Coinstash
Coinstash is a Brisbane-based Australian cryptocurrency exchange serving 50,000+ retail, SMSF, and high-net-worth investors with 1,000+ tradable cryptocurrencies, OTC trading, purpose-built SMSF compliance tools, and dedicated account management across Australia.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coinstash does
Coinstash is a Brisbane-headquartered, Australian-owned cryptocurrency exchange founded in 2017 that serves retail investors, self-managed super fund (SMSF) trustees, high-net-worth individuals, and OTC/large-volume traders across Australia. The platform supports trading of 1,000+ cryptocurrencies via a self-serve web interface and native iOS/Android apps, with integrated features including recurring buys, custom limit orders, a DeFi Connector spanning 10+ blockchain networks, and pre-built Crypto Bundles. AUSTRAC-registered (DCE100575420-001) with 1:1 asset reserves and institutional-grade custody via Fireblocks and Ledger Enterprise, Coinstash layers dedicated account-management services on top of the self-serve platform for higher-value segments: Private Client services for HNW investors, same-day SMSF onboarding with EOFY tax reporting and audit-ready statements, and an OTC desk for trades over AU$20,000 with zero slippage and 8am-11pm AEST coverage.
Underlying technology includes integrations with BGL Simple Fund 360, Syla, Class, and Crypto Tax Calculator for SMSF compliance, an Adviser Portal with tiered access for accountants and financial advisers, and AML/KYC monitoring via Chainalysis. Coinstash monetises primarily through tiered trading fees (0.6% down to 0% across an 8-tier membership program: Starter through Nova), OTC desk spreads on large trades, spread-based revenue on all transactions, and affiliate/referral commissions of up to 55%. Distribution is Australia-only and combines self-serve app and web acquisition with an NRL Sydney Roosters sponsorship, a tiered affiliate programme paying lifetime commissions, and earned media in Financial Review, Finder, Business Insider, and Sydney Morning Herald. As of July 2025, the company had raised over AU$8 million cumulatively, including a AU$4.7 million Series A led by a Brisbane-based family office earmarked for platform development, team expansion, and acquiring 100,000 new Australian investors.
Coinstash firmographics
Firmographics- Name
- Coinstash
- Legal name
- Coinstash
- Website
- https://coinstash.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coinstash is a Brisbane-based Australian cryptocurrency exchange serving 50,000+ retail, SMSF, and high-net-worth investors with 1,000+ tradable cryptocurrencies, OTC trading, purpose-built SMSF compliance tools, and dedicated account management across Australia.
- Ownership category
- akta.pro rank
Coinstash industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Coinstash is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coinstash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Trading Fees: Tiered trading fee model ranging from 0.6% down to 0% based on membership level (monthly trade volume or asset holdings). This is the primary revenue stream, with fees charged on every buy/sell/swap transaction.
- OTC Trading Fees: Revenue from the OTC desk for large-volume trades (minimum AU$20,000), with competitive pricing and superior spreads. OTC trades generate fees through wider spreads on large transactions.
- Membership Tiers: Trading fee discounts and STASH Back rewards structured around tiered membership levels (Starter through Nova). Revenue is derived from the spread component and trading fees not fully discounted.
- Affiliate & Referral Commissions: Affiliate program earns 33–55% of referees' trade fees. Referral program pays referrers $10 BTC bonus and 10% commission on friends' trading fees for life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Starter Member: 0.6% trading fee (or 5% STASH Back rate), for $0 monthly trade volume |
| Transaction based/ take rate | Monthly | Bronze Member: 0.55% trading fee (or 15% STASH Back), requires $5,000+ monthly volume |
| Transaction based/ take rate | Monthly | Silver Member: 0.5% trading fee (or 35% STASH Back), requires $10,000+ monthly volume |
| Transaction based/ take rate | Monthly | Gold Member: 0.4% trading fee (or 50% STASH Back), requires $25,000+ monthly volume or $50,000+ assets |
| Transaction based/ take rate | Monthly | Platinum Member: 0.3% trading fee (or 65% STASH Back), requires $100,000+ monthly volume or $500,000+ assets |
| Transaction based/ take rate | Monthly | Diamond Member: 0.2% trading fee (or 75% STASH Back), requires $500,000+ monthly volume or $1,000,000+ assets |
| Transaction based/ take rate | Monthly | Black Member: 0.1% trading fee (or 90% STASH Back), requires $1,250,000+ monthly volume or $2,000,000+ assets |
| Transaction based/ take rate | Monthly | Nova Member: 0% trading fee (or 100% STASH Back), requires $2,500,000+ monthly volume or $5,000,000+ assets |
| Transaction based/ take rate | Pay-as-you-go | OTC Trading: Minimum trade size AU$20,000 |
| Transaction based/ take rate | Pay-as-you-go | Referral Program: $10 BTC bonus + 10% lifetime commission on referees' trading fees |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Program: 33–55% commission on referees' trade fees (tiered) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Coinstash product offering
Product offeringCore offering
Coinstash operates an AUSTRAC-registered Australian cryptocurrency exchange platform enabling users to buy, sell, swap, and trade over 1,000 digital assets via web and mobile. The platform serves individual retail investors through a self-serve interface, and layers dedicated services on top — SMSF crypto accounts for self-managed super fund trustees with tax reporting integrations, an OTC trading desk for large-volume trades over AU$20,000, and Private Client white-glove services for high-net-worth investors with dedicated account managers.
Product overview
Coinstash is an Australian cryptocurrency exchange platform founded in 2017, offering a comprehensive suite of products for buying, selling, and trading over 1,000 cryptocurrencies. The core platform provides trading with tools including advanced charting, limit orders, and recurring buys, supported by iOS and Android mobile apps. The offering extends through specialized services: Private Client Services (VIP support for high-net-worth investors), SMSF Crypto Accounts (self-managed super fund investment with tax reporting), and an OTC Trading Desk (for trades over AU$20,000). The platform monetizes through a tiered Memberships Program (with fees from 0.6% to 0%) and drives engagement via the Coinstash Rewards loyalty program, Referral Program, Affiliate Program, and Adviser Program. Additional features include Crypto Bundles for portfolio diversification and a DeFi Connector for multi-network trading.
Differentiator
Problem solved
Functional benefit
Brands
- Coinstash Rewards: Loyalty program allowing users to earn STASH points on trades and holdings, redeemable for crypto, merch, and exclusive promotions.
- Coinstash Memberships
- Coinstash Private
- Coinstash SMSF
- Coinstash OTC
Products and services
- Coinstash Exchange Platform Australian cryptocurrency exchange platform enabling users to buy, sell, swap, and trade over 1,000 cryptocurrencies with features including advanced charting, limit orders, recurring buys, and integrated DeFi trading. Targeted at Australian individual investors with AUSTRAC regulation, 1:1 asset reserves, and free AUD deposits via PayID.
- Coinstash Mobile App iOS and Android native application providing full trading access to the Coinstash exchange, enabling Australian users to buy, sell, swap, and manage crypto portfolios from mobile devices.
- Private Client Services Bespoke, high-touch service for high-net-worth Australian investors including VIP white-glove support, priority service, exclusive benefits, dedicated account managers, institutional-grade market research, OTC trading access, and portfolio management. Accessed via consultation booking.
- SMSF Crypto Accounts Self-managed super fund crypto investment accounts enabling Australian SMSF trustees to invest in cryptocurrencies with dedicated account management, same-day onboarding, EOFY tax reporting tools, audit-ready statements, and adviser portal access. Integrates with BGL Simple Fund 360, Syla, Class, and Crypto Tax Calculator.
- OTC Trading Desk Over-the-counter trading service for large-volume cryptocurrency trades with a AU$20,000 minimum, providing deep liquidity through local and global networks, zero slippage, superior pricing, and personalised support through dedicated OTC brokers. Available 8am-11pm AEST seven days a week.
- Memberships Programme Tiered loyalty programme with eight membership levels (Starter, Bronze, Silver, Gold, Platinum, Diamond, Black, Nova) offering progressively lower trading fees (0.6% down to 0%) and STASH Back rewards based on monthly trading volume or asset holdings. Higher tiers include dedicated account managers, birthday gifts, and Private Client access.
- Coinstash Rewards Standalone loyalty programme allowing users to earn STASH Points on eligible crypto holdings and trades, with weekly distributions and redemption options including cryptocurrency, merchandise, prize draws, mystery boxes, Wheel of Crypto games, and promotional offers.
- Crypto Bundles Pre-made cryptocurrency portfolios including Top 10 Bundle, The Dominant Duo, Legend Bundle, and Proof of Work Bundle, enabling users to diversify with single-click exposure to multiple popular coins and sectors.
- DeFi Connector Integrated DeFi trading connector enabling users to trade across 10+ networks including Ethereum, Solana, Optimism, and Arbitrum without manually switching chains or bridging assets.
- Adviser Programme Programme for accountants and financial advisers with SMSF clients, offering CPD education, partner integrations with BGL, Syla, and Crypto Tax Calculator, a secure tiered-access adviser portal for client portfolio oversight, audit-ready reporting tools, and dedicated support.
Quantifiable outcome
- AU$2 billion+ in total trading volume on the platform
- +4 more outcomes
Companies that use Coinstash
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Coinstash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Coinstash partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- FireblockscoreFireblocks provides institutional-grade custody and protection for Coinstash's platform. This is a critical security infrastructure partnership ensuring the safety of user assets held on the platform.
- Ledger EnterprisecoreLedger Enterprise partners with Coinstash to provide institutional-grade custody and protection for digital assets on the platform.
- ChainalysiscoreChainalysis provides blockchain analytics and compliance monitoring capabilities to Coinstash, supporting AUSTRAC regulatory compliance and AML/KYC obligations.
- Digital Economy Council of AustraliaminorCo-branded partnership displayed in the Partners & Affiliations section, indicating Coinstash's participation in industry advocacy and dialogue around Australia's digital economy policy.
- Fintech AustraliaminorCo-branded partnership in the Partners & Affiliations section, indicating Coinstash's membership and engagement with Fintech Australia — Australia's fintech industry association.
- SMSF AssociationcoreOfficial partner of the SMSF Association, lending credibility to Coinstash's SMSF crypto investment platform and signalling alignment with Australia's leading SMSF professional body.
- SylacoreIntegration partner for SMSF software, enabling seamless data sync between Coinstash and Syla's SMSF administration platform for compliance and reporting purposes.
- ClasscoreIntegration partner for SMSF software, enabling Coinstash transaction data to sync with Class SMSF administration platform for EOFY reporting and audit compliance.
- BGLcoreBGL Simple Fund 360 integration partner enabling Coinstash users to import transaction data through CSV or API and sync calculations for fully digital, paperless SMSF audits.
- Crypto Tax CalculatorcoreIntegration with Crypto Tax Calculator enabling Coinstash SMSF users to automate tax calculations and sync transaction data for compliance with ATO requirements.
- Sydney RoostersminorOfficial Crypto Partner of the Sydney Roosters NRL rugby league team. Sports sponsorship providing brand visibility, community engagement, and marketing presence in the Australian sports ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Coinstash competitors and assessment
Company assessmentDirect peers
- CoinSpot: Australia's largest locally headquartered crypto exchange, offering spot trading, OTC, and SMSF services to Australian retail investors. Direct competitor across nearly every Coinstash use case, with the largest existing Australian user base.
- Swyftx: Brisbane-headquartered Australian crypto exchange with broad token coverage, AUD on/off-ramps, and OTC services. Closest geographic and product peer to Coinstash, competing head-to-head for retail and HNW Australian traders.
- BTC Markets: Long-standing AUSTRAC-registered Australian crypto exchange serving retail and institutional clients with spot trading and OTC. Comparable regulatory positioning and Australian-only focus.
- Independent Reserve: Australian AUSTRAC-registered exchange with strong SMSF, OTC, and institutional focus. Highly comparable to Coinstash's premium, compliance-led positioning and HNW/SMSF emphasis.
- Digital Surge: Brisbane-based Australian crypto exchange focused on retail spot trading with AUD rails. Smaller-scale direct competitor competing for the same beginner and intermediate retail segments.
Broad incumbents
- Coinbase: US-listed global crypto exchange with deep liquidity and full retail/institutional product set. While not Australia-specialised, it is a primary alternative Australian users can access and sets fee and product benchmarks Coinstash must meet.
- Binance: World's largest crypto exchange by volume, operating globally including Australia. Sets the floor on liquidity and token coverage, putting ceiling pressure on Coinstash's OTC spreads and retail take rates.
- Kraken: Established global crypto exchange serving retail and institutional clients, with OTC desk. Competes for Australian HNW and institutional flow that might otherwise go through Coinstash OTC.
- Crypto.com: Global crypto exchange and app with strong consumer brand and card/payments ecosystem. Targets overlapping retail crypto buyer segments in Australia and competes on app UX and rewards.
- eToro: Multi-asset retail platform offering crypto alongside equities and ETFs to Australian users. Competes for the same retail-investor GTM with a broader investment-product pitch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Coinstash social profiles
Digital presenceCoinstash compliance and trust
Trust signalCompliance2 records
Coinstash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinstash leadership team
Management profileNumber of profiles
Profiles2 records
Coinstash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinstash M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinstash
What does Coinstash do?
Coinstash operates an AUSTRAC-registered Australian cryptocurrency exchange platform enabling users to buy, sell, swap, and trade over 1,000 digital assets via web and mobile. The platform serves individual retail investors through a self-serve interface, and layers dedicated services on top — SMSF crypto accounts for self-managed super fund trustees with tax reporting integrations, an OTC trading desk for large-volume trades over AU$20,000, and Private Client white-glove services for high-net-worth investors with dedicated account managers.
Is Coinstash a public or private company?
Coinstash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Coinstash founded?
Coinstash was founded in 2017. It employs 11 to 50 people.
Where is Coinstash based?
Coinstash is headquartered in Brisbane, Australia, in the Oceania region.
How does Coinstash make money?
Four revenue lines are on record. Trading Fees are the primary driver. The others are OTC Trading Fees, membership Tiers and affiliate & Referral Commissions.
Who are Coinstash's main competitors?
Direct peers on record are CoinSpot, Swyftx, BTC Markets, Independent Reserve and Digital Surge. Broad incumbents are Coinbase, Binance, Kraken, Crypto.com and eToro.
Does Coinstash have an API?
No public API is recorded for Coinstash.
What industry is Coinstash in?
Coinstash's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 52321 and its SIC code is 6200.