Senior Trade Shows

What Senior Trade Shows does

Senior Trade Shows is a private, founder-led event marketing agency headquartered in Pearland, Texas that produces in-person lifestyle, educational, and entertainment expos for the 55+ aging-adult demographic across the Greater Houston metropolitan area. The company organizes multi-topic expos covering Medicare resources, estate planning, primary healthcare, nutrition, and fraud prevention, drawing attendees across roughly 14 communities including Houston, Pearland, Katy, Sugar Land, The Woodlands, Conroe, and Baytown. Its revenue is generated primarily through B2B transactions — exhibitor booth fees and tiered corporate sponsorship packages (Diamond, Gold, Silver, Bronze) sold to Medicare Advantage insurers, healthcare providers, senior-living operators, home-care franchises, legal and financial planners, and government agencies such as the Area Agency on Aging and Texas Health and Human Services.

The core product is the recurring expo series, supplemented by the Senior Resource Directory (an online business-listing platform), a newsletter subscription, and advertising rate cards that extend monetization beyond event days. The company operates with no proprietary technology platform; ticketing, sponsor registration, and event management run on third-party systems (EventHub, Eventbrite), and marketing is distributed through Fox 26, iHeart Radio, Stafford METV, Seniorific News, and Senior Resource Guide alongside organic social channels.

The business is privately held, appears to be entirely founder-owned with no disclosed venture or institutional capital, and is described internally as "Texas's fastest-growing" senior expo entering its tenth year of operation. Headcount is in the single-digit range, no revenue figures are publicly disclosed, and there are no patents, certifications, or AI/ML capabilities referenced in the source material.

Name

Senior Trade Shows

Legal name

Senior Trade Shows

Website

https://seniortradeshows.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Trade Shows is a Pearland, TX-based event marketing agency that produces in-person lifestyle and educational expos for the 55+ senior community across the Greater Houston metro, monetizing through exhibitor booth fees and tiered corporate sponsorships from healthcare, insurance, and senior-services providers.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAGAFAO

Local Community & Multi-Category Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Senior trade shows
• Event marketing agency
• Senior expos
• Corporate sponsorships
• Exhibitor services

Headquarters

HQ city

Pearland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Exhibitor Fees: Businesses and organizations pay fees to exhibit at Senior Trade Show expos, gaining direct access to seniors, veterans, caregivers, and active adults. Exhibitors include Medicare providers, estate planners, healthcare providers, nutrition specialists, and fraud prevention organizations.
2. Corporate Sponsorships: Companies purchase sponsorship packages at various tiers (Diamond, Gold, Silver, Bronze) to gain prominent branding opportunities, exclusive networking events, speaking engagements, and direct access to thousands of attendees. Sponsors receive promotional visibility through event marketing materials, social media, and on-site branding.
3. Advertising: The company offers advertising opportunities through their event platform, including booth space, promotional materials, and digital marketing channels. They provide advertisement rate cards for businesses seeking visibility at senior-focused expos.
4. Ticket Sales: Attendees obtain free tickets to expos through Eventbrite, with the company driving attendance through marketing partnerships and community outreach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Senior Trade Shows organizes and hosts in-person lifestyle, educational, and entertainment expos targeting the 55+ aging adult community across the Greater Houston, TX metropolitan area. The company sells corporate sponsorship packages (Diamond, Gold, Silver, Bronze tiers) and exhibitor booth services to businesses—including Medicare providers, healthcare organizations, senior living facilities, and legal/financial services firms—enabling them to engage directly with thousands of senior attendees, caregivers, and veterans. Supporting offerings include a Senior Resource Directory for online business listings and a newsletter subscription service.

Product overview

Senior Trade Shows operates as a single unified platform offering in-person senior trade show expos, supplemented by online community resources. The core product is the Senior Trade Show Expo, an event marketing platform that connects businesses with the 55+ demographic through sponsorship programs and exhibitor booth services. Supporting the expos are the Senior Resource Directory (business listings) and Newsletter Subscription services. The company's event focus spans five top-level topic categories—Medicare, estate planning, primary health care, nutrition, and scam protection—that structure all educational content and exhibitor categories across their Texas-area events.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Trade Show Expos The company's flagship offering: in-person lifestyle, educational, and entertainment expos designed for the 55+ aging adult demographic. Events connect seniors, veterans, caregivers, and active adults with businesses and organizations across Texas, drawing thousands of attendees per expo.
• Corporate Sponsorship Programs Sponsorship packages that provide corporate sponsors with prominent branding opportunities, access to exclusive networking events, and direct engagement with thousands of senior attendees across multiple expo events.
• Exhibitor Booth Services Booth space and exhibitor services providing businesses direct access to showcase products and services to seniors, veterans, caregivers, and active adults through interactive booth spaces, strategic booth placement, speaking engagements, and spotlight moments.
• Senior Resource Directory An online business listing platform connecting seniors with verified businesses and organizations offering senior-related products and services, categorized by industry type such as Medicare, estate planning, healthcare, nutrition, and senior protection.

Quantifiable outcome

• Thousands of attendees per expo, with lines forming hours before events begin
• +2 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and secondary.

• Fox 26 (Houston)coreGTM or Marketing PartnerLocal Houston television station serving as a media partner for Senior Trade Shows events, providing media coverage and brand exposure to the senior community.
• iHeart RadiocoreGTM or Marketing PartnerMajor radio broadcasting company serving as marketing partner, providing radio advertising and promotional support for senior expo events.
• Stafford METVcoreGTM or Marketing PartnerLocal television station serving as media partner providing coverage of senior expo events.
• Seniorific NewscoreGTM or Marketing PartnerSenior-focused news publication serving as both media partner and marketing partner, providing editorial coverage and promotional reach to the senior demographic.
• Senior Resource GuidecoreGTM or Marketing PartnerSenior resource publication serving as media partner and exhibitor, connecting seniors with resources and services.
• Elder Options Soft TexassecondaryGTM or Marketing PartnerSenior-focused organization serving as media partner providing resources and information to seniors in Texas.
• EventHubcoreChannel Partner/ Reseller/ DistributorEvent management and ticketing platform serving as the official platform for sponsor/exhibitor registration and attendee ticketing for Senior Trade Shows events.
• Chris Meyer ProductionssecondaryStrategic or Co-development PartnerProduction partner supporting event production and management for senior expo events.
• Stafford CentresecondaryStrategic or Co-development PartnerEvent venue partner hosting senior expo events in the Stafford, TX area.
• The PinnaclesecondaryGTM or Marketing PartnerMarketing partner providing promotional support and reach for senior-focused events.
• Melvin Knapp Activity CentersecondaryStrategic or Co-development PartnerCommunity venue partner hosting senior expo events and activities.
• Bayou CitysecondaryStrategic or Co-development PartnerEvent and marketing support partner for senior expo events in the Houston area.
• Area Agency on AgingcoreGTM or Marketing PartnerGovernment agency serving as contributing sponsor, providing resources and connections to seniors needing services.
• Texas Health and Human ServicescoreGTM or Marketing PartnerState government agency serving as contributing sponsor, providing state resources and legitimacy to senior expo events.
• Homeland Preparedness ProjectsecondaryGTM or Marketing PartnerOrganization serving as contributing sponsor focused on senior safety and preparedness education.
• Pearland Senior ExposecondaryGTM or Marketing PartnerLocal senior expo organization serving as contributing sponsor and community partner in Pearland.
• Caption CallsecondaryGTM or Marketing PartnerCaptioned telephone service provider serving as contributing sponsor supporting deaf and hard-of-hearing seniors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Tivity Health (SilverSneakers): A senior-focused health and wellness company best known for SilverSneakers, which engages the 55+ audience through branded programs and partner events. Operates in the same senior-engagement category as Senior Trade Shows and frequently partners with Medicare-aligned sponsors.
• National Council on Aging (NCOA): A national nonprofit that connects older adults with health and economic resources and convenes senior-focused events and partnerships. Serves the same 55+ audience and works with the same Medicare/healthcare ecosystem of exhibitors and sponsors.
• Senior Housing News / Senior Living Forum: Senior-focused B2B media brands that run conferences and trade events serving senior living operators, caregivers, and ancillary service providers. Adjacent rather than directly competitive, but overlapping exhibitor base and senior-services audience.

Broad incumbents

• AARP: The largest U.S. organization serving Americans 50+, AARP runs national events and community programs targeting the same demographic Senior Trade Shows serves. It is a vastly larger incumbent with broader programming but overlapping senior-engagement mission.
• Informa Markets: The exhibitions arm of Informa plc, one of the world's largest trade show and consumer expo organizers. It shares the core event-marketing business model with Senior Trade Shows but operates at vastly greater scale across many verticals and geographies.
• Emerald X: A major B2B trade show operator (formerly Emerald Expositions) running consumer and B2B expos nationwide. Comparable as a large-scale expo organizer with multi-vertical event portfolios and sponsorship-driven revenue.
• Clarion Events: A global event organizer running trade and consumer exhibitions across multiple sectors. Compares on event-production infrastructure, sponsorship monetization, and expo-as-a-business model, though at much larger scale and breadth than Senior Trade Shows.

Direct peers

• Marketplace Events: One of the largest producers of consumer expos in North America (home, garden, holiday, lifestyle). Operates a regional expo-network model very similar to Senior Trade Shows, monetized through exhibitor booth fees and tiered sponsorships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SeniorTradeShow
• YouTubeyoutube.com/channel/UCp_YLx1kVSf_rImh2uOvVTw
• Facebookfacebook.com/seniortradeshows
• LinkedInlinkedin.com/company/senior-trade-shows
• Instagraminstagram.com/seniortradeshows

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Trade Shows