AdSure

What AdSure does

AdSure is a London-based, privately-held digital marketing company that operates as an online leads agency, connecting advertisers with a curated network of top-tier publishers, affiliates, and strategic partners. Its core offering is performance-based lead distribution, under which advertisers pay only for measurable results while publishers are rewarded for delivering qualified traffic. The company positions a 'quality over quantity' approach, anchored by a stated 10% conversion guarantee for top-funnel live leads in the finance and insurance verticals, and serves ten industries including Recruitment, Finance, E-Commerce, Mortgages & Loans, Insurance, Travel & Tourism, Fitness & Wellness, Healthcare, Real Estate, and Construction.

The underlying platform combines real-time data and analytics integration, multi-channel campaign syndication across websites, email marketing, and social platforms, programmatic advertising solutions, and custom targeting and audience segmentation capabilities. The product portfolio includes both advertiser-facing solutions (lead generation services designed to drive traffic and boost conversion rates) and publisher-facing solutions (revenue maximization through alignment with premium advertisers). Distribution is direct-to-business via the company website, with media budgets starting from $10K per custom campaign.

AdSure monetizes through a performance-based revenue model and operates globally, with disclosed presence in the United Kingdom, the Netherlands, and Spain. Its go-to-market is sales-led, targeting enterprise and mid-market advertisers requiring personalized campaigns across multiple platforms. The company has no disclosed parent, no disclosed institutional funding, and no public management team; it was featured in November 2024 in Business Insider, Morningstar, Yahoo Finance, and Benzinga in connection with its finance and insurance lead offering.

Name

AdSure

Legal name

AdSure

Website

https://adsure.co.uk

Company type

Private

Operating status

Operating

Short description

AdSure is a London-based online leads agency connecting advertisers with publishers through performance-based lead generation, multi-channel campaign syndication, and real-time analytics, serving ten industries globally with media budgets starting from $10K.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Paid Social Advertising (BPAFACAB)

Keywords

• Lead generation services
• Affiliate marketing
• Performance marketing
• User acquisition
• Campaign syndication

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Performance-Based Lead Distribution: The company connects advertisers with top-tier publishers through a robust network, delivering high-quality leads with measurable results. Advertisers pay only for results, allowing them to maximize ROI while publishers are rewarded for driving qualified traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AdSure operates an online lead generation agency that connects advertisers with a network of top-tier publishers to deliver performance-based user acquisition campaigns. Services center on performance-based lead distribution, programmatic advertising, custom audience targeting, multi-channel campaign syndication (websites, email, social), and real-time analytics integration. The platform serves both sides of the market: publishers seeking revenue maximization and advertisers seeking high-quality lead flow across ten verticals including finance, insurance, healthcare, recruitment, and e-commerce.

Product overview

AdSure operates as an online leads agency offering a unified lead generation and user acquisition platform. The product portfolio centers on performance-based lead distribution connecting advertisers with top-tier publishers, supplemented by programmatic advertising solutions and custom targeting capabilities. Multi-channel campaign syndication across websites, email, and social platforms, combined with real-time analytics integration, enables both publishers seeking revenue maximization and advertisers seeking high-quality lead generation. The company serves industries including Finance, Insurance, Healthcare, Real Estate, E-Commerce, Mortgages & Loans, Recruitment, Travel & Tourism, Fitness & Wellness, and Construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance-Based Lead Distribution Connects advertisers with a network of top-tier publishers committed to delivering high-quality leads in a performance-based model where advertisers pay only for results.
• Programmatic Advertising Solutions Automated advertising solutions that enable efficient campaign management and media buying across digital channels.
• Multi-Channel Campaign Syndication Campaign distribution across websites, email marketing, and social platforms to maximize exposure and reach.
• Affiliate & Partner Network Expansion Brand reach growth through leveraging a curated network of trusted publishers, affiliates, and strategic partners.
• Publisher Solutions Solutions enabling publishers to maximize revenue by aligning them with premium advertisers, featuring seamless integration, dedicated support, and advanced analytics insights.
• Advertiser Solutions Lead generation services designed to drive high-quality traffic to offers and boost conversion rates through precision-targeted campaigns.

Quantifiable outcome

• 10% conversion guarantee for top-funnel live leads in finance and insurance sectors

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks, operating as part of Publicis-owned affiliate and performance marketing group. Comparable in business model (performance-based, multi-vertical publisher network) but at significantly larger scale and brand recognition.
• MediaAlpha: Public performance marketing and customer acquisition platform that operates a transparent marketplace for insurance, health, and financial services leads. Comparable in the performance-based, high-vertical-lead-gen model, particularly the finance and insurance verticals AdSure emphasizes.
• QuinStreet: Public performance marketing company focused on high-value verticals such as financial services, insurance, and education. Comparable in vertical mix and performance-based lead generation model, though at a much larger scale and broader portfolio.

Direct peers

• PartnerStack: B2B-focused partner and affiliate management platform that connects SaaS advertisers with publishers/affiliates on a performance basis. Comparable in its affiliate/partner network model, real-time tracking, and revenue-share mechanics.
• ClickDealer: Performance marketing agency specializing in lead generation and affiliate traffic across verticals including finance, e-commerce, and insurance. Directly comparable in performance-based lead gen, multi-channel campaign management, and vertical focus.
• TradeTracker: Performance marketing network operating across multiple verticals and geographies, connecting advertisers with publishers via CPS/CPL models. Comparable in offering type and target verticals (Finance, Insurance, Travel, Retail).
• Webgains: International affiliate marketing network with a similar performance-based publisher-advertiser model and multi-vertical coverage. Comparable in network structure, tracking technology, and positioning within the European affiliate market where AdSure is based.
• Lemonads: Affiliate network with a global publisher base and multi-vertical coverage, focused on performance-based advertiser-publisher connections. Comparable in network-based lead generation model and emphasis on quality traffic and measurable results.
• Acceleration Partners: Global affiliate and partner marketing agency managing programs on behalf of advertisers across multiple verticals. Comparable in offering affiliate program management, performance-based pricing, and publisher network curation.
• Awin: Global affiliate marketing network connecting advertisers with publishers on a performance-based model across multiple verticals. Directly comparable to AdSure's core publisher-advertiser lead generation and affiliate network offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adsureagency
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdSure