Motorsports Gateway

Name

Motorsports Gateway

Legal name

Motorsports Gateway LLC

Website

https://motorsportsgateway.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Private Motorsports Club & Garage Real Estate

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Private motorsports club
• Automotive country club
• Garage condominiums
• Performance driving circuit
• Track day membership

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Drivers Club Membership: Membership-based access to the performance driving circuit with initiation fees and annual dues. Membership provides unlimited track time during operating hours, group instruction, access to clubhouse amenities, and exclusive events.
2. Garage Condo Sales: Track-front luxury garage condominiums sold as real estate units. Units start at approximately $599,990 and include options for customization and expansion up to 2,400 sq ft with mezzanine.
3. Driver Coaching and Instruction: Group driver instruction is included with membership. Private coaching sessions are available for additional fees.
4. Trackside Amenities Access: Access to performance vehicle experiences (Arrive & Drive), paddock services, fitness facilities, restaurant and lounge, and rentable spaces and garages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Motorsports Gateway operates a private automotive country club on a 273-acre site in Howell, Michigan, offering membership-based access to an internationally designed 1.7-mile private driving circuit (South Circuit) with unlimited track time, group instruction, and clubhouse amenities. The company also sells track-front luxury garage condominiums (starting at $599,990) for vehicle storage and personal use, and offers private coaching, Arrive & Drive experiences, and competitive events such as Time Attack and Club Championships.

Product overview

Motorsports Gateway is a private motorsports and automotive lifestyle destination in Howell, Michigan, built around an internationally designed driving circuit. The core offerings include Drivers Club Membership providing unlimited track access and member experiences, and Garage Condos offering track-fronting luxury real estate. The facility features the operational South Circuit (1.7 miles) plus planned North and Full circuit configurations. Member amenities include a Pit Lane Clubhouse, driving simulators, vehicle service center, and performance vehicle experiences. The development also includes partnership integrations with Pratt Miller Motorsports for exclusive member events and Assetto Corsa for virtual track experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Drivers Club Membership

Quantifiable outcome

• Sessions accommodate up to approximately 20 vehicles per session depending on session type
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

15 partnerships are on record, tiered core, major, supporting and exploring.

• Pratt Miller MotorsportscoreStrategic or Co-development Partner · 1 June 2024Significant partnership with Pratt Miller Motorsports (operator of Corvette Racing) offering Motorsports Gateway members exclusive experiences including IMSA GTD Pro event tours, behind-the-scenes access, paddock tours, and hospitality. The partnership provides sim-racing experiences at events and supports member orientation programs. Pratt Miller Motorsports is based in Oshkosh, Wisconsin and operates the Corvette Racing program in IMSA WeatherTech SportsCar Championship.
• Driven InternationalcoreTechnology or IntegrationUK-based design and engineering firm responsible for designing the private driving circuit. Their work includes contributions to FIA-informed safety design and notable renovations on globally recognized Formula 1 tracks like Yas Marina Circuit. They utilized state-of-the-art simulations and driving simulator model testing to optimize track design for performance and safety.
• AJAX Paving CompanycoreStrategic or Co-development PartnerAJAX Paving Industries handled the paving of the South Circuit. With a legacy spanning over seven decades, AJAX has paved iconic tracks including Michigan International Speedway. The partnership delivered the 1.75-mile, 15-turn South Circuit with high-quality asphalt surface.
• Atwell LLCcoreImplementation/ SI/ Consulting PartnerCivil engineering and consulting partner bringing expertise in consulting and engineering services across every phase of the Motorsports Gateway Howell development. Their innovative solutions have been crucial in turning the vision into reality.
• D&R EarthmovingcoreImplementation/ SI/ Consulting PartnerTrusted earthmoving contractor responsible for precision sculpting of the 1.8-mile, 15-turn South Circuit. Their expertise transformed the 273-acre site into the motorsports development, handling rough earthworks and site preparation.
• Nucor CorporationmajorImplementation/ SI/ Consulting PartnerConstruction partner for garage condo buildings at Motorsports Gateway. Nucor Corporation provided structural components and expertise for the garage condo community construction.
• Mallory Building ContractorsmajorImplementation/ SI/ Consulting PartnerConstruction partner for garage condo buildings. Mallory Building Contractors worked alongside Nucor on roof installation, framing of garage doors and windows, and enclosure paneling for the garage condo community.
• Cleary UniversitysupportingStrategic or Co-development PartnerPartnership with Cleary University (Livingston County) to create an internship program offering students hands-on experience in a fast-paced, tech-forward environment. Three internship positions offered: Business Development Associate, Site Operations Coordinator, and Financial Executive Assistant.
• CastoreexploringGTM or Marketing PartnerExploratory partnership discussions with premium sportswear brand Castore (renowned for Formula 1 associations including Red Bull Racing and McLaren) to create branded apparel and merchandise for the Motorsports Gateway online store.
• Schafer Construction, Inc.supportingImplementation/ SI/ Consulting PartnerTrusted construction vendor for garage condo interior build-outs. Part of the recommended builder network for owners who want to bring in their own contractor.
• BLDG001supportingImplementation/ SI/ Consulting PartnerRecommended vendor for garage condo interior build-outs, offering specialized garage interior construction services.
• Mega LifterssupportingTechnology or IntegrationVertical car storage solutions provider recommended for owners seeking multi-level vehicle storage configurations in their garage condos.
• Proper Real Estate Group (Coldwell Banker Realty)coreChannel Partner/ Reseller/ DistributorExclusive realtors for garage condo sales. Brad McGuire and Raffaele Malizia lead the sales team for trackside garage condominiums at Motorsports Gateway.
• Jeff Glover & AssociatesmajorChannel Partner/ Reseller/ DistributorReal estate partner representing the real estate side of the project. Jeff Glover serves as listing agent for garage condos and hosted the first public event at Cauley Ferrari.
• City of HowellcoreStrategic or Co-development PartnerCity officials and Mayor Bob Ellis have been strong advocates for the development. The City is investing $4 million in the Loop Road project connecting Lucy Road to Michigan Avenue, supporting infrastructure for the development.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Spring Mountain Motor Resort & Country Club: Nevada-based private motorsports club with residential condos, multi-configuration circuits, and member-driven events. Highly comparable in combining track access, real estate, and tiered membership programs.
• Monticello Motor Club: Private members-only motorsports club in New York offering track access, residential garage condos, and similar amenity ecosystem. Closely comparable business model combining recurring membership with track-front real estate ownership.
• Apex Motor Club: Private members-only track in Maricopa, Arizona offering track access, garage storage, and hospitality. Operates a similar membership tier structure aimed at HNW automotive enthusiasts.
• Thermal Club: Private motorsports and country club in Southern California with multiple circuit configurations, luxury villas/garages, and a similar Drivers Club membership model. Industry benchmark for premium private motorsports country clubs.
• Atlanta Motorsports Park: Private members motorsports facility in Dawsonville, Georgia with private garages, clubhouse, and driver development programs. Directly comparable private track + membership model.
• Driveway Austin: Private members motorsports club in Austin, Texas with similar amenities, garage storage options, and tiered membership. Comparable recurring revenue plus private track access model.
• Inde Motorsports Ranch: Private members-only motorsports facility in Willcox, Arizona with a road course and garage condos. Comparable operating model of membership-gated track access with optional real estate.

Broad incumbents

• Lime Rock Park: Established road course in Lakeville, Connecticut offering club membership, driver schools, and event hosting. Comparable motorsports club + track ecosystem but with longer operating history and public event revenue mix.
• Virginia International Raceway (VIR): Historic motorsports complex in Alton, Virginia offering club memberships, track days, and residential lodging. Broader incumbent with a similar club-membership track-access model but more established event-rental business.

Regional players

• Bondurant Racing School: High-performance driving school in Chandler, Arizona with adjacent track and training programs. Compares on driver instruction and event-based revenue, though not a membership country club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/motorsportsgateway
• LinkedInlinkedin.com/company/motorsports-gateway
• Instagraminstagram.com/motorsportsgatewayhowell
• Xx.com/mgatewayhowell
• Facebookfacebook.com/MotorsportsGatewayHowell

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsports Gateway