le PÈRE
le PÈRE is a Brooklyn-based, founder-owned DTC fashion label designing limited-quantity seasonal apparel and accessories ($65–$395) and a 2026-launched Layering Fragrance Collection ($50–$200), sold via lepere.com and a single NYC flagship.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What le PÈRE does
le PÈRE is a New York City-based, founder-owned apparel and fragrance brand established in 2021, operating as a direct-to-consumer label under the creative direction of Kami le PÈRE. The company designs and sells limited-quantity seasonal wardrobe collections — including shirting (signature detachable-sleeve and double-sleeve button-downs), rugby polos, knitwear, outerwear, pants, shorts, and accessories — at price points ranging from $65 to $395. In 2026, le PÈRE extended into fragrance with the Layering Fragrance Collection, four unisex scents ($50–$200) co-created with French master perfumer Blaise Mautin and designed to be layered together on skin.
The brand manufactures through artisan partnerships across France and Italy (premium fabrics, shirts), Portugal (knitwear, outerwear), Japan (specialty cottons), and Bulgaria (knits), and sells exclusively through its lepere.com Shopify storefront and a single NYC flagship at 315 Meserole Street, Brooklyn, which features an in-store fragrance layering bar. There is no wholesale or third-party retail distribution.
Commercially, le PÈRE runs a one-time-purchase DTC model with seasonal drops, free expedited U.S. shipping on orders over $200 (and all fragrance orders), and bundle discounts on fragrances. Marketing centers on Instagram (@LEPERE), YouTube, the editorial "Quartier" blog, email newsletter, in-person "ONE NIGHT ONLY" events in Brooklyn and Los Angeles, and brand collaborations (Maison Perrier, Juventus/Adidas). The company is privately held with 1–10 employees, no disclosed external funding, and no institutional ownership.
le PÈRE firmographics
Firmographics- Name
- le PÈRE
- Legal name
- LEPÈRE.COM
- Website
- https://lepere.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- le PÈRE is a Brooklyn-based, founder-owned DTC fashion label designing limited-quantity seasonal apparel and accessories ($65–$395) and a 2026-launched Layering Fragrance Collection ($50–$200), sold via lepere.com and a single NYC flagship.
- Ownership category
- akta.pro rank
le PÈRE industry classification
Industry- Product category
- Designer Apparel & Fragrance
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where le PÈRE is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
le PÈRE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Apparel Sales: Direct sales of seasonal clothing collections including shirts, knitwear, outerwear, pants, shorts, and accessories through e-commerce and retail stores. One-time purchase model with products ranging from $65 to $395.
- Fragrance Sales: Sale of luxury unisex fragrances crafted with French master perfumer Blaise Mautin. Products include 50ml bottles ($135), 100ml bottles ($200), and discovery sets ($50). Bundle discounts available.
- Collaboration Products: Special edition products created through brand partnerships (Maison Perrier, Juventus/Adidas) sold at premium price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts and casual tops ($65-$175) |
| Unit Pricing | Pay-as-you-go | Premium shirts and outerwear ($195-$395) |
| Unit Pricing | Pay-as-you-go | Fragrance discovery and individual bottles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
le PÈRE product offering
Product offeringCore offering
le PÈRE designs, sources, and sells a seasonal, limited-quantity wardrobe of men's designer apparel (shirts, rugby polos, tees, knitwear, outerwear, pleated trousers, denim, shorts, sports kits, and accessories) and a unisex Layering Fragrance Collection. Apparel is crafted by artisans in France, Italy, Portugal, Japan, and Bulgaria; fragrances are composed in collaboration with French master perfumer Blaise Mautin. Sales are made one-time through the owned e-commerce site and the NYC flagship store.
Product overview
le PÈRE is a NYC-based fashion label offering a seasonal wardrobe collection and fragrance line. The core offering is apparel across categories including shirting, tees & polos, pullovers, sports jerseys/kits, knitwear, outerwear, pants, shorts, and accessories. Key product innovations include the signature double-sleeve shirt design, detached sleeve button-down shirts, and rugby polos. In 2026, the brand expanded into fragrances with the Layering Fragrance Collection created in collaboration with French master parfumer Blaise Mautin, featuring four unisex scents (1er, Afters, Jean Vetiver, Oui Monsieur) designed to be layered together. Products are crafted in limited quantities by artisans in France, Italy, Portugal, Japan, and Bulgaria. Notable collaborations include Maison Perrier® and Juventus football club.
Differentiator
Problem solved
Functional benefit
Products and services
- 1er Fragrance A patchouli-based foundational scent with white musk, sandalwood, vanilla, and fir balsam, sold in 50ml and 100ml sizes. Designed as the base of the Layering Fragrance Collection so that it bonds with skin and the other scents for a long-lasting, sensual experience.
- Afters Fragrance A unisex 50ml fragrance with white musk, geranium leaves, iris, vetiver, sandalwood, and patchouli. Formulated as the most complex and seductive scent in the Layering Fragrance Collection, designed to unfold gradually over time with lingering warmth.
- Jean Vetiver Fragrance A 50ml unisex fragrance balancing vetiver's sophisticated sensuality with bergamot's masculine brightness, layered with amber, tonka bean, and sandalwood for indulgent depth.
- Oui Monsieur Fragrance A 50ml bright citrus floral unisex fragrance featuring grapefruit essence, lemon extract, lily of the valley, heliotrope, green almond, and amber warmth, positioned as the flirtatious whisper of the Layering Fragrance Collection.
- Le Discovery Set A $50 discovery set containing four 3ml bottles (1er, Afters, Oui Monsieur, Jean Vetiver) that lets customers sample the entire Layering Fragrance Collection before buying full-size bottles.
- Detached Sleeve Button Down A oversized button-down shirt priced at $325 that reimagines classic shirting with contemporary design — paneled construction, dropped shoulders, and long sleeves that detach via the signature le PÈRE design to convert the silhouette from long-sleeve to short-sleeve look. Made in Italy from 100% cotton fabric made in Japan.
- Maison Perrier x le PÈRE Rugby Polo A $260 rugby polo created in collaboration with Maison Perrier — premium cotton in Maison Perrier Green with a boxy, upright fit, crisp white point collar, and tonal cursive le PÈRE logo embroidery. Anchors the brand's French-heritage positioning.
- FC Amado Kit (incl. Juventus x le PÈRE collaboration) le PÈRE-branded sports jersey kits, including the co-branded Juventus x le PÈRE x Adidas embroidered jersey and cap collaboration, sold through the kits collection.
Quantifiable outcome
- Vogue recognition for 1er fragrance in 'Top 10 Men's Fragrances that boost your aura'
Companies that use le PÈRE
Customer profileSegments2 records
Ideal customer profiles1 record
le PÈRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
le PÈRE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Blaise MautincoreFrench master perfumer known as 'the Nose of Paris,' Blaise Mautin collaborated with le PÈRE to create the Layering Fragrance Collection. Four unisex scents (1er, Afters, Oui Monsieur, Jean Vetiver) are designed to be layered together, reflecting his friendship with the le PÈRE family, commitment to craftsmanship, and personal approach to scent. The collaboration includes a fragrance discovery set and individual bottles in 50ml and 100ml sizes.
- Maison PerrierflagshipCollaboration with Maison Perrier to reimagine the classic rugby polo through a lens of iconic French style. The Maison Perrier x le PÈRE Rugby Polo features premium cotton in Maison Perrier Green with white point collar and tonal cursive logo embroidery. This exclusive collaboration anchors the brand's French heritage positioning.
- Juventus Football ClubcorePartnership with Juventus and Adidas to create embroidered Juventus x le PÈRE kits and caps. The collaboration reimagines Juventus's 24/25 home jersey with le PÈRE's signature aesthetic and embroidery detailing.
- AdidascoreCo-branded partnership with Adidas and Juventus FC for collaborative jersey products featuring le PÈRE's embroidered detailing and design sensibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
le PÈRE competitors and assessment
Company assessmentBroad incumbents
- Le Labo: Estée Lauder-owned niche fragrance house specializing in artisanal, hand-blended unisex fragrances with cult following. Comparable to le PÈRE in the layering fragrance category le PÈRE entered in 2026 and in the artisanal-craftsmanship positioning.
Direct peers
- Aimé Leon Dore: NYC-based DTC menswear and lifestyle brand offering premium apparel across shirting, outerwear, knitwear, and accessories with collaborative drops and a flagship retail presence. Closely comparable to le PÈRE in target customer, price architecture, NYC heritage, and cultural-brand positioning.
- Todd Snyder: American menswear designer label offering premium shirting, suits, knits, and outerwear through DTC and select retail. Comparable to le PÈRE in menswear focus, premium price points, and blend of classic tailoring with contemporary design sensibility.
- Mr P. Mr Porter's in-house premium menswear label offering elevated everyday and tailored clothing. Comparable to le PÈRE in assortment (shirting, knitwear, outerwear, trousers), premium price points, and curation of classic-with-contemporary menswear.
- Noah: NYC menswear and lifestyle brand selling premium apparel, accessories, and collaboration product through DTC and selected wholesale. Comparable to le PÈRE in DTC-first motion, NYC base, menswear focus, and emphasis on artisanal/heritage craftsmanship.
- Saturdays NYC: NYC-based menswear and lifestyle brand offering apparel, surf/skate product, and accessories with a flagship retail location. Comparable to le PÈRE in NYC base, lifestyle-brand positioning, blend of menswear and editorial content, and multifaceted retail experience.
- Maison Kitsuné: Paris-Tokyo-New York fashion and lifestyle brand offering apparel, accessories, and a coffee/café concept. Comparable to le PÈRE in transatlantic NYC-Paris identity, premium apparel with strong lifestyle DNA, and curated retail-and-café flagship experiences.
- Buck Mason: American menswear DTC brand with curated assortment of tees, shirting, denim, and outerwear. Comparable to le PÈRE in DTC menswear focus, premium quality positioning, and emphasis on essential wardrobe pieces with modern fits.
Emerging players
- By Far: Emerging designer accessories and ready-to-wear brand with strong social-media-driven DTC presence and limited retail. Comparable to le PÈRE as a designer-driven DTC brand entering adjacent lifestyle categories (fragrance/adornment) and leveraging celebrity and influencer reach.
- Stripe & Stare: Emerging DTC apparel brand offering elevated everyday essentials with sustainability and direct-to-consumer focus. Comparable to le PÈRE as a smaller emerging DTC player with curated assortment and brand-storytelling emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
le PÈRE social profiles
Digital presencele PÈRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
le PÈRE leadership team
Management profileNumber of profiles
Profiles1 record
le PÈRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
le PÈRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about le PÈRE
What does le PÈRE do?
le PÈRE designs, sources, and sells a seasonal, limited-quantity wardrobe of men's designer apparel (shirts, rugby polos, tees, knitwear, outerwear, pleated trousers, denim, shorts, sports kits, and accessories) and a unisex Layering Fragrance Collection. Apparel is crafted by artisans in France, Italy, Portugal, Japan, and Bulgaria; fragrances are composed in collaboration with French master perfumer Blaise Mautin. Sales are made one-time through the owned e-commerce site and the NYC flagship store.
Is le PÈRE a public or private company?
le PÈRE is a private company. It is currently operating.
When was le PÈRE founded?
le PÈRE was founded in 2021. It employs 1 to 10 people.
Where is le PÈRE based?
le PÈRE is headquartered in Brooklyn, United States, in the North America region.
How does le PÈRE make money?
Three revenue lines are on record. Apparel Sales are the primary driver. The others are fragrance Sales and collaboration Products.
Who are le PÈRE's main competitors?
Le Labo is listed as a broad incumbent. Direct peers are Aimé Leon Dore, Todd Snyder, Mr P., Noah, Saturdays NYC, Maison Kitsuné and Buck Mason. Emerging players are By Far and Stripe & Stare.
Does le PÈRE have an API?
No public API is recorded for le PÈRE.
What industry is le PÈRE in?
le PÈRE's product category is Designer Apparel & Fragrance. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 315 and its SIC code is 5600.