Smoodi
Smoodi is a Boston-based company that builds automated, self-cleaning robotic smoothie machines deployed at 300+ institutional locations (universities, hospitals, corporate campuses, gyms, retail), generating revenue through equipment leases, hardware sales, and recurring IQF fruit cup consumables.
- Company typePrivate
- Founded2018
- HeadquartersAllston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smoodi does
Smoodi, Inc. is a Boston-based private company founded in 2018 by Morgan Abraham and Pascal Kriesche at Harvard Innovation Labs. The company designs and deploys automated, self-cleaning robotic smoothie machines that portion, blend, and dispense fresh smoothies from pre-portioned IQF frozen fruit cups in under 60 seconds with no on-site labor required. The integrated hardware-software stack includes adaptive blending automation, a self-cleaning cycle between every order, and an operator-facing remote monitoring dashboard covering machine status, inventory, transactions, and maintenance alerts.
Smoodi sells to institutional foodservice operators across universities, hospitals, corporate campuses, gyms, grocery and retail, airports, and managed foodservice companies (Sodexo, Aramark, Levy). Customers acquire machines either through an operational lease starting at $299 per month (with Smoodi retaining ownership and full service included) or an outright purchase starting at $14,999. A recurring consumables revenue stream flows from proprietary IQF fruit cups sold at wholesale (~$2.00-$3.00 per cup) and Booster Bar add-ons ($1.50-$2.00), with consumables distributed through Dot Foods and 20+ foodservice distributors.
As of 2026 Smoodi operates 300+ machine locations across more than 35 U.S. states and has served 2M+ cumulative smoothies, with a 99%+ partner retention rate. The company raised a $5 million Series A in late 2022 and entered the UK market in April 2026 via a distribution partnership with iSqueeze. Customer-reported outcomes include ROI within 3-6 months (with RIT and Maryville University reporting break-even within weeks) and 60-70% per-smoothie contribution margins at typical retail pricing.
Smoodi firmographics
Firmographics- Name
- Smoodi
- Legal name
- smoodi, Inc.
- Website
- https://getsmoodi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smoodi is a Boston-based company that builds automated, self-cleaning robotic smoothie machines deployed at 300+ institutional locations (universities, hospitals, corporate campuses, gyms, retail), generating revenue through equipment leases, hardware sales, and recurring IQF fruit cup consumables.
- Ownership category
- akta.pro rank
Where Smoodi is headquartered
LocationHeadquarters
- HQ city
- Allston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smoodi business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Equipment Leasing: Smoodi offers an operational lease program where Smoodi retains ownership of the equipment. Operators pay a fixed monthly lease payment (starting at $299/month) with full service, maintenance, and support included. This removes upfront capital expenditure and shifts the model to a recurring subscription-like stream.
- Equipment Sales: Smoodi also offers an outright purchase option starting at $14,999, for operators who prefer to own the equipment. Revenue is recognized as a one-time hardware sale.
- Consumables (IQF Fruit Cups): Operators purchase Smoodi's proprietary IQF frozen fruit cups (pre-portioned, single-serve) through Smoodi's supply chain at wholesale prices (approximately $2.00–$3.00 per cup). This creates an ongoing consumables revenue stream tied to machine utilization. Cups are distributed through Dot Foods and 20+ distribution partners.
- Booster Add-ons: Optional functional add-in boosters (Collagen, Lion's Mane, Ashwagandha, Matcha, Chia, Spirulina) are sold as add-ons at $1.50–$2.00 per addition, creating an upsell revenue stream on top of base smoothie transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Operational Lease — Zero Capex, Full Service Included |
| One time/ perpetual license | Pay-as-you-go | Outright Purchase — Own the Machine |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Smoodi product offering
Product offeringCore offering
Smoodi develops and manufactures automated, self-cleaning robotic smart-blender smoothie machines that dispense fresh smoothies in under 60 seconds with zero dedicated labor. The machines use proprietary adaptive blending technology to process pre-portioned, individually quick frozen (IQF) fruit cups into real-fruit smoothies and are deployed at institutional foodservice locations. The company sells the machines to enterprise operators (universities, hospitals, corporate campuses, gyms, retail) via operational lease or outright purchase, and supplies proprietary IQF fruit cup consumables through its distribution network.
Product overview
Smoodi offers a unified automated smoothie platform centered on its self-serve robotic smart blender. The core product is the automated smoothie machine which handles portioning, blending, and self-cleaning autonomously with zero labor required. The machine processes pre-portioned IQF frozen fruit cups to produce fresh smoothies in under 60 seconds. Complementing the hardware are software modules including an operator dashboard for remote monitoring and a mobile app for customer machine location and flavor availability. The product portfolio spans four smoothie categories (Real Fruit Smoothies, Protein Shakes, Milkshakes, and Hydration Drinks) plus the Booster Bar add-on system for functional supplements. Smoodi is available via operational lease ($299/month) or purchase ($14,999+), with consumable frozen fruit cups supplied through Dot Foods and 20+ distribution partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Smoodi Automated Smoothie Machine Self-serve robotic smart blender machine that portions frozen fruit, blends, and dispenses fresh real-fruit smoothies in under 60 seconds with automated self-cleaning between every use. Operates autonomously with zero labor required and is deployed at institutional foodservice locations including universities, hospitals, corporate campuses, gyms, grocery stores, convenience stores, and airports.
- Smoodi IQF Frozen Fruit Cups Pre-portioned, individually quick frozen (IQF) fruit cups with up to 2-year shelf life, sealed and pre-portioned to eliminate overpouring, spoilage, and prep waste. Distributed through Dot Foods and 20+ distribution partners to Smoodi machine operators at wholesale prices of approximately $2.00–$3.00 per cup. Each cup is engineered to work with Smoodi's adaptive blending technology to deliver consistent fresh smoothies.
- Smoodi Booster Bar Add-on System Optional add-on station on select Smoodi machines that allows customers to add functional boosters to any smoothie. Includes Collagen Peptides, Lion's Mane Mushroom, Ashwagandha, Matcha, Chia Seeds, and Spirulina. Recommended retail price $1.50–$2.00 per addition, creating an upsell revenue stream on top of base smoothie transactions.
Quantifiable outcome
- ROI achieved within 3–6 months of deployment at typical locations
- +7 more outcomes
Companies that use Smoodi
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles5 records
Smoodi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smoodi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- iSqueezecoreiSqueeze, the UK's largest provider of juicing equipment, is Smoodi's official UK distribution partner. The partnership was announced in April 2026 and covers introduction of Smoodi's automated smoothie machines to cafes, gyms, and convenience stores across the United Kingdom. Elias Ebert, Founder and Managing Director of iSqueeze, called Smoodi 'a game-changer for retailers across the UK who want to improve the quality of food-to-go offerings.'
- Dot FoodscoreDot Foods, one of the largest food redistribution networks in the United States, serves as Smoodi's primary distribution partner for IQF frozen fruit cups. Operators order cups through Dot Foods and 20+ additional distribution partners, enabling coast-to-coast supply chain coverage for consumables.
- SyscomajorSysco is listed as a key distribution partner through which Smoodi's consumables (IQF fruit cups) are distributed to foodservice operators. Sysco's national distribution footprint enables Smoodi to reach operators in all major U.S. markets.
- SodexomajorSodexo, one of the world's largest foodservice management companies, deploys Smoodi machines across its managed client locations as part of its automated foodservice strategy. Sodexo's logo is featured prominently on Smoodi's foodservice page.
- AramarkmajorAramark, a major managed foodservice operator, deploys Smoodi machines across university and corporate client locations. Regional VP Melissa Schwartz called Smoodi 'the most innovative product.' Director of Innovation Marcel Winokur reported 'great success with smoodi across corporate offices and collegiate locations.'
- US FoodsmajorUS Foods is listed as a key distribution partner for Smoodi's IQF fruit cup consumables, complementing Dot Foods' distribution network and enabling operators who already use US Foods for other products to add Smoodi to their existing ordering relationships.
- Performance Food GroupmajorPerformance Food Group (PFG) is listed as a Smoodi distribution partner for IQF fruit cup consumables, enabling Smoodi operators who source through PFG to add Smoodi to their existing supply chain relationships.
- Core-MarksupportingCore-Mark is listed as a distribution partner for Smoodi's IQF fruit cup consumables, primarily serving convenience store and retail operators who source through Core-Mark's distribution network.
- Gordon Food ServicesupportingGordon Food Service (GFS) is listed as a distribution partner for Smoodi's IQF fruit cups, serving operators in the Midwest and Great Lakes regions.
- McLanesupportingMcLane Company (a Berkshire Hathaway company) is listed as a distribution partner for Smoodi's IQF fruit cup consumables, serving operators nationwide with grocery and foodservice distribution.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Smoodi competitors and assessment
Company assessmentDirect peers
- Blendid: Blendid is the closest direct competitor to Smoodi, also developing an automated robotic smoothie kiosk using whole-food ingredients in unattended retail settings (universities, hospitals, corporate offices). Both companies target the same labor-light institutional smoothie opportunity with similar B2B GTM.
- Briggo (Keurig Dr Pepper): Briggo built automated specialty coffee kiosks with touchscreen ordering and robotic brewing for institutional and airport settings. Acquired by Keurig Dr Pepper, it offers a comparable unattended robotic beverage model in coffee rather than smoothies, with similar operator economics and footprint.
Emerging players
- Cafe X Technologies: Cafe X deploys robotic coffee bar kiosks in airports and office buildings, addressing the same unattended specialty beverage category as Smoodi but in coffee. Its focus on institutional locations and self-serve robotic dispensing makes it a comparable emerging player in automated beverage retail.
- Chowbotics (DoorDash): Chowbotics developed Sally the salad robot, an automated fresh-food dispenser deployed in hospitals, universities, and corporate cafeterias. Acquired by DoorDash, it shares Smoodi's B2B institutional foodservice automation model but in a different food category.
- Truebird Coffee: Truebird operates automated specialty coffee kiosks with bean-to-cup brewing in offices and high-traffic urban locations. Its unattended kiosk deployment model for specialty beverages is structurally analogous to Smoodi's automated smoothie machine.
Broad incumbents
- Jamba Juice (Focus Brands): Jamba is a national smoothie chain operating in malls, airports, and college campuses — the same end-customer locations as Smoodi. While Jamba is staffed and franchise-based (vs. Smoodi's automated model), it represents the incumbent smoothie brand Smoodi competes against for consumer smoothie occasions.
- Tropical Smoothie Cafe: Tropical Smoothie Cafe is a large U.S. smoothie and food franchise with significant presence in suburban and institutional-adjacent locations. It serves as the legacy staffed competitor for smoothie demand that Smoodi is automating in unattended settings.
- Smoothie King: Smoothie King is one of the largest U.S. smoothie franchises, with a focus on nutritional positioning and gym-adjacent locations. Its category overlap with Smoodi is direct, though Smoothie King's staffed-store model contrasts with Smoodi's automated approach.
- Freshii: Freshii is a health-focused fast-casual chain offering smoothies, salads, and bowls with a strong corporate-campus and university presence. It targets the same institutional health-conscious consumer as Smoodi through a different (staffed) operating model.
- Keurig Dr Pepper: Keurig Dr Pepper owns automated coffee platforms (Briggo) and a large beverage portfolio with established foodservice distribution. As a well-capitalized potential competitor or acquirer, it represents the incumbent beverage giant that could replicate or acquire automated smoothie capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Smoodi social profiles
Digital presenceSmoodi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smoodi leadership team
Management profileNumber of profiles
Profiles3 records
Smoodi funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smoodi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smoodi
What does Smoodi do?
Smoodi develops and manufactures automated, self-cleaning robotic smart-blender smoothie machines that dispense fresh smoothies in under 60 seconds with zero dedicated labor. The machines use proprietary adaptive blending technology to process pre-portioned, individually quick frozen (IQF) fruit cups into real-fruit smoothies and are deployed at institutional foodservice locations. The company sells the machines to enterprise operators (universities, hospitals, corporate campuses, gyms, retail) via operational lease or outright purchase, and supplies proprietary IQF fruit cup consumables through its distribution network.
Is Smoodi a public or private company?
Smoodi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smoodi founded?
Smoodi was founded in 2018. It employs 11 to 50 people.
Where is Smoodi based?
Smoodi is headquartered in Allston, United States, in the North America region.
How does Smoodi make money?
Four revenue lines are on record. Equipment Leasing is the primary driver. The others are equipment Sales, consumables (IQF Fruit Cups) and booster Add-ons.
Who are Smoodi's main competitors?
Direct peers on record are Blendid and Briggo (Keurig Dr Pepper). Emerging players are Cafe X Technologies, Chowbotics (DoorDash) and Truebird Coffee. Broad incumbents are Jamba Juice (Focus Brands), Tropical Smoothie Cafe, Smoothie King, Freshii and Keurig Dr Pepper.
Does Smoodi have an API?
No public API is recorded for Smoodi.