Wells Group

What Wells Group does

Wells Group is a privately held UK-based restaurant operator that owns and operates the Antipodea brand, an all-day Australian brasserie and cafe concept inspired by Melbourne cafe culture. The company was founded in 2008 and is headquartered in Croydon, United Kingdom, with three physical restaurant locations in southwest London neighborhoods: Kew, Richmond, and Radnor Gardens (Twickenham). Each location operates with distinct hours, ranging from limited weekend evening service (Kew) to extended seven-day operations including late-night weekend service (Richmond), enabling the brand to capture both daytime cafe traffic and evening dining occasions.

The company serves a broad mix of London diners, including families, young professionals, and local residents, with menus that transition from casual daytime offerings to evening brasserie fare, cocktails, and specialty coffee. The brand employs 251-500 staff across roles including General Managers, Head Chefs, Mixologists, and Baristas, and positions itself on delivering consistent food quality and a versatile all-day dining format across its locations. Wells Group does not disclose revenue or pricing publicly, and operates entirely as a direct-to-consumer restaurant business with no disclosed technology platform or digital product beyond its website and social media presence on Twitter, Facebook, and Instagram.

The business model is straightforward transaction-based food and beverage sales through physical restaurant locations. Revenue is generated entirely through in-person dining, with each location offering independent contact channels for reservations and inquiries. The company shows no evidence of external institutional investment, no public listing, and no disclosed partnerships or acquisitions. The primary forward-looking signal is aggressive hiring for 'New Openings,' indicating planned expansion of the Antipodea footprint beyond the current three London sites.

Name

Wells Group

Legal name

Wells Group

Website

https://antipodea.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Wells Group is a privately held UK restaurant operator that owns and operates Antipodea, an all-day Australian brasserie concept with three London locations in Kew, Richmond, and Twickenham, serving families, young professionals, and local residents with daytime cafe and evening dining service.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Independent Neighborhood Cafes (THAFADAC), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)

Keywords

• Australian brasserie dining
• All-day restaurant service
• Casual dining restaurants
• Melbourne-inspired cuisine
• Restaurant hospitality services

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Food and Beverage Sales: Core revenue from restaurant dining services including all-day menus, evening dining, cocktails, and specialty coffee. Transaction-based sales from walk-in customers and advance reservations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wells Group operates the Antipodea brand, an Australian-style all-day brasserie concept with three physical restaurant locations across southwest London (Kew, Richmond, and Radnor Gardens in Twickenham). Each location serves Melbourne-inspired food and beverage offerings that transition from a relaxed daytime cafe experience in the morning to an evening dining destination with specialty coffee, cocktails, and a full food menu. The business serves individual diners, families, and young professionals seeking versatile all-day dining in London.

Product overview

Antipodea is a single unified restaurant brand (Australian all-day brasserie) owned by Wells Group, operating as three distinct physical locations in London: Kew, Richmond, and Radnor Gardens. Each location offers day and evening menus featuring food and beverage service, with varying operating hours. The brand positions itself as a Melbourne-inspired dining concept that transitions from casual daytime service to nighttime dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Antipodea Kew A weekend evening-focused Antipodea restaurant location in Kew, London (9 Station Approach, TW9 3QB) serving Australian-inspired food and cocktails, open Friday and Saturday evenings until 11 PM. Geared toward diners seeking an evening dining experience near Kew Gardens.
• Antipodea Richmond The flagship Antipodea restaurant in Richmond, London (30 Hill Street, TW9 1TW) offering full-service all-day and late-evening dining Tuesday through Saturday and Sundays, with Australian-inspired brunch, lunch, dinner, cocktails, and specialty coffee. Extended weekend hours until midnight.
• Antipodea Radnor Gardens A walk-in friendly Antipodea restaurant in Twickenham (Cross Deep, TW1 4RB) serving Australian-inspired casual dining Wednesday through Sunday, targeting local families and walk-in customers in the Radnor Gardens area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Granger & Co. Bill Granger's Australian-influenced all-day brasserie group operating multiple London locations. Directly comparable to Antipodea as a multi-site Australian-themed all-day dining concept serving affluent London neighborhoods.
• The Wolseley: Iconic London all-day European brasserie on Piccadilly. Comparable to Antipodea on the all-day brasserie format transitioning from daytime cafe service to evening dining.
• Daisy Green Collection: London-based independent restaurant group with Australian-inspired all-day dining venues. Highly comparable to Antipodea in concept, cuisine influence, and daypart-led revenue model.
• Côte Brasserie: UK brasserie chain with multiple London and nationwide locations serving all-day French-inspired menus. Comparable to Antipodea as a multi-site all-day brasserie operating in affluent London neighborhoods.
• Brasserie Zédel: Central London all-day French brasserie offering accessible all-day dining and bar service. Comparable to Antipodea on the brasserie format with extended operating hours.
• Riding House Cafe: London-based all-day brasserie and cafe group with multiple sites. Comparable to Antipodea on all-day neighborhood brasserie positioning and daytime-to-evening daypart model.
• Caravan: Australian-inspired all-day restaurant and bar group with London sites. Comparable to Antipodea as a Melbourne-style cafe-to-evening bar concept operating in London.
• Bills: Bill Granger's UK restaurant chain offering Australian-influenced all-day dining. Comparable to Antipodea on cuisine inspiration and broad all-day casual positioning.

Broad incumbents

• Daylesford: UK farm-to-table cafe and food retail brand with London locations. Comparable to Antipodea on premium all-day cafe dining positioning in affluent London catchments, though broader in retail scope.
• Soho House: Global hospitality members club operator with restaurants and bars across London. Comparable to Antipodea as a broader London all-day dining and lifestyle hospitality operator, but at much larger scale and with a members-club model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/antipodeaLondon
• Facebookfacebook.com/100067768092477
• Instagraminstagram.com/antipodealdn
• LinkedInlinkedin.com/company/antipodea

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wells Group