Food Earth
Food Earth is an India-origin clean-label CPG brand producing organic, plant-based, vegan, and gluten-free ready-to-eat Indian meals, simmer sauces, soups, noodles, and dips, distributed through major U.S. grocers including H-E-B, Costco Next, Kroger, Albertsons, Safeway, Amazon, and its own D2C storefront, serving health-conscious consumers and the global Indian diaspora.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Food Earth does
Food Earth is a privately held, India-origin consumer packaged goods brand founded in 2009 that produces clean-label, organic, plant-based, vegan, and gluten-free ready-to-eat Indian meals, simmer sauces, soups, noodles, and dips. The company's core technical capability is a food processing approach that achieves 30-month ambient shelf stability without preservatives, enabling microwaveable meals ready in 90 seconds and pre-cooked simmer sauces ready in 5 minutes, packaged in microwave-safe, food-safe containers. Its product portfolio spans shelf-stable biryanis, curries, lentil dishes, Indian-inspired soups (e.g., Hug in a Bowl, A Perfect Marriage), pre-cooked gravies (butter masala, vindaloo, tikka masala, coconut curry, fish curry), and a newer line of Asian-inspired noodles, plus Indian chutney dips.
The business operates a wholesale-led omnichannel model. Primary revenue flows through enterprise retail distribution — H-E-B, Costco Next, Kroger, Albertsons, and Safeway in the United States, plus Amazon.com and Amazon.in — reaching a claimed 10,000+ retail stores worldwide with 10M+ meals served cumulatively. A secondary direct-to-consumer channel runs through foodearth.com with worldwide shipping, bundle options, and a Subscribe & Save layer in development. Pricing is unit-based at $5.99 (soups), $6.49 (simmer sauces), $6.99 (ready-to-eat meals), and $8.99 (noodles). The U.S. headquarters is in Jersey City, with roots in Mumbai, India, and the organization operates with a notably lean 1-10 employee headcount.
Go-to-market targets four consumer segments: health-conscious consumers seeking clean-label convenience, the Indian diaspora seeking authentic flavors abroad, global food enthusiasts, and busy professionals needing portable meal solutions. Distribution expansion into H-E-B Texas (November 2025) and sofi Awards 2026 finalist recognition (October 2025) for 'The Perfect Marriage - Tomato Coconut Soup' indicate an active offensive push into the U.S. premium clean-label ethnic food category.
Food Earth firmographics
Firmographics- Name
- Food Earth
- Legal name
- Food Earth
- Website
- https://foodearth.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Food Earth is an India-origin clean-label CPG brand producing organic, plant-based, vegan, and gluten-free ready-to-eat Indian meals, simmer sauces, soups, noodles, and dips, distributed through major U.S. grocers including H-E-B, Costco Next, Kroger, Albertsons, Safeway, Amazon, and its own D2C storefront, serving health-conscious consumers and the global Indian diaspora.
- Ownership category
- akta.pro rank
Food Earth industry classification
Industry- Product category
- Plant-Based Indian Packaged Foods
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)
- akta.pro secondary industries
- Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Where Food Earth is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Food Earth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (D2C E-commerce): Food Earth sells directly to consumers through its e-commerce platform foodearth.com, offering individual products and bundle options with promotional incentives such as first-order discounts and free shipping thresholds
- Retail Distribution: Products sold through major retail partners including H-E-B, Costco Next, Kroger, Albertsons, Safeway, and Amazon marketplace, generating revenue through wholesale distribution
- Amazon Marketplace: Products available on Amazon.in and Amazon.com marketplaces, reaching consumers through Amazon's e-commerce infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Noodle products priced at $8.99 per unit |
| Unit Pricing | Pay-as-you-go | Soup products priced at $5.99 per unit |
| Unit Pricing | Pay-as-you-go | Ready-to-eat meals priced at $6.99 per unit |
| Unit Pricing | Pay-as-you-go | Simmer sauces priced at $6.49 per unit |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Food Earth product offering
Product offeringCore offering
Food Earth produces and sells clean-label, organic, plant-based, vegan, and gluten-free Indian food products including ready-to-eat meals (biryani, curries, lentil dishes ready in 90 seconds), simmer sauces (butter masala, vindaloo, tikka masala ready in 5 minutes), soups, noodles, and chutneys. All products are shelf-stable with a 30-month shelf life and require no freezing, distributed through major U.S. retail chains and direct-to-consumer e-commerce.
Product overview
Food Earth is a clean-label Indian food brand offering a portfolio of ready-to-eat meals, simmer sauces, soups, noodles, and dips. The core products include Ready-to-Eat Meals (microwavable biryanis, curries, lentil dishes in 90 seconds), Simmer Sauces (pre-cooked Indian gravies like butter masala, vindaloo, tikka masala, coconut curry, fish curry ready in 5 minutes), Soups (Hug in a Bowl, A Perfect Marriage, Hearty Harvest, Heavenly Harmony), Noodles (Hong Kong Noodle, Thai Chilli Noodle, Chow Mein, Gochujang), and Dips (Bombay Green Chutney, Desi Dragon Chutney). All products are organic, plant-based, vegan, gluten-free, and Non-GMO with no added preservatives. Distribution includes H-E-B, Costco Next, Kroger, Albertsons, Safeway, and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready-to-Eat Meals
Quantifiable outcome
- 10M+ meals served globally
- +1 more outcomes
Companies that use Food Earth
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Food Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Food Earth partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- H-E-BflagshipH-E-B, one of America's largest regional grocery chains, added Food Earth to its Texas stores. The launch brings organic, plant-based Indian meals, simmer sauces, soups, and dips to H-E-B shelves. This represents a pivotal step in Food Earth's U.S. expansion strategy and entry into a key American market with rising demand for healthy, convenient international cuisine.
- Costco NextcoreFood Earth products available through Costco Next warehouse club distribution channel
- KrogercoreMajor U.S. grocery chain carrying Food Earth products nationwide
- AlbertsonscoreMajor U.S. grocery chain carrying Food Earth products nationwide
- SafewaycoreMajor U.S. grocery chain carrying Food Earth products nationwide
- AmazoncoreProducts available on Amazon.in and Amazon.com marketplaces for online delivery
- Eco-conscious SuppliersminorFood Earth partners with eco-conscious suppliers to reduce emissions through efficient logistics as part of their sustainability commitment
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Food Earth competitors and assessment
Company assessmentBroad incumbents
- Trader Joe's (private label Indian line): Trader Joe's offers a wide array of private-label Indian frozen and shelf-stable meals at value price points and serves as the benchmark specialty grocery benchmark. Comparable as a broad-incumbent competitor that competes for the same Indian-meal occasion and consumer wallet share.
- Whole Foods 365 (private label): Whole Foods Market's 365 brand and parent Amazon also offer private-label Indian/plant-based meals in natural-food channels. Comparable as a broad incumbent with private-label shelf-space power that competes for the same clean-label, plant-based Indian consumer.
Direct peers
- Maya Kaimal: Maya Kaimal is an Indian-inspired CPG brand offering simmer sauces, frozen entrées, and rice kits in Whole Foods, Sprouts, and natural-food retailers. Directly comparable in Indian cuisine, clean-label positioning, and shelf-stable sauce category.
- Tasty Bite: Tasty Bite (owned by Mars) makes ready-to-eat Indian entrées and simmer sauces sold across U.S. grocery and club channels. Direct head-to-head competitor in Indian RTE and sauce categories with substantially larger marketing and distribution resources.
- Amy's Kitchen: Amy's Kitchen is a leading organic, vegetarian, plant-based frozen and shelf-stable prepared meals brand carried across virtually every major U.S. retailer including Whole Foods, Kroger, Costco, and Target. Comparable on clean-label positioning, retail breadth, and plant-based RTE product set, though Amy's spans broader cuisines.
- Deep Indian Kitchen: Deep Indian Kitchen (formerly Deep Foods, now owned by McCain Foods) produces Indian entrées, naan, and appetizers sold at Whole Foods, Sprouts, and natural retailers. Comparable as an Indian-focused CPG brand with overlapping retail footprint and clean-label positioning.
- Saffron Road: Saffron Road produces globally-inspired, antibiotic-free frozen and shelf-stable meals including Indian, Mexican, and Asian ranges, distributed across Whole Foods, Kroger, Costco, and other natural-food retailers. Directly comparable as a clean-label, ethnic, ambient-channel CPG brand with overlapping Indian SKUs.
- Kitchens of India (MTR): Kitchens of India, by MTR Foods, sells shelf-stable, ready-to-eat Indian meals including curries, dals, and biryanis through Amazon and specialty Indian retailers. Closest direct competitor in the shelf-stable Indian RTE category with comparable ambient product format.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Food Earth social profiles
Digital presenceFood Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Earth leadership team
Management profileNumber of profiles
Food Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Earth
What does Food Earth do?
Food Earth produces and sells clean-label, organic, plant-based, vegan, and gluten-free Indian food products including ready-to-eat meals (biryani, curries, lentil dishes ready in 90 seconds), simmer sauces (butter masala, vindaloo, tikka masala ready in 5 minutes), soups, noodles, and chutneys. All products are shelf-stable with a 30-month shelf life and require no freezing, distributed through major U.S. retail chains and direct-to-consumer e-commerce.
Is Food Earth a public or private company?
Food Earth is a private company. It is classified as unknown and is currently operating.
When was Food Earth founded?
Food Earth was founded in 2009. It employs 1 to 10 people.
Where is Food Earth based?
Food Earth is headquartered in Mumbai, India, in the Asia region.
How does Food Earth make money?
Three revenue lines are on record. Direct Product Sales (D2C E-commerce) is the primary driver. The others are retail Distribution and amazon Marketplace.
Who are Food Earth's main competitors?
Broad incumbents on record are Trader Joe's (private label Indian line) and Whole Foods 365 (private label). Direct peers are Maya Kaimal, Tasty Bite, Amy's Kitchen, Deep Indian Kitchen, Saffron Road and Kitchens of India (MTR).
Does Food Earth have an API?
No public API is recorded for Food Earth.
What industry is Food Earth in?
Food Earth's product category is Plant-Based Indian Packaged Foods. Its primary akta.pro industry code is CRADAAAJ, Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged), with a secondary code of CRAHAJAF, Shelf-Stable Prepared Meals & Heat-and-Eat Retail. Its NAICS code is 311 and its SIC code is 2000.