5point
5Point is a Queensland-based developer and builder of luxury, bespoke residential and mixed-use projects across South East Queensland, serving high-net-worth owner-occupiers and investors through its own development arm and Design & Construct construction services.
- Company typePrivate
- Founded2016
- HeadquartersBroadbeach, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 5point does
5Point is a Queensland-based property development and construction firm that operates as both developer and builder of high-end, bespoke residential projects across South East Queensland. Founded in 2016 by Damian Dove, the company delivers luxury beachfront apartments, mixed-use developments, and boutique residential schemes in the Gold Coast and Brisbane corridors, with a cumulative project value exceeding A$1.5 billion across 37+ completed and in-flight projects. 5Point combines an in-house development arm (5Point Developments) with external Design & Construct construction services, working alongside joint-venture developer partners such as Red & Co, Pradella Property, HG Developments, and Evoke Property Group, and architecture partners including BDA Architecture, Cottee Parker, Plus-Architects, and TVS.
Revenue is generated principally through one-time property sales to owner-occupiers and investors via direct on-site sales offices and a network of specialized residential sales agencies (ARC Project Marketing, SRQ Projects, Bourke Projects, Position Property). The current pipeline includes Lumara (37 residences, Broadbeach), Ophira (Palm Beach), Palm Shores (16 residences, Palm Beach), Faro (Broadbeach), Jardinia (87 units, Yeronga with Pradella), Aire (40 residences, Newstead with HG Developments), COMO (156 residences, Varsity Lakes with Red & Co), and DUET (422 residences, Portside with Red & Co). Construction commences in Q1 2026 on the two Red & Co joint ventures. Completed reference projects include Amani (Main Beach), Adagio (West End), and Newstead Park Residences (Albion).
The company holds multiple Master Builders Queensland awards spanning 2019-2023 and operates from Broadbeach (Gold Coast HQ) and Fortitude Valley (Brisbane). 5Point is privately held and founder-controlled, with no disclosed institutional investors, external funding rounds, or public-market instruments identified in the data. Headcount sits in the 51-100 range, and the leadership team includes a Managing Director with 30+ years of industry experience, a COO, two divisional General Managers (Operations, Finance), a Brisbane Regional Manager, and two advisors covering finance and commercial strategy.
5point firmographics
Firmographics- Name
- 5point
- Legal name
- 5Point
- Website
- https://5pointprojects.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 5Point is a Queensland-based developer and builder of luxury, bespoke residential and mixed-use projects across South East Queensland, serving high-net-worth owner-occupiers and investors through its own development arm and Design & Construct construction services.
- Ownership category
- akta.pro rank
5point industry classification
Industry- Product category
- Luxury Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611), Land Subdivision (2372)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where 5point is headquartered
LocationHeadquarters
- HQ city
- Broadbeach
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
5point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Residential Property Development and Sales: 5Point generates revenue through developing and constructing high-end residential projects, including luxury apartments, penthouses, and beachfront residences. Revenue is earned from property sales to owner-occupiers and investors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
5point product offering
Product offeringCore offering
5Point develops and constructs high-end bespoke residential projects in South East Queensland, including luxury apartments, penthouses, beachfront residences, and mixed-use developments. The company operates both as a developer (5Point Developments) selling residences direct to owner-occupiers and investors, and as a Design & Construct contractor for external property developers. Service capabilities also span retail/mixed-use, tourism/hospitality, student/aged care accommodation, and education/health facilities construction.
Product overview
5Point is a Queensland-based development and construction company offering a portfolio of luxury residential projects across South East Queensland and New South Wales. The company operates as both developer and builder for its projects, organized into two divisions: 5Point Developments (in-house development arm) and construction services for external developers. Key current development projects include Lumara (Broadbeach), Ophira (Palm Beach), Palm Shores (Palm Beach), Faro (Broadbeach), Como (Varsity Lakes), Duet (Brisbane Portside), Aire (Newstead), Jardinia (Yeronga), and Elevaire (Palm Beach). Completed projects include Amani (Main Beach), Adagio (West End), Newstead Park Residences (Albion), and Dune (Kingscliff). Service offerings span residential development, retail and mixed-use, tourism and hospitality, student and aged care accommodation, and education and health facilities construction.
Differentiator
Problem solved
Functional benefit
Products and services
- Lumara 26-level luxury residential tower at 108 Old Burleigh Road, Broadbeach. 37 three and four-bedroom residences with panoramic ocean views, Gaggenau appliances, and resort-style wellness amenities including pool, spa, sauna, steam room, gym, business lounge, private dining, and bar.
- Ophira 12-level absolute beachfront residential development at 107 Jefferson Lane, Palm Beach. 8 full-floor residences featuring Calacatta Marble, Oak Timber, Gaggenau appliances, with private entryways and ocean views. Completed 2026.
- Palm Shores 9-level luxury beachfront development at 171-173 Jefferson Lane, Palm Beach. 16 exclusive residences including three and four-bedroom apartments, two premium beach homes with private pools, and two ultra-luxury dual-level penthouses with rooftop amenities.
- Faro 21-level luxury residential tower at 123 Old Burleigh Road, Broadbeach. 15 luxurious beachside residences with rooftop terrace, three levels of underground parking, and contemporary coastal architecture. Design and Construct contract.
- COMO 19-level mixed-use residential development at 22 Lake Street, Varsity Lakes in partnership with Red & Co. 156 premium one, two and three-bedroom apartments with lakeside living, rooftop amenities, and proximity to Bond University. Q4 2028 completion anticipated.
- DUET 24-level riverside residential development at 11-23 Macarthur Avenue, Hamilton (Portside precinct) in partnership with Red & Co. 422 one, two and three-bedroom residences with river and city views, rooftop pool, wellness spaces, and gymnasium.
- Aire 11-level luxury residential development at 25 Maud Street, Newstead. 40 oversized two and three-bedroom residences with multipurpose rooms and studies, developed by HG Developments. Top out anticipated December.
- Jardinia 4-level residential development at 26-36 Shottery St, Yeronga, Brisbane. 87 units with 1-3 bedroom apartments, rooftop oasis with pool, spa, sauna, gym, BBQ, herb garden, dining rooms, and retail spaces on ground floor. Collaboration with Pradella Property.
- Elevaire Luxury beachside residential development at Palm Beach. 35 masterfully articulated apartments designed to embrace ocean or hinterland outlooks, developed by Evoke Property Group.
- Amani 18-level luxury beachfront development at 3519 Main Beach Parade, Main Beach. 15-17 luxury residences across 18 storeys with imported natural stone, European oak floors, Gaggenau appliances, and exclusive three-level penthouse. Completed 2025.
- Adagio 8-level boutique residential development at 21-23 Kurilpa Street, West End, Brisbane. 35 oversized apartments with superior finishes, landscaping and rooftop amenity. Completed 2025.
- Newstead Park Residences Multi-residential high-rise project at 11-27 Agnes Street, Albion. 104 architecturally designed apartments across 2 towers with 10 storeys each, 2 basement levels, and rooftop terrace. Completed 2024.
- Dune Beachfront mixed-use development at 54 Cylinders Drive, Kingscliff, NSW. 6 exclusive townhomes with private pools, 16 boutique apartments, ground-floor commercial and retail space with basement carpark for 51 cars. Completed 2017.
- Residential Development Services High, low and medium rise residential developments including conversion of existing developments into residential complexes with sophisticated security and communication systems.
- Retail & Mixed-Use Development Services Mixed-use developments maximizing value in dense urban areas with blend of retail, commercial, and living spaces, tailored design solutions transforming communities.
- Tourism & Hospitality Construction Construction services for tourism and hospitality sector with unique experience focus, expert stakeholder management, and best practice execution.
- Student & Aged Care Accommodation Construction High specification and high quality student and aged care accommodation developments designed and constructed to meet diverse population needs.
- Education & Health Facilities Construction Expertise in refurbishments, brownfield projects, and greenfield developments including complex infrastructure for education and healthcare sectors.
Quantifiable outcome
- Achieved 100% sell-out of Ophira residences ahead of completion
- +1 more outcomes
Companies that use 5point
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
5point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
5point partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Red & CocoreDevelopment partnership on COMO Varsity Lakes (156 residences, 19-level mixed-use development) and DUET Portside (422 residences, 24-storey riverside mixed-use project in Brisbane). Both projects are delivered as Design & Construct contracts.
- BDA ArchitecturecoreArchitecture partner for Ophira (Palm Beach) and COMO projects. Collaborated on boutique beachfront developments featuring considered design and sophisticated finishes.
- ARC Project MarketingcoreSales and marketing partner for Ophira Palm Beach project. Brought the project to market and managed sales campaign achieving 100% sell-out.
- Cottee ParkercoreArchitecture partner for Elevaire (Palm Beach) and Lumara (Broadbeach) projects. Responsible for architectural design and vision of luxury beachside residences.
- SRQ ProjectscoreSales and marketing partner for Elevaire Palm Beach development.
- Plus-ArchitectscoreAward-winning architecture partner for Palm Shores and Faro projects. Collaborated on luxury beachside developments with visually iconic architecture.
- Pradella PropertycoreDeveloper partner for Jardinia Yeronga project (87-unit residential development). Collaborative delivery approach.
- Position PropertyminorSales partner for Jardinia Yeronga project.
- TVScoreArchitecture partner for DUET Portside project in Brisbane's Portside precinct.
- Bourke ProjectscoreSales partner for Lumara Broadbeach development.
- HG DevelopmentscoreDeveloper partner for AIRE Newstead project (40 luxury residences in Brisbane). 5Point as builder under Design & Construct contract.
- Evoke Property GroupcoreDeveloper partner for Elevaire Palm Beach project. 5Point as builder.
- Drift VisualsminorVisual storytelling partner for Ophira project, providing photography and visual content for marketing.
- Nord StudiominorVisualization partner for Jardinia Yeronga project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
5point competitors and assessment
Company assessmentDirect peers
- Grocon: Melbourne-based Australian developer and builder known for premium residential and mixed-use high-rise projects. Comparable vertically integrated model with luxury apartment focus.
- Mosaic Property Group: Brisbane-based boutique residential developer and builder focused on medium-to-high density apartments in inner Brisbane and SEQ. Highly comparable in size, geography, product type and integrated developer-builder model.
- Sunland Group: Queensland-headquartered luxury residential developer historically focused on high-end apartments and masterplanned communities on the Gold Coast. Highly comparable boutique positioning, geography and luxury apartment product mix.
- Hickory: Melbourne-headquartered Australian construction and development group with a strong luxury high-rise residential portfolio and modular building systems. Comparable mid-sized vertically integrated developer-builder with premium residential focus.
- Meriton: Australia's largest privately-held apartment developer, building and operating luxury high-rise residential towers across Sydney and the Gold Coast. Closely comparable luxury high-rise product, vertically integrated build-and-sell model and private ownership profile.
Broad incumbents
- Multiplex (Brookfield Multiplex): One of Australia's largest tier-1 construction contractors, part of Brookfield, with extensive residential high-rise build experience. Comparable as a major residential builder in Australia but operating at much larger scale.
- Stockland: Major ASX-listed Australian residential developer with masterplanned communities and apartments across the eastern seaboard. Comparable residential product but at significantly larger scale and broader segment exposure.
- Lendlease: Global real estate and construction group with Australian origins; operates a major residential development business alongside integrated construction capabilities. Comparable vertically integrated developer-builder model, but at far greater scale.
- Cbus Property: Australian residential and mixed-use developer, part of the Cbus superannuation fund, with a growing portfolio of high-density apartment projects. Comparable in building premium apartments but operates as a fund-backed developer rather than builder.
- Mirvac: Major ASX-listed Australian residential developer and builder with vertically integrated capabilities across apartments and masterplanned communities. Comparable in delivering high-density residential projects in eastern Australia, though at substantially larger scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
5point social profiles
Digital presence5point financial estimates
Financial estimateRevenue estimate
Valuation estimate
5point leadership team
Management profileNumber of profiles
Profiles7 records
5point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
5point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 5point
What does 5point do?
5Point develops and constructs high-end bespoke residential projects in South East Queensland, including luxury apartments, penthouses, beachfront residences, and mixed-use developments. The company operates both as a developer (5Point Developments) selling residences direct to owner-occupiers and investors, and as a Design & Construct contractor for external property developers. Service capabilities also span retail/mixed-use, tourism/hospitality, student/aged care accommodation, and education/health facilities construction.
Is 5point a public or private company?
5point is a private company. It is classified as family owned and is currently operating.
When was 5point founded?
5point was founded in 2016. It employs 51 to 100 people.
Where is 5point based?
5point is headquartered in Broadbeach, Australia, in the Oceania region.
How does 5point make money?
One revenue line is on record: residential Property Development and Sales.
Who are 5point's main competitors?
Direct peers on record are Grocon, Mosaic Property Group, Sunland Group, Hickory and Meriton. Broad incumbents are Multiplex (Brookfield Multiplex), Stockland, Lendlease, Cbus Property and Mirvac.
Does 5point have an API?
No public API is recorded for 5point.
What industry is 5point in?
5point's product category is Luxury Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1520.