Berg Roses
- Company typePrivate
- Founded1975
- HeadquartersDelfgauw, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Berg Roses firmographics
Firmographics- Name
- Berg Roses
- Legal name
- Van den Berg Roses
- Website
- https://bergroses.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Berg Roses industry classification
Industry- Product category
- Cut Rose Cultivation and Wholesale
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industry
- Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)
Keywords
Where Berg Roses is headquartered
LocationHeadquarters
- HQ city
- Delfgauw
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Berg Roses business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Rose Production and Sales: Berg Roses operates as a wholesale rose producer and seller, growing large-flowered roses (160,000 m² in the Netherlands) and medium-flowered roses (550,000 m² in Kenya). Roses are sold under the Berg RoseS brand and distributed internationally to flower specialist retailers. Revenue is generated through the sale of cut roses, with 95% of production destined for export markets.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Berg Roses product offering
Product offeringCore offering
Berg Roses (Van den Berg Roses) is a family-owned Dutch rose grower that cultivates and sells premium cut roses wholesale to international flower specialist retailers. The company grows large-flowered roses on 160,000 m² in the Netherlands and medium-flowered roses on 550,000 m² in Kenya, with 95% of production exported globally to florists from Moscow to Los Angeles and Oslo to Singapore. Its flagship brand is the Avalanche+® series, complemented by a broad assortment of exclusive and proprietary rose varieties.
Product overview
Berg RoseS is a Dutch rose grower offering fresh cut roses under the Berg RoseS brand, with the Avalanche+® series as the flagship product line. The company cultivates large-flowered roses in the Netherlands (160,000 m²) and medium-flowered roses in Kenya (550,000 m²). Their product portfolio includes 20+ fresh rose varieties (Avalanche+®, Avalanche Peach+®, Sophia Loren, Doris Day, Clarence+, Charlotte, Miss Piggy+, Buttercup, Harlequin, Jumilia, Sweet Ilse, Solaya, Royal Blush, Happy Wedding, First Date, Fantalicious, Britney, Birds Nest, Morning Star, Giselle, and exclusive Con Amore), a collection of 26 wax rose varieties, and direct sales through their online webshop. Ninety-five percent of their roses are destined for the international market, reaching flower shops from Moscow to Los Angeles and from Oslo to Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Avalanche+®
- Avalanche Peach+®
- Sophia Loren
- Doris Day
- Clarence+
- Charlotte
- Miss Piggy+
- Buttercup
- Harlequin
- Jumilia
- Con Amore
- Wax Roses Collection
- Berg RoseS Webshop
Quantifiable outcome
- Strict camera selection ensures only the best roses carry the Berg RoseS name, delivering consistent, uniform quality for professional florists.
- +1 more outcomes
Companies that use Berg Roses
Customer profileSegments2 records
Ideal customer profiles1 record
Berg Roses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Berg Roses partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dutch Royal Household (Royal Coronation)flagshipBerg Roses' exclusive Avalanche Peach+® variety was chosen for use in the balcony flower arrangements at the 2013 coronation of King Willem-Alexander of the Netherlands, providing a royal endorsement and significant prestige for the Berg RoseS brand.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Berg Roses competitors and assessment
Company assessmentDirect peers
- Oserian Development Company: Oserian is one of the largest Kenyan rose and flower producers, historically a leading Naivasha-based exporter of premium cut roses to European florists. Directly comparable to Berg Roses' Kenyan operations in scale, geography, and wholesale export focus.
- Subati Flowers: Subati is one of the largest Kenyan rose growers, also producing premium cut roses for export to European florists. It is a direct operational peer to Berg Roses' Kenyan operations, with similar B2B wholesale distribution and comparable sustainability positioning.
- W.K. Uhlig / Uhlig Roses (Kenya): Uhlig Roses is a major Kenyan rose grower exporting premium cut roses to European florists — directly comparable to Berg Roses' Naivasha operations in terms of geography, scale, and B2B wholesale distribution.
- Rosen Tantau: Tantau is a leading German rose breeder and grower with a broad catalog of proprietary varieties sold through the international wholesale florist channel. It is a direct peer to Berg Roses in branded rose breeding, IP ownership, and wholesale distribution to florists.
- David Austin Roses: David Austin is a British luxury rose grower known for its proprietary garden-style rose varieties and premium positioning in weddings and events. Comparable to Berg Roses through exclusive IP-driven premium branding in the luxury wedding and florist segment.
- Meilland International: Meilland is a major French rose breeder with global distribution of proprietary rose varieties to wholesale florists and event markets. Comparable to Berg Roses through exclusive varietal IP, premium florist targeting, and international export channels.
- Kordes Rosen: Kordes is a German rose breeder with deep proprietary variety IP sold internationally to wholesalers and event florists. It is comparable to Berg Roses in branded premium rose cultivation, IP exclusivity, and florist channel focus.
Broad incumbents
- Selecta One: Selecta One is a German-based breeder and producer of ornamental plants, including cut flowers, with global distribution. Comparable to Berg Roses as a horticulture IP and production incumbent, though it spans a much broader flower portfolio beyond roses.
- Royal FloraHolland: Royal FloraHolland is the world's largest floral auction and marketplace connecting growers to florists globally. It is a broad incumbent that distributes competing rose producers' output and sets much of the wholesale price discovery for Berg Roses' products.
- De Ruiter / Dümmen Orange: De Ruiter (now part of Dümmen Orange) is a Dutch rose and ornamental flower breeder with global production and a deep IP catalog. It is a broad incumbent serving the same florist channel as Berg Roses, but at significantly larger scale and across many flower categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Berg Roses social profiles
Digital presenceBerg Roses compliance and trust
Trust signalCompliance4 records
Berg Roses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berg Roses leadership team
Management profileNumber of profiles
Profiles5 records
Berg Roses subsidiaries and ownership
Company hierarchySubsidiaries3 records
Berg Roses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berg Roses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berg Roses
What does Berg Roses do?
Berg Roses (Van den Berg Roses) is a family-owned Dutch rose grower that cultivates and sells premium cut roses wholesale to international flower specialist retailers. The company grows large-flowered roses on 160,000 m² in the Netherlands and medium-flowered roses on 550,000 m² in Kenya, with 95% of production exported globally to florists from Moscow to Los Angeles and Oslo to Singapore. Its flagship brand is the Avalanche+® series, complemented by a broad assortment of exclusive and proprietary rose varieties.
Is Berg Roses a public or private company?
Berg Roses is a private company. It is classified as family owned and is currently operating.
When was Berg Roses founded?
Berg Roses was founded in 1975. It employs 1,001 to 5,000 people.
Where is Berg Roses based?
Berg Roses is headquartered in Delfgauw, Netherlands, in the Europe region.
How does Berg Roses make money?
One revenue line is on record: wholesale Rose Production and Sales.
Who are Berg Roses's main competitors?
Direct peers on record are Oserian Development Company, Subati Flowers, W.K. Uhlig / Uhlig Roses (Kenya), Rosen Tantau, David Austin Roses, Meilland International and Kordes Rosen. Broad incumbents are Selecta One, Royal FloraHolland and De Ruiter / Dümmen Orange.
Does Berg Roses have an API?
No public API is recorded for Berg Roses.
What industry is Berg Roses in?
Berg Roses's product category is Cut Rose Cultivation and Wholesale. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of HSACAOAK, Artificial Flowers, Silk Florals & Faux Greenery Decor. Its NAICS code is 1114.