Utility Pro Wear

What Utility Pro Wear does

Utility Pro Wear is a privately held, New York-based apparel company that designs and sells ANSI-certified high-visibility safety workwear for safety-critical industries. Operating for over 30 years with an 11–50 employee footprint, the company serves construction, towing, forestry, agriculture, road and transportation, manufacturing, welding, waste management, landscaping, public-sector/military, and women-in-trades end users. The company differentiates through dedicated women's-fit hi-vis garments and a long-running focus on durable, non-disposable apparel construction rather than commodity PPE.

The product portfolio is organized around three proprietary technology platforms: H2Kewl™ moisture-wicking cooling fabric (applied to Class 2 and Class 3 ANSI tees and hoodies, priced $19.99–$24.99), PERIMETER™ Insect Guard, an EPA-registered plant-based permethrin treatment effective against ticks, fleas, chiggers, and mosquitoes through 50 industrial washes and historically deployed on 25+ million military uniforms since 2006, and Teflon™ fabric protection licensed from The Chemours Company for water and stain resistance. ANSI/ISEA 107-2020 Class 1, 2, 3, and Class E classifications are offered across the matrix, with SPF35 dry / SPF50 wet sun protection on insect-guard SKUs and size coverage from S to 5XL.

The business operates a dual-channel Shopify commerce stack: a direct-to-consumer storefront at utilityprowear.com for individuals and a separate wholesale portal at utilitypro-wholesale.myshopify.com for B2B bulk buyers, supported by placement in major national retail stores and a custom-embroidery service. Revenue mechanics are unit-pricing transactions with modest volume discounts (5% on 10+ units, 10% on 25+ units) and free shipping over $50. The company markets through content (a CSP-authored blog on OSHA/PPE topics), email/SMS, organic Facebook and Instagram, and industry-event sponsorship, notably NAWIC (115+ chapters). No external funding, M&A activity, or leadership transitions are disclosed in the available data.

Name

Utility Pro Wear

Legal name

Utility Pro Wear

Website

https://utilityprowear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Utility Pro Wear designs and sells ANSI-certified high-visibility workwear and safety apparel, integrating H2Kewl™ cooling and PERIMETER™ insect-guard technologies, serving construction, transportation, military, and other safety-critical industries via DTC, wholesale, and major-retail channels.

Ownership category

akta.pro rank

Product category

Safety Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

High-Visibility (Hi-Vis) Safety Apparel (CRAAALAE)

akta.pro secondary industries

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)

Keywords

• High visibility apparel
• Safety workwear
• ANSI certified clothing
• Protective garments
• Industrial safety apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce (B2C): Retail sales through their Shopify-powered website selling directly to individual consumers. Products include high-visibility shirts, jackets, rain gear, and accessories at varying price points ($19.99 to $85.99). Volume discounts available for bulk purchases (5-10% off for 10+ or 25+ units).
2. Wholesale B2B: Separate wholesale portal for business customers, employers, and organizations needing to purchase safety apparel in bulk for workers. Access to wholesale pricing in under 5 minutes as noted on website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Utility Pro Wear designs, manufactures, and sells high-visibility ANSI-certified safety apparel and workwear for men and women across seasons and job types. Their product portfolio includes cooling H2Kewl™ tees and hoodies, PERIMETER™ insect-guard embedded garments, rain gear, welding gloves, and women's-specific hi-vis collections. The company sells directly to consumers via their Shopify website, to businesses via a wholesale portal, and through major retail stores nationwide.

Product overview

Utility Pro Wear is a B2B/B2C safety apparel company with over 30 years of experience manufacturing high-visibility workwear. The company offers a comprehensive portfolio of ANSI-rated safety garments organized around several core product lines: H2Kewl™ cooling/moisture-wicking technology products, PERIMETER™ Insect Guard embedded apparel, standard ANSI Class 1/2/3 safety wear, rain gear, and women's-specific hi-vis garments. The H2Kewl™ line includes Class 2 and Class 3 rated tees, hoodies, and shirts featuring HydroCool cooling technology. PERIMETER™ Insect Guard products use EPA-registered Permethrin formulas embedded in fabrics for up to 50 industrial washes. The company's ANSI classifications range from Class 1 (off-road/parking) through Class 3 (highway construction), including Class E components for enhanced protection. Products serve industries including construction, utilities, towing, landscaping, agriculture, forestry, waste management, manufacturing, and public sector/military applications.

Differentiator

Problem solved

Functional benefit

Brands

• H2Kewl™: Cooling and moisture-wicking ANSI workwear product line designed for hot working conditions, featuring ultra-light, breathable garments.

Products and services

• H2Kewl™ Cooling Workwear Collection Collection of ultra-light, moisture-wicking ANSI Class 2 and Class 3 tees, hoodies, and shirts featuring H2Kewl™ HydroCool cooling technology for hot working conditions. Designed for breathable comfort and visibility in active work zones.
• PERIMETER™ Insect Guard Apparel Collection EPA-registered insect repellent apparel using plant-based Permethrin effective against ticks, fleas, chiggers, and mosquitoes for up to 50 industrial washes. Non-DEET, non-toxic formula originally developed for military uniforms.
• Women's HiVis Collection High visibility safety garments specifically designed for women with attention to fit, without sacrificing quality or safety features. Includes women's-specific rain pants and workwear for female workers in construction, utilities, and trades.
• ANSI Class 2 / Type P or R Safety Apparel High-visibility safety garments for workers in situations with complex visual backgrounds. Used by construction workers, utility workers, survey crews, crossing guards, tollgate personnel, airport baggage handlers, and first responders.
• ANSI Class 3 / Type P or R Safety Apparel High-visibility garments for workers in highest-risk situations requiring visibility through full range of body movements. Used by highway construction workers and tow truck operators.
• ANSI Class E Rain Gear Retro-reflective equipped rain pants and outerwear designed to be worn in combination with Class 2 or Class 3 tops. When worn together, the ensemble is rated as Performance Class 3.
• HiVis Tek Tee Collection ANSI Class 2 and Class 3 high-visibility short sleeve and long sleeve t-shirts with breathable fabric and Teflon liquid and stain repellent properties, for construction, roadside work, and all-day protection.
• HiVis Rainwear Collection High-visibility waterproof rain gear including pants and lightweight rain suit tops/pants designed for wet working conditions. Includes pull-on style pants for easy on-and-off use.
• Welding Gloves MIG and TIG welding gloves reinforced in high-wear areas meeting welding industry standards. Designed for heat protection, spark resistance, and durability for welding professionals.

Quantifiable outcome

• 25+ million military uniforms protected with EPA-certified insect repellent since 2006
• +2 more outcomes

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• PERIMETER Insect GuardcoreTechnology or Integration · 1 January 2006Since 2006, Utility Pro has embedded PERIMETER Insect Guard technology into their safety apparel. Originally developed for military use on 25+ million uniforms, PERIMETER is EPA-registered and provides protection for 50+ industrial washes. PERIMETER is a plant-based oil effective against ticks, fleas, chiggers, and mosquitoes without DEET or harsh chemicals.
• Teflon™ (The Chemours Company)coreTechnology or IntegrationUtility Pro Wear uses Teflon fabric protector in their safety apparel for water and stain resistance. Teflon is a registered trademark of The Chemours Company FC, LLC. Note: Website footer states 'Teflon™ is a registered trademark of The Chemours Company FC, LLC'.
• National Association of Women in Construction (NAWIC)coreGTM or Marketing PartnerUtility Pro is a proud sponsor of NAWIC's Annual Conference, promoting the advancement of women in the building trades. NAWIC has more than 115 chapters across the country, offering education, support, and networking for women in construction careers including trades, project management, and executive leadership.
• Shopify Inc.coreTechnology or IntegrationThe company's e-commerce store is hosted on Shopify Inc., which provides the online e-commerce platform enabling sales of products and services. Shopify handles payment processing, data storage with PCI-DSS compliance, and secure server infrastructure with firewall protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bulwark Protection: Specialist in flame-resistant (FR) and hi-vis workwear serving construction, utilities, and industrial safety buyers. Comparable in certification-led positioning (NFPA/ANSI) and B2B uniform program focus.
• Lakeland Industries: Manufacturer of protective clothing including high-visibility, chemical-resistant, and disposable workwear for industrial and first-responder markets. Closely comparable on product mix, ANSI/ISEA certification focus, and B2B/government contract orientation.
• Tough Duck: Workwear brand specializing in rugged jackets, bibs, and hi-vis garments for trades, construction, and outdoor workers. Comparable in durability-focused positioning and tradesperson customer base.
• Dickies: Workwear and uniform brand (part of VF Corporation) with a meaningful hi-vis safety apparel assortment sold through the same major-retail and B2B channels Utility Pro Wear targets. Directly comparable on product, customer, and channel mix.
• Carhartt: Iconic American workwear brand offering a broad hi-vis and safety apparel line competing directly with Utility Pro Wear across construction, trades, and industrial segments. Comparable on product category, customer base, and US distribution, with substantially greater scale.
• Radians: Manufacturer of PPE including high-visibility vests, jackets, and rainwear sold through industrial distributors. Directly comparable on hi-vis product portfolio, ANSI certification, and B2B safety-distributor channel.
• Pyramex Safety: PPE manufacturer offering hi-vis garments, head protection, and safety eyewear for construction and industrial workers. Comparable in multi-category safety apparel scope and industrial B2B distribution.
• Refrigiwear: Specialist in insulated and cold-weather workwear for workers in freezers, construction, and outdoor trades. Comparable in niche, condition-specific (temperature/weather) workwear positioning and small-team specialist brand identity.
• Walls Outdoor Goods: Heritage workwear and outdoor apparel maker with FR and hi-vis lines serving construction, oil & gas, and agricultural workers. Comparable in workwear heritage, US distribution, and tradesperson target customer.

Broad incumbents

• Helly Hansen Workwear: Established Norwegian workwear and outerwear brand with a wide hi-vis and weather-protective assortment. Comparable in outerwear, rainwear, and hi-vis product overlap, with significantly broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/utilityproworkwear
• Instagraminstagram.com/utilityproworkwear
• LinkedInlinkedin.com/company/utility-pro-wear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utility Pro Wear