Agile Institute

What Agile Institute does

Agile Institute is a privately held, founder-owned Agile software development training and coaching firm founded by Rob Myers in November 2008 and headquartered at 1967 Crosspoint Ct, Santa Rosa, California. The company delivers a portfolio of instructor-led courses covering Test-Driven Development (TDD), Behavior-Driven Development (BDD), refactoring, continuous integration, pair and ensemble programming, Kanban, and Scrum-aligned engineering practices, with course content offered in C++, C#, Java, JavaScript, Python, Ruby, and VB.Net. Several courses map to Scrum Alliance certifications (CSD and A-CSD), and a recently published book, "Essential Test-Driven Development," is bundled with attendance. Core course lengths range from a 2-day introductory Agile Principles & Practices course to a 5-day (35-hour) Developer Agility Week delivered on the client's own production code.

The business operates as a solo practitioner practice: Rob Myers is the founder, sole instructor, and coach, supported by no disclosed employees or institutional capital. Revenue is generated entirely through fee-for-service course delivery and Agile coaching engagements (immediate, technical, process, initial, and follow-up coaching), with all fees disclosed up-front, domestic travel bundled, and a fixed premium applied to international delivery. Courses can be delivered in-person at client offices or remotely via Zoom and Miro, and the firm has serviced clients across North America, India, and South Korea. Marketing is primarily content-driven via articles on TDD/BDD, a published book, conference keynotes at events such as STARWest 2026 and Agile Testing Days 2026, and organic social profiles maintained by the founder.

The customer base consists of enterprise and institutional software teams, with named engagements including FMC Technologies Schilling Robotics, Prezi, Menlo Innovations, Salesforce.com, and the University of Michigan Transplant Center. The company's value proposition rests on Rob Myers' 39 years of industry experience and 27 years as an Agile coach, the use of hands-on immersive labs (rather than slide-based instruction), individualized 1-on-n mentoring during exercises, and curriculum updated for current technological context including AI-assisted development workflows. No patents, trademarks, third-party partnerships, funding rounds, or corporate parents are disclosed.

Name

Agile Institute

Legal name

Agile Institute

Website

https://agileinstitute.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Agile Institute is a Santa Rosa, California-based, founder-owned training and coaching firm where Rob Myers delivers instructor-led Agile engineering courses (TDD, BDD, CSD/A-CSD) and coaching to enterprise software development teams worldwide.

Ownership category

akta.pro rank

Product category

Professional Agile Training and Coaching Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI), Cloud, DevOps & Software Engineering Certifications (EDAAANAH)

Keywords

• Agile training courses
• Test-driven development
• Behavior-driven development
• Scrum certification training
• Agile coaching services

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Delivery Fees: Fees for in-person and remote course delivery. Course fees include all domestic travel expenses and initial certification fees. International courses incur a fixed premium disclosed prior to signing.
2. Coaching Services: Team and developmental coaching services following training to help teams transition from classroom examples to day-to-day activities. Includes immediate, technical, process, initial, and follow-up coaching options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Agile Institute delivers instructor-led, hands-on Agile software engineering training courses and coaching services led by founder Rob Myers. The core curriculum covers Test-Driven Development, Behavior-Driven Development with Cucumber, refactoring, pair and ensemble/mob programming, continuous integration, and Kanban, with courses available in multiple programming languages. Courses can be delivered in person at client locations or remotely via Zoom and Miro, and are typically bundled with Scrum Alliance CSD/A-CSD certification preparation.

Product overview

Agile Institute offers a portfolio of instructor-led Agile software development training courses and coaching services. The core offerings are the 'Essentials Series' courses including Essential Test-Driven Development (TDD), Essential Agile Developer Skills (CSD/A-CSD), Developer Agility Week, Behavior-Driven Development Essentials (BDD), and Whole-Team Essentials. Additional courses cover Agile Principles & Practices, Incremental Design, and Agile Product Leadership. All courses are taught by Rob Myers, include hands-on immersive exercises, and are available in multiple programming languages. The institute also provides Agile coaching services spanning immediate post-training support through ongoing team coaching. Courses can be delivered in-person or remotely via Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Test-Driven Development A deep-dive instructor-led course into Test-Driven Development (TDD) covering TDD fundamentals, test doubles, legacy characterization testing, refactoring, and emergent design, now with an option to explore working with AI/LLM agents. Available in C++, C#, Java, JavaScript, Python, and Ruby. Each attendee receives a copy of the Essential Test-Driven Development book. Aimed at enterprise software development teams and individual developers seeking to lower defect density and improve feature time-to-market.
• Essential Agile Developer Skills (CSD/A-CSD) Immersive technical excellence training covering Agile engineering practices including TDD, BDD, refactoring, continuous integration, collective code stewardship, and emergent design. Prepares participants for Scrum Alliance Certified Scrum Developer (CSD) and Advanced Certified Scrum Developer (A-CSD) certifications. Available in C++, C#, Java, JavaScript, Python, Ruby, and VB.Net. Now includes an option to explore working with AI/LLM agents.
• Developer Agility Week An intensive 5-day (35-hour) immersive course where Rob Myers works with the client's team on their actual production software using Agile developer practices, combining XP practices with foundational Agile team practices from Scrum or Kanban. Participants may qualify for Scrum Alliance Advanced Certified Scrum Developer (A-CSD) certification.
• Behavior-Driven Development Essentials (BDD) A 4-day (or seven 4-hour remote sessions) immersive whole-team course teaching participants to specify, build, test, and demonstrate software enhancements using Cucumber. Covers breaking down requests, creating automated Gherkin test scenarios, and collaborative whole-team development. Available in C#, Java, JavaScript, Python, and Ruby.
• Whole-Team Essentials A variable-length (3-5 days, 20-40 hours) course blending Kanban, Behavior-Driven Development (BDD), and Ensemble/Mob Programming to enable whole-team collaboration on the most important development activities. Allows teams to apply the practices to their own product.
• Essential Agile Principles & Practices A 2-day introductory version of the Essential Agile Developer Skills course that introduces the Agile Manifesto, frameworks, roles, events, principles, and practices using LEGO-based simulation exercises. Designed as a less technical, less coding-centric prerequisite to Advanced Certified Scrum Developer.
• Incremental Design Essentials A course covering software design principles including object-oriented design, SOLID, CUPID, Design Patterns, and Beck's Four Rules of Simple Design. Teaches skills for achieving incremental, emergent software design.
• Essential Agile Product Leadership A course covering Agile product management topics including visioning, Agile Portfolio Planning, Cost of Delay, Theory of Constraints, User Stories, Story Mapping, story splitting, and BDD with Example Mapping and Gherkin scenarios.
• Agile Coaching Services Team and developmental coaching services including immediate post-training coaching, technical coaching, process coaching, initial exploration coaching, and follow-up coaching. Focuses on helping teams transition from classroom examples to day-to-day activities.

Quantifiable outcome

• TDD reduces defect density by 40-90% with about 15% more time to complete tasks initially
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pluralsight: Pluralsight is a large enterprise technology learning platform offering on-demand courses on software development, DevOps, and Agile. Adjacent incumbent competing for the same enterprise L&D budget that funds Agile Institute engagements, though via asynchronous content rather than instructor-led delivery.
• Scaled Agile: Scaled Agile is the commercial steward of the SAFe framework and runs large-scale Agile certification and training programs. Overlaps with Agile Institute's enterprise Agile training market but operates at much broader portfolio and program-management scale rather than engineering-practice depth.
• Scrum Alliance: Scrum Alliance is the largest Scrum certification body and accredits courses that lead to CSD, A-CSD, CSM, and CSPO credentials. Agile Institute's courses prepare participants for Scrum Alliance CSD/A-CSD certifications, making it both a channel partner and a broader incumbent in the Agile training market.
• SmartBear (Cucumber School): SmartBear acquired the Cucumber BDD toolchain and runs 'Cucumber School' training for BDD practitioners. Directly comparable in BDD training content and target audience, but operates as a vendor training program tied to a specific tool rather than an independent practitioner.

Direct peers

• Net Objectives: Net Objectives is an Agile and Lean consulting/training firm offering courses on Scrum, Kanban, and software engineering practices. Comparable to Agile Institute in delivering Agile training and team coaching to enterprise software development organizations.
• Agile Coaching Institute: Agile Coaching Institute provides Agile team coaching and training certifications. Comparable to Agile Institute in instructor-led Agile methodology training and similar enterprise buyer profile.
• Industrial Logic: Industrial Logic is a boutique Agile and software craftsmanship training/consulting firm offering courses on TDD, refactoring, and continuous delivery. Directly comparable to Agile Institute in niche focus on Agile engineering practices and enterprise coaching delivery model.
• Growing Agile: Growing Agile is an Agile coaching and training firm delivering courses on Scrum, Kanban, and technical practices. Comparable in target buyer (software development teams seeking Agile transformation) and instructor-led delivery format.
• Crispin & Associates: Crispin & Associates specializes in BDD, Agile testing, and whole-team agile delivery training and coaching. Highly comparable to Agile Institute's BDD Essentials and Whole-Team Essentials offerings and enterprise audience.

Emerging players

• Clean Coders: Clean Coders produces video-based and instructor-led training on software craftsmanship, TDD, and clean code practices. Comparable in technical excellence focus, though its primary delivery is on-demand rather than the live, immersive engagements Agile Institute runs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agile-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Institute