What Make Lemonade does

Make Lemonade is a boutique AI search optimisation consultancy registered in the United Kingdom as Make Lemonade Limited, headquartered in London, and operating as a private founder-led firm with no external institutional investment. The company sells professional services to luxury hospitality and travel brands — hotels, resorts, hotel groups and the PR/communications agencies that represent them — helping clients improve how they are recommended, cited, and recognised across the major AI platforms (ChatGPT, Claude, Perplexity, Gemini). Its core technology is not an AI model but a proprietary methodology: the SIGNAL NOIR™ framework operationalises a three-stage engagement (Measure → Build → Monetise) for measuring citation share, building the entity-clarity, structured-data, and authority signals that AI systems trust, and converting that authority into AI recommendation share and commercial outcomes.

The commercial offering is delivered as a three-step client journey beginning with an entry-level AI Visibility Snapshot (a free or low-friction assessment of current AI visibility), progressing to a paid AI Visibility Roadmap (prioritised strategic action plan), and culminating in the AI Visibility Programme (an ongoing implementation and monitoring retainer). Supporting products include a deeper AI Visibility Audit, a PR Pitch Audit aligning editorial strategy with AI citation weight, white-labelled "For Agencies" services for PR/comms partners, a "For Publishers" offering for editorial publications, and the free AI Search Optimisation Checklist as a top-of-funnel lead asset. Underlying technical work spans schema markup implementation (Hotel, Room, Restaurant, LodgingBusiness), structured-data extraction, and cross-platform data consistency analysis across Google Business Profile, OTAs, booking platforms and directories.

The company operates a direct, enterprise field-sales go-to-market with founders Sara Lemos (AI strategy and digital intelligence) and Maria Sze (brand and commercial strategy) personally handling every engagement. Co-marketed research output with Spotlight Communications — the "Invisible or Influential?" whitepaper series covering 15 luxury brands, 17 audits, 30 publications and 1,400+ citations across four AI platforms — underpins category thought leadership and lead generation. The customer base is concentrated in the enterprise luxury hospitality and travel segment, with named clients including Dorchester Collection, Dunia Baru, Mas d'en Bruno, The Stein Group, Corinthia Hotels, The Loren Bermuda, Fairmont Peace Hotel, Crown & Champa Resorts, Kagi Maldives, and Borgo dei Conti Resort Relais & Chateaux. No headcount beyond the two co-founders, no funding rounds, and no disclosed revenue figures are present in the source data.

Name

Make Lemonade

Legal name

Make Lemonade

Website

https://make-lemonade.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Make Lemonade is a London-based, founder-led boutique consultancy that helps luxury hospitality and travel brands improve their visibility, citation, and recommendation share across ChatGPT, Claude, Perplexity, and Gemini via its SIGNAL NOIR™ methodology and a three-stage Snapshot → Roadmap → Programme engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. AI Visibility Services: Tiered consulting engagement: AI Visibility Snapshot (initial assessment), AI Visibility Roadmap (strategic planning), and AI Visibility Programme (ongoing implementation and monitoring). Services delivered directly by founders.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Make Lemonade is a boutique AI search optimisation consultancy that helps luxury hospitality and travel brands become visible and recommended within AI-powered platforms such as ChatGPT, Claude, Perplexity, and Gemini. Its core offering is a three-stage engagement (AI Visibility Snapshot, AI Visibility Roadmap, and AI Visibility Programme) delivered directly by the co-founders, underpinned by the proprietary SIGNAL NOIR™ methodology that measures citation share, builds authority signals, and converts AI authority into commercial performance.

Product overview

Make Lemonade is a boutique AI search optimisation consultancy for luxury hospitality and travel brands, founded by Sara Lemos and Maria Sze. The core offering is the AI Visibility Programme — a three-step engagement starting with the AI Visibility Snapshot (initial assessment), progressing to the AI Visibility Roadmap (strategic action plan), and culminating in the AI Visibility Programme (ongoing implementation and monitoring). Supporting these are the SIGNAL NOIR™ framework for measuring, building, and monetising AI authority; the AI Visibility Audit for comprehensive platform mapping; and the PR Pitch Audit for editorial strategy alignment. The company also produces proprietary research (Invisible or Influential? whitepapers co-authored with Spotlight Communications) and provides agency partnership and publisher services. A free AI Search Optimisation Checklist and editorial blog (The Squeeze) serve as thought leadership and lead-generation assets.

Differentiator

Problem solved

Functional benefit

Brands

• SIGNAL NOIR™: A three-stage methodology developed by Make Lemonade to convert AI authority into commercial performance: measure authority, build authority signals, and monetise authority into recommendation share and measurable commercial performance.

Products and services

• AI Visibility Snapshot An initial assessment providing a clear, plain-language analysis of how AI systems currently see, interpret, and surface a brand across ChatGPT, Claude, Perplexity, and Gemini. Designed for luxury hospitality and travel brands as the entry point into the firm's engagement model, with no obligation to continue.
• AI Visibility Roadmap A strategic action plan derived from Snapshot findings, providing a prioritised sequence of what to create, adjust, and focus on for the fastest AI visibility improvements. Includes content restructuring recommendations and authority-building priorities for luxury hospitality brands.
• AI Visibility Programme Ongoing implemented, monitored, and refined AI visibility management that converts the Roadmap plan into sustained results. Includes quarterly updates and adaptation as the AI landscape shifts, delivered as a retainer to luxury hospitality brands.
• AI Visibility Audit A comprehensive technical audit mapping how a brand appears across AI platforms, identifying which topics the brand is cited for, where it is absent, and what structural changes would improve citation rates. Delivered to enterprise luxury hospitality clients.
• SIGNAL NOIR™ A three-stage methodology for measuring, building, and monetising AI authority. Stage 1 (Measure) tests citation position across AI platforms; Stage 2 (Build) develops authority signals including entity clarity, structured content, and citation-worthy assets; Stage 3 (Monetise) converts authority into recommendation share and commercial performance.
• PR Pitch Audit Analysis of editorial pitch strategy to ensure PR activity targets publications that AI systems can actually access and cite, bridging the gap between traditional PR targeting and AI citation weight for luxury hospitality brands.
• For Agencies Partnership programme for PR, media, and communications agencies, offering team workshops, white-label client services, and AI visibility capabilities that agencies can bring to their luxury hospitality clients while maintaining the client relationship.
• For Publishers AI visibility services specifically for editorial publishers and travel/lifestyle publications, addressing how publishers can structure content to improve AI citability without altering editorial voice.

Quantifiable outcome

• 42% of high-income leisure travellers were already using AI for trip design by mid-2025
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Spotlight CommunicationscoreStrategic or Co-development Partner · 1 November 2025Strategic research partnership co-authoring the 'Invisible or Influential?' whitepaper series on AI search visibility for luxury hospitality and travel brands. Partnership covers original research programme including brand audits, publication analysis, and industry reports. Jointly produced study covering 15 luxury brands, 17 audits, 30 publications, and 1,400+ citations across 4 AI platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Semrush: Major SEO and digital marketing platform that has added AI search visibility and brand monitoring features. Comparable on the discoverability layer with broad market reach, but lacks Make Lemonade's luxury vertical specialisation.
• Conductor: Enterprise SEO and content platform that has expanded into AI search optimisation. Overlaps with Make Lemonade on the SEO/AI discoverability layer for large brands, but serves a much broader market across verticals.
• Edelman: World's largest PR firm with deep luxury and travel hospitality client relationships. Overlaps with Make Lemonade's PR-reputation layer and represents the kind of scaled incumbent that could move into AI visibility services.
• Ogilvy PR: Global communications and PR network with a strong luxury hospitality practice. Comparable on the PR reputation layer that Make Lemonade positions itself adjacent to, and a likely future competitor as it adds AI visibility offerings.
• BrightEdge: Enterprise SEO platform with AI-driven content and search capabilities. Comparable on the underlying SEO/discoverability domain, with established enterprise clients in hospitality and travel.

Direct peers

• Athena HQ: AI search optimisation platform helping brands improve visibility in ChatGPT, Perplexity, and Google AI Overviews. Directly comparable on the core capability (brand citation measurement and improvement across AI platforms) with an enterprise SaaS delivery model.
• Otterly.AI: AI search monitoring and brand visibility platform that tracks brand presence across generative AI tools. Closely comparable functionality to Make Lemonade's citation share measurement, with a SaaS delivery model rather than boutique consulting.
• Profound: AI search visibility platform that tracks how brands are cited and recommended across generative AI engines. Most directly comparable pure-play competitor to Make Lemonade's AI visibility offering, though Profound is a SaaS platform whereas Make Lemonade is a services-led consultancy.

Emerging players

• Goodie AI: AI visibility and search optimisation platform with a focus on brand authority in AI-generated answers. Comparable on the technical capability set, though earlier-stage and not specifically specialised in luxury hospitality.
• Evertune: Brand visibility and AI citation analytics platform focused on how brands are represented in AI search and assistants. Functionally comparable on AI citation measurement, though delivering as a platform rather than consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/makelemonadelimited
• Instagraminstagram.com/makelemonadefizz
• Facebookfacebook.com/makelemonadefizz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Lemonade