Vivero Pumahuida

What Vivero Pumahuida does

Vivero Pumahuida, operating under the legal name Vivero y Jardín Pumahuida Ltda., is a family-owned plant nursery founded in 1996 in Huechuraba, Santiago, Chile. The business specializes in the propagation and sale of native Chilean flora alongside introduced Mediterranean species suited to Chile's arid and Mediterranean climate zones. Its permanent production stock exceeds 170 species spanning trees, shrubs, herbs, geophytes, climbers, bromeliads, cacti, and ornamental grasses, with an additional 130+ species in active propagation and 8 species in a domestication research program. Customers include landscape architects, property developers, municipal governments, and individual gardeners undertaking restoration, urban re-naturalization, ecological corridors, and low-water landscaping projects across Chile.

The company organizes its catalog using a proprietary agroecological classification system (Condición Agroecológica de Cultivo, CAE) that maps species to six cultivation zones across Chile, published as downloadable technical PDFs. Production is carried out at a single nursery site in Huechuraba with weekday dispatch and delivery service throughout Chile. The operation is led by general manager Mónica Musalem, an agronomist (PUC) with a postgraduate degree in Landscape Architecture (University of Chile), who received the Veitch Memorial Medal from the Royal Horticultural Society (UK) in 2024 for contributions to horticulture and native plant conservation.

Vivero Pumahuida generates revenue through one-time plant sales (native and introduced species), custom production contracts requiring a 40% advance deposit, and ancillary technical advisory and landscape project support. Pricing is quote-based with 10-day validity, and the go-to-market is sales-led via direct nursery visits, email inquiries, and a delivery service covering Chile. The nursery maintains an active presence at Chile's national native flora congresses and conservation forums, and has been recognized with the Premio Mejor Vivero at the VI Congreso Nacional de Flora Nativa in 2018. The company is privately held with no external investors, no subsidiaries, and operates exclusively within Chile.

Name

Vivero Pumahuida

Legal name

Vivero y Jardín Pumahuida Ltda.

Website

https://pumahuida.cl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivero Pumahuida is a Chilean family-owned nursery propagating and selling over 170 species of native Chilean flora and introduced Mediterranean plants, serving landscape architects, developers, municipalities, and gardeners across Chile's arid and Mediterranean climate zones.

Ownership category

akta.pro rank

Product category

Ornamental Plant Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100), Forestry (800)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Native Species & Restoration Plant Nurseries (AFAMADAF), Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

Keywords

• Native plant propagation
• Ornamental nursery
• Landscape horticulture
• Mediterranean flora
• Ecological restoration

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Plant sales - native species: Sale of propagated native Chilean plant species including trees, shrubs, herbs, geophytes, climbers, bromeliads, cacti, and ornamental grasses. Species are organized by agroecological zones and landscape use cases.
2. Plant sales - introduced species: Sale of introduced plant species originating from Mediterranean ecosystems worldwide, suitable for complementing native species in landscape design in central Chile.
3. Production contracts: Custom production contracts for specific species, requiring 40% advance payment at agreement signing. Client may be charged for costs if contract is terminated midway.
4. Technical information and advisory services: Provision of technical knowledge, cultivation guidance, and landscape project support, including downloadable species lists and technical presentations for congresses and seminars.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vivero Pumahuida propagates and sells native Chilean plant species and introduced Mediterranean species suitable for Chile's arid and Mediterranean climate zones. The nursery maintains a permanent production stock of more than 170 species (trees, shrubs, herbs, geophytes, climbers, bromeliads, cacti, and ornamental grasses), with an additional 130+ species in propagation and 8 species under active domestication research. It also provides landscape project advisory, custom production contracts, and dispatch/delivery of plants within Chile.

Product overview

Vivero Pumahuida operates as a plant nursery specializing in the propagation and cultivation of native Chilean flora and introduced species suited to Chile's arid and Mediterranean zones. The product portfolio consists of two main product lines: Flora Nativa de Chile (native species including trees, shrubs, herbs, geophytes, climbers, bromeliads, cacti, and ornamental grasses) and Flora Introducida de Chile (introduced species from Mediterranean ecosystems worldwide). The nursery maintains a permanent stock of more than 170 species in production and produces technical resources including species lists, agroecological condition guides, and educational presentations. Additional services include landscape project advisory, contract production for specific species, and plant delivery. The operation is led by agronomist Mónica Musalem and has received recognition including the Veitch Memorial Medal from the Royal Horticultural Society.

Differentiator

Problem solved

Functional benefit

Products and services

• Flora Nativa de Chile Propagated native Chilean plant species suited to arid and Mediterranean climate zones, sold to landscape professionals, developers, and gardeners for restoration, urban re-naturalization, and ecological corridor projects.
• Flora Introducida de Chile Introduced plant species originating from Mediterranean ecosystems worldwide, selected to complement native species in landscape design projects in central Chile.
• Landscape Project Advisory and Production Contracts Advisory and custom propagation services for landscape architects, property developers, and municipal clients undertaking specific landscape, restoration, or biodiversity projects; includes contract production of requested species.
• Plant Delivery and Dispatch Service Domestic delivery of purchased propagated plants within Chile, scheduled on specific weekdays, with freight billed by destination.

Quantifiable outcome

• 170+ species in permanent production stock
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• IX Congreso Nacional de Flora Nativa 2026coreStrategic or Co-development Partner · 1 January 2026Active participation in the IX National Flora Native Congress 2026.
• Seminario de Horticultura para la Conservación ex-situ de Flora NativacoreStrategic or Co-development Partner · 1 January 2025Participation in the 2025 Seminar on Horticulture and Ex-situ Conservation of Native Flora.
• II Conversatorio Una Semilla para la Conservación PrivadacoreStrategic or Co-development Partner · 1 January 2025Participation in the II Forum 'A Seed for Private Conservation' 2025, focused on in-situ conservation of native flora.
• VI Congreso Nacional de Flora Nativa - Universidad de TalcacoreStrategic or Co-development Partner · 1 January 2019Active participation and presentation at the VI National Flora Native Congress held at Universidad de Talca in September 2019, where the nursery received the award for Best Nursery.
• Club de JardinesminorStrategic or Co-development Partner · 1 January 2019Presentation on 'Flora Nativa en Espacio Urbano: Re naturalizando nuestras ciudades' at Club de Jardines, November 2021.
• INFOCAP ChileminorStrategic or Co-development Partner · 1 January 2019Collaboration on Sustainable Gardening workshop covering floral bands and biodiversity.
• Seminario de Sustentabilidad y Biodiversidad en la AgriculturaminorStrategic or Co-development Partner · 1 January 2019Presentation on 'Especies Nativas para incorporar Biodiversidad en Sistemas Agrícolas', January 2019.
• Pontificia Universidad Católica de Chile (PUC)coreStrategic or Co-development Partner · 1 January 2018Seminars and presentations integrating biodiversity in agricultural lands at PUC, April 2018.
• V Congreso Nacional de Flora NativacoreStrategic or Co-development Partner · 1 January 2017Presentation on 'Especies Chilenas de bajo consumo hídrico para Jardines de Zonas Áridas y Semiáridas de Chile' at the V National Flora Native Congress, September 2017.
• IV Congreso Nacional de Flora NativacoreStrategic or Co-development Partner · 1 January 2015Presentation on 'Experiencia en Producción y Comercialización de Especies Chilenas' (Experience in Production and Commercialization of Chilean Species) at the IV National Flora Native Congress, October 2015.
• INACAPminorStrategic or Co-development Partner · 1 January 2015Presentation on 'Uso de Especies Nativas en paisajismo' (Use of Native Species in Landscaping) at INACAP, April 2015.
• III Congreso Nacional de Flora NativacoreStrategic or Co-development Partner · 1 January 2013Presentation on 'Experiencia en Restauración de Áreas Residuales con Especies Nativas en Empresa Agrícola de la región de Coquimbo' at the III National Flora Native Congress, 2013.
• ACHIPPA (Asociación Chilena de Árboles y Prosopis)minorStrategic or Co-development Partner · 1 January 2007Presentation on 'Prosopis alba y Prosopis chilensis; nuevas alternativas para arborización urbana en Zonas Áridas y Semiáridas de Chile' at ACHIPPA seminar, December 2007.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• INFOR (Instituto Forestal de Chile): Chilean government forestry research institute supporting native forest species and reforestation; relevant ecosystem participant in Chile's native plant value chain that Pumahuida serves, though not a direct competitor (public research institution).

Direct peers

• Larner Seeds: California native plant seed and nursery supplier serving habitat restoration and landscaping projects; comparable in California-native focus, restoration market, and propagation expertise analogous to Pumahuida's Chilean-native focus.
• California Flora Nursery: California-based native plant nursery propagation and wholesale operation focused on native and Mediterranean-climate plants for restoration and landscaping; structurally similar to Pumahuida in terms of native plant specialization, propagation focus, and serving landscape professionals.
• Vivero Majadas: Chilean nursery specializing in native plants and ornamental species for Mediterranean and arid zones; comparable to Vivero Pumahuida in species focus, target market, and domestic distribution model.
• Native Sons Wholesale Nursery: California wholesale native plant nursery propagating California native plants for landscape professionals; comparable business model (wholesale to landscape professionals), species specialization (native plants for dry climates), and propagation-driven operations.
• Annie's Annuals & Perennials: California nursery specializing in drought-tolerant, Mediterranean-climate, and rare plants; comparable in arid/Mediterranean species focus, technical plant knowledge, and direct-to-customer/landscape professional sales model.
• High Country Gardens: US xeric and waterwise plant nursery specializing in low-water perennials and native plants for arid western regions; comparable in arid-zone specialization, native plant propagation, and serving landscape restoration and xeriscaping markets.
• Mountain States Wholesale Nursery: Arizona-based wholesale nursery specializing in arid and semi-arid landscape plants for the southwestern US; comparable in arid-zone specialization, native/adapted species propagation, and wholesale model serving landscape professionals.
• Vivero Las Mercedes: Chilean native plant nursery producing native and ornamental species for landscaping and restoration in central Chile; directly comparable in product category (native Chilean plants), target customer (landscape architects and developers), and Mediterranean/arid zone focus.

Regional players

• Boething Treeland Farms: Large California wholesale nursery growing trees and landscape plants including Mediterranean and drought-tolerant species; comparable in product category (ornamental trees and landscape plants for Mediterranean climates) and wholesale distribution to landscape professionals, though with a much broader species portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ViveroPumahuida
• Facebookfacebook.com/Vivero-Pumahuida-100063633755109
• LinkedInlinkedin.com/company/vivero-pumahuida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivero Pumahuida