Allied Travel

What Allied Travel does

Allied Travel is a privately held, independently operated travel agency headquartered in Johnston, Iowa, founded in 1987 and led by Dean Burtch (Navigator In Chief) for 36 years. The agency plans and books leisure travel, cruises (ocean and river), tours, honeymoons, destination weddings, group travel (up to 500 people), and corporate travel for individual consumers, couples, and small-to-mid groups. Service is delivered through experienced travel agents who conduct complimentary in-person and phone consultations and provide 24/7 support during travel disruptions.

The company does not operate a proprietary booking engine; rather, it connects clients to state-of-the-art booking infrastructure maintained by preferred travel suppliers — Delta Vacations, Apple Vacations, Funjet Vacations, Royal Caribbean, and Viking River Cruises — through affiliate links and agent-mediated reservations. A direct online booking portal and an active travel blog (23+ destination guides) supplement the consultation-led channel. The agency is a member of the MAST Travel Network, a member-owned travel consortium that provides exclusive supplier agreements, training, and referral infrastructure.

Allied Travel generates revenue exclusively through affiliate and referral commissions from preferred travel suppliers on completed bookings; it charges no upfront consultation fee. The go-to-market motion is sales-led and relationship-driven, with customer acquisition supported by content marketing, social/review profiles on Facebook, Google, Pinterest, and Yelp, and word-of-mouth referrals. Headcount is in the 1-10 band, and operating geography is a single Johnston, Iowa office (Mon-Fri 8-5, weekends by appointment), although clients are booked on itineraries spanning Hawaii, Mexico, the Caribbean, Europe, and beyond.

Name

Allied Travel

Legal name

Allied Travel

Website

https://alliedtravel.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Allied Travel is a Johnston, Iowa-based independent travel agency that plans leisure trips, cruises, tours, destination weddings, and group travel for individual consumers and small groups, earning commissions from preferred travel suppliers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Luxury & Premium Leisure Travel Agencies (THAKABAC), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Leisure travel planning
• Destination weddings
• Cruise booking
• Honeymoon packages
• Group travel coordination

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Earn commissions from preferred travel suppliers including airlines, hotels, cruise lines, and tour operators. The agency connects clients with suppliers like Delta Vacations, Apple Vacations, Funjet Vacations, Royal Caribbean, and Viking River Cruises, earning referral commissions on bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Allied Travel is a full-service travel agency that plans and books leisure travel, cruises, tours, destination weddings, honeymoons, and corporate trips. The agency provides complimentary consultations with experienced travel agents who build personalized itineraries and connect clients with preferred suppliers such as Delta Vacations, Apple Vacations, Funjet Vacations, Royal Caribbean, and Viking River Cruises. Revenue is generated through referral commissions paid by those travel suppliers on completed bookings.

Product overview

Allied Travel is a traditional travel agency based in Johnston, Iowa, offering a comprehensive suite of travel planning and booking services. The company provides personalized travel consultation and connects clients with preferred supplier partners for bookings. Core services include leisure travel planning, destination weddings, honeymoons, group travel (up to 500 people), corporate travel, and custom tours. The agency specializes in cruise bookings (ocean and river), Mexico travel, Alaska exploration, and maintains a travel blog with destination guides. Clients can book directly through preferred suppliers via the online portal or schedule complimentary consultations with travel experts. The company is a member of the MAST Travel Network consortium.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Agency Services
• Destination Weddings
• Honeymoon Travel
• Leisure Travel
• Group Travel
• Cruises
• River Cruises
• Mexico Travel
• Alaska Exploration
• Corporate Travel
• Custom Tours
• Online Booking Portal
• Gift Certificates
• Wedding Registry

Quantifiable outcome

• Coordinated travel for groups of up to 500 people
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• MAST Travel NetworkcoreStrategic or Co-development PartnerAllied Travel is a proud member of the MAST Travel Network – a member owned and member driven travel consortium. Through exclusive agreements, partnerships, training and support, MAST agencies have the tools to deliver outstanding service.
• Delta VacationscoreChannel Partner/ Reseller/ DistributorPreferred supplier partner providing vacation packages. Delta's vacation division offers custom-designed vacation packages with flights to 250+ destinations, hotel options, and excursion add-ons.
• Apple VacationscoreChannel Partner/ Reseller/ DistributorPreferred supplier specializing in non-stop charters from major gateways to Caribbean and Mexican resorts. Among the nation's leading vacation companies to Caribbean, Costa Rica, Panama and Hawaii.
• Funjet VacationsminorChannel Partner/ Reseller/ DistributorPreferred supplier partner specializing in vacation packages delivered with unparalleled customer care and exceptional value. Part of Mark Travel Corporation with over 40 years of experience.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorPreferred cruise partner offering global cruise itineraries with award-winning children's program Adventure Ocean. Known for innovative ships and Gold Anchor Service.
• Viking River CruisescoreChannel Partner/ Reseller/ DistributorPreferred cruise partner offering intimate, inclusive cruise itineraries designed to explore destinations through food, culture, countryside and customs.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Montrose Travel: Montrose Travel is an independent retail travel agency with deep expertise in cruises, tours, and custom itineraries, operating on a commission basis with preferred supplier partnerships similar to Allied Travel.
• McCabe World Travel: McCabe World Travel is a boutique retail travel agency offering personalized leisure, honeymoon, and group trip planning — comparable in scale and specialization to Allied Travel.
• Vincent Vacations: Vincent Vacations is an independent travel agency focused on destination weddings, honeymoons, and group travel with preferred supplier commissions, mirroring Allied Travel's specialty positioning and customer segments.
• Dream Vacations (CruiseOne): Dream Vacations is a home-based travel advisor franchise specializing in cruise and vacation package sales with preferred supplier commissions — directly comparable to Allied Travel's cruise-centric product mix and small-team agency economics.
• KHM Travel Group: KHM Travel Group is a host travel agency that recruits and supports independent agents selling leisure and group travel via supplier commissions, paralleling Allied Travel's relationship-driven, supplier-partnered agency model.
• AAA Travel: AAA Travel is a traditional retail travel agency with club-affiliated storefronts that arranges leisure, cruise, and group travel for individual consumers — the same customer base and supplier-commission model as Allied Travel, but at vastly larger scale.
• Avoya Travel: Avoya Travel is a host travel agency network that provides independent agents with booking technology, supplier access, and consortium-style support — directly comparable to Allied Travel's commission-based, supplier-partnered model.
• Audley Travel: Audley Travel is a specialist travel company that designs bespoke, expert-led itineraries for discerning leisure travelers — comparable to Allied Travel's emphasis on personalized planning and destination expertise, though at higher price points.
• Liberty Travel: Liberty Travel is a long-standing traditional retail travel agency offering personalized leisure, honeymoon, and group travel planning through storefront and online channels, mirroring Allied Travel's relationship-led, commission-driven service model.

Broad incumbents

• Travel Leaders Network: Travel Leaders Network is one of the largest U.S. travel agency consortia, providing its members with preferred supplier agreements and operational support — overlapping with Allied Travel's MAST Travel Network membership and supplier-partnered model at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Allied-Travel/284921088280244?ref=hl
• Pinterestpinterest.com/alliedtravel
• LinkedInlinkedin.com/company/allied-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Travel