What iSqueeze does

iSqueeze is a UK-based commercial beverage equipment distributor and consumables supplier founded in 2011 by Elias Ebert and headquartered in Stevenage with a secondary London office. The company distributes a portfolio of commercial juicers, blenders, smoothie machines, plant-based milk machines, and pineapple slicers sourced through partnerships with manufacturers including Citrocasa (since 2015), Ceado, Zummo (ISLA), Numilk (since February 2026), and Smoodi (since April 2026). The core product lines span citrus and pomegranate juicers (Citrocasa Revolution, Fantastic, 8000 series, and xPro), multifruit juicers (ES500/700/900), commercial blenders (B185 through B285), Numilk plant-based milk machines, Smoodi self-serve smoothie machines, and ISLA pineapple slicers, complemented by accessory cabinets, slush machines, and proprietary consumables including fresh fruit, smoothie sachets, Numilk pouches, Smoodi cups, and rPET juice bottles.

The business operates a platform-plus-consumables model with three primary revenue streams: outright hardware sales ranging from approximately £399 for entry blenders to £17,500 for the ISLA pineapple slicer; contract hire plans with bundled maintenance cover that lower the purchase barrier for smaller operators; and recurring consumables supply (fruit, pouches, cups, sachets, bottles) that generates ongoing pull-through revenue from the installed base. Go-to-market is sales-led direct to enterprise, targeting UK and Ireland supermarkets (Asda, Sainsbury's, Morrisons, Nisa, Spar), food service operators (Compass Group, Aramark, Elior, ISS, Baxterstorey), hospitality (Center Parcs), sports organizations (FA Premier League, Exeter Chiefs), and cafes. The company self-identifies as the largest UK supplier of commercial juice machines with thousands of customers across the UK and Ireland.

Despite claiming market leadership in its niche, iSqueeze operates with a very small team of 1-10 employees, is privately held by founder Elias Ebert with no disclosed institutional funding, and has not publicly reported revenue. Its competitive position rests on long-standing manufacturer distribution agreements, a national-account customer roster across multiple verticals, and the recurring consumables flywheel that locks in customers post-hardware sale. Recent strategic activity in 2025-2026—including the Numilk and Smoodi distribution partnerships and the xPro and Fantastic Pro product launches—indicates active expansion of the product surface into plant-based milks and automated smoothie retail, though growth appears to be funded organically from operating cash flow rather than external capital.

Name

iSqueeze

Legal name

iSqueeze

Website

https://isqueeze.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

iSqueeze is the largest UK distributor of commercial juice, smoothie, and plant-based milk machines, selling hardware and recurring consumables to supermarkets, convenience chains, food service operators, hotels, and cafes across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Commercial Beverage Equipment

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industry

Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

Keywords

• Commercial juice machines
• Commercial blenders
• Plant-based milk machines
• Self-serve smoothie machines
• Fresh fruit supply

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial juice machine sales: Direct sales of commercial juice machines including Citrocasa citrus juicers, Ceado blenders, multifruit juicers, and accessories. Machines can be purchased outright or through contract hire plans.
2. Contract hire financing: Flexible payment options allowing businesses to hire machines with full maintenance cover included. Contract hire enables businesses to trade-in outdated machines for newer technology.
3. Consumables supply: Recurring sales of Numilk pouches for plant-based milk machines, smoothie sachets, Smoodi cups, and fresh fruit (oranges, apples, pomegranates, pineapples).
4. Maintenance and aftercare services: Ongoing maintenance services for commercial juice machines, included in contract hire packages or available separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

iSqueeze supplies commercial juice extraction equipment and fresh beverage machines — including Citrocasa citrus juicers, Ceado blenders, multifruit juicers, Numilk plant-based milk machines, Smoodi self-serve smoothie machines, ISLA pineapple slicers, and Blue Ice slush machines — to businesses across the UK and Ireland. The offering bundles equipment with flexible purchase or contract hire plans (including full maintenance cover) and a recurring consumables line comprising fresh fruit, smoothie sachets, plant-based milk pouches, and self-sealing rPET bottles.

Product overview

iSqueeze is the largest UK supplier of commercial juice machines and fresh beverage equipment, operating as a platform-plus-consumables business. The core product portfolio spans citrus and pomegranate juicers (Citrocasa Revolution, Fantastic, 8000, and xPro lines), multifruit juicers (ES500/ES700/ES900), commercial blenders (B185-B285), and specialty equipment (Numilk plant-based milk machines, Smoodi self-serve smoothie machines, ISLA pineapple slicers, and Blue Ice slush machines). These are complemented by accessory cabinets and dispensing units, supported by a full supply chain of proprietary consumables including fresh fruit, smoothie sachets, plant-based milk pouches, and sustainable juice bottles. The company operates on a flexible payment model offering both outright purchase and contract hire with full maintenance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrocasa Revolution Compact commercial citrus juicer with automatic feeding, processing 15 oranges per minute (1L/min). Designed for smaller commercial spaces requiring high performance and quick cleaning.
• Citrocasa Fantastic M/AS Manual feeding citrus juicer with automatic start, aimed at discerning customer environments requiring gourmet juice quality.
• Citrocasa Fantastic M/SB Manual feeding citrus juicer with automatic start and integrated basket, processing 3-4 oranges per cycle for long-term commercial use.
• Citrocasa Fantastic Pro Medium-to-high demand citrus juicer with Fast-Cleaning-Kit, automatic sieve cleaning, 10-inch Touch Display, and network compatibility for medium-to-high juice demand environments.
• Citrocasa Fantastic eXpress Automatic feeding self-service citrus juicer with OneStep-Cleaning system, processing 30 oranges per minute (2L/min) with automatic sieve cleansing.
• Citrocasa 8000 Industrial-grade automatic feeding citrus juicer with programmable settings and a 5-litre juice tank, designed for large supermarkets and hypermarkets.
• Citrocasa 8000 Pomegranate Industrial juicer specifically developed for pomegranate pressing with automated feeding and self-service operation, processing 30 fruits per minute (2L per 60 seconds).
• Citrocasa 8000 eXpress High-capacity automatic feeding citrus juicer with self-service capability and automatic sieve cleaning, processing 40 fruits per minute (2.7L/min) for semi-industrial production.
• Citrocasa xPro Premium industrial juicer processing 40 oranges per minute (2.7L in 60 seconds), handling limes, lemons, oranges, grapefruits, and pomegranates, with a screwless design for efficient cleaning and a 21kg feeder capacity.
• Multifruit Juicer ES500 Compact multifruit juicer with 700W motor, automatic pulp ejection, and a 75mm feed chute that accepts whole fruits, suitable for medium juice bars consuming up to 10kg daily.
• Multifruit Juicer ES700 Heavy-duty multifruit juicer with 800W motor, double feed chute, and automatic pulp ejection, producing 2 litres per minute for high-turnover juice bars consuming over 10kg daily.
• Multifruit Juicer ES900 Continuous-duty heavy-duty multifruit juicer with 1000W motor and double feed chute, suitable for through-counter or on-counter use and high-turnover juice bars consuming over 20kg daily.
• Ceado Blender B185 Entry-level commercial blender with a 1.5L container, 1300W motor, and easy pad controls for speed and pulse selection, designed for smoothies and cocktails.
• Ceado Blender B280 Mid-range commercial blender with a redesigned 1.5L container, 1700W motor, easy pad interface, and improved fastening system for reduced noise.
• Ceado Blender B283 Intelligent commercial blender with display for selecting automatic cycles, a 1700W motor, and Ceado App Control compatibility on the B283 Plus variant.
• Ceado Blender B284 High-performance commercial blender with a modulating knob for rpm and flow control plus pulse function, 1700W engine, and Dynamic Spin blade assembly for optimal texture.
• Ceado Blender B285 Premium silent commercial blender with Silent System cover, 1700W motor, Ceado App Control, Juice Fit Design square 1.5L jug, and Dynamic Spin technology.
• Numilk Commercial Machine Commercial plant-based milk machine producing 2 litres from proprietary pouches in approximately 60 seconds via one-button operation, with no artificial ingredients, preservatives, or gums, targeted at cafes and foodservice.
• Smoodi Self-Serve Smoothie Machine Self-serve automated smoothie machine requiring zero labour; customer operates machine using pre-filled cups with water addition and blending, with self-cleaning and no daily, weekly, or monthly maintenance required.
• ISLA Pineapple Slicer Automated fresh pineapple processing machine that cuts off the crown, peels, removes the core, and slices into slices, sticks, or chunks in 15 seconds, with Zummo Cloud IoT connectivity for remote machine status monitoring.
• Blue Ice M175X2 Slush Machine Commercial slush machine with dual tank configuration for frozen beverages and slush drinks.
• Blue Ice ST12X2 Slush Machine Commercial slush machine with dual tank design for versatile frozen drink production.
• Blue Ice ST12X3 Slush Machine Versatile commercial slush machine with triple tank configuration, adjustable freezing levels, metal gears for durability, and easy cleaning.
• Numilk Plant-Based Milk Pouches Plant-based milk pouches in barista and specialty varieties (Almond, Oat, Cashew, Chocolate Oat, Golden Matcha, Pistachio Vanilla), free from gums, fillers, and preservatives, with a 6-month shelf life.
• Frozen Smoothie Sachets Frozen smoothie sachets in 12 flavours including Strawberry Split, Tropical Delight, Berrylicious, Avo Dream, Go Go Green, and Detox Delight, packed 30 x 140g per case.
• Smoodi Pre-Filled Smoothie Cups Pre-filled smoothie cups for the Smoodi machine in six flavours (Strawberry Banana, Tropical Vibes, Green Energizer, Magical Mocha, Brain Boost, and Very Berry), made from 100% real fruit juice without concentrate or added sugar.
• Fresh Fruit Supply Year-round supply of high-quality oranges selected for optimal juicing under a 365-day availability programme, with an untreated-after-harvest philosophy; also includes apples, pomegranates, and pineapples.
• iSqueeze Juice Bottles (rPET) Self-sealing, pre-labelled bottles made from 100% sustainable rPET, available in 250ml, 330ml, 500ml, and 1L formats, fully recyclable with optimised handling and high hygiene.

Quantifiable outcome

• Over £10,000 additional yearly profits per machine for businesses
• +9 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• SmoodicoreStrategic or Co-development Partner · 15 April 2026Smoodi is an automated self-serve smoothie machine company that partnered with iSqueeze as their official UK partner. Smoodi machines offer freshly prepared smoothies in seconds through a customer-operated smart blender. iSqueeze handles UK distribution, installation, maintenance, and aftercare services for Smoodi equipment.
• NumilkcoreChannel Partner/ Reseller/ Distributor · 6 February 2026iSqueeze is the official distributor for commercial Numilk machines in the UK. Numilk produces plant-based milk machines that create fresh plant-based milks and lattes from pouches in approximately one minute. iSqueeze provides installation, maintenance, and aftercare services for Numilk equipment across UK cafes.
• CitrocasacoreTechnology or Integration · 1 January 2015Partnership established in 2015 with Citrocasa, described as the 'Mercedes of Citrus juicers'. Citrocasa manufactures high-quality commercial juice machines that iSqueeze distributes in the UK. The partnership provides businesses with the latest in self-service juicing technology. Products include Citrocasa Revolution, Fantastic series, 8000 series, and xPro models.
• CeadocoreTechnology or IntegrationCeado manufactures commercial blenders (B185, B280, B283, B284, B285) that iSqueeze distributes. Features include Silent System technology, 1700W motors, and app control capabilities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Numilk: US manufacturer of plant-based milk preparation machines. iSqueeze is Numilk's official UK distributor; the products target the same cafe channel and Numilk competes with third-party plant-based milk options on the same shelf.
• Santos: French manufacturer of commercial juice presses, citrus juicers, and blenders used in cafes, bars, and restaurants globally. Directly comparable to iSqueeze's Citrocasa and ES multifruit juicing lines on product and customer.
• Ceado: Italian manufacturer of commercial blenders and juicers whose products iSqueeze distributes in the UK. Direct peer on product (B-series blenders) and customer base; Ceado also sells through competing distributors in other markets.
• Smoodi: US-based manufacturer of self-serve automated smoothie machines that iSqueeze distributes in the UK. Direct overlap on the smoothie hardware category and the same retail/convenience customer base.
• Zumex: Spanish manufacturer of commercial citrus and multifruit juicers with global distribution. Directly comparable to the Citrocasa and ES-series machines iSqueeze distributes, and competes for the same UK foodservice and retail accounts.

Broad incumbents

• Hamilton Beach Commercial: US commercial-grade small appliance manufacturer offering blenders, juicers, and beverage equipment. Comparable to the Ceado blender and Citrocasa juicing ranges iSqueeze distributes, with broader category coverage.
• Vitamix Commercial: US commercial blender brand widely used in cafes, smoothie chains, and QSR. Comparable to iSqueeze's Ceado blender offering in product, customer base (cafes/convenience), and price tier.
• Waring Commercial: US manufacturer of commercial blenders, juicers, and small kitchen equipment serving foodservice operators. Comparable in product mix and target customer to iSqueeze's Ceado blender and juicing portfolio.
• Robot Coupe: French-headquartered manufacturer of commercial blenders, food processors, and juicers used in professional kitchens worldwide. Overlaps with iSqueeze's Ceado blender range and commercial juicing offering, though Robot Coupe serves a broader foodservice customer base.
• Blendtec: US-based commercial blender manufacturer with strong presence in cafes and smoothie shops. Direct substitute for the Ceado B-series iSqueeze distributes and competes for the same cafe/smoothie customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iSqueezejuice
• Facebookfacebook.com/isqueezeuk
• LinkedInlinkedin.com/company/isqueeze
• Instagraminstagram.com/isqueezeuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSqueeze