What UK Leisure Parks does

UK Leisure Parks Limited is a family-owned UK private company operating a portfolio of 11 secure gated caravan, holiday, and residential parks across North West England (Lancashire, Merseyside, Cheshire) and Yorkshire. Founded by Myles and Kerry McCarthy in 1995 in Scorton, Lancashire, the company has grown through serial acquisitions of parks over three decades, with second-generation family members Thomas and Miles Jr now active in daily operations and long-term strategy alongside the founders. The company sells static caravans, luxury holiday lodges, and residential park homes sourced from UK manufacturers including ABI, Willerby, Pemberton, Atlas, and Carnaby, with listed price points ranging from approximately £18,500 for entry-level pre-loved caravans to £95,000+ for five-star luxury lodges at Moor Lane.

The underlying product is physical park infrastructure — gated entry barriers, 24-hour CCTV monitoring, superfast broadband, and amenity facilities such as fishing lakes, heated outdoor pools, bowling greens, restaurants, and landscaped grounds — overlaid with the holiday home units themselves. Several parks are marketed as award-winning and operate year-round (52-week open), with development phases creating branded subdivisions (e.g., Waterside Meadows at Waters Edge, Nightingale Heights at Willowgrove, Oakwood Crescent at Glenfield).

Revenue is generated principally through one-time unit sales of holiday homes and lodges, supplemented by site-related fees, touring pitches at Oaklands, holiday cottages for longer lets at Oaklands, part-exchange services (accepting houses, tourers, static caravans, lodges, and twin park homes), and finance scheme facilitation. Distribution is direct-to-consumer, with sales managers stationed at each park guiding prospects through tours, brochures, and consultations. The customer base consists of UK individuals and families seeking countryside or coastal retreats for weekend escapes, seasonal use, or permanent residential park-home living, with new homeowner acquisition driven materially by word-of-mouth referrals from existing residents rather than paid acquisition channels.

Name

UK Leisure Parks

Legal name

UK Leisure Parks Limited

Website

https://ukleisureparks.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

UK Leisure Parks Limited is a family-owned UK operator of 11 gated caravan, holiday lodge, and residential parks across North West England and Yorkshire, selling static caravans, luxury lodges, and park homes direct-to-consumer through on-site sales teams.

Ownership category

akta.pro rank

Product category

Holiday & Leisure Parks

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

RV Parks & Motorhome Resorts (THAMAJAA), Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG)

Keywords

• Holiday parks
• Caravan parks
• Park homes
• Leisure parks
• Static caravans

Headquarters

HQ city

Scorton

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Holiday Home Sales: One-time purchase revenue from selling static caravans, holiday lodges, and park homes to homeowners. Properties range from pre-loved caravans starting at £18,500 to luxury lodges up to £95,000+. The company also offers part-exchange options for existing houses, tourers, static caravans, lodges, and twin park homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

UK Leisure Parks Limited operates a portfolio of 11 gated holiday, residential and touring caravan parks across Lancashire, Merseyside, Cheshire and Yorkshire. The company sells static caravans, holiday lodges and residential park homes to individual buyers, and also offers touring pitches and holiday cottages for short stays. Properties are sourced from manufacturers including ABI, Willerby, Pemberton, Atlas and Carnaby, with part-exchange and finance options available.

Product overview

UK Leisure Parks operates as a portfolio of 11 holiday, leisure and residential parks across Lancashire, Merseyside, Cheshire and Yorkshire. The core offering consists of holiday lodges, static caravans and residential park homes available for purchase from the UK's most trusted manufacturers including ABI, Willerby, Pemberton, Atlas and Carnaby. Additional services include touring caravan facilities, holiday cottages for longer lets, finance schemes and part-exchange options. Each park offers distinct character and amenities including fishing lakes, waterside locations, golf courses, restaurants, swimming pools and gated security. The company has been established for over 30 years and remains family-run under the McCarthy family.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Lodges
• Static Caravans

Quantifiable outcome

• Many new homeowners join through recommendations from friends and family

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Sell My GroupminorChannel Partner/ Reseller/ DistributorUK Leisure Parks partners with Sell My Group for holiday home sales services. Their logo appears on the company website indicating an ongoing commercial relationship for property sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haven (Bourne Leisure): UK's largest holiday park operator with ~38 parks under the Haven brand plus Butlins and Warner Hotels. Much larger scale; competes for the same UK family holiday home/short break customer base.
• Parkdean Resorts: UK's largest holiday park operator by park count (~66 parks) and a Blackstone-backed business. Sells holiday homes and serves family holidaymakers - same product category but national scale and PE ownership.
• Center Parcs: UK forest-based short-break holiday village operator with five UK villages. Competes for the same premium UK family short-break and lodge holiday spend.

Direct peers

• Verdant Leisure: Scottish/UK holiday and residential park operator with multiple parks offering static caravan and lodge sales. Direct competitor on the residential park home and holiday lodge proposition in the UK regional market.
• Away Resorts: Mid-sized UK holiday parks group focused on family getaways with static caravan ownership and short breaks across the UK. Comparable on the holiday lodge/owner caravan proposition and target holidaymaker demographic.
• Forest Holidays: Luxury cabin/lodge operator on Forestry England sites across the UK. Comparable premium cabin/lodge offering aimed at families seeking countryside stays.
• Haulfryn Group: Family-owned UK operator of high-end holiday home parks (e.g., The Plas, Ty Mawr). Similar premium positioning, owner-occupier caravan/lodge sales, and multi-park UK footprint to UK Leisure Parks.
• Park Holidays UK: One of the largest independent UK holiday park operators with ~60 parks offering caravans and lodges for sale and rent. Highly comparable: similar static caravan/lodge sales model, multi-park regional portfolio, and consumer holiday home buyer segment.
• Prestige Holiday Parks: Regional UK holiday and residential park operator with parks across northern England/Wales. Directly comparable multi-park caravan and lodge ownership model in similar geographic markets.

Others

• Hoseasons: UK holiday letting agency that distributes and markets UK lodge and caravan park inventory. Acts as a distribution partner/comparable for UK park operators monetizing through holidays and ownership leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ukleisureparks
• YouTubeyoutube.com/channel/UCSAtcVPymya7z2bYyjkBaoA
• Facebookfacebook.com/UkLeisureParks
• Instagraminstagram.com/ukleisureparks
• LinkedInlinkedin.com/company/ukleisureparks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UK Leisure Parks