U-thrive Educational Services

What U-thrive Educational Services does

U-Thrive Educational Services is a privately held New Jersey LLC, founded in 2020 as a subsidiary of The Krame Center for Mindful Living, LLC and headquartered in Ramsey, NJ. The company provides proactive mental and emotional wellness curricula for U.S. colleges and universities, grounded in three evidence-based pillars — Positive Psychology, Mindfulness, and Self-Compassion. Its offering is structured around three delivery formats (Curriculum for Courses, Peer-Led Workshops, and a self-directed Video Library) plus a Professional Development Workshop Series for faculty and staff; the content library spans 13+ core topic modules (e.g., Belonging, Stress & Resilience, Growth Mindset, Failure) and four FGLI-focused modules, with contributions from 19 named experts affiliated with Harvard, Duke, NYU, UNC Chapel Hill, Georgetown, and Penn.

The company is a curriculum and content provider rather than a technology platform: there is no proprietary software, algorithms, or AI/ML capability disclosed, and core technology footprint is limited to commercial integrations (Gumroad for e-commerce, YouTube for video delivery, Calendly for sales scheduling, Constant Contact for email). Founder Simone Figueroa (Columbia University M.A. in Clinical Psychology in Education) anchors the offering; Co-Director of Curriculum Development Alan Schlechter, MD (NYU Langone) provides clinical credibility. Named institutional customers include California State University-Dominguez Hills, Murray State University, and University of Maryland College Park, with additional deployments represented by anonymized logos and a Lehigh Carbon Community College case study.

U-Thrive monetizes via one-time curriculum/workshop licenses sold through Gumroad, professional services for live workshops and facilitator training, a faculty/staff Professional Development series (handled by Dawn Bornheimer), and self-directed video library access. Distribution combines direct B2B institutional sales, conference presence (e.g., the 44th Annual FYE Conference), webinars, and organic social (LinkedIn, YouTube). Revenue and funding are not publicly disclosed; the 'U-Thrive Educational Services' mark is registered with the USPTO (reg. 88197075).

Name

U-thrive Educational Services

Legal name

U-Thrive Educational Services, LLC

Website

https://uthriveeducation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

U-Thrive Educational Services provides evidence-based mental and emotional wellness curricula for U.S. higher education institutions, delivered through instructor manuals, peer-led workshops, video modules, and faculty Professional Development across 13+ topic areas and specialized FGLI content.

Ownership category

akta.pro rank

Product category

Higher Education Student Wellness Services

NAICS

Educational Services (611), Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industry

Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH)

Keywords

• Student wellness programs
• Higher education services
• Mental health curriculum
• College student wellness
• Professional development workshops

Headquarters

HQ city

Ramsey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Curriculum and Content Sales: U-Thrive sells its instructor manuals, presentation slides, handouts, and digital content directly to higher education institutions for integration into academic and co-curricular programs. Products are sold via Gumroad (uthriveeducation.gumroad.com). Institutions purchase curriculum licenses for campus-wide or department-level deployment.
2. Peer-Led Workshop Delivery: U-Thrive provides fully curated 45-60 minute peer-led workshop experiences for colleges and universities. Workshops are purchased and deployed by institutions, with facilitator training provided (30-minute online module or 2-hour virtual session led by U-Thrive).
3. Professional Development Services: The company offers a workshop series for faculty and staff, delivered live online by U-Thrive. Each workshop is 2 hours in length. Contact: Dawn Bornheimer. Brochure and exploratory meetings available via Calendly.
4. Self-Directed Online Content: Video-based digital modules (15-20 minutes each) available through YouTube and self-directed online library. Some content is freely accessible; full library access may require purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

U-Thrive Educational Services provides proactive mental and emotional wellness curricula and co-curricular programs to U.S. colleges and universities. It sells instructor-ready curriculum packages (Curriculum For Courses), facilitator-led 45-60 minute peer workshop kits (Peer-Led Workshops), a self-directed digital video library, and a 2-hour live online Professional Development Workshop Series for faculty and staff. All offerings are built on three evidence-based pillars—Positive Psychology, Mindfulness, and Self-Compassion—and are deployed across campus departments including First-Year Experience, Counseling and Psychological Services, Student Academic Success, Honors Colleges, and First-Gen Support Services.

Product overview

U-Thrive Educational Services offers a modular curriculum platform for proactive mental and emotional wellness solutions for college students. The core product portfolio consists of three main delivery formats: Curriculum For Courses (instructor manuals for academic integration), Peer-Led Workshops (live 45-60 minute experiential sessions), and Video Library (self-directed online learning). The company also provides a Professional Development Workshop Series for faculty and staff. All offerings are built around 13+ topic modules covering areas such as Belonging, Mindfulness, Self-Compassion, Stress & Resilience, and Growth Mindset, plus 4 FGLI-focused modules addressing Networks & Mentors, Stereotype Threat & Imposter Syndrome, Financial Literacy, and Family Engagement & Boundary Setting. The solution is designed for campus-wide implementation through integrated delivery across departments including First-Year Experience, Counseling Services, and Student Academic Success.

Differentiator

Problem solved

Functional benefit

Products and services

• Curriculum For Courses Instructor-ready curriculum package providing 5-20 minute in-class activities and discussions on mental and emotional wellness topics, including presentation slides and handouts, designed to integrate wellness skills into the academic environment at colleges and universities.
• Peer-Led Workshops Fully curated 45-60 minute live experiential workshop kits featuring discussion prompts, individual and group activities, expert and student videos, facilitator observer checklist, and a 30-minute online training module (or 2-hour virtual session) for facilitators, enabling on-campus peer-led mental and emotional wellness experiences.
• Video Library Self-directed online learning offering 15-20 minute video modules per topic, each comprising video content, a reflection guide, knowledge quiz, home exercise, additional resources, and a certificate of completion, available through U-Thrive's YouTube channel and digital library access.
• Professional Development Workshop Series 2-hour live online workshop series for college faculty and staff introducing tools and techniques for personal resilience and well-being, available in three tracks: Positive Psychology (The Art of Human Flourishing), Mindfulness (Cultivating Present Moment Awareness), and Self-Compassion (The Power of Self-Kindness).

Quantifiable outcome

• 80% of students report struggling emotionally at least somewhat; only 14% utilize college health services — indicating a massive gap U-Thrive's proactive model addresses
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• The Krame Center for Mindful Living, LLCcoreOthersU-Thrive Educational Services operates as a subsidiary of The Krame Center for Mindful Living, LLC. Both entities share the same Ramsey, NJ headquarters location. The Krame Center presumably provides organizational infrastructure and alignment in mindful living education. Simone Figueroa, Founder and President of U-Thrive, developed her expertise through Canyon Ranch and Columbia University prior to founding U-Thrive under the Krame Center umbrella.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Togetherall: Togetherall is a peer-to-peer mental health platform serving college students through institutional licenses, with clinically-moderated community and self-help resources. It overlaps with U-Thrive's peer-led workshop approach and higher ed buyer base.
• Mantra Health: Mantra Health is a digital mental health platform purpose-built for colleges and universities, combining teletherapy, psychiatry, and wellness content. It competes for the same institutional buyers and overlapping student wellness budget pools as U-Thrive.
• Uwill: Uwill is a mental health and wellness platform focused exclusively on college students, offering teletherapy, crisis support, and self-directed wellness content. It directly competes for institutional mental health procurement budgets with U-Thrive.
• WellTrack: WellTrack is an online self-guided wellness platform designed specifically for college students, offering modules on stress, mindfulness, and mental health. It directly overlaps with U-Thrive's self-directed video library and curricular mental wellness offerings in higher ed.
• TimelyCare (formerly TimelyMD): TimelyCare provides 24/7 virtual mental health and medical care to college students through institutional partnerships. It competes for the same campus-wide wellness budgets and offers a more integrated clinical+content solution than U-Thrive's curriculum-only model.
• YOU at College (by CACTUS): YOU at College is a student wellness and success platform delivering personalized content, self-assessments, and resources to college students. It targets the same higher ed buyers as U-Thrive with a more technology-enabled delivery model.

Broad incumbents

• Spring Health: Spring Health is a comprehensive mental health benefits platform serving employers and increasingly universities. While its primary market is employer benefits, its expansion into higher ed creates indirect competition for institutional wellness procurement budgets.
• Headspace (Headspace for Educators): Headspace is a major consumer and enterprise mindfulness and meditation platform with a dedicated offering for higher education institutions. It provides evidence-based mindfulness content at scale and competes for the same campus wellness procurement dollars, though its portfolio extends well beyond education.
• Calm Health: Calm is a leading consumer mindfulness and mental wellness app, with Calm Health extending into clinical and institutional settings. It competes for faculty/staff PD budgets and student mindfulness adoption, with brand and content scale advantages over U-Thrive.

Emerging players

• Healthy Minds Program (Healthy Minds Network): The Healthy Minds Program is a research-backed, free meditation and mindfulness program from the Healthy Minds Network, widely deployed across universities. It offers comparable evidence-based wellness content at no cost, pressuring U-Thrive's paid curriculum value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiML7_CHLIheEuWoWt2815Q
• LinkedInlinkedin.com/company/u-thrive-educational-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-thrive Educational Services