Professional Services Marketing Group
- Company typePrivate
- Founded1989
- HeadquartersWindsor, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Professional Services Marketing Group firmographics
Firmographics- Name
- Professional Services Marketing Group
- Legal name
- PSMG LLP
- Website
- https://psmg.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Professional Services Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Professional Services Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: Annual rolling subscriptions for individual members (£295/year), international individual members (£275/year), and corporate memberships tiered by staff count (3-5 staff: £895; 6-10: £1,550; 11-15: £1,850; 16-25: £1,995; 26-200: £2,550). All corporate memberships include international offices with no additional fees.
- Professional Education and Training: Revenue from course fees for professional education programmes including AI Marketing courses (£350 members), Carbon Literate courses (£320 members), and Best Practice Business Development programmes (£996 per delegate). Some training such as apprenticeships and certain webinars are provided free in partnership with Cambridge Marketing College.
- Annual Conference and Events: Revenue from the annual conference and monthly events including workshops, masterclasses, and seminars. All events attract CPD points. Face-to-face events are live-streamed for virtual attendance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership - £295/year |
| Subscription | Annual | Corporate Membership 3-5 Staff - £895/year |
| Subscription | Annual | Corporate Membership 6-10 Staff - £1,550/year |
| Subscription | Annual | Corporate Membership 11-15 Staff - £1,850/year |
| Subscription | Annual | Corporate Membership 16-25 Staff - £1,995/year |
| Subscription | Annual | Corporate Membership 26-200 Staff - £2,550/year |
| Subscription | Annual | International Individual Membership - £275/year |
| Unit Pricing | Pay-as-you-go | Immersive AI Marketing Course - £350 (members) / £420 (non-members) |
| Unit Pricing | Pay-as-you-go | Get Carbon Literate Course - £320 (members) / £395 (non-members) |
| Unit Pricing | Pay-as-you-go | Best Practice Business Development Programme - £996/delegate (members save £75) |
| Unit Pricing | Pay-as-you-go | EmpowerHer Programme - £1,950-£2,300 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Professional Services Marketing Group product offering
Product offeringCore offering
PSMG operates an international membership organization serving marketers and business developers in professional services firms. It sells individual and corporate annual memberships, delivers professional education courses (including AI Marketing, Carbon Literacy, EmpowerHer, and Business Development), publishes the quarterly Centrum magazine, hosts an annual conference and member seminars, and maintains the online Knowledge Bank resource library.
Product overview
PSMG is a membership organization offering a portfolio of interconnected services for professional services marketers. The core offering comprises Centrum Magazine (quarterly online journal), the Knowledge Bank (members-only resource), Professional Education programmes (including AI marketing courses and apprenticeships), Events and Seminars (monthly workshops and annual conference), and tiered Membership Benefits. These services are delivered through partnerships with Cambridge Marketing College, DH Design, and BCS, and include exclusive member rewards from partners such as LINAR, Legal-BI, MeridianAI, and BRANDCHECKER.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Membership (UK)
Quantifiable outcome
- Over 5,000 marketing and business development professionals receive Centrum magazine quarterly
- +1 more outcomes
Companies that use Professional Services Marketing Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Professional Services Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Professional Services Marketing Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- Cambridge Marketing CollegecorePrimary training partner for PSMG's professional education programmes. Offers apprenticeship training scheme for new recruits and existing employees in Marketing, PR, Content and CSR. Free training available for AI Marketing Apprenticeships from January 2026. Also delivers Carbon Literacy and AI Marketing courses. Courses are BCS Tech10 Accredited.
- DH DesigncoreProduces the Centrum magazine using state-of-the-art technology. The quarterly online journal is completely interactive and considered market-leading in the professional services sector.
- LINARsupportingMember rewards partner offering 10% off training courses. LINAR helps firms develop effective business service teams with courses covering AI-driven sales to product innovation. Members also receive free support for up to two legal directory submissions using DIRECTOREASE platform.
- Legal-BIsupportingMember rewards partner providing pioneering platform for legal sector market intelligence. Offers 3-month free trial including demo and onboarding session.
- MeridianAIsupportingMember rewards partner offering 2-week free trial. Accelerates qualitative data analysis, transforming hours of manual work into actionable insights with 95% accuracy. Provides AI-powered chatbot with multi-language support and tone selector.
- AI for Non-techiessupportingMember rewards partner offering 20% off AI Academy for life. Provides training, support and guidance for professionals to use AI effectively. Includes weekly live sessions and direct access to founder Heather's expertise.
- BRANDCHECKERsupportingMember rewards partner offering 25% discount. Helps protect brand equity by ensuring marketing materials align with brand guidelines. Account checks up to 100 assets through the year.
- Feedback Intelligence (MyCustomerLens)supportingMember rewards partner offering 20% off. Provides rapid analysis of client feedback data using AI-driven insights to interactive dashboards. 10% additional discount for always-on client listening.
- Client Talkcore2025 Annual Summit sponsor and webinar collaborator. Specialises in client listening programmes and provides free guest pass with two monthly online community calls for members.
- Nishlis Legal Marketing / Tier One RankingscoreOngoing collaboration partner for Chambers rankings webinars and directory submission guidance. Provides insider expertise from former Chambers researchers for member education.
- PACE PartnerssupportingLeaders in training and coaching business development capabilities of professional services firms for over 30 years. Delivers Best Practice Business Development programme for PSMG members.
- KWC GlobalsupportingCollaboration partner for free 45-minute keynote webinars in 2026 covering BD mindset, converting contacts to clients, handling objections, and staying front of mind.
- Meridian WestsupportingResearch partner providing ATLAS benchmarking survey on thought leadership. Collaborates on Client Listening Masterclass Course and Client First Research. Provides diagnostic tool CLIMB for firms.
- Legal Marketing Association (LMA) - USAcoreInternational affiliate providing PSMG members access to publications, member sections, seminar programmes and conferences at discounted rates. Part of global alliance.
- APSMA - AustralasiacoreInternational affiliate in Australasia providing PSMG members access to publications, member sections, seminar programmes and conferences at discounted rates.
- Spiranti LimitedsupportingExclusive leaders circle of partners, clients, innovators, technologists, business developers, university professors, disruptors and experts. Co-founded by Gail Jaffa, PSMG Managing Partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Professional Services Marketing Group competitors and assessment
Company assessmentBroad incumbents
- Chartered Institute of Public Relations (CIPR): UK chartered body for PR professionals providing qualifications, CPD, and member services. Comparable to PSMG in operating a qualification-based membership model for communications professionals, though broader in scope.
- PRCA (Public Relations and Communications Association): UK-based professional body for PR and communications professionals offering membership, training, and events. Comparable membership model to PSMG serving communications-adjacent professionals, though with broader cross-industry remit.
- The Chartered Management Institute (CMI): UK chartered body for managers offering qualifications, membership, and training. Comparable to PSMG in operating a chartered/qualification-anchored membership model for business professionals, though serving management broadly rather than marketing in professional services.
- International Association of Business Communicators (IABC): Global membership association for business communication professionals. Comparable to PSMG as an international membership body serving communications professionals, though broader in vertical focus.
- Chartered Institute of Marketing (CIM): The UK's largest professional marketing body, offering Chartered Marketer status, training, and events. Comparable to PSMG as a membership and qualification organisation for marketers, but operating at much larger scale across all industries rather than specialising in professional services.
Regional players
- Association of Legal Support Staff (ALSS): UK-based association supporting staff in legal services. Comparable to PSMG as a UK professional services membership body, though focused on support staff rather than marketing and BD professionals.
Direct peers
- The Marketing Society: UK-based membership organisation for senior marketers, providing networking, events, and professional development. Highly comparable to PSMG as a community-led membership body serving marketing professionals, though with a broader cross-industry focus rather than PSMG's professional services vertical.
- Legal Marketing Association (LMA): USA-based membership organisation for legal marketers, formally affiliated with PSMG. Closely comparable as a sector-specific membership body serving legal and professional services marketers with publications, events, and networking.
Emerging players
- Consultancy UK: Industry portal and community for the consultancy sector including rankings, awards, and networking. Comparable to PSMG as a resource hub serving professional services marketers, though operating as a media/community platform rather than subscription membership body.
- Association of Professional Service Firms (AICPA-CIMA equivalent for marketing): Various regional associations serving professional services firms with marketing and BD support. Comparable to PSMG in targeting the professional services sector with marketing-focused resources, though varying in scale and geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Professional Services Marketing Group social profiles
Digital presenceProfessional Services Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Services Marketing Group leadership team
Management profileNumber of profiles
Profiles6 records
Professional Services Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Services Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Services Marketing Group
What does Professional Services Marketing Group do?
PSMG operates an international membership organization serving marketers and business developers in professional services firms. It sells individual and corporate annual memberships, delivers professional education courses (including AI Marketing, Carbon Literacy, EmpowerHer, and Business Development), publishes the quarterly Centrum magazine, hosts an annual conference and member seminars, and maintains the online Knowledge Bank resource library.
Is Professional Services Marketing Group a public or private company?
Professional Services Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional Services Marketing Group founded?
Professional Services Marketing Group was founded in 1989. It employs 1 to 10 people.
Where is Professional Services Marketing Group based?
Professional Services Marketing Group is headquartered in Windsor, United Kingdom, in the Europe region.
How does Professional Services Marketing Group make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are professional Education and Training and annual Conference and Events.
Who are Professional Services Marketing Group's main competitors?
Broad incumbents on record are Chartered Institute of Public Relations (CIPR), PRCA (Public Relations and Communications Association), The Chartered Management Institute (CMI), International Association of Business Communicators (IABC) and Chartered Institute of Marketing (CIM). Association of Legal Support Staff (ALSS) is listed as a regional player. Direct peers are The Marketing Society and Legal Marketing Association (LMA). Emerging players are Consultancy UK and Association of Professional Service Firms (AICPA-CIMA equivalent for marketing).
Does Professional Services Marketing Group have an API?
No public API is recorded for Professional Services Marketing Group.