VanNoppen Marketing

What VanNoppen Marketing does

VanNoppen Marketing is a full-service, privately held creative and digital agency founded in 2002 by Allen VanNoppen and headquartered in a single Morganton, North Carolina office. It operates as VanNoppen Marketing, LLC with a 1–10 employee footprint, delivering branding, logo design, web development, digital marketing, social media management, graphic and print design, advertising and PR, event marketing, photography, video production, and custom map design. Named clients span furniture manufacturers (Taylor King, Jonathan Charles Fine Furniture, Brentwood Classics, White Label Collective), healthcare (Burke Primary Care), education (Western Piedmont Community College, NCSSM-Morganton), manufacturing (Safeguard Metal Buildings), tourism (Jellystone Tabor City, Downtown Morganton), real estate/self-storage (CC Storage), and non-profits, with reported traffic of 478,231 live hits across client websites in a recent month.

The agency's core technology is the proprietary Upstairs platform, a wholly owned sub-brand powering custom website builds with integrated product information management, fabric/leather/finish databases, 3D product configurators, tenant portals, dealer portals, online booking, ecommerce, and augmented-reality visualization. Upstairs also supports CRM development, web apps, and software/data solutions, and is positioned as a differentiator versus generic CMS-based agencies. The Upstairs capability is used to produce vertical-specific offerings for furniture manufacturers, self-storage facilities, campgrounds, and metal-building manufacturers.

Revenue is generated almost entirely through project-based fees, retainers, and custom contracts under a quote-based pricing model with no public pricing tiers. Go-to-market is direct sales-led with no middleman layer, supported by a portfolio website, case studies, organic social channels (Instagram, TikTok, Pinterest), community involvement, and client referrals. The firm has no external investors, no parent company, no disclosed funding, and no public API or SaaS product offering; founder Allen VanNoppen transitioned from operational leadership in 2023 to Founder & Chairman, and the company continues to operate and take on new work into 2025.

Name

VanNoppen Marketing

Legal name

VanNoppen Marketing, LLC

Website

https://vannoppen.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

VanNoppen Marketing is a privately held, full-service creative and digital agency in Morganton, NC, founded in 2002 by Allen VanNoppen. It serves furniture, healthcare, education, manufacturing, tourism, and public-sector clients with branding, web development on its proprietary Upstairs platform, digital and social marketing, print design, and event marketing.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Marketing agency services
• Brand identity design
• Custom website development
• Digital marketing services
• Graphic and print design

Headquarters

HQ city

Morganton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Creative Services: Full-service marketing agency providing branding, logo design, web development, digital marketing, social media marketing, graphic design, print design, advertising, PR, video production, photography, and event marketing services. Revenue is generated through project-based fees, retainers, and service contracts.
2. Custom Web Development: Custom website development services using proprietary Upstairs platform, including e-commerce, CRM integration, booking systems, and tenant portals. Billed as custom project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VanNoppen Marketing is a full-service marketing and creative agency that delivers branding and logo design, custom website development (powered by its proprietary Upstairs platform), digital marketing, social media management, graphic and print design, advertising and PR, event marketing, video and aerial photography, and custom map design. Revenue is generated through project-based fees and retainers for clients across industries such as furniture manufacturing, healthcare, education, tourism, and local government.

Product overview

VanNoppen Marketing is a full-service, award-winning marketing, graphic design, website development and digital marketing firm. The company operates as a marketing agency with no unified SaaS platform—their offerings are service-based. Their primary sub-brand is Upstairs, their custom web development division offering websites, ecommerce, web apps, CRM development, software, and augmented reality features. Services include branding and logo design, web design and development (via Upstairs), digital marketing, social media marketing, event marketing and planning, billboard advertising, graphic and print design, custom map design and illustration, photography and videography, and advertising and PR. They serve diverse industries including furniture, healthcare, local government, tourism, non-profit, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Upstairs: A custom web development platform and software solution powering VanNoppen Marketing's website development services. Includes capabilities for web apps, CRM development, software, and data solutions.

Products and services

• Branding & Logo Design Brand strategy, logo design and development, visual identity creation, voice and tone guidelines, and brand launch strategy services for businesses seeking to build or refresh their brand.
• Upstairs Custom Web Development Custom website design and development division offering custom websites, ecommerce platforms, CRM development, web apps, software, data solutions, and augmented reality features powered by the proprietary Upstairs platform.
• Digital Marketing Digital advertising including Google AdWords, social media ads, streaming ads, PPC advertising, email marketing, and integrated digital promotion campaigns for clients.
• Social Media Marketing Social media management, content creation, posting, audience targeting, and analytics/reporting across platforms including Instagram, TikTok, and Pinterest.
• Graphic & Print Design Graphic design, illustration, print design, poster design, catalog design, lookbook creation, tearsheets, and schematics for industries including furniture and manufacturing.
• Event Marketing & Planning Event design, creative direction, staging and production, photography and videography, event promotion, signage, and coordination for corporate events, product launches, fundraisers, and trade shows.
• Advertising & PR Public relations services, press releases, media distribution, print ads, and integrated advertising campaigns across channels.
• Billboard Advertising Billboard design and campaign execution including strategic placement, custom designs, and outdoor advertising across various industries.
• Video & Aerial Photography Professional photography, video production, and aerial drone photography for events, products, and promotional use.
• Custom Map Design & Illustration Bespoke custom map design and illustration services for property developers, real estate agents, local government bodies, travel and tourism agencies, institutions, school campuses, and event organizers.
• Custom Websites for Self-Storage Facilities Custom websites for self-storage facilities featuring online unit rentals, available unit listings, tenant portal, automatic payments, and maintenance requests.
• Custom Websites for Campgrounds Custom campground websites with reservation software, online booking, events calendar, site listings, virtual park maps, and ADA compliance.
• Custom Websites for Metal Buildings Custom websites for metal building manufacturers featuring product catalogs, 3D configurators, sales tools, dealer portals, and financing tools.
• Custom Websites for Furniture Manufacturers Custom websites for furniture manufacturers with built-in product information management, product customization tools, fabric and finish databases, store locators, and inspiration galleries.
• Augmented Reality Furniture Visualization Augmented reality demonstration service for furniture visualization that allows customers to see products in 3D before purchase.

Quantifiable outcome

• 478,231 live hits across client websites in a recent month

Named customers12 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Deluxe Printing GroupminorChannel Partner/ Reseller/ Distributor · 1 January 2025Printing partner for Jonathan Charles catalog production.
• The PaperminorGTM or Marketing Partner · 1 January 2024Allen VanNoppen is also publisher of The Paper, a weekly newspaper covering Burke County news. This provides cross-promotional opportunities and community media presence.
• Derek Long Productions LLCcoreStrategic or Co-development Partner · 1 January 2024Marketing campaign partnership for A Wolf's Mother theater production including advertising, media buying, set design, and video production.
• Derek Long LLCcoreStrategic or Co-development Partner · 1 January 2023Partnership on Deaf/Hearing theater productions including A Wolf's Mother and All the Oxytocin in Your Fingertips, handling all marketing materials, video, set design, and promotional campaigns.
• Options (Domestic Violence Organization)coreStrategic or Co-development Partner · 1 January 2023Annual fundraising event branding and marketing for Art of Chocolate events, including event branding, invitations, programs, signage, and exhibition design.
• COMMA Performing Arts CentercoreChannel Partner/ Reseller/ Distributor · 1 January 2023Venue partner for theater productions and performing arts marketing campaigns.
• Debbie's EmbroideryminorChannel Partner/ Reseller/ Distributor · 1 January 2023Partner for embroidered merchandise including tshirts for theater productions.
• Table Rock PrinterscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Print production partner for Art of Chocolate event materials including invitations, programs, table tents, and selfie backdrops.
• City of Morganton Main StreetcoreStrategic or Co-development Partner · 1 January 2022Collaboration on NCSSM-Morganton launch event and Downtown Morganton marketing campaigns including billboards for tourism promotion.
• Morganton MainstreetcoreStrategic or Co-development Partner · 1 January 2022Partnership on Historic Morganton Festival marketing, including poster design, billboards, table tents, tshirts, and festival map/brochure.
• Table Rock PrinterscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Long-term printing partner for various client materials including NCSSM launch materials and Options Art of Chocolate events.
• Burke Primary CarecoreStrategic or Co-development Partner · 1 January 2017Decade-long partnership for website development, patient portal, and ongoing marketing including billboards, PR, and print materials.
• Jellystone Park Campground FranchisecoreChannel Partner/ Reseller/ Distributor · 1 January 2010Franchise partner for campground websites meeting brand standards with online booking, events calendar, and ADA compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TBH Creative: Boutique web development and digital agency. Comparable in web-development-led offering and similar client size focus.
• Baldwin&: Raleigh-based full-service creative agency offering branding, web, digital and PR services to regional clients. Comparable as a similarly-sized NC full-service agency with a cross-channel creative offering.
• The Republik: Charlotte-based creative agency serving clients across the Carolinas with branding, web, and digital marketing. Closely comparable in geography, full-service scope, and client mix of mid-market and enterprise accounts.
• Signal Theory: Full-service advertising agency serving consumer and B2B brands. Comparable in offering a complete mix of branding, digital, and media services to mid-market clients.
• Legato Healthcare Marketing: Healthcare-specialized full-service marketing agency. Comparable vertical specialism with Burke Primary Care-style healthcare clients and similar service mix.
• Falls & Co. Integrated marketing agency serving mid-market and enterprise clients with branding, digital, PR, and content. Comparable as a similarly-sized full-service firm with comparable client verticals.
• Voxxy Media: Smaller full-service digital marketing and web development agency. Comparable in service mix and client-size focus on SMB and mid-market accounts.

Broad incumbents

• Eric Mower + Associates (Mower): Mid-sized regional full-service advertising and PR firm serving B2B and consumer clients across the Southeastern US. Comparable as a broader-based incumbent serving similar verticals with similar services, but at significantly greater scale.
• Ogilvy: Global advertising and PR network offering the same end-to-end creative, digital, and PR services as VanNoppen at vastly larger scale. Comparable only as a broader industry incumbent; does not directly compete for VanNoppen's mid-market regional book.

Emerging players

• Daniel Brian Advertising: Mid-sized full-service agency with strong healthcare and B2B verticals. Comparable in vertical specialization (healthcare) and full-service capability, but operates at larger geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vannoppenmktg
• YouTubeyoutube.com/@DerekLongProductions
• Facebookfacebook.com/VanNoppenMarketing
• LinkedInlinkedin.com/company/vannoppen-marketing-llc
• Instagraminstagram.com/vannoppenmarketing
• Pinterestpinterest.com/vannoppenmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VanNoppen Marketing