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Gem Soft

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uuid00sfjmu

Namestring
Gem Soft
Legal namestring
AST LLC
Websiteurl
gemsoft.tech
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Gem Soft is a Qatar-headquartered information technology company operating under the legal entity AST LLC (QFC No. 01926), founded in 2019 with development operations in Doha and Tashkent. The company sells a dual-product portfolio anchored on Gem Team, an enterprise communication platform that bundles messaging, video conferencing (up to 300 simultaneous participants), channels, task management, and corporate profiles under end-to-end encryption, with deployment options spanning cloud, on-premise, and air-gapped environments, and ISO 27001 certification. Its consumer-facing super app, Gem Space, combines chats, audio and video calls, a smart newsfeed, and AI-powered assistant bots, and has reached 40 million users across 176 countries over seven years.

The company's primary revenue lines are in-house custom software development, IT outsourcing and managed services, white-label licensing of ready-made products, and B2B subscriptions to Gem Team. Go-to-market is enterprise field sales targeting government ministries, financial institutions, and healthcare providers in the GCC region (Qatar, Oman, UAE, Saudi Arabia), supplemented by a heavy event-marketing cadence at Web Summit Qatar, DIMDEX, COMEX Oman, GITEX Dubai, ICT WEEK Uzbekistan, and the World CIO 200 Summit. Distribution is being formalized through MoUs with Mannai Technologies (Qatar enterprise channel), Transfero (facilitated by Invest Qatar), and Gulf African Commercial Representation. Consumer Gem Space is distributed as a free app via app stores and self-service trials.

Strategic positioning emphasizes data sovereignty, sovereign communication infrastructure, and alignment with regional national digital transformation agendas (Qatar National Vision 2030, Oman Vision 2040). The company is privately held with no disclosed external funding, no parent company, and no public revenue figures; its 80+ employees are split across engineering, product, and commercial functions supporting both the consumer and enterprise product lines.

Short descriptiontext

Gem Soft is a Doha-headquartered IT company that builds Gem Team, an end-to-end encrypted enterprise communication platform for GCC governments, banks, and healthcare providers, and Gem Space, a free consumer super app used by 40 million people across 176 countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersDoha, Qatar
HQ citystring
Doha
HQ countrystring
Qatar
HQ regionstring
Middle East
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
enterprise communication software, secure messaging platform, software development services, IT outsourcing services, white-label software solutions
NAICS code3 codes
  • Custom Computer Programming Services541511
  • Software Publishers51321
  • Computer Systems Design and Related Services54151
SIC code3 codes
  • Services-Computer Programming Services7371
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Enterprise Communication Software
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Software Development Services
TypeProfessional Services
Description

In-house development of innovative digital products and services from scratch. Also provides IT outsourcing and managed services to help customers reduce costs.

gemsoft.tech
2White Label Solutions
TypeLicensing Royalties
Description

Ready-made IT products that clients can bring to market under their own brand, providing a licensing/royalty-based revenue stream.

gemsoft.tech
3B2B Platform Subscription
TypeSubscription Recurring
Description

Gem Team enterprise communication platform offered as a subscription service to businesses, government organizations, and enterprises requiring secure communication solutions.

gemsoft.tech
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 of 2 records shown
1Gem Team
Description

The all-in-one B2B communication platform for team collaboration and workflow management, featuring chats, video conferencing, channels, corporate profiles, and collaboration tools with end-to-end encryption. Designed for enterprises, government organizations, and businesses with high security requirements.

gemsoft.tech
+1 more record
Core offering1 text field

Gem Soft is an information technology company that develops and operates two flagship software products: Gem Space, a consumer super app combining chats, video calls, a smart newsfeed, and AI-powered assistants (used by 40 million+ users across 176 countries), and Gem Team, a secure B2B enterprise communication platform with messaging, video conferencing, task management, and end-to-end encryption. In addition to its products, Gem Soft offers IT outsourcing, custom in-house software development, and white-label IT solutions for clients in the GCC region and beyond.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 40 million users reached across 176 countries in 7 years
+1 more record
Product overview1 text field

Gem Soft offers a dual-product portfolio consisting of Gem Space and Gem Team. Gem Space is a consumer-facing super app that unifies communication (chats, calls), content feeds, and AI-powered assistants for everyday users. Gem Team is the company's B2B enterprise communication platform, providing secure messaging, video conferencing, channels, and collaboration tools with an emphasis on data sovereignty, end-to-end encryption, and flexible deployment options for businesses and government organizations.

Product and service5 records
1Gem Space
CategoryConsumer Communication / Super App
Description

A consumer-facing super app that combines chats, audio and video calls, a smart content feed, AI-powered assistant bots, and content sharing within a single ecosystem. Designed for everyday communication and a broad consumer user base, reaching 40 million users across 176 countries.

2Gem Team
CategoryEnterprise Communication Software
Description

An all-in-one secure B2B enterprise communication platform featuring messaging, video conferencing (up to 300 participants), task management, collaboration tools, and channels. Offers end-to-end encryption, ISO 27001 compliance, and flexible deployment (cloud, on-premise, air-gap) for government agencies, financial institutions, and healthcare providers in the GCC region.

3Custom Software Development Services
CategorySoftware Development Services
Description

In-house development of innovative digital products and services built entirely from scratch for clients, leveraging the company's team of 80+ experts across 10+ specialties.

4IT Outsourcing and Managed Services
CategoryIT Outsourcing Services
Description

Managed IT services and outsourcing offerings designed to help customers reduce costs and gain access to specialized technical expertise.

5White Label IT Solutions
CategoryWhite Label Software Solutions
Description

Ready-made IT products that clients can bring to market under their own brand, providing a licensing/royalty-based solution for partners.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-03
Description

Memorandum of Understanding signed with Mannai Technologies, a leading Qatari technology company, to integrate Gem Team into Qatar's local business ecosystem. This partnership leverages Mannai's established enterprise relationships and distribution capabilities in the Qatari market.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-02-03
Description

MoU facilitated through Invest Qatar enabling integration into Qatar's local business and government ecosystem. Transfero partnership supports Gem Soft's strategy of aligning with national digital transformation initiatives.

3Gulf African Commercial Representation
Strategic tierStrategicTypeGTM or Marketing PartnerAnnounced on2026-02-03
Description

Memorandum of Understanding signed to expand commercial presence in the African market through a dedicated representation partner.

gulf-times.com
Strategic tierStrategicTypeStrategic or Co-development PartnerAnnounced on2026-02-03
Description

Recognized by USQBC Doha as a strategic sponsor of the Welcome Reception for the U.S. AI Delegation in Doha. Gem Soft supports secure digital collaboration while aligning with Qatar's data sovereignty and infrastructure goals through this partnership.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Matrix-based secure messaging and collaboration platform used by governments and defense customers across Europe; directly comparable to Gem Team's sovereign, E2E-encrypted enterprise offering.

TypeDirect peer
Description

Consumer messaging super-app with group voice/video and bot APIs; comparable to Gem Space on the consumer side as a free, feature-rich communication platform used across many of the same emerging markets.

TypeDirect peer
Description

Enterprise messaging and team collaboration platform; Gem Team competes directly for the same B2B communication use cases, with Gem Team emphasizing data sovereignty, E2E encryption, and on-premise/air-gap deployment where Slack is cloud-only.

TypeDirect peer
Description

Open-source team chat and collaboration platform with self-hosted and air-gapped deployment options; competes with Gem Team in sovereignty-conscious enterprise and government deployments.

TypeDirect peer
Description

Video conferencing and unified communications platform; overlaps with Gem Team's 300-participant video meetings and collaboration features, and serves similar enterprise and regulated-industry customers.

TypeDirect peer
Description

End-to-end encrypted messaging and collaboration platform targeting enterprises and governments; comparable security-first positioning to Gem Team for regulated and confidential communications.

7AWS Wickr
TypeBroad incumbent
Description

End-to-end encrypted messaging service operated by AWS; competes with Gem Team on secure enterprise communications and benefits from hyperscaler sovereign-cloud roll-outs in the GCC.

TypeDirect peer
Description

Secure messaging and workflow platform purpose-built for financial institutions and regulated industries; shares Gem Team's vertical focus on banks and sovereign-aligned deployments.

TypeBroad incumbent
Description

Enterprise-grade collaboration and meeting suite with strong presence in regulated industries; comparable to Gem Team's positioning around secure, compliant enterprise communications.

TypeBroad incumbent
Description

Dominant enterprise communication suite bundled with Office 365; competes with Gem Team on messaging and video conferencing but cannot match the sovereign, on-premise deployment story for regulated GCC buyers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gem Soft

Enterprise Communication Softwaregemsoft.tech

Gem Soft is a Doha-headquartered IT company that builds Gem Team, an end-to-end encrypted enterprise communication platform for GCC governments, banks, and healthcare providers, and Gem Space, a free consumer super app used by 40 million people across 176 countries.

What Gem Soft does

Gem Soft is a Qatar-headquartered information technology company operating under the legal entity AST LLC (QFC No. 01926), founded in 2019 with development operations in Doha and Tashkent. The company sells a dual-product portfolio anchored on Gem Team, an enterprise communication platform that bundles messaging, video conferencing (up to 300 simultaneous participants), channels, task management, and corporate profiles under end-to-end encryption, with deployment options spanning cloud, on-premise, and air-gapped environments, and ISO 27001 certification. Its consumer-facing super app, Gem Space, combines chats, audio and video calls, a smart newsfeed, and AI-powered assistant bots, and has reached 40 million users across 176 countries over seven years.

The company's primary revenue lines are in-house custom software development, IT outsourcing and managed services, white-label licensing of ready-made products, and B2B subscriptions to Gem Team. Go-to-market is enterprise field sales targeting government ministries, financial institutions, and healthcare providers in the GCC region (Qatar, Oman, UAE, Saudi Arabia), supplemented by a heavy event-marketing cadence at Web Summit Qatar, DIMDEX, COMEX Oman, GITEX Dubai, ICT WEEK Uzbekistan, and the World CIO 200 Summit. Distribution is being formalized through MoUs with Mannai Technologies (Qatar enterprise channel), Transfero (facilitated by Invest Qatar), and Gulf African Commercial Representation. Consumer Gem Space is distributed as a free app via app stores and self-service trials.

Strategic positioning emphasizes data sovereignty, sovereign communication infrastructure, and alignment with regional national digital transformation agendas (Qatar National Vision 2030, Oman Vision 2040). The company is privately held with no disclosed external funding, no parent company, and no public revenue figures; its 80+ employees are split across engineering, product, and commercial functions supporting both the consumer and enterprise product lines.

Gem Soft firmographics

Firmographics
Name
Gem Soft
Legal name
AST LLC
Website
https://gemsoft.tech
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
51–100 employees
Short description
Gem Soft is a Doha-headquartered IT company that builds Gem Team, an end-to-end encrypted enterprise communication platform for GCC governments, banks, and healthcare providers, and Gem Space, a free consumer super app used by 40 million people across 176 countries.
Ownership category
akta.pro rank

Where Gem Soft is headquartered

Location

Headquarters

HQ city
Doha
HQ country
Qatar
HQ region
Middle East

Offices2 records

Markets served

Gem Soft business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Software Development Services: In-house development of innovative digital products and services from scratch. Also provides IT outsourcing and managed services to help customers reduce costs.
  2. White Label Solutions: Ready-made IT products that clients can bring to market under their own brand, providing a licensing/royalty-based revenue stream.
  3. B2B Platform Subscription: Gem Team enterprise communication platform offered as a subscription service to businesses, government organizations, and enterprises requiring secure communication solutions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Gem Soft product offering

Product offering

Core offering

Gem Soft is an information technology company that develops and operates two flagship software products: Gem Space, a consumer super app combining chats, video calls, a smart newsfeed, and AI-powered assistants (used by 40 million+ users across 176 countries), and Gem Team, a secure B2B enterprise communication platform with messaging, video conferencing, task management, and end-to-end encryption. In addition to its products, Gem Soft offers IT outsourcing, custom in-house software development, and white-label IT solutions for clients in the GCC region and beyond.

Product overview

Gem Soft offers a dual-product portfolio consisting of Gem Space and Gem Team. Gem Space is a consumer-facing super app that unifies communication (chats, calls), content feeds, and AI-powered assistants for everyday users. Gem Team is the company's B2B enterprise communication platform, providing secure messaging, video conferencing, channels, and collaboration tools with an emphasis on data sovereignty, end-to-end encryption, and flexible deployment options for businesses and government organizations.

Differentiator

Problem solved

Functional benefit

Brands

  • Gem Team: The all-in-one B2B communication platform for team collaboration and workflow management, featuring chats, video conferencing, channels, corporate profiles, and collaboration tools with end-to-end encryption. Designed for enterprises, government organizations, and businesses with high security requirements.
  • Gem Space

Products and services

  • Gem Space A consumer-facing super app that combines chats, audio and video calls, a smart content feed, AI-powered assistant bots, and content sharing within a single ecosystem. Designed for everyday communication and a broad consumer user base, reaching 40 million users across 176 countries.
  • Gem Team An all-in-one secure B2B enterprise communication platform featuring messaging, video conferencing (up to 300 participants), task management, collaboration tools, and channels. Offers end-to-end encryption, ISO 27001 compliance, and flexible deployment (cloud, on-premise, air-gap) for government agencies, financial institutions, and healthcare providers in the GCC region.
  • Custom Software Development Services In-house development of innovative digital products and services built entirely from scratch for clients, leveraging the company's team of 80+ experts across 10+ specialties.
  • IT Outsourcing and Managed Services Managed IT services and outsourcing offerings designed to help customers reduce costs and gain access to specialized technical expertise.
  • White Label IT Solutions Ready-made IT products that clients can bring to market under their own brand, providing a licensing/royalty-based solution for partners.

Quantifiable outcome

  • 40 million users reached across 176 countries in 7 years
  • +1 more outcomes

Companies that use Gem Soft

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Gem Soft technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Gem Soft partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and strategic.

  • Mannai TechnologiescoreStrategic or Co-development Partner · 3 February 2026Memorandum of Understanding signed with Mannai Technologies, a leading Qatari technology company, to integrate Gem Team into Qatar's local business ecosystem. This partnership leverages Mannai's established enterprise relationships and distribution capabilities in the Qatari market.
  • TransferocoreStrategic or Co-development Partner · 3 February 2026MoU facilitated through Invest Qatar enabling integration into Qatar's local business and government ecosystem. Transfero partnership supports Gem Soft's strategy of aligning with national digital transformation initiatives.
  • Gulf African Commercial RepresentationstrategicGTM or Marketing Partner · 3 February 2026Memorandum of Understanding signed to expand commercial presence in the African market through a dedicated representation partner.
  • USQBC DohastrategicStrategic or Co-development Partner · 3 February 2026Recognized by USQBC Doha as a strategic sponsor of the Welcome Reception for the U.S. AI Delegation in Doha. Gem Soft supports secure digital collaboration while aligning with Qatar's data sovereignty and infrastructure goals through this partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Gem Soft competitors and assessment

Company assessment

Direct peers

  • Element: Matrix-based secure messaging and collaboration platform used by governments and defense customers across Europe; directly comparable to Gem Team's sovereign, E2E-encrypted enterprise offering.
  • Telegram: Consumer messaging super-app with group voice/video and bot APIs; comparable to Gem Space on the consumer side as a free, feature-rich communication platform used across many of the same emerging markets.
  • Slack: Enterprise messaging and team collaboration platform; Gem Team competes directly for the same B2B communication use cases, with Gem Team emphasizing data sovereignty, E2E encryption, and on-premise/air-gap deployment where Slack is cloud-only.
  • Rocket.Chat: Open-source team chat and collaboration platform with self-hosted and air-gapped deployment options; competes with Gem Team in sovereignty-conscious enterprise and government deployments.
  • Zoom: Video conferencing and unified communications platform; overlaps with Gem Team's 300-participant video meetings and collaboration features, and serves similar enterprise and regulated-industry customers.
  • Wire: End-to-end encrypted messaging and collaboration platform targeting enterprises and governments; comparable security-first positioning to Gem Team for regulated and confidential communications.
  • Symphony Communication Services: Secure messaging and workflow platform purpose-built for financial institutions and regulated industries; shares Gem Team's vertical focus on banks and sovereign-aligned deployments.

Broad incumbents

  • AWS Wickr: End-to-end encrypted messaging service operated by AWS; competes with Gem Team on secure enterprise communications and benefits from hyperscaler sovereign-cloud roll-outs in the GCC.
  • Cisco Webex: Enterprise-grade collaboration and meeting suite with strong presence in regulated industries; comparable to Gem Team's positioning around secure, compliant enterprise communications.
  • Microsoft Teams: Dominant enterprise communication suite bundled with Office 365; competes with Gem Team on messaging and video conferencing but cannot match the sovereign, on-premise deployment story for regulated GCC buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Gem Soft social profiles

Digital presence

Gem Soft compliance and trust

Trust signal

Compliance1 record

Gem Soft financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gem Soft leadership team

Management profile

Number of profiles

Profiles1 record

Gem Soft funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gem Soft M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gem Soft

What does Gem Soft do?

Gem Soft is an information technology company that develops and operates two flagship software products: Gem Space, a consumer super app combining chats, video calls, a smart newsfeed, and AI-powered assistants (used by 40 million+ users across 176 countries), and Gem Team, a secure B2B enterprise communication platform with messaging, video conferencing, task management, and end-to-end encryption. In addition to its products, Gem Soft offers IT outsourcing, custom in-house software development, and white-label IT solutions for clients in the GCC region and beyond.

Is Gem Soft a public or private company?

Gem Soft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Gem Soft founded?

Gem Soft was founded in 2019. It employs 51 to 100 people.

Where is Gem Soft based?

Gem Soft is headquartered in Doha, Qatar, in the Middle East region.

How does Gem Soft make money?

Three revenue lines are on record. Software Development Services are the primary driver. The others are white Label Solutions and B2B Platform Subscription.

Who are Gem Soft's main competitors?

Direct peers on record are Element, Telegram, Slack, Rocket.Chat, Zoom, Wire and Symphony Communication Services. Broad incumbents are AWS Wickr, Cisco Webex and Microsoft Teams.

Does Gem Soft have an API?

No public API is recorded for Gem Soft.

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Live signals
Gulf TimesQatar prioritises digital trust to boost cybersecurity efforts, says expertGem Soft CEO Michael Jordan told Gulf Times that Qatar should prioritize digital trust over cybersecurity to become a regional leader. He cited a Kaspersky survey showing over a third of Middle East, Turkey, and Africa users fell victim to scams, and emphasized local capacity building for resilience.Gulf TimesCybercriminals exploit human behaviour in Middle East, says expertCybercriminals in the Middle East now exploit human behavior rather than software weaknesses, according to Doha-based expert Michael Jordan. A Kaspersky survey found 36% of respondents encountered an online scam, with 37% suffering data compromise or financial loss. Jordan urged embedding cybersecurity into daily habits and building trusted ecosystems.TechBullionGem Team Enterprise Communication InfrastructureGem Soft, a software development company, has developed a unified secure enterprise communication platform called Gem Team Enterprise Communication Infrastructure, designed for messaging, collaboration, and task management with features including end-to-end encryption, support for up to 300 simultaneous meeting participants, and ISO 27001 compliance. The platform offers deployment flexibility including cloud hosting, on-premise, and air-gap options, targeting critical sectors in the GCC region such as government agencies, financial institutions, and healthcare providers. The platform positions itself as an alternative to legacy tools like Slack, Microsoft Teams, and Google Chat, with emphasis on data sovereignty, customizability, and 24/7 support services.Gulf TimesSecure communication platforms key to Qatar’s cybersecurity visionGem Soft, a Doha-based technology company, showcased its secure communication platform 'Gem Team' at Web Summit Qatar (concluding February 4), positioning locally developed solutions as essential infrastructure for Qatar's digital transformation under Qatar National Vision 2030. The platform offers private cloud or on-premise deployment, allowing Qatari ministries, healthcare providers, and financial institutions full control over their data without dependence on foreign servers. Gem Soft has signed memoranda of understanding with Mannai Technologies, Gulf African Commercial Representation, and Transfero (facilitated through Invest Qatar) to integrate into Qatar's local business and government ecosystem.The Peninsula NewspaperExperts highlight importance of trust, data protection for digital platforms: Web Summit Qatar 2026Technology and cybersecurity experts at Web Summit Qatar 2026 warned that building trust and protecting user data must be treated as a strategic priority for digital platforms, citing rising cyber attacks and increased reliance on digital transformation and AI. The panelists, including executives from Ooredoo, Gem Soft, and Outcode Software, cautioned that many companies still postpone integrating trust measures, leading to accumulated vulnerabilities that become more costly to address over time. They advocated for balancing robust verification systems with user-friendly design based on data sensitivity and the nature of digital transactions.