What Snoonu does

Snoonu is a Doha-based super-app operator founded in 2019, providing on-demand delivery and e-commerce services across Qatar through a single mobile and web platform. Its core product integrates multiple categories: restaurant and takeaway delivery, 24/7 grocery (Snoomart), pharmacy (Snoopharma), flowers and gifts (Snooflower), beauty (Snoobeauty), laundry, on-spot delivery (Snoosend), and events/tickets (Snoonu City), with an e-commerce marketplace covering electronics, fashion, pets, home and garden, toys, and stationery. The company generates revenue from merchant commissions, delivery fees, advertising/promoted placements, and is expanding into B2B digital workplace solutions (Snoonu for Business) and platform licensing (Snoonu Cloud).

Snoonu's technology stack centers on a super-app architecture delivered across iOS, Android, Huawei, and web, with 30-minute grocery delivery and 39-minute restaurant delivery as headline service-level promises. The company has announced robotics and drone-based delivery services supported by the Qatar Research, Development and Innovation Council, with a stated goal to automate delivery by 2035. Snoonu Cloud, launched in February 2026, positions the platform as a PaaS for other countries to build their own digital ecosystems.

The business model combines marketplace transaction fees (commission from merchants, delivery fees from consumers) with advertising revenue from featured placements. Distribution is primarily product-led and self-serve via mobile apps, supplemented by a B2B enterprise sales motion and government channel partnerships (notably with Qatar's Ministry of Commerce and Industry for subsidised food supply delivery). In July 2025, Saudi-listed Jahez International acquired a 76.56% majority stake for $245 million at a $320 million valuation, designating Snoonu as its primary international operating platform for GCC expansion. Snoonu reported 2024 revenue of $140 million (3.5x year-over-year) against $376 million GMV and operates with 251–500 employees.

Name

Snoonu

Legal name

Snoonu

Website

https://snoonu.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Snoonu is a Qatar-based super app providing on-demand delivery and e-commerce across food, groceries, pharmacy, retail, and events for consumers, plus B2B digital workplace solutions for enterprises and government, with majority ownership by Saudi-listed Jahez International.

Ownership category

akta.pro rank

Product category

On-demand delivery super-app

akta.pro primary industry

Full-Service Corporate TMCs (End-to-End Managed Travel) (THAKACAA)

akta.pro secondary industry

Identity, Profiles & Traveler Data Management (SSO, Preferences, GDPR) (THALAGAL)

Keywords

• Food delivery
• Grocery delivery
• Pharmacy delivery
• Super app platform
• On-demand commerce

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Restaurant and Merchant Commission: Snoonu charges restaurants and merchants a commission fee for listing on the platform and processing orders through the app.
2. Delivery Fees: Revenue generated from delivery charges applied to orders, with free delivery promotions on select items.
3. Advertising and Promotions: Merchants pay for featured placements, promotional banners, and increased visibility within the app.
4. B2B Enterprise Services: Snoonu for Business initiative provides digital workplace solutions including e-commerce, logistics, and employee benefits solutions to enterprises and government entities.
5. Platform Licensing (Snoonu Cloud): Snoonu Cloud enables countries to build their own digital ecosystems using Snoonu's technology, representing potential licensing revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Snoonu is a Qatar-based super-app platform that aggregates on-demand delivery and lifestyle services — including food, groceries, pharmacy, flowers, retail, beauty, laundry, fine dining, takeaway, and event tickets — into a single mobile application. It connects individual consumers with merchants and restaurants through its own logistics network and operates adjacent verticals such as EV charging (Snoonu Charge), B2B delivery (Snoonu for Business), and a white-label Platform-as-a-Service (Snoonu Cloud) for license-ready deployments.

Product overview

Snoonu is Qatar's first homegrown tech unicorn and super app offering a multi-category on-demand delivery platform. The core offering is the Snoonu Super App, which integrates multiple service categories: food delivery (Restaurants, Takeaway, Prime for fine dining), grocery delivery (Snoomart 24/7), pharmacy delivery (Snoopharma), flower and gift delivery (Snooflower), and lifestyle services (Snoonu City for events/tickets, S Laundry, Snoosend for on-spot delivery). The platform also operates Snoonu Market, an e-commerce marketplace spanning electronics, health & beauty, fashion, pets, toys, home & garden, and sports. Additional offerings include Snoonu Charge (charging service), Snoonu Cloud (platform-as-a-service for building digital ecosystems), and the recently launched SuperApp 5.5. Snoonu for Business provides enterprise digital workplace solutions. The company has also announced plans for robotics and drone-based delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Snoomart: 24/7 online grocery store offering essentials and specialty items delivered in 30 minutes with eco-friendly packaging
• Snoopharma
• Snooflower
• Snoonu City
• Snoonu Charge
• Snoonu Cloud
• S Laundry
• Snoosend
• Prime
• Takeaway

Products and services

• Snoonu Super-App
• Snoomart
• Snoopharma
• Snooflower
• Snoonu City
• Snoonu Market
• Snoosend
• S Laundry Laundry pickup-and-delivery service accessed via the Snoonu app.
• Prime Premium fine-dining delivery tier featuring curated high-end restaurants.
• Takeaway Takeaway ordering service that lets consumers pre-order and collect food from partner restaurants.
• Snoobeauty Beauty and personal-care on-demand delivery vertical within the Snoonu app.
• Snoonu for Business B2B subscription offering that provides corporate accounts with centralized meal, grocery, and delivery programs plus consolidated billing.
• Snoonu Cloud White-label Platform-as-a-Service that licenses Snoonu's delivery and merchant infrastructure to governments and regional operators.
• Snoonu Charge Connected EV charging network and management service operated by Snoonu, including physical charging stations and roaming access.
• Snoonu Media In-app advertising and merchant marketing platform that monetizes Snoonu's consumer audience through branded placements and promotions.

Quantifiable outcome

• GMV reached $376 million in 2024
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• HASIFminorStrategic or Co-development Partner · 5 May 2026Snoonu invested in HASIF, a Qatari AI-powered accounting SaaS startup for SMEs, through its Startup Factory Initiative. HASIF provides automation tools for accounting, invoicing, financial reporting, and compliance.
• Namaa Social IncubatorcoreStrategic or Co-development Partner · 8 April 2026Namaa and Snoonu signed an MoU to jointly support Qatar's entrepreneurial ecosystem through digital platform access, mentorship, and capacity-building programs. The partnership specifically targets home-based businesses, social security beneficiaries, and people with disabilities for broader economic inclusion.
• Qatar-Ukraine Tech CommitteeminorStrategic or Co-development Partner · 1 March 2026Qatar-Ukraine Business Forum established a Tech & Innovation Committee. Snoonu founder's X2 Ventures invested in Ukrainian robotics while funding for cybersecurity startups is being raised to relocate them to Qatar.
• Alvarez & MarsalcoreImplementation/ SI/ Consulting Partner · 4 February 2026Snoonu partnered with consulting firm Alvarez & Marsal as a knowledge partner for its startup incubator. The partnership provides practical guidance across commercial, financial, operational, investor readiness, and technology areas to support startups scaling their operating models.
• Ministry of Commerce and Industry QatarcoreChannel Partner/ Reseller/ Distributor · 23 December 2025MoCI in Doha collaborated with Snoonu and Rafeeq to launch home delivery service for subsidised food supplies for citizens, improving digital food supply services across Qatar.
• Qatar Football AssociationminorGTM or Marketing Partner · 3 December 2025Snoonu became an official sponsor of the Qatar Football Association, gaining brand visibility through sports sponsorship.
• Qatar ChambercoreStrategic or Co-development Partner · 21 October 2025Qatar Chamber and Snoonu hosted workshops to promote Snoonu's digital workplace solutions including e-commerce, logistics, and employee benefits, aligned with Qatar's digital transformation and Qatar National Vision 2030.
• Sufra AIminorStrategic or Co-development PartnerSnoonu invested in Sufra AI through its Startup Factory Initiative, marking the first startup backed by the initiative.
• Carnegie Mellon University QatarminorStrategic or Co-development PartnerCMU-Q dean cited Snoonu as a key partner that collaborates with students and hires graduates, indicating university-industry collaboration for talent development.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Uber Eats: Global food and grocery delivery offering of Uber, operating in dozens of countries. Relevant as a broad incumbent benchmark for marketplace monetisation, advertising, and Eats economics, even though it is not a regional MENA specialist.
• Deliveroo: UK-listed food and grocery delivery platform operating across Europe and MENA. Comparable on restaurant-commission plus delivery-fee economics and on expansion into quick-commerce categories adjacent to Snoonu's Snoomart offering.
• DoorDash: Largest US food delivery and convenience platform, recently expanding internationally via Wolt. Provides a public-market benchmark for category extension (grocery, convenience, retail) similar to Snoonu's multi-category super-app approach.

Emerging players

• Getir: Turkey-origin quick-commerce (q-commerce) pioneer delivering groceries and essentials in 10–15 minutes. Highly comparable to Snoonu's Snoomart 30-minute grocery proposition and relevant for the unit economics of dark-store-driven rapid delivery.

Others

• Noon: Middle East-focused e-commerce marketplace backed by Saudi PIF and Mohamed Alabbar, operating in the UAE, Saudi, Egypt and other markets. Relevant as a comparator for Snoonu's e-commerce marketplace ambitions (electronics, fashion, home) even though it is not a delivery super-app.

Direct peers

• Mrsool: Saudi crowdsourced delivery platform operating across restaurants, groceries and parcels. Competes head-to-head with Jahez and HungerStation and provides a relevant benchmark for delivery-only players adjacent to Snoonu's model.
• Talabat: MENA-wide food and grocery delivery platform owned by Delivery Hero, operating in Kuwait, Bahrain, the UAE and other GCC markets. Directly competes with Snoonu's planned international expansion and represents the regional benchmark for super-app monetisation.
• HungerStation: Major Saudi food delivery platform, also part of the Delivery Hero group. Shares a near-identical restaurant-commission plus delivery-fee model with Snoonu and is a key regional comp for unit economics and growth.
• Careem: UAE-headquartered super app (owned by Uber) offering food, grocery, courier and mobility services across MENA, including Kuwait and Bahrain. Closely comparable multi-category on-demand model and a direct competitor in Snoonu's target international markets.
• Jahez: Saudi Arabia's leading food delivery platform and Snoonu's majority parent. Operates an almost identical marketplace model in Saudi Arabia, making it the most directly comparable peer and a key indicator of how Snoonu's economics may evolve under Jahez's ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/snoonu
• Xx.com/snoonu_qa
• Facebookfacebook.com/snoonu.qa
• LinkedInlinkedin.com/company/snoonu-qatar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoonu