Aguaro

What Aguaro does

Aguaro is a French SaaS company, founded in 2020 and headquartered in Nantes, that sells a sustainability platform for measuring, managing, and reducing the environmental footprint of IT and digital operations. Its customer base is almost entirely enterprise and government, spanning banking, manufacturing, insurance, retail, energy, public sector, and media — with named users including Crédit Agricole Infrastructure Platform, Michelin, Schneider Electric, CNP Assurances, France Travail, France Télévisions, Somfy, HELPLINE, Nantes Métropole, and Bordeaux Métropole. The platform is delivered in two forms: a 100% native ServiceNow scoped application (certified on the ServiceNow Store, with zero-copy access to CMDB, ITSM, SPM, and asset data) and a standalone SaaS application with multi-source data ingestion. Core modules cover Sustainable IT, Application Environmental Footprint, AI/IT Project Environmental Footprint, CSR Operations, ICT Offerings, an Allocation Engine inspired by activity-based costing, Area Management, Scenario Modelling, Data Ingestion, Assignment & Follow-Up, and a no-code Builder. The platform ships with a database of 6,000+ emission factors (including 400+ AI-specific factors) and 100+ pre-quantified action catalog items, and is aligned with GHG Protocol, CSRD, Bilan Carbone, and the RIA31 framework.

Revenue is generated primarily through annual SaaS subscriptions priced on a quote basis, with additional professional services delivered directly or via a partner network of 15+ consulting and integration firms (Capgemini, Wavestone, KPMG, CGI, EY, Fujitsu, Devoteam, Scalian, and others). Distribution combines direct enterprise field sales, the ServiceNow Store, and co-selling with ServiceNow, Schneider Electric, and Capgemini, supported by event-led demand generation across Green Tech Forum, Green IO London, Produrable, WorkflowNow, and CRiP. The company is a ServiceNow Premier Build Partner, an IDC Innovator 2024, Bilan Carbone Conform, a 1% for the Planet member, and operates as an SAS with €33,125 share capital, employing roughly 20 people.

Name

Aguaro

Legal name

Aguaro

Website

https://aguaro.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Aguaro is a French SaaS company that helps enterprises and governments measure, manage, and reduce the environmental footprint of their IT and digital activities, delivered as a native ServiceNow application or a standalone platform with built-in emission factors and an allocation engine.

Ownership category

akta.pro rank

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Aguaro generates revenue primarily through SaaS subscription licensing of its sustainability platform, available in two versions: a native ServiceNow add-on and a standalone SaaS application. Pricing is quote-based and varies by deployment scale, organisation size, and feature requirements.
2. Professional Services & Implementation: Aguaro generates revenue through implementation, consulting, and support services delivered directly or through its partner network, including scoping, measurement programme management, target-setting, and reduction plan implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aguaro is a SaaS sustainability platform that helps enterprises and public-sector organisations measure, analyse, and reduce the environmental footprint of their IT and digital activities. It is offered both as a native ServiceNow scoped application and as a standalone SaaS product, covering footprint data collection, allocation, scenario modelling, action management, and stakeholder engagement, supported by 6,000+ emission factors including 400+ AI-specific factors.

Product overview

Aguaro is a SaaS sustainability platform for IT, Sustainable IT and ESG operational leaders. The platform offers two deployment versions: the ServiceNow Add-On Version (100% native scoped application on the ServiceNow Store with zero-copy data access) and the Standalone Version (full-featured SaaS with flexible data ingestion). Core solution modules include Sustainable IT for IT departments, Application Environmental Footprint for application portfolio management, AI/IT Project Environmental Footprint for project managers, and CSR Operations for operational sustainability control. Supporting capabilities include the Allocation Engine for shared resource attribution, Area Management for organizational structuring, Scenario Modeling for trajectory forecasting, Data Ingestion for multi-source collection, Assignment & Follow-Up for action management, Builder tools for custom calculators/assessments, ICT Offerings for pre-sales carbon projections, and a Database with 6,000+ emission factors. The platform integrates natively with ServiceNow and supports AWS, Azure, and GCP for cloud emissions tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Aguaro Platform SaaS sustainability platform that empowers IT, Sustainable IT, and ESG operational leaders to measure, plan, act upon, and raise awareness of the environmental footprint of their activities, engaging employees, clients, and suppliers.
• ServiceNow Add-On Version 100% native ServiceNow scoped application certified on the ServiceNow Store, providing zero-copy access to ServiceNow data (Assets, Employees, Costs, CMDB, IT services, SPM, APM) with zero installation and instant activation, designed for organisations already on ServiceNow.
• Standalone SaaS Version Full-featured standalone SaaS version of the Aguaro platform with no ServiceNow dependency, supporting data ingestion from CSV/XLS files, datalakes, CMDBs, and cloud providers, with enterprise-grade authentication and a Single-Tenant option.
• Sustainable IT Core module for IT departments and technology companies that automates data collection from ServiceNow or third-party tools, supports flexible multi-source processing with pre-wired environmental profiles, controls AI footprint using 400+ AI-specific emission factors, and provides a unified cloud emissions dashboard for AWS, Azure, and GCP.
• Application Environmental Footprint Module for application portfolio management that combines IT simplification with decarbonisation, using a flexible allocation engine to provide granular insights and supporting eco-design, accessibility, sovereignty, resilience, and AI governance assessments.
• AI/IT Project Environmental Footprint Project management module for IT and AI project environmental impact, providing eco-design, accessibility, sovereignty, resilience, and cybersecurity assessment tools, carbon calculators and emission factors, and scenario comparison (with/without AI, responsible AI approaches).
• Allocation Engine Environmental footprint allocation engine inspired by activity-based costing, distributing environmental impacts across shared systems and hybrid infrastructures to enable fair, transparent footprint attribution per shared service, application, and customer.
• Area Management Module enabling organisations to define custom areas by entity, region, or business unit, each managing its own footprint, action plans, and data collection with customisable consolidation rules, GHG methodology, and emission factors, enabling distributed ownership with global consistency.
• Scenario Modeling & Quantified Action Simulation and forecast module that models multiple reduction pathways from business-as-usual to 1.5°C and 2°C scenarios, links actions to projected environmental gains in CO2e, kWh, e-waste, and water, and offers an integrated trajectory view of current, target, and forecast states.
• Data Ingestion Data collection module supporting more than five acquisition types — scheduled CSV/XLS imports, connectors, ETL/API, surveys, and manual collection — with a built-in collection task manager and no requirement to shape or clean data prior to ingestion.
• Assignment & Follow-Up

Quantifiable outcome

• 15% reduction in carbon intensity achieved by Aguaro clients on average
• +8 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature10 records

Partnerships

21 partnerships are on record, tiered core and minor.

• CapgeminicoreStrategic or Co-development Partner · 23 September 2025Capgemini co-led a workshop at Green IO London 2025 alongside Aguaro on 'How to mitigate the environmental and social costs of AI projects in large organisations.' Senior Director of Sustainability Sunil Bharadwaj represented Capgemini.
• ServiceNowcoreTechnology or Integration · 19 June 2025ServiceNow is Aguaro's core technology platform partner. Aguaro's solution is a 100% built-on ServiceNow scoped application certified on the ServiceNow Store. The partnership involves deep technical integration with ServiceNow's CMDB, ITSM, SPM, and AI Control Tower. Aguaro is a ServiceNow Premier Build Partner.
• Schneider ElectriccoreStrategic or Co-development Partner · 19 June 2025Schneider Electric is both a major customer and a strategic co-marketing partner. Schneider Electric uses Aguaro for technical debt reduction and IT decarbonisation, and the two companies co-hosted a webinar on 'Decarbonizing IT: Turning tech debt initiatives into Climate Action' and a workshop at Green Tech Forum 2025.
• Images & RéseauxminorStrategic or Co-development Partner · 1 January 2025Aguaro has been a member of Images & Réseaux, a competitiveness cluster for digital innovation in the Loire Valley and Brittany regions, since 2025. The cluster provides innovation support, access to events, and connections within the regional ecosystem.
• La Poste GroupeminorStrategic or Co-development Partner · 26 June 2024Aguaro collaborated with La Poste Groupe on the PLUM project, presented at WorkflowNow 2024, showcasing commitment to driving digital transformation.
• EasyvirtcoreStrategic or Co-development Partner · 1 January 2024Easyvirt is a partner in the Impact'IApp project led by Aguaro, alongside EVEA, CEA, and LS2N, aiming to develop an environmental assessment framework for digital applications based on reliable measurements of energy and material consumption.
• EVEAcoreStrategic or Co-development Partner · 1 January 2024EVEA is a partner in the Impact'IApp project led by Aguaro, alongside Easyvirt, CEA, and LS2N, developing an environmental assessment framework for digital applications.
• CEA (Commissariat à l'énergie atomique et aux énergies alternatives)coreStrategic or Co-development Partner · 1 January 2024CEA is a partner in the Impact'IApp project led by Aguaro, developing an environmental assessment framework for digital applications based on energy and material consumption measurements.
• LS2N (Laboratoire des Sciences du Numérique de Nantes)coreStrategic or Co-development Partner · 1 January 2024LS2N is a partner in the Impact'IApp project led by Aguaro, developing an environmental assessment framework for digital applications based on reliable measurements.
• CapgeminicoreImplementation/ SI/ Consulting PartnerCapgemini is a global consulting and technology services firm that serves as a consulting and integration partner for Aguaro, helping to scope, implement, and deploy the sustainability platform for enterprise clients. Capgemini and Aguaro co-hosted a workshop at Green IO London 2025 on mitigating AI environmental and social costs.
• WavestonecoreImplementation/ SI/ Consulting PartnerWavestone is a consulting firm operating as a preferred integration and consulting partner for Aguaro. Wavestone consultants participated in the Sustainable Digital Day roundtable on Sustainable IT ROI alongside Aguaro's CEO.
• KPMGcoreImplementation/ SI/ Consulting PartnerKPMG is listed among Aguaro's preferred consulting partners providing sustainability strategy and implementation services to enterprise clients.
• CGIcoreImplementation/ SI/ Consulting PartnerCGI is listed among Aguaro's preferred consulting partners providing sustainability strategy and implementation services to enterprise clients.
• EYcoreImplementation/ SI/ Consulting PartnerEY is listed among Aguaro's preferred consulting partners providing sustainability strategy and implementation services to enterprise clients.
• FujitsucoreImplementation/ SI/ Consulting PartnerFujitsu is listed among Aguaro's preferred consulting partners providing sustainability strategy and implementation services to enterprise clients.
• DevoteamcoreImplementation/ SI/ Consulting PartnerDevoteam is a consulting firm and ServiceNow partner that organises the WorkflowNow event series where Aguaro is a regular participant and sponsor. Aguaro demonstrated its ServiceNow-based solution at WorkflowNow 2024 at Parc des Princes, Paris.
• ScaliancoreImplementation/ SI/ Consulting PartnerScalian is listed among Aguaro's preferred consulting partners providing sustainability strategy and implementation services to enterprise clients.
• 1% for the PlanetminorOthersAguaro is a business member of 1% for the Planet, committing to donating 1% of annual sales to support environmental causes.
• HELPLINEcoreStrategic or Co-development PartnerHELPLINE is both a customer and co-innovation partner. HELPLINE worked with Aguaro on POCs with two pilot clients to validate use cases, and co-hosted a roundtable at Produrable on environmental footprint management as a catalyst for trust, innovation, and performance. Aurélie Gracia-Victoria, Aguaro's Head of New Markets, is also co-founder of consulting firm IJO.
• IJOminorImplementation/ SI/ Consulting PartnerIJO is a consulting firm and preferred partner of Aguaro. Aurélie Gracia-Victoria, Aguaro's Head of New Markets, is a co-founder of IJO.
• Institut du Numérique Responsable (INR)minorOthersAguaro is a member of the INR (Responsible Digital Institute), a think and do tank that develops codes of conduct, labels, standards, and guides for responsible digital technology. Aguaro contributes to the RIA31 responsible AI framework and INR's 'L'INR décode l'IA' newsletter.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emitwise: London-based carbon-accounting platform targeting large enterprises for Scope 1–3 measurement and reduction; comparable subscription SaaS model and buyer profile to Aguaro's enterprise customers.
• Plan A: Berlin-based carbon management and ESG SaaS platform for enterprises; comparable to Aguaro in target buyer (corporate sustainability teams), product category (measurement, reduction, reporting), and European market focus.
• Persefoni: Climate-management and accounting platform serving enterprises and financial institutions with carbon-footprint calculation and disclosure; comparable to Aguaro's measurement-and-strategy positioning for IT and corporate sustainability leaders.
• Normative: Stockholm-based carbon-accounting SaaS with a science-based-targets focus; overlaps with Aguaro on enterprise carbon-footprint measurement and CSRD-aligned reporting functionality.
• Watershed: US-based enterprise carbon-accounting and sustainability platform offering measurement, reporting, and reduction tooling — the closest US-headquartered direct competitor to Aguaro in scope and buyer profile (CIO/CSR leaders at large enterprises).
• Greenly: Paris-based carbon-accounting SaaS platform serving SMEs and mid-market with similar subscription-based measurement and reduction functionality; directly comparable in geography, customer segment overlap, and product category to Aguaro's footprint-measurement offering.
• Sweep: France-based (Montpellier) ESG platform combining carbon accounting with sustainability program management — a direct European peer with overlapping enterprise buyer base (CSR, ESG, finance) and similar subscription SaaS go-to-market.

Broad incumbents

• Workiva: Public, broad ESG and regulatory-reporting platform used by large enterprises for sustainability, finance, and audit disclosures; competes with Aguaro in CSRD-aligned reporting but as part of a much wider portfolio rather than specialised IT-footprint measurement.
• Microsoft Sustainability Manager: Sustainability module within the Microsoft Cloud offering broad carbon-accounting and ESG-reporting capabilities; competes with Aguaro on enterprise measurement but bundles into the wider Microsoft enterprise stack rather than specialising in IT/digital footprint.
• Salesforce Net Zero Cloud: Salesforce's sustainability cloud for carbon accounting and ESG reporting on the Salesforce platform; competes with Aguaro in enterprise carbon measurement but as a feature within the broader Salesforce CRM and ESG portfolio rather than an IT-specialist SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aguaro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aguaro