Motorsports Gateway
- Company typePrivate
- Founded2021
- HeadquartersHowell, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Motorsports Gateway firmographics
Firmographics- Name
- Motorsports Gateway
- Legal name
- Motorsports Gateway LLC
- Website
- https://motorsportsgateway.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Motorsports Gateway industry classification
Industry- Product category
- Private Motorsports Club & Garage Real Estate
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industries
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Motorsports Gateway is headquartered
LocationHeadquarters
- HQ city
- Howell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motorsports Gateway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Drivers Club Membership: Membership-based access to the performance driving circuit with initiation fees and annual dues. Membership provides unlimited track time during operating hours, group instruction, access to clubhouse amenities, and exclusive events.
- Garage Condo Sales: Track-front luxury garage condominiums sold as real estate units. Units start at approximately $599,990 and include options for customization and expansion up to 2,400 sq ft with mezzanine.
- Driver Coaching and Instruction: Group driver instruction is included with membership. Private coaching sessions are available for additional fees.
- Trackside Amenities Access: Access to performance vehicle experiences (Arrive & Drive), paddock services, fitness facilities, restaurant and lounge, and rentable spaces and garages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Garage Condos starting at $599,990 |
| Subscription | Annual | Individual Drivers Club Membership |
| Subscription | Annual | Corporate Drivers Club Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Motorsports Gateway product offering
Product offeringCore offering
Motorsports Gateway operates a private automotive country club on a 273-acre site in Howell, Michigan, offering membership-based access to an internationally designed 1.7-mile private driving circuit (South Circuit) with unlimited track time, group instruction, and clubhouse amenities. The company also sells track-front luxury garage condominiums (starting at $599,990) for vehicle storage and personal use, and offers private coaching, Arrive & Drive experiences, and competitive events such as Time Attack and Club Championships.
Product overview
Motorsports Gateway is a private motorsports and automotive lifestyle destination in Howell, Michigan, built around an internationally designed driving circuit. The core offerings include Drivers Club Membership providing unlimited track access and member experiences, and Garage Condos offering track-fronting luxury real estate. The facility features the operational South Circuit (1.7 miles) plus planned North and Full circuit configurations. Member amenities include a Pit Lane Clubhouse, driving simulators, vehicle service center, and performance vehicle experiences. The development also includes partnership integrations with Pratt Miller Motorsports for exclusive member events and Assetto Corsa for virtual track experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Drivers Club Membership
Quantifiable outcome
- Sessions accommodate up to approximately 20 vehicles per session depending on session type
- +3 more outcomes
Companies that use Motorsports Gateway
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Motorsports Gateway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Motorsports Gateway partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, supporting and exploring.
- Pratt Miller MotorsportscoreSignificant partnership with Pratt Miller Motorsports (operator of Corvette Racing) offering Motorsports Gateway members exclusive experiences including IMSA GTD Pro event tours, behind-the-scenes access, paddock tours, and hospitality. The partnership provides sim-racing experiences at events and supports member orientation programs. Pratt Miller Motorsports is based in Oshkosh, Wisconsin and operates the Corvette Racing program in IMSA WeatherTech SportsCar Championship.
- Driven InternationalcoreUK-based design and engineering firm responsible for designing the private driving circuit. Their work includes contributions to FIA-informed safety design and notable renovations on globally recognized Formula 1 tracks like Yas Marina Circuit. They utilized state-of-the-art simulations and driving simulator model testing to optimize track design for performance and safety.
- AJAX Paving CompanycoreAJAX Paving Industries handled the paving of the South Circuit. With a legacy spanning over seven decades, AJAX has paved iconic tracks including Michigan International Speedway. The partnership delivered the 1.75-mile, 15-turn South Circuit with high-quality asphalt surface.
- Atwell LLCcoreCivil engineering and consulting partner bringing expertise in consulting and engineering services across every phase of the Motorsports Gateway Howell development. Their innovative solutions have been crucial in turning the vision into reality.
- D&R EarthmovingcoreTrusted earthmoving contractor responsible for precision sculpting of the 1.8-mile, 15-turn South Circuit. Their expertise transformed the 273-acre site into the motorsports development, handling rough earthworks and site preparation.
- Nucor CorporationmajorConstruction partner for garage condo buildings at Motorsports Gateway. Nucor Corporation provided structural components and expertise for the garage condo community construction.
- Mallory Building ContractorsmajorConstruction partner for garage condo buildings. Mallory Building Contractors worked alongside Nucor on roof installation, framing of garage doors and windows, and enclosure paneling for the garage condo community.
- Cleary UniversitysupportingPartnership with Cleary University (Livingston County) to create an internship program offering students hands-on experience in a fast-paced, tech-forward environment. Three internship positions offered: Business Development Associate, Site Operations Coordinator, and Financial Executive Assistant.
- CastoreexploringExploratory partnership discussions with premium sportswear brand Castore (renowned for Formula 1 associations including Red Bull Racing and McLaren) to create branded apparel and merchandise for the Motorsports Gateway online store.
- Schafer Construction, Inc.supportingTrusted construction vendor for garage condo interior build-outs. Part of the recommended builder network for owners who want to bring in their own contractor.
- BLDG001supportingRecommended vendor for garage condo interior build-outs, offering specialized garage interior construction services.
- Mega LifterssupportingVertical car storage solutions provider recommended for owners seeking multi-level vehicle storage configurations in their garage condos.
- Proper Real Estate Group (Coldwell Banker Realty)coreExclusive realtors for garage condo sales. Brad McGuire and Raffaele Malizia lead the sales team for trackside garage condominiums at Motorsports Gateway.
- Jeff Glover & AssociatesmajorReal estate partner representing the real estate side of the project. Jeff Glover serves as listing agent for garage condos and hosted the first public event at Cauley Ferrari.
- City of HowellcoreCity officials and Mayor Bob Ellis have been strong advocates for the development. The City is investing $4 million in the Loop Road project connecting Lucy Road to Michigan Avenue, supporting infrastructure for the development.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Motorsports Gateway competitors and assessment
Company assessmentDirect peers
- Spring Mountain Motor Resort & Country Club: Nevada-based private motorsports club with residential condos, multi-configuration circuits, and member-driven events. Highly comparable in combining track access, real estate, and tiered membership programs.
- Monticello Motor Club: Private members-only motorsports club in New York offering track access, residential garage condos, and similar amenity ecosystem. Closely comparable business model combining recurring membership with track-front real estate ownership.
- Apex Motor Club: Private members-only track in Maricopa, Arizona offering track access, garage storage, and hospitality. Operates a similar membership tier structure aimed at HNW automotive enthusiasts.
- Thermal Club: Private motorsports and country club in Southern California with multiple circuit configurations, luxury villas/garages, and a similar Drivers Club membership model. Industry benchmark for premium private motorsports country clubs.
- Atlanta Motorsports Park: Private members motorsports facility in Dawsonville, Georgia with private garages, clubhouse, and driver development programs. Directly comparable private track + membership model.
- Driveway Austin: Private members motorsports club in Austin, Texas with similar amenities, garage storage options, and tiered membership. Comparable recurring revenue plus private track access model.
- Inde Motorsports Ranch: Private members-only motorsports facility in Willcox, Arizona with a road course and garage condos. Comparable operating model of membership-gated track access with optional real estate.
Broad incumbents
- Lime Rock Park: Established road course in Lakeville, Connecticut offering club membership, driver schools, and event hosting. Comparable motorsports club + track ecosystem but with longer operating history and public event revenue mix.
- Virginia International Raceway (VIR): Historic motorsports complex in Alton, Virginia offering club memberships, track days, and residential lodging. Broader incumbent with a similar club-membership track-access model but more established event-rental business.
Regional players
- Bondurant Racing School: High-performance driving school in Chandler, Arizona with adjacent track and training programs. Compares on driver instruction and event-based revenue, though not a membership country club model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights1 record
Customer concentration
Motorsports Gateway social profiles
Digital presenceMotorsports Gateway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorsports Gateway leadership team
Management profileNumber of profiles
Profiles6 records
Motorsports Gateway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorsports Gateway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorsports Gateway
What does Motorsports Gateway do?
Motorsports Gateway operates a private automotive country club on a 273-acre site in Howell, Michigan, offering membership-based access to an internationally designed 1.7-mile private driving circuit (South Circuit) with unlimited track time, group instruction, and clubhouse amenities. The company also sells track-front luxury garage condominiums (starting at $599,990) for vehicle storage and personal use, and offers private coaching, Arrive & Drive experiences, and competitive events such as Time Attack and Club Championships.
Is Motorsports Gateway a public or private company?
Motorsports Gateway is a private company. It is classified as family owned and is currently operating.
When was Motorsports Gateway founded?
Motorsports Gateway was founded in 2021. It employs 1 to 10 people.
Where is Motorsports Gateway based?
Motorsports Gateway is headquartered in Howell, United States, in the North America region.
How does Motorsports Gateway make money?
Four revenue lines are on record. Drivers Club Membership is the primary driver. The others are garage Condo Sales, driver Coaching and Instruction and trackside Amenities Access.
Who are Motorsports Gateway's main competitors?
Direct peers on record are Spring Mountain Motor Resort & Country Club, Monticello Motor Club, Apex Motor Club, Thermal Club, Atlanta Motorsports Park, Driveway Austin and Inde Motorsports Ranch. Broad incumbents are Lime Rock Park and Virginia International Raceway (VIR). Bondurant Racing School is listed as a regional player.
Does Motorsports Gateway have an API?
No public API is recorded for Motorsports Gateway.
What industry is Motorsports Gateway in?
Motorsports Gateway's product category is Private Motorsports Club & Garage Real Estate. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAKAGAE, Race Tracks, Circuits & Motorsport Venues. Its NAICS code is 711212 and its SIC code is 7948.