Brandon Ford
- Company typePrivate
- Founded-
- HeadquartersTampa, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Brandon Ford firmographics
Firmographics- Name
- Brandon Ford
- Legal name
- Brandon Ford
- Website
- https://brandonford.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Brandon Ford is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brandon Ford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New Vehicles): Primary revenue stream from sale of new Ford vehicles including F-Series trucks, SUVs, cars, and commercial vehicles. Dealership offers over 2,600 new and used vehicles.
- Vehicle Sales (Used Vehicles): Sale of pre-owned vehicles including Blue Certified and Gold Certified pre-owned Ford models, as well as other makes. Bargain Center for affordable vehicles.
- Service and Parts: Automotive service department, parts sales, collision center, and mobile service for vehicle maintenance and repairs. Genuine Ford Parts department.
- Ford Security Package Subscription: Subscription-based security service at $7.99/month providing vehicle security, theft alerts, and stolen vehicle recovery services.
- Finance and Insurance Products: Financing services through Ford Credit, credit applications, pre-approval, lease return services, and vehicle protection products.
- Fleet and Commercial Services: Dedicated Ford Pro fleet vehicle service center, commercial/fleet collision center, and work truck sales for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Employee Pricing Program - Customers pay dealer cost |
| Other | One time/ perpetual license | Trade-in Value Guarantee |
| Other | One time/ perpetual license | Custom Order Incentives |
| Subscription | Monthly | Ford Security Package Monthly Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Brandon Ford product offering
Product offeringCore offering
Brandon Ford is a Ford-authorized retail dealership in Tampa, Florida that sells new Ford vehicles (over 2,600 in stock), certified pre-owned and used vehicles, and BF Customs lifted trucks. It provides financing through Ford Credit, an on-site service and collision center, parts sales, mobile service, and dedicated commercial/fleet sales under Ford Pro. Customers can shop in-store, place custom factory orders, or purchase remotely via the out-of-state buyer program.
Product overview
Brandon Ford is a Tampa, Florida-based Ford dealership claiming to be the world's largest-volume Ford dealer by volume, recognized by Ford in 2019 and 2020. The company operates as a traditional automotive retail dealership offering a comprehensive portfolio of Ford vehicles and services. Its core product portfolio centers on Ford's full vehicle lineup including the Super Duty commercial truck series (F-250 through F-600 in SRW and DRW configurations with chassis variants), the F-150 full-size pickup in eight trim levels, the all-electric F-150 Lightning, the Maverick compact pickup, and the Ranger midsize pickup. The SUV lineup includes the Bronco and Bronco Sport off-road vehicles, the Explorer three-row family SUV, and the full-size Expedition and Expedition MAX. The Mustang sports car (including GT, GTD, and Dark Horse variants) and Mustang Mach-E electric SUV round out the car lineup, while commercial van needs are served by the Transit, E-Transit electric van, and their various cutaway and chassis configurations. These vehicles are complemented by a suite of services including a custom order program, Blue and Gold Certified pre-owned programs, Ford Credit financing, commercial/fleet vehicle sales, collision repair, mobile service, parts sales, and the BF Customs lifted truck and performance vehicle customization program. Technology add-ons include the Ford Security Package (subscription-based theft protection), Ford Co-Pilot360 driver-assist suite, BlueCruise hands-free driving, FordPass Connect for remote vehicle management, Pro Power Onboard mobile power generation, and the Ford Digital Experience infotainment platform.
Differentiator
Problem solved
Functional benefit
Brands
- BF Customs: Custom truck lifting and performance vehicles division offering lifted trucks including F-150 and Super Duty models, as well as BF Rockets custom line of Mustang performance vehicles
- BF Rockets
Products and services
- New Ford Vehicles
Companies that use Brandon Ford
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Brandon Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature3 records
Brandon Ford partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Brandon Ford competitors and assessment
Company assessmentBroad incumbents
- Asbury Automotive Group: Large US dealership group with strong presence in the Sunbelt. Comparable as a franchise dealer with growing digital retail platform and acquisition-driven expansion.
- Group 1 Automotive: Large US and UK automotive retailer with 200+ dealerships. Comparable as a multi-brand franchise dealer group with material F&I and service operations.
- Penske Automotive Group: Global automotive and commercial truck retailer with premium franchise dealerships. Comparable as a high-margin franchise dealer with strong commercial truck exposure.
- Lithia Motors: The largest US auto retailer by revenue, operating hundreds of new-vehicle franchises. Comparable as a scaled franchise dealer with extensive digital purchasing and financing capabilities.
- Sonic Automotive: Major US dealership group with EchoPark used-vehicle stores and franchise dealerships. Comparable as a multi-brand franchise retailer with strong F&I and digital commerce.
- Holman Automotive: Major private automotive services group with dealerships, fleet services, and parts. Comparable as a multi-brand franchise dealer with strong fleet and commercial operations.
- AutoNation: Largest automotive retailer in the US with over 300 dealerships across multiple brands. Comparable as a high-volume franchise dealer group with strong F&I, service, and parts operations.
Emerging players
- CarMax: Largest US used-vehicle retailer with a national digital platform. Comparable as a high-volume used vehicle retailer competing for the same used-vehicle and trade-in customers.
- Carvana: Online used-vehicle retailer with home delivery and vending machine pickup. Comparable as a digital-first auto retailer targeting the same consumer purchase journey with a different experience.
Direct peers
- Galpin Motors: One of the largest volume Ford dealers in the United States, headquartered in California. Directly comparable as a mega-volume Ford franchise with broad inventory, multiple rooftops, and F-Series heavy mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brandon Ford social profiles
Digital presenceBrandon Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandon Ford leadership team
Management profileNumber of profiles
Brandon Ford subsidiaries and ownership
Company hierarchySubsidiaries2 records
Brandon Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandon Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandon Ford
What does Brandon Ford do?
Brandon Ford is a Ford-authorized retail dealership in Tampa, Florida that sells new Ford vehicles (over 2,600 in stock), certified pre-owned and used vehicles, and BF Customs lifted trucks. It provides financing through Ford Credit, an on-site service and collision center, parts sales, mobile service, and dedicated commercial/fleet sales under Ford Pro. Customers can shop in-store, place custom factory orders, or purchase remotely via the out-of-state buyer program.
Is Brandon Ford a public or private company?
Brandon Ford is a private company. It is classified as unknown and is currently operating.
When was Brandon Ford founded?
Brandon Ford was founded in -1.
Where is Brandon Ford based?
Brandon Ford is headquartered in Tampa, United States, in the North America region.
How does Brandon Ford make money?
Six revenue lines are on record. Vehicle Sales (New Vehicles) is the primary driver. The others are vehicle Sales (Used Vehicles), service and Parts, ford Security Package Subscription, finance and Insurance Products and fleet and Commercial Services.
Who are Brandon Ford's main competitors?
Broad incumbents on record are Asbury Automotive Group, Group 1 Automotive, Penske Automotive Group, Lithia Motors, Sonic Automotive, Holman Automotive and AutoNation. Emerging players are CarMax and Carvana. Galpin Motors is listed as a direct peer.
Does Brandon Ford have an API?
No public API is recorded for Brandon Ford.