Wisconsin Medical Veterinary Association

What Wisconsin Medical Veterinary Association does

The Wisconsin Veterinary Medical Association (WVMA) is a private, non-profit professional membership association founded in 1915 and headquartered in Madison, Wisconsin. It serves Wisconsin-licensed veterinarians — and by extension their clinics and new graduates — through a bundled offering of continuing education, advocacy, networking, classified advertising, and member support services. The organization's primary revenue comes from recurring annual membership dues, which include unlimited access to the Online Learning Library (76+ courses across small animal, large animal, exotic, equine, and mixed practice topics), live and OnDemand CE webinars, and discounted event registration. Secondary revenue streams include per-course fees ($140) for non-members, classified advertising in a two-month-run marketplace for practice sales and hiring, a $60/year All-Course Access add-on for Lifetime Members (members of 35 years who have reached age 70), and event sponsorships from animal health companies (Zoetis, Boehringer Ingelheim, Purina) and professional services firms (SVA CPA, Old National Bank, Total Practice Solutions Group).

WVMA's technology stack is a web-based platform supporting membership enrollment, online course delivery (live and OnDemand), the My Learning Portal, the Member Share news-sharing tool, and an integrated classified ads system that also links to the National Veterinary Careers Network. The association is governed by an elected volunteer board (currently led by President Kimberly Kratt with Brian Darkow assuming the presidency in January 2026 and Becky Johnson as President-Elect), and is operationally run by Executive Director Jo-ell Carson, who has led the organization since October 2020 through pandemic-era platform migration, a new governance structure, and a recent office relocation. The association maintains a charitable affiliate, the Wisconsin Veterinary Medical Foundation (WVMF), and operates the VetMed PAC for political advocacy and VPAP for confidential mental health and substance abuse support for Wisconsin veterinarians.

Name

Wisconsin Medical Veterinary Association

Legal name

Wisconsin Veterinary Medical Association

Website

https://wvma.org

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wisconsin Veterinary Medical Association is a non-profit professional membership association serving Wisconsin veterinarians through continuing education (76+ courses), advocacy, networking events, classified advertising, and member support services, governed by an elected board and headquartered in Madison.

Ownership category

akta.pro rank

Product category

Professional Veterinary Association Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industry

Veterinary Telemedicine & Remote Care Services (AFAEANAJ)

Keywords

• Veterinary continuing education
• Professional membership association
• Veterinary advocacy services
• Online veterinary courses
• Veterinary career resources

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees provide unlimited access to the Online Learning Library, live webinars, and discounted rates on CE courses. Lifetime membership is available to individuals who have maintained membership for 35 years and reached age 70.
2. Course Fees for Non-Members: Individual CE courses are priced at $140 for non-members while included in membership. A 2.75% processing fee is added to credit card transactions.
3. Lifetime Member Upgrade - All-Course Access: Lifetime Members can purchase annual All-Course Access for $60 to access the complete Online Learning Library including all live and OnDemand courses throughout the year.
4. Classified Advertising: Members and non-members can post classified ads for practice sales, positions available, relief vets, and equipment. Ads run for two consecutive months and can be renewed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WVMA is a nonprofit professional membership association that sells annual memberships giving Wisconsin veterinarians access to a 76+ course Online Learning Library with live webinars and OnDemand CE content, plus admission to signature in-person events. The organization also sells paid individual CE courses to non-members at $140 each, runs a classified advertising marketplace for practice sales, positions, relief vets, and equipment, and offers a Lifetime Member All-Course Access add-on for $60 per year.

Product overview

WVMA offers a membership-based platform centered on veterinary continuing education, providing both online and in-person learning opportunities. The core product is the Online Learning Library with 76+ OnDemand courses, complemented by signature in-person events including Zoo School (Milwaukee County Zoo), Flight School (International Crane Foundation), Rustic Reboot (Woodside Ranch), and CE Palooza (virtual webinar series). Additional member services include a Classified Ads job board, Member Share news platform, VPAP mental health support, VetMed PAC political advocacy, and the charitable Wisconsin Veterinary Medical Foundation. The membership also includes access to the National Veterinary Careers Network.

Differentiator

Problem solved

Functional benefit

Products and services

• WVMA Annual Membership Annual subscription membership sold to Wisconsin veterinarians that includes unlimited access to the Online Learning Library (76+ courses), live webinars, and discounted CE course pricing; Lifetime membership is available to members who have maintained membership for 35 years and reached age 70.
• Online Learning Library Comprehensive digital platform offering 76+ live and OnDemand continuing education courses covering small animal, large animal, mixed practice, equine, and exotic topics; included in membership or available to non-members at $140 per course.
• Zoo School Annual in-person continuing education event held at the Milwaukee County Zoo, featuring behind-the-scenes experiences with zoo veterinarians caring for over 2,400 animals across 340+ species, with CE credits awarded to attendees.
• Flight School In-person CE event held at the International Crane Foundation in Baraboo, Wisconsin, featuring expert-led lectures in feline medicine, dermatology, rehabilitation, and internal medicine, with interactive crane and habitat experiences and accredited CE for veterinarians.
• Rustic Reboot A ranch-themed CE retreat held at the 100-year-old Woodside Ranch in Mauston, Wisconsin, offering practice-ready continuing education with both small animal and large animal tracks alongside interactive animal experiences including horses and a bison herd, with up to 4.8 scientific CE credits per attendee.
• CE Palooza Online CE webinar series featuring multiple sessions across small animal and large animal tracks, with live presentations and on-demand recordings; included in membership or $140 per course for non-members.
• Classified Ads Paid classified advertising platform for veterinary positions, practice sales, relief vets, and equipment, with ads appearing in the WVMA Voice newsletter and on the website for two consecutive months and renewable on request.
• Lifetime Member All-Course Access Upgrade Annual subscription add-on priced at $60 per year that grants Lifetime Members access to the complete WVMA Online Learning Library and all live and OnDemand courses throughout the year.
• Wisconsin Veterinary Careers Network National veterinary careers network integrated with the WVMA classifieds platform, helping members find employment opportunities and helping veterinary practices find qualified candidates.

Quantifiable outcome

• Over 300 members and 25 sponsors participated in 2025 CE events
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Dairy Health & Management ServicesminorGTM or Marketing PartnerSponsor of CE Palooza large animal sessions, providing dairy health consulting and management services.
• Ever.AgminorGTM or Marketing PartnerSponsor of CE Palooza dairy markets session, providing dairy supply chain and risk management solutions.
• Old National BankminorGTM or Marketing PartnerSponsor of CE Palooza small animal sessions, offering professional services and banking solutions for veterinarians.
• Operational K9 Medical Team of Wisconsin (OPK9)minorGTM or Marketing PartnerSponsor of CE Palooza session on traumatic brain injury, co-founded by WVMA member providing emergency medical management education for law enforcement K9s.
• ProtektaminorGTM or Marketing PartnerSponsor of CE Palooza session on fresh cow hypocalcemia, providing dairy nutritional products and consulting.
• Wisconsin Veterinary Referral Center (WVRC)minorGTM or Marketing PartnerSponsor of CE Palooza sessions, providing specialty and emergency veterinary services in Wisconsin.
• Woodside RanchcoreStrategic or Co-development PartnerHost venue for Rustic Reboot event - a 100-year-old working ranch partnership providing experiential CE environment for Wisconsin veterinarians. The ranch offers scenic acres, horses, bison herd, and interactive experiences.
• International Crane FoundationcoreStrategic or Co-development PartnerHost venue for Flight School CE event - unique conservation facility providing interactive crane and habitat experiences alongside accredited CE for veterinarians.
• Milwaukee County ZoocoreStrategic or Co-development PartnerHost venue for Zoo School CE event at the largest zoo in Wisconsin, providing behind-the-scenes experiences of zoo veterinarians caring for over 2,400 animals across 340+ species.
• Madison Veterinary SpecialistsminorGTM or Marketing PartnerSponsor of Rustic Reboot neurology session, providing specialty veterinary services in the Madison area.
• Animal Center for Emergency and Specialty (ACES)minorGTM or Marketing PartnerSponsor of Rustic Reboot oral oncology session, providing specialty and emergency veterinary services in Madison.
• Epicur Pharma/Stokes PharmacyminorGTM or Marketing PartnerSponsor of Rustic Reboot ophthalmology session, providing compounded veterinary medications.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Iowa Veterinary Medical Association: State VMA serving Iowa veterinarians with CE, advocacy, and member services—a structural peer to WVMA in an adjacent agricultural Midwestern state.
• Minnesota Veterinary Medical Association: State-level VMA serving Minnesota veterinarians with continuing education, advocacy, and member services—closest direct comparable to WVMA in structure, mission, and product mix.
• Michigan Veterinary Medical Association: State-level professional association for Michigan veterinarians offering CE, events, and advocacy—analogous regional peer with similar membership-based CE model.
• Illinois State Veterinary Medical Association: State-level VMA providing CE, advocacy, and member resources to Illinois veterinarians; structurally identical to WVMA and competes for similar Midwestern member mindshare.

Broad incumbents

• American Animal Hospital Association (AAHA): Accreditation and membership organization for companion animal hospitals; comparable as a veterinary membership body providing practice standards, CE, and member benefits at a national scale.
• American Veterinary Medical Association: National professional association for veterinarians in the U.S. Directly comparable as a membership organization providing CE, advocacy, and member services, but operating at national scale across all states.
• North American Veterinary Community (NAVC): Large veterinary professional community producing VMX (a major CE conference) and digital CE; comparable as a CE-focused organization at significantly larger scale.

Emerging players

• Veterinary Information Network (VIN): Commercial online community and CE platform for veterinarians; comparable as a digital CE provider, though VIN is a subscription product rather than a state-level association.
• VetFolio: On-demand CE platform jointly operated by NAVC and AAHA; competes directly with WVMA's online learning library as a broader catalog alternative.

Regional players

• Wisconsin Veterinary Diagnostic Laboratory: Wisconsin-based veterinary diagnostic organization affiliated with UW–Madison; regionally relevant peer serving overlapping Wisconsin veterinary stakeholders though not a CE provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Medical Veterinary Association