Bolt Fitness and Performance

What Bolt Fitness and Performance does

Bolt Fitness and Performance (legal name: Bolt Fitness & Performance Training) is a privately held, for-profit fitness training business operating from a single facility at 347 Main St, Chester, NJ 07930. Founded in 2016, the company delivers three core training programs: Semi-Private Training, Small Group Training, and Sports Performance Training. It serves two primary customer segments — adults seeking general fitness improvement and youth/collegiate athletes from age 12 through professional level across multiple sports — within the Chester, Mendham, and Long Valley communities of Morris County, New Jersey. The team consists of five named trainers (Mike Baker, Tom Martins, Greg Welsh, Justin Moore, and Andres Lezme) with a stated total headcount of 1-10 employees.

The company operates on a subscription-based revenue model with a $99 two-week trial offer used to convert prospects into ongoing training package members. Sports performance training is structured around 2x-per-week packages of 8 sessions per billing cycle, with session caps of 8 athletes for the first two daily sessions and 10 for the third to preserve coach-to-athlete ratios. The underlying technology stack is limited to the Mindbody scheduling and booking platform, which manages class registration, session booking, and billing. Bolt conducts marketing through a proprietary podcast (Bolt Fitness and Performance Podcast, hosted by Mike Baker and distributed on Apple Podcasts, Spotify, and Buzzsprout), Facebook and Instagram organic social, and SEO-optimized website content targeting local search traffic. The business is independently owned with no disclosed venture capital, private equity, or institutional investor involvement.

Name

Bolt Fitness and Performance

Legal name

Bolt Fitness & Performance Training

Website

https://boltfitnessperformance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bolt Fitness and Performance is a private, single-location fitness studio in Chester, NJ offering semi-private, small group, and sports performance training to local adults and youth/collegiate athletes across Chester, Mendham, and Long Valley via subscription-based packages scheduled through the Mindbody platform.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Personal fitness training
• Semi-private training
• Small group fitness
• Sports performance training
• Athletic development

Headquarters

HQ city

Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Fitness Training Memberships and Packages: Subscription-based fitness training services including semi-private training, small group training, and sports performance training. Customers purchase training packages (e.g., 2x per week packages) with sessions billed per billing cycle. First 2 weeks offered as trial for $99.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bolt Fitness and Performance operates a physical training facility in Chester, NJ delivering in-person fitness coaching through three core programs: Semi-Private Training, Small Group Training, and Sports Performance Training. The programs serve general-fitness adults as well as youth, high-school, collegiate, and professional athletes across multiple sports. Sessions are scheduled and managed through the Mindbody platform and offered on recurring subscription packages with a $99 two-week trial for new members.

Product overview

Bolt Fitness and Performance offers three core training programs as a unified fitness service offering. Semi-Private Training provides individualized attention in small groups; Small Group Training delivers personalized coaching in a motivational community setting; and Sports Performance Training specializes in athletic development with customized programming. All programs are available at their Chester, NJ facility and can be scheduled through the Mindbody app.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cost-effective alternative to personal training at reduced price point

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• MindbodycoreTechnology or IntegrationMindbody is used as the scheduling and booking platform for all fitness programs. Athletes and members use the Mindbody app to register for training packages and schedule sessions. The platform manages class capacity limits and billing cycles for sports performance training.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Title Boxing Club: Title Boxing Club is a national boxing-themed group fitness franchise that competes for the same suburban, semi-private-format fitness consumer that Bolt serves, though with a more niche (boxing) modality.

Direct peers

• OPEX Fitness: OPEX licenses a semi-private personal training model with individualized programming delivered in small-group settings. It mirrors Bolt's core premise of combining 1-on-1 customization with group economics.
• Orangetheory Fitness: Orangetheory operates a national franchise of small-group, coach-led heart-rate-based training studios with a similar subscription model. It competes with Bolt for the same adult fitness-seeking customer in the small-group coaching category.
• D1 Training: D1 Training is a national sports performance training franchise offering semi-private, small-group, and sport-specific athletic development for youth and adult athletes. It is the closest direct peer to Bolt's Sports Performance program because both serve serious athletes with structured strength and conditioning programming in small-group formats.
• Burn Boot Camp: Burn Boot Camp is a semi-private strength and conditioning group training franchise with capped class sizes and a community focus. Its strength & conditioning emphasis and small-group format map closely to Bolt's Small Group Training and Sports Performance offerings.
• F45 Training: F45 is a global boutique fitness franchise delivering 45-minute group functional training classes in a semi-private studio setting. It directly overlaps Bolt's Semi-Private and Small Group training in delivery model, class structure, and target consumer.

Emerging players

• GYMGUYZ: GYMGUYZ is an in-home and on-site personal training franchise offering 1-on-1 and small-group coaching. It competes for the same affluent suburban New Jersey consumer seeking personalized training, but delivers at the client's location rather than a physical studio.
• Athletic Gaines: Athletic Gaines is an independent sports performance training operator with a similar athlete-development focus, often working with youth and high-school athletes. It represents a comparable boutique niche competitor in the youth athletic performance category.
• StretchLab: StretchLab is a franchise offering assisted stretching in semi-private, practitioner-led sessions. While focused on flexibility rather than strength, its semi-private delivery model and Mindbody-based scheduling make its operating model structurally analogous to Bolt's.

Others

• Mindbody: Mindbody is the scheduling and membership management platform that Bolt uses to run class registration, package management, and billing. It is not a competitor but an enabling technology partner that defines the operational layer of Bolt's studio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/6oG3ZI6X66TBSmtCvRGSvE
• Facebookfacebook.com/BoltFitPerform
• Instagraminstagram.com/boltfit
• LinkedInlinkedin.com/company/bolt-fitness-and-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolt Fitness and Performance