ArtBird

What ArtBird does

ArtBird (legal entity Artbird AS) is a Norwegian private direct-to-consumer e-commerce company founded in 2021 and headquartered in Oslo that sells contemporary art posters and prints to individual consumers, primarily home decor enthusiasts. The storefront organizes 484+ products across three core categories — Photo Art, Illustrations, and Paintings — with sub-categories by style (e.g., Pop Art, Minimalism, Botanical, Sketches), theme (e.g., Beautiful Norway, House by the Sea), and room (Kids Room, Living Room, Bedroom, Kitchen, Entrance). Two standard sizes (30x40 cm and 50x70 cm) anchor the catalog, with a premium tier of limited and signed prints by Norwegian artist Gaute Lorentsen priced from 800 NOK, and complementary wood-frame SKUs and gift cards sold as add-ons.

The platform is built on commodity Shopify infrastructure integrated with Klaviyo for email automation, Google Analytics and Hotjar for behavioral analytics, Stripe and Klarna for card and BNPL payments, and Vipps for the Norwegian mobile wallet. A Wallbuilder (beta) visualization tool and an Inspiration/Gallery Walls content layer (with an Interior Trends magazine) support product discovery. Operations run lean with 1-10 employees, and ArtBird ships globally from Norway with a 399 NOK free-shipping threshold domestically and a 99 EUR threshold worldwide. There is no disclosed parent, institutional, or venture funding in the source material.

Revenue mechanics are entirely transactional, one-time purchase at unit prices typically between 150-300 NOK per standard poster, with the company monetizing through direct online sales of prints, frames, and gift cards. Marketing is concentrated in Klaviyo-driven email, Facebook paid social, and organic SEO via category/room landing pages. Customer concentration is by definition highly distributed across a long tail of individual home-decor buyers, with no named enterprise or wholesale accounts identified.

Name

ArtBird

Legal name

Artbird AS

Website

https://artbird.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ArtBird is a Norwegian direct-to-consumer e-commerce platform selling contemporary art posters, prints, and frames to individual home decor enthusiasts worldwide. Its Shopify-based storefront offers 484+ products across photography, illustrations, and paintings, with complementary framing and gift cards.

Ownership category

akta.pro rank

Product category

Art Prints & Posters

NAICS

Art Dealers (459920), Art Dealers (45992)

akta.pro primary industry

Art & Drafting Supplies Retail (CRALABAG)

Keywords

• Art poster sales
• Wall art prints
• Home decor art
• Framed artwork
• Photographic prints

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Poster and Print Sales: ArtBird generates revenue through direct sales of art posters, prints, and paintings. Products are sold in standard sizes (30x40 cm and 50x70 cm) with one-time purchase pricing. The company also sells limited edition and signed prints by artist Gaute Lorentsen at premium prices.
2. Frame Sales: Sale of decorative frames including black wood, white wood, and oak wood options with passepartout. Frames are sold separately from posters as optional accessories.
3. Gift Cards: ArtBird gift cards are available for purchase, allowing customers to give the gift of art.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ArtBird operates an online art e-commerce store that sells art posters and prints in three main categories — Photo Art, Illustrations, and Paintings — in standardized 30x40 cm and 50x70 cm sizes. The platform complements these prints with wood frames (with passepartout) available in black, white, and oak finishes, digital gift cards, and limited/signed editions by featured artist Gaute Lorentsen. Products are organized by style, theme, and room to help consumers select art for home decoration, with global fulfillment from Norway.

Product overview

ArtBird is an online art e-commerce platform selling art posters and prints in three main product categories: Photo Art (photography-based prints), Illustrations (digital illustrated art), and Paintings (painting-styled posters). The platform offers complementary framing products with passepartout in multiple finishes (black, white, oak) and gift cards. Products are available in two standard sizes (30x40 cm and 50x70 cm) and organized by art style, theme, and room type for browsing. The entire catalog is powered by Shopify e-commerce infrastructure and ships from Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Gaute Lorentsen Collection: Limited and signed prints by artist Gaute Lorentsen

Products and services

• Photo Art Prints Photography-based art prints available in standardized 30x40 cm and 50x70 cm sizes, organized into subcategories such as Black & White, Landscapes, City & Architecture, Animals, Vehicles, People, and Art Motives. Targeted at individual consumers decorating home interiors.
• Illustration Prints Illustrated art prints in standardized 30x40 cm and 50x70 cm sizes, covering pop art, graphic art, botanical, abstract, animals, minimalism, and sketch styles. Sold to individual consumers for home decoration.
• Painting Prints Art posters styled as paintings in standardized 30x40 cm and 50x70 cm sizes, covering abstract, colour play, botanical, landscapes, and art motives. Sold to individual consumers for home decoration.
• Frames with Passepartout Wood frames with passepartout offered in black, white, and oak finishes, designed to fit ArtBird's standard poster sizes and including shatterproof acrylic glass and metal hangers for multiple hanging orientations. Sold to individual consumers as a ready-to-hang complement to ArtBird prints.
• ArtBird Gift Card Digital gift cards redeemable on artbird.com toward the purchase of art prints, posters, and frames. Sold to individual consumers and gift-givers.
• Gaute Lorentsen Limited and Signed Edition Prints Limited and signed art prints by Norwegian artist Gaute Lorentsen, sold exclusively through ArtBird at premium pricing from 800 NOK. Targeted at collectors and consumers seeking exclusive, signed editions beyond the standard catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Gaute LorentsenminorStrategic or Co-development PartnerFeatured artist collaboration offering limited and signed prints. Gaute Lorentsen is a Norwegian artist whose work is exclusively available through ArtBird, adding exclusive limited-edition pieces to the product catalog.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the ArtBird online store. Handles payment processing, order management, and store infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Photowall: Photowall is a Swedish-founded online retailer of custom and curated art prints, wall murals, and posters for home decor. Comparable to ArtBird on Scandinavian origin, curated print catalog, frame add-ons, and global e-commerce distribution.
• Poster Store: Poster Store is a Stockholm-based online retailer of Scandinavian-inspired art prints and posters with a focus on affordable wall art. Closely matches ArtBird on curated Scandinavian aesthetic, room/collection-based browsing, frame add-ons, and global DTC shipping.
• JUNIQE: JUNIQE is a Berlin-based online retailer specializing in curated art prints, illustrations, and wall art for home decor. Directly comparable to ArtBird in product assortment (posters, prints, frames), target audience (home decor enthusiasts), and European DTC distribution model.
• Desenio: Desenio is a Swedish-based direct-to-consumer art print and poster retailer operating a nearly identical model to ArtBird: curated catalog of illustrations, photography, and paintings sold online globally with frame add-ons. It is the most direct comparable given similar Scandinavian origin, DTC e-commerce model, and aesthetic positioning around contemporary wall art.
• The Poster Club: The Poster Club is a Copenhagen-based art print brand offering curated posters, frames, and exclusive artist collaborations at premium price points. Comparable to ArtBird on the curated Scandinavian DTC art print model, room-based merchandising, and exclusive artist partnerships.
• Fine Art America: Fine Art America is a large US-based art print marketplace selling posters, prints, and framed art from independent artists globally. Comparable to ArtBird on print and frame offerings and online DTC art retail, with a substantially broader catalog and longer operating history.
• Society6: Society6 is an online marketplace where independent artists sell art prints, posters, frames, and home decor. Comparable to ArtBird on the curated-print-plus-frame model and direct-to-consumer shipping, though Society6 operates a marketplace model with a much larger artist base.

Emerging players

• Society of Wanderers: Society of Wanderers is an Australian-based art print and wallpaper brand offering curated collections from contemporary artists. Comparable as an emerging specialist in the curated art print and home decor category with similar style-led DTC positioning.

Broad incumbents

• Etsy (art prints category): Etsy is a global online marketplace with a substantial art prints and posters category populated by independent artists and small print shops. Comparable as a channel where consumers purchase art prints and posters online, though Etsy operates as a broad marketplace rather than a curated brand.
• West Elm (art prints and wall decor): West Elm, a Williams-Sonoma-owned home furnishings retailer, sells curated art prints and wall decor alongside furniture and home accessories. Comparable as a broad incumbent that competes for the same home decor wallet, but with a much wider assortment and physical retail presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtBird