Demio
Demio provides browser-based, no-download webinar software for marketing, sales, and customer success teams, offering live, automated, and on-demand events with engagement analytics and CRM integrations, sold via tiered subscriptions and operated as a Banzai International subsidiary.
- Company typePrivate
- Founded2014
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Demio does
Demio is a webinar software platform launched in 2014 and now operated as a wholly-owned subsidiary of publicly traded Banzai International, Inc. The company provides browser-based, no-download webinar infrastructure supporting live, automated, and on-demand event formats, with engagement tooling such as polls, Q&A tagging, featured actions, handouts, audience spotlight, and emoji/mention-enabled chat. Its analytics layer tracks individual attendee behavior across downloads, polls, and chat activity to identify high-intent prospects for post-event campaigns. Native and certified integrations with HubSpot, Salesforce, Marketo, Salesforce Pardot, Mailchimp, ActiveCampaign, Drip, GetResponse, Facebook Lead Ads, Keap, and Zapier allow webinar data to flow into customer marketing and CRM stacks. AI is delivered through a "Demio AI" add-on module, with limited public technical disclosure.
The platform is sold on a tiered subscription model — Starter, Growth, Premium, and Unlimited — priced across monthly and annual billing, with attendee capacities ranging from 500 to 10,000 and host limits from 1 to unlimited. The most advanced integrations (HubSpot, Salesforce, Marketo, Pardot, OpenReel) and SSO are gated to Premium and Unlimited tiers. Demio combines product-led growth (14-day free trial with Growth feature access, self-service signup) with sales-assisted enterprise deployment and an affiliate channel offering 25% recurring commissions for three years via FirstPromoter. Distribution extends through the HubSpot App Marketplace and Zapier's app ecosystem.
Demio serves marketing, sales, and customer success teams, with a dedicated healthcare vertical proposition. Named customers span enterprise (HubSpot, Thermo Fisher Scientific, loanDepot, Hewlett Packard Enterprise, Square, Doodle) and SMB/mid-market (Thinkific, ActiveCampaign, Aiven, Nutshell, Tinuiti, TeamGantt, AppSumo, LVRG) buyers across CRM/marketing technology, financial services, healthcare, and SaaS. The company maintains GDPR and CCPA compliance and is headquartered in Bainbridge Island, Washington, operating with 11-50 employees.
Demio firmographics
Firmographics- Name
- Demio
- Legal name
- Banzai International, Inc.
- Website
- https://demio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Demio provides browser-based, no-download webinar software for marketing, sales, and customer success teams, offering live, automated, and on-demand events with engagement analytics and CRM integrations, sold via tiered subscriptions and operated as a Banzai International subsidiary.
- Ownership category
- akta.pro rank
Demio industry classification
Industry- Product category
- Webinar Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
- akta.pro secondary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
Keywords
Where Demio is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Demio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with four plans: Starter, Growth, Premium, and Unlimited. Pricing varies by number of hosts, room size, session duration limits, and feature access. Billed monthly or annually with annual discounts.
- Add-on: Boost: Social promotion add-on that helps registrants increase event signups by promoting webinars to their social networks. Billed with same frequency as Demio account (monthly or annual). 14-day free trial available.
- Affiliate Commissions: 25% recurring commission for 3 years for every referred customer. Affiliate payments made twice monthly on 1st and 15th.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: 1 host, up to 4 people on stage, 3-hour session limit, up to 500 attendees |
| Subscription | Monthly | Growth: Up to 5 hosts, up to 6 people on stage, 8-hour session limit, up to 1,000 attendees |
| Subscription | Monthly | Premium: Unlimited hosts, up to 10 people on stage, 10-hour session limit, up to 3,000 attendees (up to 10,000 with purchase) |
| Subscription | Monthly | Unlimited: All Premium features plus unlimited everything |
| Freemium | Pay-as-you-go | 14-Day Free Trial: All Growth plan features with limitations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Demio product offering
Product offeringCore offering
Demio provides a browser-based, no-download-required webinar platform for marketing, sales, and customer success teams to run live, automated, and on-demand webinars. Core capabilities include audience engagement tools (polls, featured actions, handouts, chat, Q&A, audience spotlight), per-attendee engagement analytics, CRM and marketing automation integrations, and recurring subscription access through tiered plans (Starter, Growth, Premium, Unlimited).
Product overview
Demio is a webinar platform under the Banzai family, designed for marketers to host engaging virtual events. The core product Demio supports live, automated, and on-demand webinars with attendee engagement tools. The platform is offered as a modular system where Demio serves as the foundation, with optional add-on modules including Demio AI (AI-powered features), Boost (social referral marketing), Webinar Analytics (engagement tracking), Engagement Features (interactive tools), Showcase (audience spotlight), Customization (branding), and Customer Support. Plans include Starter, Growth, Premium, and Unlimited tiers with varying attendee capacities (up to 10,000), session length limits, host limits, and feature access. Premium integrations (HubSpot, Salesforce, Marketo, Salesforce Pardot, OpenReel) require higher-tier plans.
Differentiator
Problem solved
Functional benefit
Brands
- Boost: A Demio add-on product that allows registrants to help increase signups by promoting events or webinars to their social networks.
Products and services
- Demio Webinar Platform Browser-based webinar platform for marketing, sales, and customer success teams to run live, automated, and on-demand webinars with attendee engagement tools (polls, featured actions, handouts, Q&A, chat, screen sharing, audience spotlight) and per-attendee engagement analytics. Sold through tiered subscriptions (Starter, Growth, Premium, Unlimited) with up to 10,000 attendees on Premium plans.
- Demio AI Generative-AI add-on module within the Demio platform providing AI-powered capabilities for webinar automation, intelligent engagement tracking, content assistance, and AI-driven insights to optimize webinar performance.
- Boost Social referral add-on product that lets registrants promote upcoming webinars and events to their social networks to drive increased signups. Sold as a separate subscription with a 14-day free trial and billed monthly or annually in the same cadence as the Demio account.
Quantifiable outcome
- 60% conversion rate improvement (Nutshell case study)
- +4 more outcomes
Companies that use Demio
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Demio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature8 records
Demio partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, standard, premium and minor.
- HubSpotcoreDemio became a HubSpot App Partner with certified integration in HubSpot's App Marketplace. This integration allows marketing teams to create webinars, virtual events, and engaging experiences that deliver deep analytics within the HubSpot CRM. Available as a premium integration requiring Premium plan.
- SalesforcecoreNative integration with Salesforce CRM. Premium integration available on Premium plan or higher. Allows webinar data to flow into Salesforce for lead tracking and marketing automation.
- MarketocoreNative integration with Marketo marketing automation platform. Premium integration available on Premium plan or higher.
- ActiveCampaignstandardNative integration with ActiveCampaign email marketing and automation platform. Available across all plans.
- MailchimpstandardNative integration with Mailchimp email marketing platform. Available across all plans.
- DripstandardNative integration with Drip email marketing platform. Available across all plans.
- ZapierstandardZapier integration connects Demio with thousands of marketing and productivity apps. Available across all plans as standard integration.
- Facebook Lead AdsstandardNative integration with Facebook Lead Ads for lead capture from Facebook advertising campaigns.
- OpenReelpremiumPremium integration with OpenReel allowing users to import videos from their OpenReel Library for use as presentation materials in live webinars, pre-recorded content for automated webinars, or embedded videos on registration pages. Available only on Premium plan or higher.
- Salesforce PardotcoreNative integration with Salesforce Pardot B2B marketing automation. Premium integration available on Premium plan or higher.
- ThinkificstandardIntegration with Thinkific online course platform, visible in customer logos section.
- FirstPromoterstandardAffiliate tracking and commission management platform used by Demio for its affiliate program. Handles referral tracking, commission calculations, and affiliate account management.
- INBOUND ConferenceminorHubSpot's annual conference where Banzai/Demio exhibited. Booth 47 presence for demos and networking with marketing and sales leaders.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Demio competitors and assessment
Company assessmentDirect peers
- Livestorm: Browser-based webinar and meeting software targeting marketing, sales, and customer success teams across Europe and globally. Closely comparable to Demio on no-download attendee experience, engagement features, and PLG motion.
- ON24: Enterprise webinar and virtual event platform serving B2B marketing and sales teams with deep engagement analytics and CRM integrations. Closest direct competitor in the data-driven, marketing-led webinar segment where Demio competes.
- WebinarJam: Webinar platform focused on high-ticket sales presentations and automated evergreen webinars. Direct competitor with comparable live, automated, and on-demand webinar functionality for marketing and sales use cases.
- ClickMeeting: Webinar and online meeting platform serving SMBs and enterprises with automated webinars, custom branding, and integrations. Direct competitor with overlapping feature set and similar target buyer personas.
- Zoom Webinars: Zoom's webinar add-on extends its flagship video conferencing platform with broadcast-style events for large audiences. Direct competitor with substantially larger scale, broad enterprise distribution, and bundled pricing that pressures standalone platforms like Demio.
- GoToWebinar: Long-standing webinar platform from LogMeIn targeting SMB and enterprise customers with automated webinars and registration features. Direct competitor in the same core product category with comparable use cases for marketing teams.
- BigMarker: Webinar and virtual event platform with customizable branding, engagement tools, and marketing automation integrations. Competes directly with Demio for marketing-led webinar use cases among mid-market and enterprise customers.
Broad incumbents
- Adobe Connect: Established webinar and virtual classroom platform from Adobe with enterprise focus and customizable experiences. Comparable on core webinar delivery but part of Adobe's broader Experience Cloud portfolio rather than a marketing-specialist offering.
- Cisco Webex Webinars: Webinar capability within Cisco's broader Webex collaboration suite, distributed through enterprise contracts. Overlaps with Demio on webinar functionality but does not specialize in the marketing-led, engagement-analytics-led niche.
Emerging players
- Zoho Meeting: Webinar and meeting module within Zoho's broader business application suite. Comparable on browser-based webinars with affordable pricing for SMBs, though typically bundled rather than positioned as a standalone marketing webinar platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Demio social profiles
Digital presenceDemio compliance and trust
Trust signalCompliance3 records
Demio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demio leadership team
Management profileNumber of profiles
Profiles1 record
Demio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demio
What does Demio do?
Demio provides a browser-based, no-download-required webinar platform for marketing, sales, and customer success teams to run live, automated, and on-demand webinars. Core capabilities include audience engagement tools (polls, featured actions, handouts, chat, Q&A, audience spotlight), per-attendee engagement analytics, CRM and marketing automation integrations, and recurring subscription access through tiered plans (Starter, Growth, Premium, Unlimited).
Is Demio a public or private company?
Demio is a private company. It is classified as corporate owned and is currently operating.
When was Demio founded?
Demio was founded in 2014. It employs 11 to 50 people.
Where is Demio based?
Demio is headquartered in Tampa, United States, in the North America region.
How does Demio make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are add-on: Boost and affiliate Commissions.
Who are Demio's main competitors?
Direct peers on record are Livestorm, ON24, WebinarJam, ClickMeeting, Zoom Webinars, GoToWebinar and BigMarker. Broad incumbents are Adobe Connect and Cisco Webex Webinars. Zoho Meeting is listed as an emerging player.
Does Demio have an API?
No public API is recorded for Demio.
What industry is Demio in?
Demio's product category is Webinar Software. Its primary akta.pro industry code is MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging), with a secondary code of MPAHAJAC, Billing, Payments & Subscription Management. Its NAICS code is 5132 and its SIC code is 7372.