Goodstone Inn

What Goodstone Inn does

Goodstone Inn and Restaurant is a privately held luxury boutique resort and farm-to-table dining destination on a 265-acre historic estate in Middleburg, Virginia, approximately one hour from Washington DC. The property operates seven architecturally distinct cottages plus a four-suite Carriage House as overnight accommodations, two restaurants (the fine-dining Conservatory and the casual Bistro), a working certified organic farm that supplies the kitchens (with 100+ free-range chickens, 13 beehives, cattle, sheep, goats, and a llama), a seasonal heated saltwater pool, in-room spa services, and a portfolio of on-site activities including farm tours, kayaking on Goose Creek, fishing, guided hiking, and lawn games. Revenue is generated through overnight accommodation (double-occupancy room rates with $125+ per-person surcharges, a $39 nightly resort fee, and a $175 non-refundable dog fee), on-site farm-to-table dining, the Wine Spectator-recognized wine program and Wine Cellar private dining, paid activities, in-room massage, and a dedicated weddings and corporate events business managed by a dedicated Sales and Events team via Tripleseat.

The go-to-market targets affluent luxury travelers, romantic couples, wedding parties, corporate groups, and food and wine enthusiasts in the DC metro and Mid-Atlantic corridor, supplemented by day-trip visitors via ResortPass pool access. Distribution is predominantly direct through the Goodstone website on the Reseve booking engine, with OpenTable for dining, Calendly for activities, and Tripleseat for event inquiries; earned media placements in Vogue, Travel and Leisure, Forbes, Town and Country, and Wine Spectator drive top-of-funnel awareness, while an active blog, email newsletter, and social presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube support brand engagement. Strategic partnerships include a sister-property relationship with Playa Cativo eco-luxury resort in Costa Rica offering a 10% cross-property discount, a James Beard-nominated Executive Chef as culinary anchor, and emerging recurring-revenue mechanisms such as The Cellar Club wine membership and gift card/package programs.

Name

Goodstone Inn

Legal name

Goodstone Inn & Restaurant

Website

https://goodstone.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodstone Inn and Restaurant is a privately held luxury boutique resort and farm-to-table dining destination on a 265-acre historic estate in Middleburg, Virginia, approximately one hour from Washington DC, serving affluent leisure, wedding, and corporate event guests across seven cottages, a four-suite Carriage House, two restaurants, an on-site farm, spa, and event venues.

Ownership category

akta.pro rank

Product category

Luxury Boutique Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Luxury resort hospitality
• Boutique inn accommodation
• Farm-to-table dining
• Wedding event venue
• Spa wellness services

Headquarters

HQ city

Middleburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Luxury Accommodation (Cottages & Suites): Overnight stays in boutique cottages and luxury suites across 7 cottage properties plus the Carriage House. Rates based on double occupancy with additional guest fees of $125+ per person per night. Includes complimentary farm-fresh breakfast.
2. Farm-to-Table Dining (The Conservatory, The Bistro): Two dining venues serving breakfast, lunch, dinner, and Sunday brunch. Conservatory offers fine dining with seasonal tasting menus; Bistro provides casual upscale dining. Revenue from cover charges, corkage fees ($65 first bottle, $85 second), and menu items. Private Wine Cellar dinners for up to 14 guests.
3. Events & Weddings: Wedding venue hosting including ceremony, reception, and rehearsal dinner services. Corporate event and private event bookings. Dedicated Sales & Events teams manage bookings via Tripleseat platform.
4. Spa & Wellness Services: In-room spa services including 60-minute massage ($250) and 90-minute massage ($275) with massage therapist Brian Courtney, available Monday-Saturday 9:30am-5pm.
5. Activities & Experiences: Paid activities including Farm Tours ($30/person), Kayaking on Goose Creek ($60/person), Catch & Release Fishing, Guided Hiking, and complimentary Morning Coffee Walks and lawn games. Canoes and kayaks available for paddle on Goose Creek.
6. Resort Fee & Day Passes: $39 per night Resort Fee covering Wi-Fi, pool, hot tub, game lawn, lobby refreshments, fire pit, parking, hiking trails, and bicycles. Day visits via ResortPass for pool access with poolside food and beverage.
7. Farm Products (Eggs, Honey, Cut Flowers): Farm-fresh eggs available for purchase from the on-site farm. Local honey from 13 beehives used in dining and available to guests. Cut flowers sourced from farm gardens for dining spaces and guest rooms.
8. Pet Fees: Dog-friendly inn with non-refundable dog fee of $175 per guestroom per stay, maximum 2 dogs per room. Dogs permitted in designated cottage accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Goodstone Inn is a luxury countryside resort and fine-dining destination operating seven distinctive cottages plus the Carriage House on a 265-acre historic estate in Middleburg, Virginia. The property offers farm-to-table dining at The Conservatory (fine dining) and The Bistro (casual), an on-site certified organic farm, full-service spa, paid and complimentary recreational activities, and full-service wedding, corporate, and private event hosting. Revenue is generated from overnight accommodations, a mandatory nightly resort fee, dining, activities, spa services, event venue rentals, and ancillary fees.

Product overview

Goodstone Inn & Restaurant is a luxury countryside resort and fine-dining destination located in Middleburg, Virginia. The property offers a portfolio of hospitality products centered around seven distinctive cottage accommodations on a 265-acre estate, two restaurant venues (The Conservatory fine dining restaurant and The Bistro casual dining), an on-property working farm, spa services, and diverse recreational activities. The resort operates on a resort-fee model, with the base fee covering amenities like Wi-Fi, pool access, bicycles, and hiking trails. Event hosting capabilities include weddings, corporate retreats, and private dining in The Wine Cellar. Dining is built around a farm-to-table philosophy, with The Farm at Goodstone Inn supplying fresh produce, herbs, eggs, and honey to both restaurant outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodstone Inn Cottages and Suites Luxury boutique overnight accommodations spread across seven distinctive cottages and the Carriage House on a 265-acre estate: Carriage House (4 suites), Dutch Cottage (2 bed/2 bath), Spring House (4 bed/4 bath), French Farm (3 bed/3 bath), Bull Barn (1 bed/1 bath), White Cottage (3 bed/2 bath), and Manor House (4 bed/4 bath). Includes complimentary farm-fresh breakfast and access to the resort's amenities; rates based on double occupancy.
• The Conservatory Glass-enclosed fine dining restaurant at Goodstone Inn serving upscale farm-to-table cuisine with seasonal menus featuring ingredients from the on-site farm; dinner served daily 5pm-9pm. Hosts tasting menus with wine pairings and special culinary events such as the Brazilian Four Hands Dinner.
• The Bistro Casual dining restaurant at Goodstone Inn serving made-to-order breakfast (complimentary for inn guests), lunch, and Sunday brunch in an upscale-casual setting, with ingredients drawn from the on-site farm.
• The Wine Cellar Intimate private dining space within The Conservatory housing an extensive, Wine Spectator-recognized wine collection from around the world. Available for private event rental accommodating up to 14 guests with curated chef's menu and sommelier-selected wines.
• Wedding and Events Venue Full-service wedding, corporate, and private event venue offering indoor and outdoor spaces for ceremonies, receptions, rehearsal dinners, and corporate retreats across the 265-acre hunt country estate. Includes on-site accommodation for guests and on-property coordination by a dedicated Sales & Events team.
• Spa and Wellness Services In-room and on-property spa and wellness services including 60-minute massage ($250) and 90-minute massage ($275) with massage therapist Brian Courtney, available Monday-Saturday 9:30am-5pm.
• Recreational Activities and Experiences Outdoor and farm-based activities including Farm Tours ($30/person, Tue-Sat 10am-4pm), Kayaking on Goose Creek ($60/person, up to 5 guests), Catch and Release Fishing, Guided Hiking, Morning Coffee Walks, lawn games, complimentary bicycles, and The Archer's Experience. Activities coordinated by Jack Hardman and bookable via Calendly.
• The Farm at Goodstone Inn Functioning certified organic farm on the property producing vegetables, herbs, eggs (100+ free-range chickens), honey (13 beehives tended by beekeeper Armondo Olloco), and cut flowers for the dining program. Includes cattle, sheep, goats, donkeys, and a llama named Greyson; supports regenerative agriculture and National Wildlife Federation sustainability guidelines. Also offers Farm Tours for guests and farm-product purchases (eggs, honey).
• Resort Fee Amenities Package Mandatory $39 per night Resort Fee that bundles guest amenities: complimentary Wi-Fi, in-room mini-fridge with non-alcoholic beverages and premium coffees/teas, seasonal saltwater pool and hot tub, game lawn and board games, all-day lobby refreshments, outdoor fire pit, complimentary parking, self-guided hiking trails with bird-watching guides, and complimentary bicycles.

Quantifiable outcome

• Award-winning wine list recognized by Wine Spectator
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Playa CativominorStrategic or Co-development PartnerPlaya Cativo is a sister eco-luxury resort located in Costa Rica. Goodstone Inn offers its guests a special 10% discount on stays at Playa Cativo, providing an exclusive international travel benefit for Goodstone guests. This partnership extends Goodstone's hospitality brand beyond the US market and creates a referral relationship between the two properties.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keswick Hall: Luxury estate resort near Charlottesville, VA offering an 18th-century mansion, golf, spa, and destination dining. Comparable on historic Virginia estate positioning, luxury leisure guest base, and full-service resort amenities.
• Fearrington House: Relais & Châteaux countryside inn near Chapel Hill, NC with a destination restaurant and pastoral grounds. Comparable on small-format luxury countryside inn with destination fine dining.
• Blackberry Farm: Relais & Châteaux luxury resort in Walland, TN built around a working farm, farm-to-table cuisine, and a destination wine and culinary program. Closest comparable on the farm-driven, culinary-anchored luxury resort model with multi-revenue-stream operation.
• Blantyre: Relais & Châteaux Tudor-style country estate hotel in Lenox, MA with fine dining, spa, and event programming. Comparable on small-inventory luxury estate resort with culinary and event-led positioning.
• Old Edwards Inn and Spa: Luxury boutique resort in Highlands, NC known for fine dining, spa, and romantic getaway positioning. Comparable on intimate-scale luxury inn model with destination culinary program and wedding/event focus.
• Twin Farms: Relais & Châteaux luxury all-inclusive resort in Barnard, VT on a 300-acre private estate with farm-to-table dining. Comparable on estate-scale luxury countryside operation with strong culinary program.
• Primland: Luxury resort in Meadows of Dan, VA on a large private estate with lodge rooms, cottages, spa, and outdoor activities. Comparable on Virginia countryside luxury positioning, multi-building accommodation, and outdoor programming.
• The Inn at Little Washington: Relais & Châteaux luxury country inn in Washington, VA (~40 minutes from Middleburg) anchored by a James Beard-decorated chef (Patrick O'Connell). Directly comparable on luxury countryside positioning, destination fine-dining reputation, and DC-corridor guest base.
• Salamander Resort & Spa: Luxury resort in Middleburg, VA — the same market as Goodstone — offering 168 rooms, equestrian programming, a full-service spa, and multiple dining venues. Salamander is the most direct competitive comparable given shared geography, target guest (DC luxury travelers), and full-service resort positioning.

Broad incumbents

• Auberge Resorts Collection: Portfolio of luxury resort properties including several countryside estates (e.g., Mayflower Inn, Grace Hotel) with destination dining and full-service amenities. Broader incumbent operating a portfolio of comparable properties under a shared luxury hospitality platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKlVjiwTDHn-oTn5QgUuY1w
• Facebookfacebook.com/GoodstoneInn
• LinkedInlinkedin.com/company/goodstone-inn-&-restaurant/about/?viewAsMember=true
• Instagraminstagram.com/goodstoneinn
• TikToktiktok.com/@goodstoneinnva?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodstone Inn