What Boiling Frogs does

Boiling Frogs is an annual Software Craftsmanship Conference operated by MT Events sp. z o. o., a privately-held Polish limited liability company headquartered in Wrocław. Founded in 2021, the company has organized 11 consecutive editions (2021-2026) of the in-person conference held at Wrocławskie Centrum Kongresowe in Wrocław, Poland. The conference serves professional software developers, tech leads, architects, and broader IT professionals, focusing on software craftsmanship, architecture best practices, emerging technologies (including AI), DevOps, testing, and professional development. The programming is intentionally language- and framework-agnostic, positioning universal engineering skills as the differentiating theme.

The business operates three revenue streams: (1) annual conference tickets priced at 459 PLN early-bird and 599 PLN last-call, sold through the conference website; (2) digital recordings of conference talks sold via a dedicated e-commerce store (sklep2.boilingfrogs.pl) with individual year access at 49-99 PLN and multi-year archive bundles at 149 PLN, available globally with unlimited access; and (3) conference-branded merchandise (t-shirts, mugs, gift sets) priced at 39-149 PLN. A fourth material revenue line is corporate sponsorship, with tiered gold, silver, and bronze packages sold to enterprise IT firms including Publink (gold), Monday.com, Capgemini, and Virtuslab (silver), and Tesco Technology and Arpeggia.studio (bronze) for the 2026 edition.

The underlying technology stack comprises a conference event platform (WordPress-based at 2026.boilingfrogs.pl) and an e-commerce storefront (sklep2.boilingfrogs.pl) for digital and physical product sales, with no proprietary technology components disclosed. The company is operated by a very small team, with Marta Fudali identified as the primary organizer and Tomasz Kaczmarzyk as conference organizer; no external investors, parent company, or funding rounds are evidenced. Marketing is driven by the conference website, email newsletter, and mutual partnerships with Polish IT community organizations (SJSI, Testerzy.pl, Howling Testers, 4Developers).

Name

Boiling Frogs

Legal name

MT Events sp. z o. o.

Website

https://boilingfrogs.pl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Boiling Frogs is a privately-held Polish conference organizer (MT Events sp. z o. o.) that runs an annual Software Craftsmanship Conference in Wrocław, Poland, serving software developers, tech leads, and IT professionals, with supplementary revenue from recordings, merchandise, and enterprise sponsorships.

Ownership category

akta.pro rank

Product category

IT Conference

akta.pro primary industry

Academic & Education Conference Organizers (THAHACAE)

Keywords

• Software craftsmanship conference
• Developer conference
• IT event organization
• Conference video recordings
• Tech professional development

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Conference Tickets: In-person attendance tickets for the annual Software Craftsmanship Conference in Wrocław. Regular tickets sold at discounted early-bird pricing, followed by last-call pricing.
2. Conference Recordings: Sale of video recordings from conference editions. Recordings available immediately after events with unlimited, non-time-limited access. Bundled archive packages also available.
3. Conference Merchandise: Sale of conference merchandise including t-shirts (unisex and women's), mugs, and gift sets. Merchandise available for pickup at the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boiling Frogs organizes an annual Software Craftsmanship Conference held in Wrocław, Poland, featuring multi-track talks by 20+ speakers on software engineering, architecture, DevOps, testing, AI, and professional development. The organization also sells digital video recordings from past editions and conference-branded merchandise (t-shirts, mugs, gift sets) through its online store.

Product overview

Boiling Frogs operates as a conference organizer offering a single core product—the annual Software Craftsmanship Conference in Wrocław, Poland—alongside complementary digital and physical products. The main conference features multi-track sessions with speakers covering software engineering, architecture, AI, DevOps, testing, and professional development. Supporting products include conference recordings (Nagrania) sold through the online store, which provide unlimited access to session videos; conference merchandise (Gadżety) including t-shirts, mugs, and bundled gift sets; and archive bundles combining recordings from multiple years at discounted pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Boiling Frogs Conference Annual in-person Software Craftsmanship Conference held in Wrocław, Poland, featuring multi-track sessions on software development, architecture, DevOps, testing, AI, and professional development topics, with over 20 speakers per edition.
• Conference Recordings (Nagrania) Video recordings of conference talks sold individually by year or bundled across multiple years; access is immediate and unlimited/non-time-limited, allowing viewers to watch presentations from all conference tracks at their convenience.
• Archive Recordings Bundle (Archiwum nagrań) Bundle package offering access to recordings from multiple conference years (2021-2024 or 2023-2026) at a discounted price compared to purchasing individual years.
• Conference Merchandise (Gadżety) Conference-branded merchandise including t-shirts (unisex and women's cuts), mugs, and gift sets featuring the Boiling Frogs frog mascot, sold online with pickup at the event venue.
• Gift Set (Zestaw gadżetów) Bundled merchandise package containing a t-shirt, conference mug (330ml), and canvas bag with frog logo. Limited availability, pickup at conference venue.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• PublinkminorGTM or Marketing Partner · 1 January 2026Gold sponsor of Boiling Frogs 2026. Company providing link management/publishing solutions. CTO Mateusz Rosiek served as a speaker at the conference.
• Monday.comminorGTM or Marketing Partner · 1 January 2026Silver sponsor of Boiling Frogs 2026. Work management platform. Speaker Michał Dąbrowski is a Senior Software Engineer at Monday.com.
• CapgeminiminorGTM or Marketing Partner · 1 January 2026Silver sponsor of Boiling Frogs 2026. Global consulting and technology services company.
• VirtuslabminorGTM or Marketing Partner · 1 January 2026Silver sponsor of Boiling Frogs 2026. Software development company. Tomasz Szymański serves as CPO.
• Arpeggia.studiominorGTM or Marketing Partner · 1 January 2026Bronze sponsor of Boiling Frogs 2026. Speaker Sebastian Dąbkowski is Co-Founder.
• TescominorGTM or Marketing Partner · 1 January 2026Bronze sponsor of Boiling Frogs 2026. Retail technology division.
• SJSI (Software Engineering Association)minorGTM or Marketing Partner · 1 January 2026Partner organization for Boiling Frogs 2026. Software engineering association.
• Testerzy.plminorGTM or Marketing Partner · 1 January 2026Partner organization for Boiling Frogs 2026. Polish QA testing community.
• Howling TestersminorGTM or Marketing Partner · 1 January 2026Partner organization for Boiling Frogs 2026. QA testing community.
• 4DevelopersminorGTM or Marketing Partner · 1 January 2026Partner organization for Boiling Frogs 2026. Polish IT conference series.
• AuctaneminorGTM or Marketing Partner · 1 January 2025Sponsor of Boiling Frogs 2025.
• SportradarminorGTM or Marketing Partner · 1 January 2025Sponsor of Boiling Frogs 2025. Sports technology company.
• Leroy MerlinminorGTM or Marketing Partner · 1 January 2025Sponsor of Boiling Frogs 2025.
• XTBminorGTM or Marketing Partner · 1 January 2025Sponsor of Boiling Frogs 2025.
• XebiaminorGTM or Marketing Partner · 1 January 2025Sponsor of Boiling Frogs 2025.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Confitura: Long-running Polish Java/software conference organized by the community. Comparable in scope, audience (Polish developers), and not-for-profit conference model to Boiling Frogs.
• JDD (Java Developer Day): Annual Java-focused conference held in Poland. Directly competes for Polish Java/software engineering attendees and provides a comparable multi-track, single-day format.
• 4Developers: Polish IT conference series covering software development, architecture, and testing. Direct peer to Boiling Frogs in the Polish developer-conference space; already a cross-promotion partner of Boiling Frogs 2026.
• GeeCON: Annual Java and software development conference held in Poland. Direct competitor for Polish developer mindshare and sponsorship budgets with overlapping topic coverage (architecture, craftsmanship, JVM ecosystem).
• 33rd Degree: Polish-origin conference for Java developers covering architecture, languages, and software craftsmanship. Highly comparable in audience (mid-to-senior Polish developers) and content scope.

Regional players

• Lambda Days: European conference focused on functional programming and software craftsmanship. Comparable in event format (single track, community-organizer driven) and language-agnostic craftsmanship positioning.
• DevConf: Community-driven, vendor-neutral conference for open-source and software engineering communities, originally rooted in Central Europe. Comparable in open-community, professional-development focus.
• Segfault Conference: Annual software engineering conference held in Kraków, Poland. Comparable mid-size Polish developer conference with similar software-craftsmanship and engineering-culture focus.

Others

• SJSI (Stowarzyszenie Inżynierii Oprogramowania): Polish Software Engineering Association. Already a partner of Boiling Frogs 2026; comparable as an adjacent ecosystem player serving the same Polish software engineering community through events and knowledge sharing.

Broad incumbents

• Voxxed Days: Series of developer conferences run across multiple European cities. Competes indirectly for the same European developer attendee and sponsor pool, though at a larger, multi-city scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/boilingfrogspl
• LinkedInlinkedin.com/company/boiling-frogs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boiling Frogs