Knuspr
- Company typePrivate
- Founded-
- HeadquartersGarching Bei München, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
Knuspr firmographics
Firmographics- Name
- Knuspr
- Legal name
- Knuspr
- Website
- https://knuspr.de
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Knuspr industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)
- akta.pro secondary industries
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where Knuspr is headquartered
LocationHeadquarters
- HQ city
- Garching Bei München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Knuspr business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Knuspr generates the majority of revenue through direct product sales, offering over 19,000 grocery items across categories including fresh produce, dairy, meat, frozen goods, beverages, household items, and pharmacy products. The platform facilitates transactions between customers and suppliers, with Knuspr acting as the retailer.
- Xtra Subscription: Monthly subscription program priced at €8.25/month after a 30-day free trial. Provides recurring revenue through membership fees, with benefits including free delivery, 10% discounts on private label and BIO products, and priority delivery slots. The service has attracted over 100,000 Xtra members.
- Private Label Products: Knuspr offers multiple private label brands (Miil, Kitchin, Moddia, Dacello, Yutto, Ubomi, Pappudia, Pauu, Lambini, Fjoru, Sutcha) with margin benefits from direct sourcing and brand control. Private label products are priced competitively with Xtra members receiving 10% additional discount.
- Advertising (Rohlik Ads): Knuspr offers advertising opportunities for brands through Rohlik Ads platform, allowing suppliers and manufacturers to promote products to Knuspr's customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Xtra Premium Membership - €8.25/month after 30-day free trial |
| Usage-based | Pay-as-you-go | Standard Delivery - Free first delivery, then variable |
| Freemium | Pay-as-you-go | Hörnchen-Club Parent Membership - Free program |
| Unit Pricing | Pay-as-you-go | Rette Lebensmittel (Food Rescue) - Variable discounted pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Knuspr product offering
Product offeringCore offering
Knuspr operates an online grocery retail platform serving Berlin, offering more than 19,000 products spanning fresh produce, meat, dairy, pantry staples, and household goods, delivered within a 3-hour window. The assortment includes Knuspr's own private label brands across dairy, Italian, household, baby, personal care, and pantry categories, alongside a paid subscription membership (Xtra) and integrated shoppable recipes.
Product overview
Knuspr is an online grocery delivery platform operating in Berlin and surrounding areas, delivering 19,000+ products within 3 hours. The core offering is the knuspr.de platform complemented by the Knuspr Xtra premium membership program (offering 10% discounts on private labels and BIO products plus free delivery), the Hörnchen-Club loyalty program for parents, and the Knuspr Chef recipe/shopping service. The company operates 12 private label brands including Miil (dairy), Dacello (Italian specialties), Moddia (household), Kitchin (pantry), Yutto, Ubomi, Pappudia, Pauu, Moddia BABY, Lambini, Fjoru, and Sutcha. Additional services include the 'Rette Lebensmittel' food rescue program offering discounted near-expiration products, and mobile apps for Android and iOS. The platform also features an AI-powered customer assistant (KI-Assistent) for text-based customer support.
Differentiator
Problem solved
Functional benefit
Brands
- Knuspr Xtra: Premium loyalty membership program offering 10% discount on private labels and bio products, free delivery, and exclusive deals
- Hörnchen-Club
- Knuspr-Günstig
- Miil
- Dacello
- Moddia
- Moddia Baby
- Ubomi
- Pappudia
- Kitchin
- Yutto
- Pauu
- Lambini
- Fjoru
- Sutcha
Products and services
- Knuspr.de Online Grocery Platform
- Knuspr Xtra Subscription
Quantifiable outcome
- 3-hour delivery guarantee for all orders
- +6 more outcomes
Companies that use Knuspr
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Knuspr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Knuspr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Rohlik GroupcoreRohlik Group is the parent company and strategic partner of Knuspr, operating as a centralized European online grocery platform. Knuspr operates as the German market entity under the Rohlik umbrella, sharing technology, advertising solutions (Rohlik Ads), and operational expertise across multiple Central European markets including Czech Republic, Hungary, Austria, and Germany.
- FoodpointminorFoodpoint is Knuspr's partner for the 'Rette Lebensmittel' (Save Food) initiative, which offers products near expiration at significant discounts. The partnership helps reduce food waste while providing consumers with affordable options. All products in the program are 100% fit for consumption, with offerings adapted daily.
- AlnaturaminorAlnatura is a key brand partner featured prominently on Knuspr's platform, offering organic products including dairy, beverages, snacks, and baby food. Alnatura products are featured in recipe content on Knuspr-Küche and receive Xtra member discounts.
- Weingut WeinreichminorMonthly featured winery partnership featuring wines from Marc Weinreich's estate in Bechtheim, Rheinhessen. Featured as 'Winzer des Monats' (Winemaker of the Month) program, highlighting regional organic wines including BIO Chardonnay, BIO Scheurebe, Grauburgunder, and Weißburgunder.
- FX's The Bear / Disney+minorMarketing collaboration with FX's The Bear television series and Disney+ for the launch of Season 5. Knuspr features The Bear-inspired recipes and promotes Disney+ streaming, creating cross-promotional content linking food delivery with entertainment content.
- Freche FreundeminorRecipe content creator partnership featuring baby and toddler food recipes on Knuspr-Küche. Freche Freunde contributes recipes to the platform, aligning with Knuspr's family-focused audience and Hörnchen-Club program.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Knuspr competitors and assessment
Company assessmentDirect peers
- Flaschenpost: German on-demand beverage and grocery delivery service operating in multiple cities including Berlin. Closely comparable model: own delivery fleet, rapid delivery, DACH focus, and overlapping grocery/beverage SKU set.
- Getir: Turkish-origin rapid grocery delivery (acquired Gorillas) operating 10-15 minute delivery in major German cities including Berlin. Direct competitor on speed, assortment breadth, and urban DACH consumer segment.
- Gorillas: Berlin-origin rapid grocery delivery pioneer (now part of Getir). Direct competitor in rapid grocery delivery space; benchmark for the Berlin rapid-grocery category dynamics.
- Picnic: Netherlands-based online grocery delivery with proprietary routing and low-cost model, expanding across DACH. Comparable e-commerce-only grocery model with scheduled delivery windows, focused on efficiency.
- Flink: Berlin-headquartered rapid grocery delivery startup operating in Germany. Direct competitor in Berlin with similar 10-30 minute / rapid delivery promise and grocery SKU breadth.
- Bringmeister: Berlin-based online grocery delivery service (formerly owned by Tengelmann, now by EDEKA). Closely comparable in geography (Berlin) and assortment (full grocery including fresh), competing for the same urban consumer.
- Oda (formerly Kolonial): Nordic online grocery delivery with DACH expansion ambitions. Comparable subscription-led, e-commerce-only grocery model with broad assortment and focus on operational efficiency.
Broad incumbents
- REWE Online: Online arm of REWE, one of Germany's largest supermarket chains. Competes with Knuspr on grocery assortment in Berlin via pickup and same-day/next-day delivery, leveraging an established physical footprint.
- EDEKA Online: Online grocery offering from EDEKA, Germany's largest supermarket cooperative. Comparable broad-assortment grocery retail with delivery, serving as a traditional incumbent competing for the same Berlin households.
- Rohlik Group: Parent company operating the same rapid online grocery model in Czech Republic, Hungary, Austria, and Germany. Directly comparable business model (own-brand, own-fleet, own-platform) and serves as the parent and benchmark for Knuspr's expansion potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Knuspr social profiles
Digital presenceKnuspr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knuspr leadership team
Management profileNumber of profiles
Knuspr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knuspr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knuspr
What does Knuspr do?
Knuspr operates an online grocery retail platform serving Berlin, offering more than 19,000 products spanning fresh produce, meat, dairy, pantry staples, and household goods, delivered within a 3-hour window. The assortment includes Knuspr's own private label brands across dairy, Italian, household, baby, personal care, and pantry categories, alongside a paid subscription membership (Xtra) and integrated shoppable recipes.
Is Knuspr a public or private company?
Knuspr is a private company. It is classified as corporate owned and is currently operating.
When was Knuspr founded?
Knuspr was founded in -1.
Where is Knuspr based?
Knuspr is headquartered in Garching Bei München, Germany, in the Europe region.
How does Knuspr make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are xtra Subscription, private Label Products and advertising (Rohlik Ads).
Who are Knuspr's main competitors?
Direct peers on record are Flaschenpost, Getir, Gorillas, Picnic, Flink, Bringmeister and Oda (formerly Kolonial). Broad incumbents are REWE Online, EDEKA Online and Rohlik Group.
Does Knuspr have an API?
No public API is recorded for Knuspr.
What industry is Knuspr in?
Knuspr's product category is Online Grocery Delivery. Its primary akta.pro industry code is AFAIAMAF, DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy), with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 4452 and its SIC code is 5400.