Twenty Below Music
Twenty Below Music is a London-based music agency that provides music supervision, original composition, licensing, sonic branding, and re-record services for enterprise clients, primarily global brands in advertising, with expansion into film and television.
- Company typePrivate
- Founded2018
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Twenty Below Music does
Twenty Below Music is a private, London-based music agency founded in 2018 that provides music supervision, original composition, music licensing, sonic branding, and re-record services to enterprise clients. The company is housed within world-class sound studios in Soho, London, through a partnership with 750mph Studios, giving it access to professional audio production infrastructure without full capital outlay. Its named client base comprises major global brands and broadcasters across luxury fashion, sportswear, telecommunications, transport, beverages, electronics, automotive, and broadcasting — including Burberry, Nike, Levi's, T-Mobile, Eurostar, Diet Coke, Guinness, Johnnie Walker, Samsung, Volkswagen, and Channel 4.
The business is structured around five integrated service lines: music supervision (creative search and project management from briefing to delivery), original composition (bespoke music creation with on-call composers and producers), music licensing and synchronisation (rights management across international music scenes), sonic branding (audio identity development for brands), and re-records (adapting existing music for new use cases). Delivery is performed by a small team of named music supervisors and a producer, drawing on a wider roster of freelance composers, artists, and sound engineers, supplemented by 750mph Studios' facility stack.
The revenue model is a hybrid of professional services fees (supervision, composition, sonic branding, re-records) and licensing/synchronisation margin. Pricing is bespoke and not publicly disclosed. The go-to-market is B2B enterprise sales with a stated global geographic scope, primarily targeting advertising agencies, production companies, post-production houses, broadcasters, and brands directly, with expansion into film and television as a secondary vertical. The company is privately held, has no institutional or venture capital backing disclosed, and is currently operating with a sub-10 headcount team.
Twenty Below Music firmographics
Firmographics- Name
- Twenty Below Music
- Legal name
- Twenty Below Music
- Website
- https://twentybelowmusic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Twenty Below Music is a London-based music agency that provides music supervision, original composition, licensing, sonic branding, and re-record services for enterprise clients, primarily global brands in advertising, with expansion into film and television.
- Ownership category
- akta.pro rank
Twenty Below Music industry classification
Industry- Product category
- Music Supervision Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Sound Recording Industries (5122), Sound Recording Studios (51224), Other Sound Recording Industries (512290)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Music Supervision Services (MPAIALAB)
- akta.pro secondary industries
- Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision) (MPAAAMAE), Songwriting & Composition Services (for hire) (MPAIAHAF)
Keywords
Where Twenty Below Music is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Twenty Below Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Music Licensing and Synchronisation: Licensing and synchronisation of music across leading international music scenes. Music is licensed for use in advertising, film, and television productions.
- Original Composition: Bespoke original music composition services for client campaigns. Compositions are produced working with composers and producers, organising recording sessions and contacts with musicians, vocalists and studios.
- Music Supervision Services: Creative music searches, research, briefing, and management of music needs from initial briefing through to final delivery for client campaigns.
- Sonic Branding and Audio Branding: Brand identity strengthening through custom audio branding and sonic identity development.
- Re-records: Re-recording services for adapting existing music for new use cases or clearing covers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Twenty Below Music product offering
Product offeringCore offering
Twenty Below Music is a London-based music agency that provides music supervision, original composition, music licensing, and sonic branding services for advertising, film, and television productions. The company manages client campaigns end-to-end, from creative music searches and research through licensing, composition, recording, and final delivery, working with a roster of producers, composers, artists, and sound engineers.
Product overview
Twenty Below Music is a multi award-winning London-based music agency offering a unified suite of music services. The core offering consists of five integrated service areas: Music Supervision (managing the full music search and licensing workflow), Original Composition (bespoke music creation and production), Music Licensing (synchronisation and rights management), Sonic Branding (brand identity through audio), and Re-records (tailored adaptations). These services are delivered by a roster of producers, composers, artists, and sound engineers operating from world-class sound studios in Soho, primarily serving advertising clients with expanding work in film and television.
Differentiator
Problem solved
Functional benefit
Companies that use Twenty Below Music
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Twenty Below Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twenty Below Music partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 750mph StudioscoreFounded in 2018 in partnership with globally-renowned Audio Post Production Company 750mph Studios. Twenty Below Music is housed within world-class sound studios in Soho, London, providing access to professional audio production facilities and infrastructure.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Twenty Below Music competitors and assessment
Company assessmentDirect peers
- Musicbed: Music licensing platform and creative agency supplying curated music for filmmakers, brands, and agencies. Overlaps directly with Twenty Below's licensing and creative-search offerings for advertising clients.
- JSM Music: US-based music supervision company specialising in advertising campaigns with a comparable service offering of supervision, licensing, and bespoke composition for agencies and brands.
- Score a Score: Music supervision and licensing company focused on advertising, film, and TV with parallel capabilities in music search, licensing, and original composition for brand campaigns.
- Marmoset: Portland-based music licensing platform and agency connecting brands and filmmakers with independent artists for sync. Comparable B2B music-for-brands motion with overlap in licensing and sonic branding services.
- MassiveMusic: Amsterdam-headquartered music agency offering music supervision, sonic branding, and composition for global brands. Operates in the same B2B model serving advertising agencies and major brands, making it the closest direct competitor to Twenty Below Music.
- Sizzer: Amsterdam-based music supervision agency focused on advertising and brand campaigns. Offers parallel services (music search, licensing, original composition) for similar client base of agencies and brands.
- Taxi Music: Independent music supervision and licensing agency serving advertising, film, and television clients. Provides comparable supervision, search, and rights-clearing services.
- A Music Company: Music supervision and licensing agency serving advertising agencies, brands, and film/TV clients. Operates with a similar service mix of supervision, search, and bespoke composition.
Broad incumbents
- Extreme Music: Large production music library under Sony Music supplying licensed music for advertising, film, and TV. Competitor at the library/royalty-free end of the music-for-brands market.
- APM Music: Major production music library owned by Sony Music, offering extensive pre-cleared music for advertising, TV, and film globally. A scaled incumbent competitor in the music-licensing-for-brands category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Twenty Below Music social profiles
Digital presenceTwenty Below Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twenty Below Music leadership team
Management profileNumber of profiles
Profiles1 record
Twenty Below Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twenty Below Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twenty Below Music
What does Twenty Below Music do?
Twenty Below Music is a London-based music agency that provides music supervision, original composition, music licensing, and sonic branding services for advertising, film, and television productions. The company manages client campaigns end-to-end, from creative music searches and research through licensing, composition, recording, and final delivery, working with a roster of producers, composers, artists, and sound engineers.
Is Twenty Below Music a public or private company?
Twenty Below Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twenty Below Music founded?
Twenty Below Music was founded in 2018. It employs 1 to 10 people.
Where is Twenty Below Music based?
Twenty Below Music is headquartered in City Of London, United Kingdom, in the Europe region.
How does Twenty Below Music make money?
Five revenue lines are on record. Music Licensing and Synchronisation is the primary driver. The others are original Composition, music Supervision Services, sonic Branding and Audio Branding and re-records.
Who are Twenty Below Music's main competitors?
Direct peers on record are Musicbed, JSM Music, Score a Score, Marmoset, MassiveMusic, Sizzer, Taxi Music and A Music Company. Broad incumbents are Extreme Music and APM Music.
Does Twenty Below Music have an API?
No public API is recorded for Twenty Below Music.
What industry is Twenty Below Music in?
Twenty Below Music's product category is Music Supervision Services. Its primary akta.pro industry code is MPAIALAB, Music Supervision Services, with a secondary code of MPAAAMAE, Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision). Its NAICS code is 512 and its SIC code is 7311.