Table Rock Printers

What Table Rock Printers does

Table Rock Printers is a privately held commercial printing company headquartered at 205 North Sterling Street in downtown Morganton, North Carolina, founded in 1986 by Ron Perry and operated continuously as a family business for 35 years before its March 2021 acquisition by VanNoppen Marketing, LLC. The company provides offset and digital printing, copying, folding and binding, perforating, sequential numbering, mailing, rubber stamps, multi-part forms, pressure-sensitive labels, custom envelopes, and in-house graphic design and layout services. Its product categories span business materials (letterheads, name badges, forms, signs), marketing collateral (business cards, flyers, brochures, posters, newsletters, calendars), invitations and stationery, and wedding and event materials (invitations, place cards, programs, RSVP cards, gift bags, labels). The customer base is a horizontal mix of local small and mid-sized businesses, individual consumers, and event customers in the Unifour region of western North Carolina.

The underlying technology is traditional print production — offset and digital presses augmented by newly-updated color machinery, finishing equipment, and design/layout workstations — with no disclosed software platform, eCommerce system (prior to the post-acquisition website), or AI/automation layer. Customer acquisition is primarily direct: walk-in traffic at the Morganton storefront, phone and email inquiries, free quotes on every project, and local word-of-mouth, supplemented by an active social media presence and a Squarespace website built by parent VanNoppen Marketing.

Revenue is generated one transaction at a time on a quote-based, pay-as-you-go basis across printing services and print products, with no disclosed subscription, retainer, or contract layer. The company has 1-10 employees, a single physical location, and a geographic footprint limited to western North Carolina. Following the death of president Jack Perry in January 2021, VanNoppen Marketing acquired the business on March 1, 2021, retained the Table Rock Printers name, brand, location, and staff, and stated intent to add eCommerce service lines and integrate back-office operations under the parent's marketing-services umbrella. No financial figures — revenue, transaction volume, contract values, or headcount — have been disclosed in any source.

Name

Table Rock Printers

Legal name

Table Rock Printers

Website

https://tablerockprinters.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Table Rock Printers is a family-founded commercial print shop in Morganton, North Carolina, acquired in 2021 by VanNoppen Marketing, offering offset and digital printing, copying, design, mailing, and event print products to small businesses and consumers across the Unifour region.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

akta.pro secondary industries

Finishing, Converting & Die-Cutting Services (IMALAKAN), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Commercial printing services
• Business printing materials
• Custom invitations stationery
• Digital offset printing
• Print design layout

Headquarters

HQ city

Morganton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Print Services and Products: One-time transaction-based revenue from printing services and products including business materials, invitations, stationery, and advertising materials. Services include full color printing, copy services, folding and binding, perforating, numbering, mailing, rubber stamps, print design and layout, multi-part forms, pressure sensitive labels, and envelopes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Table Rock Printers provides commercial offset and digital printing, copy services, document finishing (folding, binding, perforating, numbering), direct mailing, rubber stamps, custom envelopes, multi-part forms, pressure sensitive labels, and in-house print design and layout for business materials, invitations, stationery, advertising materials, and wedding/event products. The shop serves the Unifour region of western North Carolina through its downtown Morganton storefront and accepts orders via phone, email, and walk-in.

Product overview

Table Rock Printers is a full-service print shop offering a comprehensive portfolio of printing services and products. The company provides core print production services including full color printing, copy services, folding & binding, perforating, numbering, mailing, rubber stamps, print design & layout, multi-part forms, pressure sensitive labels, and custom envelopes. Their product categories span Business Materials (letterheads, name badges, office forms, invoices, reports, signs), Marketing Materials (business cards, flyers, brochures, posters, newsletters, calendars), Invitations & Stationery (for graduation, parties, baby announcements with design services), and Weddings & Events (invitations, place cards, programs, RSVP cards, gift tags). The company emphasizes quality printing combined with professional service to businesses across the Unifour region.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Color Printing High-quality full color printing services produced on newly-updated printing machinery for various business, marketing, and personal materials.
• Copy Services Document copying services for business and personal needs.
• Folding & Binding Professional document finishing services including folding and binding options.
• Perforating and Numbering Perforation and sequential numbering services for tickets, forms, and marketing materials.
• Mailing Services Direct mailing and postal services for marketing and business materials.
• Rubber Stamps Custom rubber stamp creation for business and personal use.
• Print Design & Layout Professional graphic design and print layout services for custom materials, available alongside printing production.
• Multi-Part Forms Carbonless and multi-part form printing for business documentation.
• Pressure Sensitive Labels Custom pressure sensitive labels for products, shipping, and organizational needs.
• Custom Printed Envelopes Custom printed envelopes in various sizes and styles for business and personal use.
• Business Materials Printed business materials including letterheads, envelopes, stamps, name badges, name plates, mailing labels, office forms, price lists, invoices, reports, presentations, signs, and special paper products.
• Business Cards, Flyers, and Brochures Marketing and promotional printed products including business cards, flyers, raffle tickets, brochures, bulletins, resumes, note cards, booklets, posters, newsletters, calendars, postcards, programs, gift certificates, and door hangers.
• Invitations & Stationery Custom printed invitations and stationery for graduations, parties, cookouts, baby announcements, and other personal occasions, with design services included.
• Weddings & Events Materials Wedding and event printed materials including invitations, cards, envelopes, place cards, tags, gift bags, RSVP cards, programs, and labels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VanNoppen Marketing, LLCcoreStrategic or Co-development Partner · 1 March 2021VanNoppen Marketing, LLC, a Morganton-based full-service marketing agency founded in 2001, acquired Table Rock Printers on March 1, 2021 following the death of owner Jack Perry. VanNoppen Marketing provides strategic marketing services including branding, graphic design, web development, digital marketing, and public relations. The acquisition allows Table Rock Printers to integrate back-office operations and add eCommerce service lines while preserving the existing brand and location.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The UPS Store: The UPS Store is a national retail franchise offering printing, copying, and document finishing services alongside shipping, overlapping with Table Rock's walk-in print/copy business for local SMBs and consumers.
• Office Depot: Office Depot operates nationwide retail stores and an online platform offering printing, copying, and document services for SMBs and consumers — a broader incumbent competitor to Table Rock's local print and copy business.
• FedEx Office (formerly FedEx Kinkos): FedEx Office is a national retail chain offering copying, printing, binding, and shipping services to walk-in SMB and consumer customers, competing with Table Rock on convenience and product range though at a much larger scale.

Direct peers

• Allegra Network: Allegra is a franchise network of locally owned print, marketing, and signage shops serving SMBs with offset/digital printing, design, mailing, and promotional products — offering the same bundled product/service set as Table Rock.
• Minuteman Press International: Minuteman Press is a franchise network of independently owned commercial print shops offering business cards, flyers, brochures, direct mail, signage, and design services to local SMB and consumer customers — the same use cases and customer base as Table Rock Printers.
• Sir Speedy: Sir Speedy is a franchise commercial printing and marketing services network providing offset/digital printing, copying, design, signage, and mailing to local businesses — directly comparable to Table Rock's full-service local print shop model.

Emerging players

• Vistaprint: Vistaprint is an online print-on-demand platform serving SMBs with business cards, flyers, brochures, postcards, and stationery — competing directly with Table Rock on commodity print products via national scale and lower pricing.
• 4over: 4over is a trade printer offering wholesale commercial printing (business cards, flyers, postcards, banners, labels) to resellers, print brokers, and small local print shops like Table Rock, both as a competitor and as a potential supplier.
• PrintingForLess.com: PrintingForLess is an online commercial printer offering business cards, brochures, postcards, booklets, and direct mail to SMBs — a digital-native competitor that overlaps with Table Rock's marketing/print services.

Others

• VanNoppen Marketing: VanNoppen Marketing acquired Table Rock Printers in 2021 and is its parent company. As a Morganton-based strategic marketing agency (branding, graphic design, web, digital, PR), it is the most closely related local strategic partner and warrants comparison for cross-sell potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/table-rock-printers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Table Rock Printers