What A2 Media does

A2 Media is a privately-held, founder-owned B2B SaaS video production agency founded in 2023 and headquartered in Toronto, Canada. The company designs and produces video marketing campaigns for SaaS and corporate teams, spanning strategy, scripting, filming coordination, editing, and distribution support. Its core methodology is the 'Video Engine' framework, which begins with buyer psychology research and maps content to specific stages of the sales cycle, structured around a 6-month video roadmap and supported by a 72-hour production turnaround and an AEO (Answer Engine Optimization) ranking service targeting AI-driven buyer discovery.

A2 Media monetizes through a tiered service model rather than software: a One-off Video option starting at $2K, a 2-Week Jumpstart engagement at $8K (buyer research, 6-month roadmap, three videos), and the flagship Video Growth Engine monthly retainer at $15K-$35K/month delivering 10-12 videos per month with strategy, distribution, and a performance guarantee. Customers acquired on one-time tiers are explicitly credited toward monthly retainers, creating a structured land-and-expand motion. Go-to-market is consultative and sales-led, anchored by a free 30-minute strategy call, with content marketing (blog, YouTube, LinkedIn, case studies) feeding top-of-funnel demand.

The customer base includes 25+ B2B SaaS teams spanning enterprise logos such as Shopify, Okta, Crossbeam, Chili Piper, Sendoso, Goldcast, ActiveCampaign, and UBS, alongside mid-market clients including Reveal, Close, Warmly, and ContactMonkey. Notable outcomes include a reported $600K closed-won revenue attribution for Reveal over 1.5 years, a 40% reduction in sales cycle length (60 to 35 days), 22K+ YouTube subscribers and 5.2M+ views for Auth0 content, and 35% of event registrations attributed to video for Okta's Oktane and Developer Day. AI is used as an internal accelerant (content repurposing, editing) rather than as a core product surface, and the company differentiates explicitly against AI-only competitors by emphasizing strategic oversight.

Name

A2 Media

Legal name

A2 Media

Website

https://a2media.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

A2 Media is a Toronto-based B2B SaaS video production agency that designs strategy-driven video campaigns for mid-market and enterprise SaaS teams, monetizing through tiered monthly retainers ($15-35K) and project-based engagements anchored by buyer psychology research and a 6-month content roadmap.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Dailies, Ingest & Media Prep (On-Set/Near-Set) (MPAHAAAE)

Keywords

• B2B video production
• SaaS video marketing
• Explainer video creation
• Video content agency
• Corporate video services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Growth Engine (Monthly Retainer): Monthly subscription model providing ongoing video production services including 10-12 videos per month, strategy, scripting, editing, and distribution support. Includes dedicated team, monthly strategy reviews, competitor audits, and executive coaching. Ranges from $15K-$35K/month.
2. 2-Week Jumpstart: One-time engagement providing buyer research, 6-month content roadmap, and 3 initial high-impact videos. Designed as an entry point that can stand alone or credit toward monthly plans. Priced at $8K one-time.
3. One-off Video Production: Single video editing service for clients who provide raw footage. Starting price of $2K per video. Entry-level option that credits toward monthly plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

A2 Media is a B2B SaaS-focused video production agency that designs and produces sales-driven video content for B2B SaaS and corporate teams. The firm manages the full video lifecycle from buyer psychology research and 6-month video strategy development through scripting, editing, and distribution support, operating on a 72-hour turnaround model for short-form content. Its core focus is turning technical SaaS products into persuasive video assets that drive pipeline for marketing and sales organizations.

Product overview

A2 Media is a B2B SaaS-focused video production agency that offers a tiered service model rather than a software platform. The core offering is the Video Growth Engine (a monthly retainer at $15-35K), which functions as a full outsourced video department delivering 10-12 videos per month with 72-hour turnaround. This is complemented by the 2-Week Jumpstart ($8K) as an onboarding package that includes buyer research and a 6-month roadmap, and the One-off Video option ($2K starting) for individual video projects. A free Video Strategy Call serves as a lead magnet. The company specializes in customer stories, product launches, animated explainers, talking head videos, episodic series, YouTube content, and shorts/ads formats, with a focus on turning viewers into sales pipeline rather than just producing content.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Growth Engine
• 2-Week Jumpstart
• One-off Video

Quantifiable outcome

• 40% reduction in sales cycle length (60 days to 35 days)
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PartnerHackercoreStrategic or Co-development PartnerCollaborative partnership for the Video Engine framework. PartnerHacker worked with A2 Media to build Reveal's entire content engine from scratch. Jointly produced the Nearbound Summit, a 7,000-person virtual summit that generated pipeline and positioned Reveal at the center of partner-led growth conversation. This collaboration contributed to Reveal's eventual merger with Crossbeam.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thinkmojo: Thinkmojo is a video production studio focused on tech and B2B brands, producing animated and live-action content. It is comparable to A2 Media in target audience (SaaS / tech marketers), service mix (explainer + brand video), and subscription-based engagement models.
• Demo Duck: Demo Duck is an explainer-video agency that produces animated and live-action videos for B2B SaaS and tech companies. It competes for the same SaaS marketing-buyer segment A2 Media targets, with comparable monthly-retainer and project-based pricing structures.
• Yum Yum Videos: Yum Yum Videos is an animated-explainer agency serving B2B SaaS and tech clients. It overlaps with A2 Media on explainer, product-launch, and customer-story formats, and competes for similar monthly retainer and project budgets.
• Switch Video: Switch Video is an explainer-video agency producing animated and live-action videos for B2B SaaS. Its target buyer (SaaS marketing leaders), use cases (product launches, customer stories), and pricing structure closely overlap with A2 Media.
• Lemonlight: Lemonlight is a video production agency producing explainer, brand, and customer-story content for tech and SaaS brands. It is a direct peer to A2 Media given the overlapping target customer (B2B SaaS marketing teams) and offering (subscription video production + editing).
• Wyzowl: Wyzowl is an explainer-video production agency with a strong B2B SaaS client base. Its anim explainer and product-video offerings overlap directly with A2 Media's customer-story, explainer, and product-launch service lines.
• Blue Carrot: Blue Carrot is an explainer-video and animation studio serving SaaS, fintech, and healthcare clients. Comparable to A2 Media on animated explainers, product demos, and B2B SaaS as a primary customer segment.
• Vidico: Vidico is a video content agency producing brand videos, explainers, and performance content for tech and SaaS companies. Overlapping customer profiles and service tiers (project + retainer) make it a direct competitor in the B2B SaaS video production category.
• Motion Agency: Motion Agency (motion.agency) produces short-form video ads and creative content for B2B and DTC brands. It overlaps with A2 Media on short-form video, ads, and performance-driven creative production for marketers.

Broad incumbents

• Casual Films: Casual Films is a global corporate video production agency serving enterprise and tech brands. While broader in scope than A2 Media (it serves non-SaaS enterprise clients), it overlaps on the B2B video production category with comparable live-action and animated content services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a2-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A2 Media