in the value they provide.'
• StormrakeminorGTM or Marketing PartnerCOO Bisher Khudeira of Stormrake actively promotes The Bitcoin Way. Quote: 'The Bitcoin Way empowers our clients with the knowledge to self-custody like pros.' Stormrake appears to be a business that recommends The Bitcoin Way's services to their clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swan Bitcoin: Bitcoin financial services platform with an integrated education arm (Swan Academy) and IRA offerings. Comparable because it sells Bitcoin acquisition alongside custody education to the same self-sovereign-individual buyer, and is a recognized competitor in Bitcoin-onboarding funnels.
• Unchained Capital: Collaborative multisig Bitcoin custody provider targeting high-net-worth individuals and businesses. Direct overlap on multisig custody and Bitcoin self-custody education, with a similar 'don't hold client keys' trust model and family-office-oriented customer base.
• Bull Bitcoin: Bitcoin-only exchange whose General Manager publicly endorses The Bitcoin Way. Direct peer in the sovereignty-focused Bitcoin services niche, with overlapping non-KYC posture and Canadian/Australian customer overlap.
• Easy Super: Australian SMSF (Self-Managed Super Fund) provider partnering with The Bitcoin Way for the self-custody leg of SMSF-held Bitcoin. Comparable as an adjacent service in the same sovereign-individual stack (SMSF + self-custody) for high-value Australian customers.
• Casa: Bitcoin self-custody service offering multisig vaults, key management, and inheritance planning. Most direct technical peer in the multisig self-custody space The Bitcoin Way trains on, with overlapping premium-tier individual and family-office clients.
• River Financial: Bitcoin-only financial services company with a strong education and onboarding arm. Co-hosted a webinar with The Bitcoin Way and actively recommends it for client onboarding, indicating shared customer base and competing acquisition channels for high-value Bitcoin holders.
• Bitcoin Well: Public Bitcoin exchange and ATM operator that partners with The Bitcoin Way for client self-custody education. Comparable because it sits in the same acquisition funnel (Bitcoin acquisition → self-custody training) and serves an overlapping retail and SMSF customer base.
• Nomad Capitalist: Advisory firm specializing in second residencies, citizenships, and tax-optimized relocation for high-net-worth individuals. Closest direct peer in the Plan B residency offering, serving the same audience of Bitcoin-leaning, sovereignty-minded clients.

Broad incumbents

• Proton: Privacy-focused consumer tech suite (mail, VPN, cloud, calendar). Broad incumbent in the personal-privacy/cybersecurity category The Bitcoin Way trains on; comparable as the alternative do-it-yourself product stack many of The Bitcoin Way's customers would otherwise adopt.

Regional players

• Coinstash: Australian Bitcoin exchange that recommends The Bitcoin Way as its top self-custody training provider for Australian clients. Operates in the same self-custody education referral funnel but with a geographic focus (Australia) that The Bitcoin Way does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thebitcoinway_
• YouTubeyoutube.com/@TheBitcoinWay
• LinkedInlinkedin.com/company/thebitcoinway
• Instagraminstagram.com/thebitcoinway_
• TikToktiktok.com/@thebitcoinway

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bitcoin Way