Pxch

What Pxch does

Pxch operates a self-serve SaaS webinar and meeting platform that enables hosts to run fully interactive live and recorded sessions in which guests can click, shop, enroll, sign, and purchase directly from their screens. The platform is built around proprietary PxchTouch Technology, a novel screen-sharing architecture that gives the host dynamic control while letting guests interact with any website, shopping cart, presentation, or affiliate page in real time. Native integrations with Shopify, Amazon, WooCommerce, BigCommerce, Wix, WordPress, Etsy, eBay, and Walmart allow live commerce without technical configuration, and simultaneous broadcast to Facebook Live and YouTube extends reach to unlimited passive viewers. Additional features include Smart Invite Links for per-host commission attribution, AI-generated social media promotional posts, interactive on-demand recordings, and DocuSign-compatible e-signature workflows.

Pxch monetizes primarily through monthly subscriptions ranging from $25 to $99 per month (Intro, Basic, Standard, Premium, Pro tiers), augmented by one-time initial fees of $149 to $199 and a secondary referral commission stream ($5 to $100 per enrollment) distributed through the multi-tiered MyPxch Rewards program. The company pursues a product-led growth motion—self-serve sign-up, a 7-day free trial, and viral referral incentives—targeting four primary segments: e-commerce businesses and online retailers running QVC-style live shopping, network marketing and affiliate organizations needing attribution, creators and course builders monetizing audiences, and general SMBs seeking a more interactive alternative to Zoom or Google Meet. Pxch is operated by PXch.com LLC, a privately held LLC incorporated under California law with a 9-person team headquartered in Clinton Township, Michigan and operating across the United States and Latin America. No external funding, ARR, or revenue figures are disclosed.

Name

Pxch

Legal name

PXch.com LLC

Website

https://mypxch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pxch operates a self-serve SaaS webinar platform built on proprietary PxchTouch Technology, enabling interactive live commerce, enrollment, and e-signature workflows for SMBs, e-commerce sellers, network marketers, and content creators.

Ownership category

akta.pro rank

Product category

Interactive Webinar & Live Commerce Platform

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Interactive webinar platform
• Live commerce software
• Video conferencing platform
• Live shopping platform
• Interactive meeting software

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly subscription fees ranging from $25-$99 per month depending on plan tier. Includes one-time initial fees of $149-$199. Revenue is recurring from monthly subscriptions with optional annual commitment implied by monthly billing.
2. Referral/Enroller Bonuses: Platform hosts earn enroller bonuses when they personally enroll new members ($5-$100 per enrollment depending on plan tier). This creates a secondary revenue opportunity for active platform users who grow their networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pxch provides a cloud-based interactive webinar and virtual meeting platform centered on its proprietary PxchTouch Technology, which lets hosts share any website, shopping cart, presentation, or video while guests click, shop, enroll, sign, and transact in real time directly from their screens. The platform also offers Smart Invite Links for per-host attribution and commission tracking, AI-generated social media promotional content, interactive on-demand recordings, and simultaneous broadcast to Facebook Live and YouTube. It is sold as a tiered monthly SaaS subscription aimed at e-commerce sellers, network marketers, content creators, and small businesses globally.

Product overview

Pxch is a next-generation webinar and meeting platform built around its proprietary PxchTouch Technology, which enables fully interactive live and recorded sessions. The core Pxch Platform serves as the main product, supplemented by the MyPXch Rewards affiliate program and Success Academy training resources. Pricing is structured across two tiers: Individual Plans (Intro at $25/month, Basic at $45/month) and Business Plans (Standard at $49/month, Premium at $79/month, Pro at $99/month). Key features include Live Shopping for real-time e-commerce during meetings, Interactive Video Recordings that maintain interactivity, and Smart Invite Links with commission tracking for sales teams. The platform integrates natively with major e-commerce platforms (Shopify, Amazon, WooCommerce, BigCommerce, Wix, WordPress, Etsy, eBay, Walmart) and supports Facebook Live and YouTube broadcasting. A VIP Invite feature is available for Platinum Rewards members.

Differentiator

Problem solved

Functional benefit

Products and services

• Pxch Platform The main cloud-based webinar and meeting platform from Pxch that enables fully interactive live and recorded sessions where guests can shop, enroll, sign up, and take action directly from their screens. Powered by proprietary PxchTouch Technology and sold via monthly subscription plans to e-commerce sellers, network marketers, creators, and SMBs.
• PxchTouch Technology Proprietary interactive webinar technology from Pxch that powers the platform's 100% fully interactive screen sharing. Allows hosts to dynamically switch between Zoom-style meetings and fully interactive experiences where guests touch their screens and click on any page, product, presentation, or training shared by the host, with hosts retaining full control.
• MyPxch Rewards Multi-tiered rewards and affiliate program from Pxch that allows members to earn cash rewards, enroller bonuses ranging from $5 to $100 per enrollment, and achieve status levels (Cash Rewards Member, Silver, Gold, Platinum) by referring new paying members. Participants who maintain three active referrals at or above their plan tier receive the service for free.
• Success Academy Standalone training and education platform from Pxch, hosted at successacademy.mypxch.com, providing step-by-step tutorials and guides that help users maximize the Pxch platform's features, including sharing Google Slides and other platform workflows.

Quantifiable outcome

• 10x conversion rate improvement - Live shopping increases conversion rates by up to 30%, which is 10 times higher than traditional eCommerce
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative compatibility with Shopify e-commerce stores. Users can paste their Shopify store URL into meetings, allowing guests to browse and purchase products directly during live shopping sessions without any integration setup or technical configuration.
• AmazoncoreTechnology or IntegrationDirect integration with Amazon for product demonstrations and shopping. Works with Amazon product pages and seller accounts for live commerce experiences.
• Woo CommercecoreTechnology or IntegrationWordPress/Woo Commerce integration for e-commerce stores. Users can add their Woo Commerce store URL to enable live shopping during presentations.
• Big CommercecoreTechnology or IntegrationCompatibility with Big Commerce platform for live shopping and product sales during meetings.
• Facebook LivecoreTechnology or IntegrationSimultaneous broadcast capability to Facebook Live while maintaining interactive Pxch meeting. Extends reach to unlimited Facebook audience members.
• YouTubecoreTechnology or IntegrationSimultaneous broadcast capability to YouTube while maintaining interactive Pxch meeting. Enables unlimited viewer reach through YouTube Live.
• VercelcoreTechnology or IntegrationWebsite hosting provider for mypxch.com. Vercel provides the cloud infrastructure and hosting environment that powers the Pxch website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Demio: Modern webinar SaaS focused on marketers and SMBs, offering live and automated webinars with comparable subscription pricing. Closely aligned with Pxch in target customer and PLG distribution.
• WebinarJam: Long-standing webinar platform targeting marketers and sellers with similar subscription tiers and sales-oriented features. Direct competitor for Pxch's network marketing and creator segments.
• GoToWebinar: Established webinar product from LogMeIn with deep enterprise penetration. Comparable in webinar functionality but typically lacks the live-shopping/cart-overlay interaction Pxch emphasizes.
• Livestorm: Browser-based webinar and meeting platform with strong PLG motion and European roots. Competes on similar SMB-friendly pricing, ease of use, and modern UX vs. legacy webinar tools.
• Bambuser: Live video shopping platform enabling retailers to run shoppable live streams. Directly comparable to Pxch on the live-commerce side, though typically sold into larger retailers rather than SMBs.
• EasyWebinar: Webinar and live event platform with marketing automation integrations and recurring live series features. Competes head-to-head with Pxch for the same SMB/marketer audience.

Emerging players

• Whatnot: Fast-growing live shopping marketplace, particularly in collectibles. Overlaps with Pxch's live commerce thesis and target demo but operates a vertical marketplace rather than a horizontal SaaS platform.

Broad incumbents

• Zoom: Largest incumbent in video conferencing with Zoom Webinars as a directly comparable offering. Pxch explicitly positions against Zoom on interactivity, e-commerce overlay, and price, making it the primary reference competitor.
• Microsoft Teams: Dominant enterprise meeting platform with Teams Webinars. Pxch's competitive comparison cites a 32% share for Teams; the overlap is in meetings and webinar functionality though Teams lacks Pxch's live commerce layer.
• Google Meet: Hyperscaler video conferencing product (cited at ~10% share in Pxch's comparison). Comparable as a general-purpose meeting platform but without Pxch's interactive shopping and smart-invite-link capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/mypxch
• YouTubeyoutube.com/@mypxch
• Facebookfacebook.com/mypxch
• Instagraminstagram.com/mypxch
• LinkedInlinkedin.com/company/mypxch

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pxch