1% Fitness
1% Fitness is a family-owned, Utah-based chef-prepared meal delivery service offering macro-calibrated weekly subscriptions to fitness enthusiasts and GLP-1 medication users across 48 US states.
- Company typePrivate
- Founded2013
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 1% Fitness does
1% Fitness (1 Percent Fitness, LLC) is a chef-prepared meal delivery service headquartered in Lehi, Utah, that delivers fresh, never-frozen, macro-calibrated meals weekly to customers across 48 continental US states. Founded in 2013 as a family-owned and operated business, the company targets fitness enthusiasts, bodybuilders, busy professionals, and GLP-1 medication users (Ozempic, Wegovy) who require high-protein meals to preserve muscle mass during rapid weight loss. Operations are supported by a local Utah storefront for in-person pickup and a small corporate office in Sandy, Utah.
1% Fitness firmographics
Firmographics- Name
- 1% Fitness
- Legal name
- 1 Percent Fitness, LLC
- Website
- https://1percentfit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1% Fitness is a family-owned, Utah-based chef-prepared meal delivery service offering macro-calibrated weekly subscriptions to fitness enthusiasts and GLP-1 medication users across 48 US states.
- Ownership category
- akta.pro rank
1% Fitness industry classification
Industry- Product category
- Prepared Meal Delivery
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Weight Gain & Muscle-Building Nutrition (HSADAFAC), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where 1% Fitness is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
1% Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Weekly Meal Plan Subscriptions: Recurring weekly subscription revenue from meal plan deliveries. Plans range from 7-14 meals per week with portion sizes. Subscription pricing offers 20% savings vs one-time purchase ($103.96-$171.96/week depending on plan). Weekly auto-renewal with ability to skip or cancel 72 hours before renewal.
- One-Time Meal Purchases: Individual meal purchases at regular pricing without subscription commitment.
- Bulk Protein and Ingredient Sales: Individual protein, carb, and vegetable products sold in bulk (16 oz portions). Proteins range from $13.99-$20.00. Carbs from $8.00-$11.00. Minimum 7 meals per bulk order.
- Custom Meal Assembly: Customers select individual components (protein, carb, vegetable) at $4.50 per custom meal. Optional seasonings at $0.25 additional.
- Breakfast and Snack Add-ons: Breakfast items (Bacon Egg Quesadilla $15.00, Turkey Egg Bakes) and snacks (Peanut Butter Bars $10.00, Brownie, Crunch Bar) sold as add-ons to meal plans.
- Corporate Catering: Corporate catering services for businesses, including dedicated corporate meal programs (Corporate H.E.L.P).
- Affiliate Commission Revenue: Affiliate partners receive 10% lifetime recurring commission on referred orders. First order free for affiliates; 35% off future orders. Monthly free meals earned with 10 new sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | 7 meals/week - Base subscription |
| Subscription | Weekly | 10 meals/week subscription |
| Subscription | Weekly | 14 meals/week subscription |
| Subscription | Weekly | 14 meals/week with breakfast/snacks |
| Subscription | Weekly | 14 meals/week - maximum plan |
| Unit Pricing | Pay-as-you-go | Custom meal assembly |
| Unit Pricing | Pay-as-you-go | Bulk proteins (16 oz portions) |
| Unit Pricing | Pay-as-you-go | Bulk carbs (4 servings per container) |
| Unit Pricing | Pay-as-you-go | Bulk vegetables (3 servings per container) |
| Unit Pricing | Pay-as-you-go | Breakfast and snack items |
| Unit Pricing | Pay-as-you-go | Seasonings and flavor add-ons |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
1% Fitness product offering
Product offeringCore offering
1% Fitness is a chef-prepared meal delivery service that delivers macro-balanced, high-protein meals weekly to customers across 48 contiguous US states. The core offering is a rotating weekly meal subscription (CreateMeal) featuring pre-portioned meals in Burn (~420 cal) or Build (~555 cal) sizes, with custom build-your-own meals, bulk proteins/carbs/vegetables, and specialized GLP-1 support meals (30-50g protein per meal).
Product overview
1% Fitness is a chef-prepared meal delivery service operating as a single-platform meal kit and prepared meal subscription business. The core offering is the Weekly Chef-Cooked Meals subscription (CreateMeal), a rotating macro-friendly meal plan featuring high-protein, portion-controlled meals in Burn (~420 cal) and Build (~555 cal) portion sizes. This core platform is supplemented by Custom Meals for build-your-own meal assembly, Bulk Items for individual protein/carb/vegetable purchases, GLP-1 Meals (specialized high-protein meals for medication-assisted weight loss), a Premium Meat Variety Box, Breakfasts and Snacks add-ons, and Fit Flavors seasonings. Additional services include an 8-Week Transformation Challenge with coaching and body composition tracking, Corporate Catering, an Affiliate Partner Program, and a Scholarship Program for guided transformations. The company ships fresh (never frozen) to all 48 continental US states with local pickup in Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Chef-Cooked Meals (CreateMeal)
Quantifiable outcome
- Meals stay fresh for 10 days refrigerated, 90 days frozen
- +3 more outcomes
Companies that use 1% Fitness
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
1% Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
1% Fitness partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Feast Mode FlavorsminorChallenge sponsor for the 2025 8-Week Transformation Challenge. Provides sponsorship support and prizes for challenge participants.
- Legends BoxingminorChallenge sponsor providing services/products for 8-week transformation challenge participants.
- Party PumpminorChallenge sponsor for transformation challenge events.
- Onsite StretchminorChallenge sponsor providing stretching/massage services for challenge participants.
- CorefitminorChallenge sponsor supporting transformation challenge participants.
- Summit Sports & SpineminorChallenge sponsor providing sports/spine services for challenge participants.
- Lehi CrossfitminorLocal gym partner sponsoring the transformation challenge.
- E3 Energy CubeminorChallenge sponsor providing energy products for participants.
- Mission 1minorChallenge sponsor for transformation challenge.
- Pro PeptideminorSupplement company sponsoring the challenge with protein products.
- Body MechanicsminorChallenge sponsor providing body mechanics/wellness services.
- FedExcorePrimary shipping partner for meal deliveries. FedEx handles package delivery with tracking to customers across 48 states.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
1% Fitness competitors and assessment
Company assessmentDirect peers
- Factor: Factor (formerly Factor 75) is a direct competitor offering chef-prepared, fully-cooked, macro-balanced meal subscriptions delivered weekly. Operates a comparable business model in the same fresh prepared-meal category as 1% Fitness, with overlapping target audience of fitness- and health-conscious consumers.
- CookUnity: CookUnity is a direct competitor offering chef-prepared ready-to-eat meal subscriptions with rotating weekly menus and nationwide delivery. Operates a comparable DTC subscription model, weekly chef-prepared meals, and macro-friendly positioning that directly overlaps with 1% Fitness's core offering.
- Trulystart: Trulystart (formerly Trulystart) is a direct competitor providing chef-prepared, portion-controlled, macro-balanced meals via weekly subscription with rotating menus. Shares the same target customer, pricing model, and product architecture as 1% Fitness.
- ModifyHealth: ModifyHealth offers medically-tailored, GLP-1-friendly and condition-specific prepared meals delivered nationwide, very closely overlapping with 1% Fitness's GLP-1 meal program. Targets the same intersection of medically-assisted weight loss and high-protein meal delivery.
- Territory Foods: Territory Foods is a chef-prepared meal delivery service with weekly subscriptions targeting health-conscious consumers and macro/calorie-controlled eating. Comparable subscription structure, fresh prepared meals, and DTC channel approach.
- bistroMD: bistroMD is a direct competitor in portion-controlled, macro-balanced, doctor-designed prepared meals delivered nationwide. Closely comparable target customer (weight-management-focused individuals) and subscription pricing model.
Broad incumbents
- Freshly: Freshly, now owned by Nestlé, is an established national prepared-meal subscription brand offering chef-cooked, single-serve meals. Comparable product but operates at much larger scale with broader portfolio and grocery-store presence.
- Daily Harvest: Daily Harvest is a national DTC subscription food brand offering prepared, ready-to-eat meals and snacks with health-positioned menus. Slightly different product mix (smoothies, bowls) but operates a comparable weekly subscription model targeting health-conscious consumers.
- Sunbasket: Sunbasket offers subscription meal services across prepared meals and meal kits, with health- and diet-focused positioning. Comparable target market and nationwide DTC delivery though broader product portfolio makes it a broader incumbent rather than a pure-prepared-meal peer.
Emerging players
- Real Food Blends: Real Food Blends focuses on condition-specific, high-protein, prepared meals for medication-assisted weight loss and clinical nutrition. Smaller scale but adjacent positioning to 1% Fitness's GLP-1 meal line; represents the medical-nutrition segment 1% Fitness is targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
1% Fitness social profiles
Digital presence1% Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
1% Fitness leadership team
Management profileNumber of profiles
1% Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1% Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1% Fitness
What does 1% Fitness do?
1% Fitness is a chef-prepared meal delivery service that delivers macro-balanced, high-protein meals weekly to customers across 48 contiguous US states. The core offering is a rotating weekly meal subscription (CreateMeal) featuring pre-portioned meals in Burn (~420 cal) or Build (~555 cal) sizes, with custom build-your-own meals, bulk proteins/carbs/vegetables, and specialized GLP-1 support meals (30-50g protein per meal).
Is 1% Fitness a public or private company?
1% Fitness is a private company. It is classified as family owned and is currently operating.
When was 1% Fitness founded?
1% Fitness was founded in 2013. It employs 11 to 50 people.
Where is 1% Fitness based?
1% Fitness is headquartered in Lehi, United States, in the North America region.
How does 1% Fitness make money?
Seven revenue lines are on record. Weekly Meal Plan Subscriptions are the primary driver. The others are one-Time Meal Purchases, bulk Protein and Ingredient Sales, custom Meal Assembly, breakfast and Snack Add-ons, corporate Catering and affiliate Commission Revenue.
Who are 1% Fitness's main competitors?
Direct peers on record are Factor, CookUnity, Trulystart, ModifyHealth, Territory Foods and bistroMD. Broad incumbents are Freshly, Daily Harvest and Sunbasket. Real Food Blends is listed as an emerging player.
Does 1% Fitness have an API?
No public API is recorded for 1% Fitness.
What industry is 1% Fitness in?
1% Fitness's product category is Prepared Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of AFANAFAH, Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs). Its SIC code is 2000.