Dealicious Mealz

Name

Dealicious Mealz

Legal name

Dealicious Mealz (UK) Ltd

Website

https://dealiciousmealz.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

South Asian Food Distribution

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

akta.pro secondary industry

Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Frozen food distribution
• South Asian groceries
• Ambient food products
• Ethnic food wholesale
• Premium dates beverages

Headquarters

HQ city

Rochdale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Dealicious Mealz generates revenue through the sale of frozen foods, ambient products, premium dates, and beverages. Products are sourced from suppliers across the Middle East and Asia and distributed through retail partners in the UK market.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

Dealicious Mealz is a UK-based food distribution company that sources frozen and ambient South Asian products from suppliers across the Middle East and Asia and distributes them through UK supermarket chains under its own Dealicious Mealz brand, its wholly-owned sub-brand Mon Salwa, and a portfolio of international distributed brands. Its core activities are wholesale food distribution to UK ethnic-grocery retailers and an impending direct-to-consumer online storefront.

Product overview

Dealicious Mealz is a UK-based food distribution company specializing in frozen and ambient products sourced from the Middle East and Asia. The company operates a portfolio model consisting of its own Dealicious Mealz branded products (frozen foods, premium dates, juices) and a sub-brand Mon Salwa (Pakistani frozen foods), alongside numerous distributed international brands including Haldirams (Indian snacks), Rehmat-e-Shereen (Pakistani sweets), National Foods (Pakistani recipe mixes), Ahmed Foods (condiments), Fruitein (beverages), Qarshi (herbal products), Vital (tea), Hamdard (herbal wellness), Continental Biscuits Limited, Youngs (sauces), and Spring Home (pastries). The product architecture is a multi-brand distribution platform serving UK retailers with South Asian food products.

Differentiator

Problem solved

Functional benefit

Brands

• Mon Salwa: Premier Pakistani frozen food company delivering authentic flavors with uncompromising quality—from ready-to-cook mealz to frozen snacks—using the finest ingredients. Part of the Dealicious Mealz family.
• National Foods
• Ahmed Foods
• Fruitein
• Rehmat-e-Shereen
• Vital
• Haldirams
• Qarshi
• Hamdard
• Continental Biscuits Limited
• Young's
• Spring Home

Products and services

• Dealicious Mealz Own-Brand Frozen Foods Dealicious Mealz-branded frozen ready-to-cook South Asian food range, including Spicy Chicken Goujons, Crispy Paratha, Punjabi Aloo Samosa, Chapli Kabab, and Premium Spicy Fillet; targeted at UK households and retailers seeking convenient authentic South Asian frozen meals.
• Dealicious Mealz Own-Brand Cooking Ingredients Dealicious Mealz-branded pre-portioned South Asian cooking ingredients including Crushed Green Chilli Cubes and Garlic Cloves, intended for households seeking convenient cooking shortcuts.
• Dealicious Mealz Own-Brand Beverages Dealicious Mealz-branded beverages and premium dates, including Mango Juice, aimed at UK households seeking refreshing South Asian drinks and premium dates.
• Mon Salwa Frozen Foods Wholly-owned Pakistani frozen-food sub-brand delivering authentic flavours from ready-to-cook meals to frozen snacks; the range includes Plain Paratha, Puri, Punjabi Aloo Samosa, Sheermal, Vege Nuggets, and Lacha Paratha Family Pack.
• Haldirams Distributed Brand Portfolio Indian snacks, sweets, and ready-to-eat meals from Haldirams, distributed in the UK by Dealicious Mealz; range includes All in One, Gulab Jamun, Aloo Bhujia, Dilli Style Choley, Soan Papdi, and Khatta Meetha.
• National Foods Distributed Brand Portfolio Pakistan's leading recipe mix brand distributed in the UK by Dealicious Mealz; range includes spices, recipe mixes, pickles, sauces, and ready-to-cook products such as Crushed Pickle, Chicken Tandoori Masala, Mixed Pickle, Achar Gosht, Chilli Garlic Sauce, and Bombay Biryani.
• Ahmed Foods Distributed Brand Portfolio Pakistani pickles, chutneys, jams, sauces, and condiments from Ahmed Foods distributed in the UK by Dealicious Mealz; range includes Vermicelli, Pink Salt (Himalayan Salt), Green Chilli Sauce, Strawberry Jelly, and Vanilla Custard.
• Rehmat-e-Shereen Distributed Brand Portfolio Heritage Pakistani sweets, snacks, and baked goods from Rehmat-e-Shereen distributed in the UK by Dealicious Mealz; range includes Cake Rusk, Pheni, Tea Rusk, Burger Rusk, and Gulab Jamun.
• Fruitein Distributed Beverages Pakistani fruit-juice beverages from Fruitein distributed in the UK by Dealicious Mealz; range includes Mango Chaunsa, Apple, Peach, Joy Cocktail, Guava, and Pineapple nectars.
• Qarshi Distributed Herbal Products Pakistani herbal wellness, natural syrups, and traditional beverages from Qarshi distributed in the UK by Dealicious Mealz; range includes Jam e Shirin, Johar Joshanda, Sandal Syrup, Clove Oil, Bazoori Syrup, and Elaichi Syrup.
• Vital Distributed Tea Products Contemporary Pakistani tea range from Vital (note: 'Vital Tea' positioning in source) distributed in the UK by Dealicious Mealz; products include Black Tea Jar, Cardamom Tea Bags, Green Tea Bags, Kashmiri Tea Bags, Mint Tea Bags, and Lemon Tea Bags.
• Hamdard Distributed Herbal Wellness Products Pakistani herbal healthcare and natural wellness products from Hamdard (100+ years heritage) distributed in the UK by Dealicious Mealz; range includes Rooh Afza, Safi, Rooh Afza Light, Naunehal Gripe Water, Rooh Afza Go, and Suduri.
• Continental Biscuits Limited Distributed Biscuit Portfolio Pakistani biscuit brands from Continental Biscuits Limited distributed in the UK by Dealicious Mealz; range covers brands including Bakeri Bistiks, Prince Chocolate, Candi Original, Bakeri Classic, Gala, Tiger Energy, and Zeera Plus.
• Young's Distributed Sauces and Frozen Snacks Pakistani mayonnaise, spreads, sauces, and frozen snacks from Young's distributed in the UK by Dealicious Mealz; range includes Chicken Flavoured Spread, Garlic Mayo Sauce, Fajita Chicken Flavoured Spread, French Dressing, BBQ Chicken Flavoured Spread, and Regular Mayonnaise.
• Spring Home Distributed Pastry Products Globally-trusted pastry brand from Spring Home distributed in the UK by Dealicious Mealz; range centres on signature TYJ Spring Roll Pastry and TYJ Spring Roll Wrapper.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• National FoodscoreOthersNational Foods Limited is Pakistan's leading Recipe Mix Brand offering spices, recipe mixes, pickles, sauces, and ready-to-cook products. Their products are distributed in the UK through Dealicious Mealz.
• Ahmed FoodscoreOthersAhmed Foods is a renowned Pakistani brand specializing in pickles, chutneys, jams, sauces, and condiments. Their products are available in the UK through Dealicious Mealz.
• HaldiramscoreOthersHaldirams is India's iconic food brand celebrated worldwide for traditional snacks, sweets, and ready-to-eat meals. Distributed in the UK by Dealicious Mealz.
• Mon SalwacoreOthersMon Salwa is a premier Pakistani frozen food company delivering authentic flavors. Part of the Dealicious Mealz family, Mon Salwa brings Pakistan's culinary heritage to UK consumers.
• Rehmat-e-ShereencoreOthersRehmat-e-Shereen is a heritage Pakistani brand renowned for premium sweets, snacks, and baked goods. Products made accessible in the UK through Dealicious Mealz.
• FruiteincoreOthersFruitein is a Pakistani beverage brand offering a vibrant range of juices made with carefully selected fruits. Delighting UK customers through Dealicious Mealz.
• QarshicoreOthersQarshi is a Pakistani household name for herbal wellness, natural syrups, and traditional beverages. Products available in the UK through Dealicious Mealz.
• Vital TeacoreOthersVital is a contemporary Pakistani brand bringing innovative food products and uncompromizing quality. Making its mark in the UK through Dealicious Mealz.
• HamdardcoreOthersHamdard is an iconic Pakistani brand with over a century of expertise in herbal healthcare and natural wellness products. Products distributed in the UK through Dealicious Mealz.
• Continental Biscuits Limited (CBL)coreOthersContinental Biscuits Limited is one of Pakistan's leading biscuit manufacturers, known for brands like Oreo, Prince, Tuc, Tiger, and Candi. Bringing iconic favorites to the UK through Dealicious Mealz.
• Youngs FoodscoreOthersYoungs Foods is a trusted Pakistani brand for mayonnaise, spreads, sauces, and frozen snacks. Bringing delicious flavors to the UK through Dealicious Mealz.
• Spring HomecoreOthersSpring Home is a globally trusted brand known for TYJ Pastries. Available through Dealicious Mealz, bringing timeless tradition and culinary creativity to UK tables.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KTC Edibles: UK-based manufacturer and distributor of edible oils and South Asian food products serving major UK retailers. Comparable to Dealicious Mealz in operating as a UK-rooted ethnic foods player with both own-label manufacturing and multi-category distribution.
• TRS Wholesale Co. Long-established UK wholesaler of South Asian and African Caribbean foods, supplying independent grocers and restaurants. Highly comparable to Dealicious Mealz in serving ethnic-focused retailers with multi-category frozen and ambient products.
• East End Foods: One of the UK's largest manufacturers and distributors of South Asian foods, supplying retailers and foodservice with rice, flours, spices, pickles, and frozen products. Highly comparable to Dealicious Mealz on ethnic food distribution, product breadth, and UK supermarket channel focus.
• Noon Products: UK supplier of authentic Middle Eastern, South Asian and African foods to retailers and foodservice. Comparable channel and customer mix to Dealicious Mealz, with similar multi-category frozen and ambient ranges.
• Shaheen Foods: UK-based distributor of South Asian, Middle Eastern, and halal food products supplying independent retailers and restaurants. Closely comparable in geography, target customer (independent UK ethnic grocers), and product mix.
• Worldwide Foods: UK importer and distributor of frozen and ambient ethnic foods, with a strong presence in South Asian, Chinese, and Afro-Caribbean categories. Comparable to Dealicious Mealz as a UK ethnic food distributor focused on frozen and ambient ranges.

Regional players

• Hamza Trading: UK-based wholesale distributor of halal and South Asian groceries, supplying independent retailers in the Midlands and North of England. Geographic and channel overlap with Dealicious Mealz's Rochdale-based northern UK footprint.

Broad incumbents

• Dhamecha: UK cash and carry operator serving independent South Asian and ethnic grocers with broad groceries, frozen, and ambient ranges. Comparable customer base (independent ethnic retailers) and product breadth, though at larger scale.
• Bestway Wholesale: UK's largest independent foodservice and wholesale operator, with deep South Asian and world foods ranges. Overlaps with Dealicious Mealz on ethnic grocery supply, but operates at vastly greater scale across all grocery categories.

Emerging players

• BD Fine Foods: UK supplier of South Asian and world food products to independent retailers and wholesalers. Smaller scale than Dealicious Mealz but operating in the same ethnic wholesale channel with overlapping categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DealiciousMealz
• Facebookfacebook.com/61578286197383
• LinkedInlinkedin.com/company/dealiciousmealz
• Instagraminstagram.com/dealiciousmealz
• TikToktiktok.com/@dealiciousmealz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealicious Mealz