Porland

What Porland does

Porland is a Turkish home and living products company that designs, manufactures, and sells porcelain tableware and kitchenware under a multi-brand portfolio. Founded in 1992 and headquartered in Çatalca/İstanbul, the group operates through two Turkish joint stock companies (A.Ş.) — İmge Ev ve Yaşam Gereçleri A.Ş. as the primary e-commerce and retail operating entity, and Porland Porselen Sanayi ve Ticaret A.Ş. as the manufacturing arm — with a returns and distribution facility in Bilecik. The company serves end consumers in Turkey across B2C and HoReCa channels, offering an extensive catalog spanning dinner sets, plates, bowls, coffee/tea ware, glassware, kitchen cooking tools, home decoration, bedroom textiles, small electrical appliances, and children's products, organized under sub-brands (Porland Kids, Porland Coffee, Porland.Gastro) and 50+ themed design collections with an "Ömürlük Desen Garantisi" (Lifetime Pattern Guarantee) on selected lines.

The go-to-market is direct-to-consumer via porland.com (built on an Akinon omnishop platform), iOS and Android mobile applications, and a physical retail store network across Turkey, with shipping handled exclusively by PTT Kargo (free above 2,500 TL; 99.90 TL otherwise). Pricing is unit-based one-time purchase, with dinner sets ranging from approximately 1,290 TL to 52,300 TL and individual items from approximately 90 TL to 5,590 TL, positioning the assortment at the mass-to-mid-market rather than luxury tier. Cloud infrastructure runs on AWS Türkiye (selected due to provider location outside Turkey for data residency reasons stated in the privacy notice), and digital marketing operations are outsourced to Persona Dijital Pazarlama Teknolojileri A.Ş. Distribution is exclusively domestic — international orders are not accepted — making Turkey the sole addressable market for the company's online and offline channels.

Name

Porland

Legal name

İmge Ev ve Yaşam Gereçleri A.Ş.

Website

https://porland.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Porland is a Turkish porcelain and homeware manufacturer (founded 1992) selling tableware, kitchenware, home décor, bedroom textiles, small appliances, and kids' products directly to Turkish consumers through its e-commerce site, mobile apps, and physical retail stores.

Ownership category

akta.pro rank

Product category

Home and Kitchenware Retail

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

Keywords

• Porcelain tableware
• Ceramic kitchenware
• Home decor products
• Dinnerware collections
• Household goods retail

Headquarters

HQ city

Çatalca

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Porland generates revenue through direct retail sales of home and living products including porcelain tableware, ceramic items, kitchen appliances, home décor, and children's products. Sales are conducted through owned e-commerce website, mobile application, and physical retail stores. Products are sold at one-time purchase prices with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Porland designs, manufactures, and sells porcelain and ceramic tableware, kitchenware, home décor, bedroom textiles, kids' products, and small home appliances to Turkish consumers. The company retails its own manufactured brands (Porland, Porland Kids, Porland Coffee, Porland.Gastro, Superior Bone Porcelain, Stoneware, Re-gen, Cookland, Ghidini Italy) through its e-commerce site, mobile apps, and physical stores in Turkey, delivering via PTT Kargo.

Product overview

Porland is a Turkish home and living products company operating primarily through its e-commerce platform porland.com, selling porcelain, ceramics, and home goods. The product portfolio consists of a core e-commerce platform complemented by extensive product categories including dinner sets (Yemek Takımları), plates (Tabaklar), bowls (Kaseler), coffee and tea sets (Kahve ve Çay Gereçleri), glasses (Bardaklar), kitchen items (Mutfak), and home decoration (Ev Dekorasyonu). The company also offers specialized sub-brands including Porland Coffee for coffee enthusiasts, Porland Gastro (HoReCa) for professional hospitality businesses, and Porland Kids for children's products. Porland organizes products into themed collections such as Funky, Pinky, Vaso Piccolo, Re-gen (eco-friendly with lifetime pattern guarantee), Botanical, Helia, and Coralline. The company also operates an Outlet section for discounted products. Additional offerings include bedroom textiles (Yatak Odası), small home appliances (Küçük Ev Aletleri), and serves both B2C consumers and B2B hospitality professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Porland Kids: Sub-brand focused on baby and children's tableware, feeding accessories, and children's room textiles and decor.
• Porland Coffee
• Porland.Gastro

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Persona Dijital Pazarlama Teknolojileri A.ŞminorGTM or Marketing PartnerDigital marketing technology partner for customer relationship management, marketing analytics, advertising campaigns, and promotional activities. Handles digital marketing operations on behalf of Porland.
• AWS Türkiye (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for server hosting, data security, and cloud storage services. Porland's data is stored on AWS cloud infrastructure due to the provider being located outside Turkey.
• PTT KargocoreChannel Partner/ Reseller/ DistributorExclusive shipping and logistics partner for Porland.com online orders. Delivers all e-commerce orders to customers. Used for both forward logistics and returns processing.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Duralex: French tempered glassware maker overlapping with Porland's glassware segment (Bardaklar). Comparable as a tabletop brand targeting similar household use cases, though narrower in product scope.

Broad incumbents

• Wedgwood: Iconic UK porcelain and tableware brand under Fiskars Group. Comparable in branded porcelain tableware with strong design heritage, though operating at global premium scale with broader assortment.
• Rosenthal: German premium porcelain manufacturer with extensive tableware and gift collections. Comparable as a higher-end porcelain brand, though at a global premium tier and broader market reach than Porland.
• Mikasa: US tabletop brand spanning dinnerware, flatware, and glassware. Comparable in multi-category tableware assortment and brand-led assortment strategy targeting home consumers.
• Lenox: US-based porcelain and tableware brand with broad assortment including dinnerware, flatware, and gifts. Comparable in branded tableware focus, with established retail and gifting distribution.
• Villeroy & Boch: European porcelain and ceramics producer with tableware, bathroom, and tile divisions. Comparable product categories in porcelain tableware, with broader portfolio and global distribution than Porland.

Direct peers

• Kütahya Porselen: Major Turkish porcelain tableware manufacturer selling dinner sets, plates, and home goods directly to Turkish consumers and HoReCa. Closest direct competitor to Porland given shared Turkish market, porcelain manufacturing base, and overlapping product categories.
• Bonna: Turkish porcelain tableware producer with strong HoReCa presence globally. Comparable manufacturing scale, product overlap, and similar premium-positioned porcelain offerings targeting both retail and hospitality.
• Eczacıbaşı (VitrA): Turkish ceramics and building products group with significant porcelain tableware and bathroom fixture manufacturing. Competes with Porland in both consumer tableware and HoReCa channels within Turkey.
• Karaca Home: Established Turkish home goods and tableware brand with own retail stores and e-commerce. Directly comparable in product mix (porcelain, kitchenware, home décor) and Turkey-focused omnichannel retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/porlandkurumsal
• Facebookfacebook.com/porlandkurumsal
• LinkedInlinkedin.com/company/porland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porland